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SCHOOL OF INTERNATIONAL HOSPITALITY AND TOURISM

MANAGEMENT

CRUISE TOURISM

TMELC 104
Prepared by:
MR.ALVIN T.MORALES, CGSP, MSHRM
A Self-regulated Learning Module

A Self-regulated Learning Module 1


Table of Contents

I. Course Code and Course Title ……………………………………………………..04

II. Course Description ……………………………………………………..04

III. Requirement of the course ……………………………………………………..04

IV. Summary of topics/Study Schedule ……………………………………………………..05

V. Lessons ……………………………………………………..06

Lesson 1
OVERVIEW OF TOURISM, FORMS & CRUISE TOURISM
……………………………………………….…….06

Lesson 2
INTRODUCTION TO THE CRUISE TOURISM ……………………………………………………..12

Lesson 3
CRUISE ORGANIZATIONS
………………………………..……………………16

Lesson 4
WHY DO PEOPLE CRUISE ……………………………………………..………19

Lesson 5
ANATOMY OF A CRUISE SHIP …………………………………………………..…22

Lesson 6
CRUISE DESTINATIONS AND TRENDS
……………………………………………………...25

VI. References ……………………………………………………...41

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School of International Hospitality and Tourism Management Module in
TMELC 104(Cruise Tourism)

Course Code: TMELC 104


Course Title: Cruise Tourism

Course Description: This course is designed to give students the most fascinating sector of the tourism industry – the
cruise tourism. It covers the essential cruise operations and management. It also includes the world cruise destinations,
marketing products and services. It discusses significant issues on maritime safety and security, sanitation and health
prevention from risk. It also presents job/career opportunities and responsibilities.
Requirements of the course:
FIRST GRADING FUTURE CRUISE TRAVEL BLOG
Compose a significant content by writing your future cruise travel, showcase
creativity through a “cruise travel blog”, and have a deeper appreciation of the
cruise tourism & destinations.

MIDTERM GRADING CRUISE BROCHURE MAKING


By preparing a cruise company (vision, name of the ship, ship logo,
departments & areas, organizational chart, services inclusions, packages(niche
market),etc.

FINAL GRADING CRUISE VIDEO MARKETING


Video Presentation of Cruise Marketing Programs and Cruise Destinations
1. Come up with a video presentation of your own cruise company.
2. Time element for the video presentation will be from 2-3 mins. only.
3. Contents may include all information from your brochure.

Learning Outcomes:
At the end of the semester, the students are expected to have:
1. To understand the definition of Tourism, Forms, Cruise Tourism & it’s underlying concept.
2. Explain the history of cruising and how it affects today’s cruise vacation experience.
3. Have the much needed basic information on the member cruise lines and Cruise Line International
Associations.
4. Describe the typical client’s onboard cruises of different lengths.
5. To appreciate and understand the responsibilities of sea based & land-based management and staff.
6. Explain how and where professionals learn about the cruise vacation experience.
7. To understand basic learning on anatomy of the cruise ships particularly utilized in hotel operations.
8. To identify impacts of the Different Destinations
9. Identify Trends and Opportunities in Cruise line Industry
10. Distinguish among different types of itineraries

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STUDY SCHEDULE

WEEK INCLUSIVE DATE TOPI


C
FIRST GRADING COVERAGE
1 January 28-Febraury 5 Unit I.OVERVIEW OF TOURISM, FORMS & CRUISE TOURISM

2 February 8-Febuary 12 Unit 2. INTRODUCTION TO THE CRUISE TOURISM

3 February 15- UNIT 3. CRUISE ORGANIZATIONS


February19
MIDTERM GRADING
COVERAGE
6 March Unit 4. PEOPLE WHO CRUISES AND CRUISE CAREERS
7 March Unit 5. ANATOMY OF A CRUISE SHIP
FINAL GRADING COVERAGE
10 April UNIT 6. CRUISE DESTINATIONS AND TRENDS

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LESSON 1
INTRODUCTION AND OVERVIEW OF GLOBAL CULTURE AND TOURISM GEOGRAPHY

OBJECTIVES:
At the end of the lesson, the students are expected to:
To understand the definition of Tourism, Forms, Cruise Tourism & it’s underlying concept.

