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Global Franchising: Current Status and Future Challenges

Article  in  Journal of Services Marketing · March 2004

DOI: 10.1108/08876040410528700

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Richard C. Hoffman John Preble

Salisbury University University of Delaware
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Global franchising: Current status and future challenges
Richard C Hoffman; John F Preble
The Journal of Services Marketing; 2004; 18, 2/3; ABI/INFORM Global
pg. 101

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