L T P C Hrs

P20MSEE09 RURAL ENTREPRENEURSHIP

3 1 - 4 60

Course Objectives
 To apprehend the students on the various concepts of Rural Entreprenuership.
 To help the students to know about the various rural sectors.
 To make the students know about the support system available for rural entrepreneurs
 To familiarize the students with the institutional support available to rural entrepreneurs.
 To provide them an overview about the technology available for rural entrepreneurs and their
interventions.

Course Outcomes
After completion of the course the student will be able to
CO1 - Relate and Interpret the impact of various elements of Rural Entrepreneurship
CO2 - Explain the various rural sectors and identify export and import opportunities
CO3 - Make use of various entrepreneurship support system
CO4 - Evaluate the various institutional support available to rural entrepreneurship..
CO5 - Appraise the rural technology and its interventions..

UNIT I RURAL ENTREPRENEURSHIP (12

Hrs)
Entrepreneur: Concept, Characteristics, Qualities of Entrepreneurs, Entrepreneurship: Factors influencing
Entrepreneurship, Types Of Entrepreneurship – Entrepreneurship And Rural Industrialization -
Development Of Rural Entrepreneurship In India, Policies And Programmes For The Development Of Rural
Industries

UNIT II RURAL INDSUTRIAL SECTORS ( 12

Hrs)
Small Scale industries, Handloom, Agro Based Industries, Rural Artisans - Handicrafts And Sericulture.
Globalization And Rural Industrial Promotion - Imports And Exports - Strategies – Policies Implications

UNIT III RURAL ENTREPRENEURSHIP SUPPORT SYSTEM (12

Hrs)
Small Industries Development Bank of India (SIDBI), National Small Industries Corporation (NSIC) : Salient
Features, National Research Development Corporation, State Finance Corporation (SFC), District Industry
Center: Functions & Roles, Incentives & Facilities, SIDCO

UNIT IV INSTITUTIONAL SUPPORT TO RURAL ENTREPRENEURSHIP (12

Hrs)
Subsidiary-Level: Global Strategy Levels, Strategic Roles of Subsidiaries, Types of Subsidiary-Level
Strategy, Global Generic Strategies. Headquarter-Level: The Role of Corporate Parent, Global Sourcing
Strategies, Diversification Strategies, Managing Global Portfolios.

UNIT V RURAL TECHNOLOGY (12

Hrs)
Rural Technology: concept & application, CAPART and its Interventions, Successful Interventions based on
Rural Technology, Rural Innovations : Current Status and Impact on beneficiaries

Text Books
1. Mondal Sagar,Text Book of Rural development Entrepreneurship & Communication Skill, Kalyani
Publishers, 2012
2. M.SoundaraPandian, Rural Entrepreneurship: Growth and Potentials, Kaniskha Publishers
 Distributors, 2010
Reference Books
1. R. Gopal, Pradip Manjrekar ,Entrepreneurship and Innovation Management (an Industry
Perspective) , Excel Books, 2009
2. Vasant Desai, Entrepreneurship Management, 1 edition, Himalaya Publishing House, 2013

3. Stokes, David. & Wilson, Nicholas. (2017) Small Business Management and Entrepreneurship,
Cengage Learning Publishers, 7th edition
4. Baldev Sinha, Entrepreneurship and Rural Development, Crescent Publishing, New delhi, 2017
5. Issa Mohamed, Venkatakrishnan, Rural Entrepreneurship, LAP Lambert Academic Publishing,
2013.

Web References
1. http://msme.gov.in
2. http://www.kviconline.gov.in
3. Journal of Rural Studies – Elsevier
4. The International Journal of Entrepreneurship and Innovation.
5. https://nptel.ac.in/courses/110/107/110107094/