INSTRUCTIONAL MATERIALS
Introduction and Overview of Tourism, Forms & Cruise Tourism handouts and powerpoint DURATION:

1 hour and 30 minutes

TEACHING-LEARNING ACTIVITY/LESSON PROPER


OVERVIEW OF TOURISM, FORMS & CRUISE TOURISM

Tourism is the movement of the people from their normal place of residence to another place (with the intention to return)
for a minimum period of twenty-four hours to a maximum of six months for the sole purpose of leisure and pleasure.
Tourism industry is changing with the basis of need. Tourists and their demands have been changing frequently.

Tourism is a process of spending time away from daily routine or home in pursuit of recreation, relaxation, and pleasure
while making use of the commercial provision of services. Tourism had a direct impact on any country’s economy. The
vast amount of job possibilities can develop.

Tourism (according to UNWTO) -the activities of persons traveling to, and staying in places outside their usual
environment for not more than one consecutive year for leisure, business, and other purposes except paid work.

Tourism (according to RCHG) has become one of the most important forces for change in the world today. Considered by
many as the world’s largest industry, tourism prompts regular mass migrations of people, exploitation of resources,
processes of development and inevitable consequences on places, economics, societies and environments. It is a
phenomenon that increasingly demands attention.

Tourism is one of the world’s fastest growing industries and a major foreign exchange and employment generation for
many countries. It is one of the most remarkable economic and social phenomena. Tourism may be defined as the
movement of the people from their normal place of residence to another place (with the intention to return) for a minimum
period of twenty-four hours to the maximum of six months.
FORMS OF TOURISM

Niche Tourism focuses on a specific aspect of travelling. It also focuses on the consumer market segment’s interest. It
makes the destination more interesting and marketable. Niche Tourism is one of the fastest-growing sectors.
Educational tourism is involved in education. An educational tourist away from their hometown for many days. Where
education and learning are the key reason for their travels. It is learning knowledge from the historical place, cultural and
social events, and understanding a language.

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Culinary or food tourism involves tasting and experiencing local and traditional food in a specific country, region,
or city/town/village. It is significant that besides accommodation and infrastructure. This is used as a tool to complement
education by gathering travel experience. Many educational institutes combine these trends in primary schools and are
compulsory in higher education.
Leisure Tourism.Tourists may travel to experience a change in climate and place and learn something new, enjoy
pleasant scenery, or to know more about the culture of a destination.
Cruise tourism is one of the newest and fastest-growing parts of the world tourism industry.
World’s famous coastline and inland waterway have the potential to develop cruise and houseboat tourism.
ENHANCEMENT ACTIVITY/OUTCOME
First Grading Activity #1
A. Research on Terminologies
Research the definition of the following terms and present it using the table below.

TERMINOLOGY DEFINITIO SOURCE/S


N
1. Cruise Tourism

2. Cruising

3. Cruiseship

4. At sea day

5. Port day

B. Graphic Organizer Activity

Think of the words or ideas that you associate with the word CRUISE TOURISM and blend all the ideas to come with a
brief definition of the word cruise tourism.

REFLECTION
Draw an emoticon that best describe your feelings for this day’s activity and write the reason why.

REFERENCES:

Mancini, Marc (2006). Cruising: A guide to the Cruise Line Industry. Singapore: Thomson Learning Asia. Mancini, Marc

(2011).The CLIA Guide to the Cruise Industry. United States. Delmar Cengage Learning.

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LESSON 2
INTRODUCTION TO THE CRUISE
TOURISM

OBJECTIVES:
At the end of the lesson, the students are expected to:
Explain the history of cruising and how it affects today’s cruise vacation experience.

INSTRUCTIONAL MATERIALS
Trace the beginning of Cruising handouts and powerpoint DURATION: 1 hour

and 30 minutes

TEACHING-LEARNING ACTIVITY/LESSON PROPER

The UNWTO defines cruise tourism as “a wide range of activities for travelers in addition to its traditional function of
providing transport and accommodation.” The cruise tourism is an increasingly important part of the employment
structure of advanced industrial nations as well as developing economies. Many of the cruise industries key players have
made a significant contribution to the economic growth and development of the nation such as Star Cruises, Holland and
American line Deluxe cruises. Crystal Cruises, Silversea Cruises, Princess Cruises, Royal Caribbean, and so forth. Cruise
tourism provides and offers food, beverage, accommodation, recreational, casino, shopping, and other services to the
tourist. It is like an informal industry which makes an arrangement of various services i.e., cruise packages and combines
these with air travel to attract the potential customer.

