PayNearby 2.

0 Case Analysis

Group 8
1 Nandan Pugalia
2 Rishu Kumar Goenka
3 Ritika Kar
4 Rupa Ramamurthy
5 Sangeeta Hazarika
6 Senthil Ayyasamy
7 Shreya Jain
8 Srinivasan Selukuva Krishnamoorthy
9 Sunithaasri Prasanna Jagtap
10 Vinit Gogari
How could Bajaj use the expansion he had already achieved to make his pizza dough rise?
10 regional languages, additional banks, jobs,
Flight and hotel booking, FASTag, Aadhar & marketplace, insurance, account
Money Transfer UPI Pay Services, Cash Collection, Insurance management

2016 2017 2018 2019 2020 2021

AePS, Bill Payment, Bus Booking Micro ATM Service Rail booking
and SMS Banking services UI/UX revamp

“Develop one-stop-shop
model to ensure all
individuals and organizations
Banking/Payment Paynearby Retailers
are able to access financial Infrastructure &
Customers
Tech (41 Lakhs) (20 Cr)
services within their targeted Service Suppliers
Infrastructure
catchment locality”
Servicing 92% of Rural/Under
banked/Un banked segments
“This has not only helped the (17,600 Pin codes)
masses to avail financial services,
but also helped our retailers stay
relevant in today’s evolving
economy of e-commerce and large Expanded Partnerships: YES Bank, RBL Bank, IndusInd Bank, SBM Bank India, Equitas SFB, Ujjivan SFB,
Axis Bank, ICICI Bank, State Bank of India, CC Avenue, Bill Desk, NPCI, FASTag, NBFC and FMCG
format superstores.” says Bajaj CEO companies, Distributors 20 Lakhs
and MD of PayNearby Avg. Fin Transactions
per Day
2
How could Bajaj use the expansion he had already achieved to make his pizza dough rise?
Paynearby 2.0

SalaryNearBy:
ATM Services: Khata(Account) Managemt: CashNearBy:
Money Transfer: Insurance: Organizations use the vast network of
Allows enterprises with remote working
Provide secure and immediate Keep track of customer’s credit locations to digitally pay salaries in the
Help people send money to Safeguard your customers from PayNearby retailers to disburse cash to
cash withdrawal with Aadhar & receivables in your digital bank accounts of their
their near and dear ones . the uncertainties of life. its on-field employees.
Banking and Micro ATM. khata. workers/employees.

CollectNearBy:
NBFC or Insurance companies can JobsNearBy:
Travel: enable their customers to deposit their Provide opportunity to Migrant workers
Provide flight , bus, rail, and
EMIs or premiums at their nearby to find job using jobs database
hotel booking services and
retailers.
attract new customers to your
shop.

BuyNearBy:
TravelNearBy: Order Groceries online from a local
All-In-One Travel solution for trustworthy, reliable retail store ,
SMS Payment: Corporates and Travel companies
Mobile, Data Card and DTH schedule deliveries and pay digitally.
Recharge facilities available on
one App.

Recharge:
Accept EMI payments at your
store. Customers can make Future Potential
monthly EMI payment by
walking into your store. Vast amount of data collected,
using AI/ML algorithms can learn
Rich data analytics helps building
patterns from data which can be
risk scoring and offer customized
PayNearby started engaging with kirana stores back in 2016 under its Agent Banking system that enables retailers useful in product optimization
lending solutions to retail
to offer services such as dispensing cash to the end consumer. It currently has tie-ups with over 8.5 lakh retailers. and develop marketing strategies
customers and partners
that can be used to monetize with
retail customers and partners.
Bill Payments: Bharat QR:
Provide Bill Payment facility,
QR Code:
Provide multiple digital
Accept payment from any bank
earn extra income & help your payment options to your
with the help of QR Code. Get
customer do away with the customers from one payment
immediate settlement .
hassle of long queues. link.

3
What new product could be added to PayNearby's suite ?

Kirana as a Channel
Sell Through Financial Services (CASA, Lending, Insurance, Cash
Management, DMT), Assisted Services (collection,
Salary Disbursement, logistics)

Existing 1.2M
Kirana & Retailer
Customer Base Kirana as a Customer
Objective: Increase Sell To Digital Ledger, Catalogue & Inventory Management,
Store Management & CRM app, B2B Wholesale,
revenue per retailer Cashflow based credit

Kirana as a Partner
Sell With BNPL add-on, e-commerce marketplace, digital
OOH advertising, ONDC1 (future),

1. Open Network for Digital Commerce, GoI Initiative

4
What new product could be added to PayNearby's suite ?

GTM Vertical Product Overview Other Details Monetization

Sell Financial No Frills Account Given to PMJDY eligible members Under Pradhan Mantri Jan Dhan Yojana scheme Nil
Through Services
Saral Loan Collateral & Interest Free loan 10k to 50k loan with 3-month tenure; <15min processing Interest Income
(CASA,
time – alternate data-based ML credit scoring
Lending,
Insurance, Flexi student loan Pre-approved loan to parents towards tuition fees; tie up with schools Interest Income
DMT)
Fuel Recharge Loan Buy Now Pay EMI scheme Given to Private undertaking Transport (Bus) Interest Income
Micro-Insurance Towards ENT, Dental & Diagnosis Tie up with Insurance provider to offer the service Premium
DMT Disbursement under DMT Offered to Farmers, Students, Women, Pensioners Commission
Assisted Salary Disbursement disburse salary to your employees Organizations can use the PayNearby network Commission
Services
(shopping, Online Shopping Trusted access to product & service Tie up with e-commerce platforms Commission
distribution, Online Healthcare Telemedicine & Pharmacy Services Affordable services in the underserved sites Commission
logistics,
healthcare etc.) Logistics Solution Logistic service to ecom players Courier /Delivery / Reverse Logistics / Store Pickup Commission

Sell To Financial Cashflow based credit Revolving credit line to Kirana store Credit scoring based on order history/GST details Interest Income
Commerce Digital Ledger Order & inventory management Competition: Khatabook subscription
Services
Store CRM app Customer History & onboarding PayNearby has already started offering this service One time/subscription
B2B wholesale Access to wholesale retailers Tie up with large retailers like metro etc. Commission
Sell with Financial BNPL add-on Add BNPL to any sale Added to Kirana products, tickets and other selling Commission
Commerce E-commerce marketplace Merchant to merchant selling/buying B2B Marketplace with kirana retailers as participants Platform fee
Services
Digital OOH advertising Out of home advertising Need to create Real time advertising bidding platform Ad revenue