History of Ships and Boats

 Voyage from 6300 B.C. to the 18th century

 6300 B.C. We never really knew how far boats and ships went back until some archaeologists found something.
What they found was a dugout boat from, well, 6300 B.C. It was an important discovery.

 In 4000 B.C. in Egypt, they made long narrow boats powered by many oarsmen. In the next 1,000 years, Egyptians
started using cotton-made sails to help their boats go faster and with less work. Then they made ships large enough to
cross the oceans. These ships had sails and oarsmen, and they used them for travel and trade.

 In 1200 B.C. the Phoenicians and Greeks were the most seafaring people along the Mediterranean. They made very
big cargo ships and also improved the ship rig a lot. By 500 B.C., they built ships with two big masts. One was a
middle mast with a square sail, and the other sail was triangular, and it supported the main sail. These ships were
about 100 feet long and could carry 100-200 tons (90-180 metric tons).

 1000 B.C.'s. Roman ships became the rulers of the Mediterranean. The Romans built the largest merchant ships of
their time; they were 180 feet long and 45 feet wide. They could hold 1,000 people and carry 1,000 tons. Roman
ships carried people because no other boat was designed to just carry passengers. The only problem with them
carrying people was that the passengers

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had little shelter in the night. That was because the lower level was usually packed with merchants or trade.

 Now we are going to the late 1000's. That's when the Vikings took their place in the oceans. Vikings rode on their
famous long ships. They were about 80 feet long and 17 feet wide. Most of these ships had 20 oars on each side,
some even had 30! They were mainly used for raiding other countries, but they were also for trading and colonizing.
They usually had big weaponry in the bottom.

 Here come the 1200's. This is when Vikings lost control of the oceans and cogs came along. The cog was a ship that
had one big square sail in the middle. They also had forecastles and stern castles. Castles are big platforms where
cannons, people, shelter, or cargo would be. Later, the sails were lateens (triangular sails) instead of square sails.

B. History of Cruise Ships and Ocean Liners

Cruise ships and ocean liners are similar, but different. Ocean liners are made to transport people across the ocean. Cruise
ships are made to go from one port to another, making stops along the way. Ocean liners are designed for speed and rough
weather so people can get where they want to go. Cruise ships are designed for luxurious rides and comfort for the
passengers.

In the late eighteen hundreds, ocean liners were introduced. They were a lot more efficient than the old wooden vessels.
By the early nineteen hundreds ocean liners were very popular. That’s because jet planes weren’t invented yet, so people
couldn’t fly over the ocean. Once jets were invented, people didn’t use ocean liners as much. Most of the old ocean liners
have been destroyed or used for scrap metal.

One of the most famous ocean liners in history was the Titanic. The Titanic was the largest, most luxurious ship ever built
at the time. It was thought to be unsinkable, but after running into an iceberg on April 14 th, 1912, about 400 miles off of
Newfoundland, Canada, the Titanic went down killing most of its passengers.

The Queen Mary 2 (QM2) is the first true ocean liner to be built in thirty-five years. It is the largest, widest, tallest and
most expensive ocean liner ever to be built. It travels at approximately 30 knots (about 34.5 miles per hour). Her maiden
voyage was in January of 2004.

Today, cruise ships and oceans liners are like huge floating hotels. On board you can find such things as swimming pools,
shops, restaurants, casinos, movie theaters, spas, arcades, playrooms for kids, and more. Cruise ships and ocean liners also
have cabins for the passengers.

The top part of the ship is called the superstructure and is where the bridge is. The bridge is where the ship’s
captain works. The superstructure also holds a navigation room and officer cabins. Unlike a hotel, the crew, or workers on
these ships, have places to stay, because they can’t drive home after work. The crew includes cooks, cleaners, waiters,
entertainers and more.

Cruise ships are an interesting form of transportation because the ride itself is more important than the destination.

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C. Definition of Cruising:
A cruise is a vacation trip by ship. A cruise is primarily a leisure vacation experience, with the ship’s doing all the
work. Some cruise ships also transport cargo, and all of them carry people from place to place. But at the core of cruising
—from the perspective of the traveler—is the desire to relax, to get away from it all, to experience, to learn, to be
pampered, and to have fun.
A cruise ship or cruise liner is a passenger ship used for pleasure voyages, where the voyage itself and the ship's
amenities are part of the experience. Cruising has become a major part of the tourism industry, accounting for U.S.$27
billion with over 18 million passengers carried worldwide in 2010. The world's largest cruise liner is Royal Caribbean
International's Oasis of the Seas.
D. Cruising Today
Each year millions of travelers choose to cruise. And far more intend to do so soon. One Cruise Lines
International Association (CLIA) survey determined that half of all people in Canada and in the United States who are
over 25 and who have a household income of at least $20,000 (P800,000.00) would like to cruise. That represents nearly
70 million potential cruisers.

E. Cruise Trivias:
- Seasick –nauseated or dizzy as a result of the rocking movement of a vessel on water
-Cruising is the fastest growing segment of the travel industry and represents over $60 billion in sales each year.
- A cruise company typically purchases oven $600 million of food and beverages each year.
- Mass-market cruise lines spend about $10 per day (400) per passenger for raw foodstuffs. For the most expensive
lines, the average is about $40.
- On a week-long cruise abroad a large vessel, about 5,000 cases of wines and champagne are used.
- Many ship gyms are using air-resistance exercise machines. The kind that incorporate actual weights would be too
heavy.
- A fully equipped ship-based gym and spa costs about a half- million dollars.
- One-third to one-half of the people onboard a ship are crew members.
- Large cruise ships typically carry $3 million of spare parts.
- The typical dining room server makes $25,000 to $30,000 a year in salary and tips(90-150,000.00)/mo. 1 million-
1.3million/year.
-On most cruise lines, the number one-source of revenue onboard is beverage sales(so many places and opportunities to
buy)
- People who gamble on a ship spend about $10 a day(P400-450.00)
- In Bermuda, the typical cruise passenger spends $90 while in port.(P4,000-4,500.00)

F. Ship Talk
It’s impossible to discuss a cruise ship or even a rowboat without resorting to nautical terms.
Aft- Near, toward, or at the rear(stern) of a ship.
Affinity Group- a group of people who have some psychographic trait in common.
Air/Sea Package- a package that includes airfare, the airport-yo-dock transfer, and perhaps lodging.
Amidship- In or toward the middle(between bow and stern) of a ship.
Atrium- a multistory space on newer ships.
At sea day- A day when the ship is traveling a long distance and doesn’t stop at a port of call.
Bare boat charter- A yacht charter without a crew.
Basis Two or Double occupancy- Pricing per person, based on two passengers sharing a stateroom

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designed to accommodate two or more.
Berth- a bed on a ship; also can refer to the docking space of a ship.
Bon Voyage- French: good journey-use to wish somebody an enjoyable and safe trip
Bow- The front of the ship.(Prow)
Bridge- Place on the ship from where it’s controlled.
Cabin or Stateroom- A guest room on a ship
Cabin steward- The person who maintains staterooms.
Crow’s Nest- a small lookout platform located near the top of a ship’s mast.
Deck- The equivalent of a story in a building
Deck plan- Ship’s flor plan, showing cabins and public spaces.
Disembarkation (Debarkation)- Exiting the ship
Dock- The area of water alongside a pier or between two piers where a ship is stationed for loading, unloading and repair.
Embarkation- Boarding the ship
Familiarization Cruise (Fam)- a cruise offered at a very reduced price to travel agents by a cruise line.
First seating or sitting- The earlier of two meal times in the ship’s dining room.
Fore- Near, toward or at the front of a ship.
Freighter- Primarily a cargo ship, with some accommodations for passengers.
Galley- Area on ship where food is prepared (the kitchen)
Gangway- Walkway that connects the ship with the dock
Gross Registered Tonnage (GRT)- A guide to measure the size of a ship based on the enclosed square footage of usable
passenger space( 100 cubic feet= 1 gross registered ton. GRT is a measure or size, not weight.
Guaranteed share- a single passenger who is willing to share a cabin with a stranger (of the same sex) may book at the
per-person double occupancy rate. Offered by some cruise lines.
Helm- The steering gear of a ship.
High Season- the time of year with the highest demand and the highest prices.
Hovercraft- A high-speed boat that rides on a cushion of air over the waves.
Hull- The body of a ship exclusive of mast, sails, yards and rigging.
Hydrofoil- A high-speed boat whose entire hull is supported by fins or foils so that it is raised clear of the water when
moving.
Inside stateroom (also called Interior stateroom) Cabin or Stateroom that has no windows
Knot- A nautical mile per hour, 14 percent longer than a land mile. A unit of speed, not distance
Leeward- The direction away from the wind
Lido deck- pool deck area that offers informal, buffet-like dining, both indoors and outdoors
Lower bed- a bed that’s on the stateroom’s floor
Low season- The time of year with lowest demand and the lowest prices.
Magrodome- A glass skylight that can slide to cover the pool area during cold weather.
Meet and greet- a company representative meets cruise passengers at the airport.
MS- Motorship
MV- Motor Vessel
Open seating or sitting- Passengers may sit anywhere in the dining room; tables are not assigned.
Outside stateroom- Stateroom that has windows
Past passenger rate- also called Alumni rate)- Discounted rate given to people who have sailed a cruise line before.
Pax- Industry abbreviation for passengers
Port- facing forward, the left side of the ship.
Port day- a day when the ship stops at a port of call.

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Port charge- What ports charge the cruise lines to dock their ships
Postcruise package- Package that includes lodging at the cruise arrival port after the cruise. Precruise package- Package
that includes lodging at the cruise departure port before cruise. Preformed group- A group of people who belong to
a club, association, or other preexisting organization.
Pursers Officers (also called front desk, hotel desk, reception desk, or information desk)The direct equivalent of a hotel’s
front desk.
Second seating (or sitting The later of two meal times in the ship’s dining room.
Shore excursion- A port- based tour or activity.
Shoulder season- The time of year between high season and low season, when prices are somewhat lower than in the high
season.
Single occupancy- One passenger booking a stateroom designed to accommodate two or more.
SOLAS( Safety of Life at Sea)
SS- Steamship
Starboard -facing forward, the right side of the ship.
Stern- The back of the ship
Suite- the most expensive accommodation on a ship, typically featuring in the same rectangular space, both a sitting area
and a sleeping are, often divided by a curtain.
Tender- a small boat used to transport passengers between ship and more when the ship cannot dock.
Tug- a small boat equipped with heavy engines for towing ships.
Upper bed- Similar to an upper bed in a bunk bed. It’s recessed into the wall or ceiling during the day and is pulled out for
bedtime, above floor level.
Upselling- Offering the client something that costs a little more than they expected to pay.
Windward- Direction facing the wind
Zodiac boat- A large rubber boat, mainly used on adventure cruises

ENHANCEMENT ACTIVITY/OUTCOME

First Grading Activity #2


Research on Terminologies
Research the definition of the following terms and present it using the table below.

TERMINOLOGY DEFINITIO SOURCE/S


N
1.Sea sick
2. Bon Voyage
3. Cabin Steward
4. Familiarization Cruise
5.Port
6.Suite
7.SOLAS
8.Purser
9.Meet and Greet
10.Dock

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First Grading Activity #3
CRUISING

Use the table below to present your own explanation and examples.

Imagine a huge wall map in an imaginary Museum of Cruising. On that map, little lights mark the spots where every
cruise ship is currently located. The first surprise: There are lights just about everywhere there’s water-hundreds of them:
on the South China Sea, up the Amazon, around Hawaii, even along the coast of Antarctica. Now press a button. Those
lights disappear and are replaced by a new set of lights. These indicate the location of the cruise lines’ headquarters.
Fewer lights now, but again, they’re spread across the map: Athens, Miami, Tokyo and more. Press one more button. This
time, you’ll see where cruise passengers come from. Just about the whole map lights up.

EXPLANATION and CITE A CONCRETE


EXAMPLE

1.Cruising is indeed a global phenomenon

2.People from everywhere take cruises to everywhere

3.Cruises provide them all

4.Cruise industry continuous to grow enormously in scale

5.Vacation trip by ship

REFLECTION
Draw an emoticon that best describe your feeling for this day’s activity and write the reason why.

REFERENCES:
Lim, Romeo (2014). Gaming and Cruises. Philippines: Mind Shapers Co, Inc.
Mancini, Marc (2006). Cruising: A guide to the Cruise Line Industry. Singapore: Thomson Learning Asia. Mancini, Marc
(2011).The CLIA Guide to the Cruise Industry. United States. Delmar Cengage Learning.

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LESSON 3
CRUISE ORGANIZATIONS

OBJECTIVES:
At the end of the lesson, the students are expected to:
Have the much needed basic information on the member cruise lines and Cruise Line International
Associations.

INSTRUCTIONAL MATERIALS
Cruise Organizations handouts and powerpoint DURATION: 1

hour and 30 minutes

TEACHING-LEARNING ACTIVITY/LESSON PROPER

The cruise industry is both potent and portentous. In many ways the industry reflects strengths that have emerged as a
result of the relentless growth connected with globalization

A. The Cruise Lines International Association (CLIA)


An organization offering promotional materials, training guides, reference books and seminars on behalf of cruise
lines.
A trade association of cruise lines, founded in 1975. CLIA’s main purpose since its founding has been to promote
cruise vacations, assist its members in marketing their products, and educate travel agents about its member lines and
selling cruises.

B. Ship Naming
Many older cruise ships have had multiple owners. Since each cruise line has its own livery and often a naming
theme (for instance, ships of the Holland America Line have names ending in "-dam",
e.g. MS Statendam, and Royal Caribbean's ships' names all end with "of the Seas", e.g. MS Freedom of the Seas), it is
usual for the transfer of ownership to entail a refitting and a name change. Some ships have had a dozen or more
identities.

C. Safety and Security


One major concern of many would be cruiser is safety. The idea of being on board a ship in the middle of the
ocean can make many people uneasy. What happens in case of fire, a major storm, or damage to the ship?
The question of weather is not as tricky as it once was. Advances in weather predicting and radar for scanning the
areas a ship will enter make it possible to reroute a ship to avoid potential problems. When hurricane Andrew hit Miami in
1992, cruise liners were forewarned. To protect their ships, they sent them out to sea—out of the path of the hurricane—
and cancelled cruise departures for that week.
Cruise Lines generally take security very seriously, particularly after several high profile incidents on cruise ships,
including pirate attacks on Seabourn Spirit and MSC Melody. As a result, cruise ships have put various security measures
in place to prevent incidents, including LRADs to deter pirates, as well as CCTV, metal detectors and x-rays to prevent
weapons and contraband onboard.
In addition to these measures, passengers are often given a personal identification card, which must be shown in order to
get on or off the ship. This of course prevents people boarding who are not entitled to do so, and also ensures the ship's
crew are aware of who is on the ship.

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SOLAS
(Safety of Life at Sea)- Regulations required ships to meet new safety standards that involved expensive refurbishing and
many of the older ships were taken out of service because undertaking the expense of the procedures simply just didn’t
make economic sense!
All cruise ships that pick up passengers at U.S ports, regardless of the country of registry, must meet U.S safety
requirements as well as the international standards set by SOLAS

D. Infections on cruise ships


Agents of the U.S Public Health service also regularly inspect ships calling at U.S ports to make sure they meet
their established standards of hygiene and sanitation.

Norovirus-
Infections continue to be a problem on cruise ships. In 2002, there were 25 reported outbreaks, with 2,648
passengers becoming ill from the virus. There have been a number of voyages where hundreds of passengers have become
ill. Outbreak investigations by the U.S. Centers for Disease Control and Prevention have shown that transmission among
cruise ship passengers is almost wholly person-to-person; water supplies have never been implicated.

Legionella-
Legionella the bacteria which causes Legionnaires' disease. Legionella can colonise the domestic water systems
and whirlpool spas as well as cooling systems used on board. Legionella, and in particular the most virulent strain,
Legionella pneumophila serogroup 1, can cause infections when inhaled as an aerosol or aspirated. Infections are more
common amongst those over 50, with smokers and others with pre-existing respiratory disease being particularly
vulnerable. The demographic most commonly using cruise ships can be particularly vulnerable. A number of cases of
Legionnaires' disease have been associated with cruise ship.

Corona Virus-
The movement of cruise ships has the potential to be a major trigger of coronavirus disease (COVID- 19) outbreaks.
“Cruise ships affected by COVID-19” released by the Centers for Disease Control and Prevention. As a result, cruise
ships infected with COVID-19 were large in size and operated regular cruises that sailed from the same port of arrival and
departure to the same ports of call on a weekly basis.

E. Environmental impact
"Cruise ships generate a number of waste streams that can result in discharges to the marine environment, including
sewage, graywater, hazardous wastes, oily bilge water, ballast water, and solid waste. They also emit air pollutants to the
air and water. These wastes, if not properly treated and disposed of, can be a significant source of pathogens, nutrients,
and toxic substances with the potential to threaten human health and damage aquatic life. It is important, however, to keep
these discharges in some perspective, because cruise ships represent a small — although highly visible — portion of the
entire international shipping industry, and the waste streams described here are not unique to cruise ships. However,
particular types of wastes, such as sewage, graywater, and solid waste, may be of greater concern for cruise ships relative
to other seagoing vessels, because of the large numbers of passengers and crew that cruise ships carry and the large
volumes of wastes that they produce. Further, because cruise ships tend to concentrate their activities in specific coastal
areas and visit the same ports repeatedly (especially Florida, California, New York, Galveston, Seattle, and the waters of
Alaska), their cumulative impact on a local scale could be significant, as can impacts of individual large-volume releases.

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ENHANCEMENT ACTIVITY/OUTCOME
Activity 1.
What the cruise-ship outbreaks reveal about COVID-19
Passengers quarantined on the cruise ship Diamond Princess.
Source: Eugene Hoshiko/AP/Shutterstock

When COVID-19 was detected among passengers on the cruise ship Diamond Princess, the vessel offered a rare
opportunity to understand features of the new coronavirus that are hard to investigate in the wider population. Some of the
first studies from the ship — where some 700 people were infected — have revealed how easily the virus spreads,
provided estimates of the disease’s severity and allowed researchers to investigate the share of infections with no
symptoms. Information gleaned from such outbreaks is crucial for people making decisions on how to manage the
epidemic, say researchers. “Cruise ships are like an ideal experiment of a closed population. You know exactly who is
there and at risk and you can measure everyone,” says John Ioannidis, an epidemiologist at Stanford University in
California. This is very different from trying to study the spread in a wider population, where only some people, typically
those with severe symptoms, are tested and monitored.

Explain this statement: “Although insights from the ship about the virus’s spread and severity are valuable, it is difficult to
draw lessons from its quarantine for those countries implementing similar lockdown measures, says Ioannidis. “A whole
country is not a ship.”

REFLECTION
Check the emoticon that best describe your feeling for this day’s activity and write the reason
why.

REFERENCES:
Mancini, Marc (2006). Cruising: A guide to the Cruise Line Industry. Singapore: Thomson Learning Asia. Mancini, Marc
(2011).The CLIA Guide to the Cruise Industry. United States. Delmar Cengage Learning.

A Self-regulated Learning 1
LESSON 4
PEOPLE WHO CRUISES AND CRUISE CAREERS

OBJECTIVES:
At the end of the lesson, the students are expected to:
Describe the typical client’s onboard cruises of different lengths.
To appreciate and understand the responsibilities of sea based & land-based management and staff.
Explain how and where professionals learn about the cruise vacation experience.

INSTRUCTIONAL MATERIALS
Why do people cruise handouts and powerpoint

DURATION: 1 hour and 30 minutes

TEACHING-LEARNING ACTIVITY/LESSON PROPER

A. Why People Cruise?


If often seems that there are as many motives to cruise as there are people. Sometimes the reason is pure curiosity.
Other times it’s because of a travel agent’s recommendation or, very often, positive word-of-mouth from a friend. Perhaps
it’s simply to fulfill a fantasy. Or maybe it’s just to get away from a cold weather.

The cruise industry has intensely studied why people take cruises:
1. A cruise is a hassle- free vacation.
2. A cruise takes you away from it all.
3. You’re pampered like nowhere else.
4. You can do it all—or nothing at all.
5. You can sample a broad geographic area.
6. A cruise is something “new”.
7. Cruises offer a huge variety of events, activities and meals.
8. A cruise facilities shopping
9. It’s easy to make friends at cruise.
10. Cruises lend themselves to group
11. A cruise is a romantic experience.
12. A cruise is a learning experience.
13. There’s a cruise that can satisfy virtually anyone.
14. It’s a great way to celebrate a special event.
15. Everybody’s talking about how wonderful cruises are.
16. Cruises represent a safe travel experience.
17. It’s a fabulous value for the money.
18. Cruises are ideal for family vacations.
19. They provide an excellent context for extended business meetings
18. You know what you’re paying in advance.

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Most Commonly Heard Objections to Cruising:
1. Cruises are too expensive
2. Cruises are boring
3. Cruises are only for older people
4. Cruises are stuffy and too formal
5. Cruises are to regimented
6. There’s not enough time in ports.
7. The ship environment is too confirming.
8. Aren’t you forced to socialize with people?
9. I was in the Navy, and last thing I want to do is take my vacation on a ship
10. I’ll eat too much and put on weight.
11. Are ships really safe?
12. I’m worried about terrorism.
13. It’s too far to fly to the port.
14. I’m worried about getting sick.
15. I don’t know enough about cruises.

Cruise Prices

Every cruise brochure spells out the exact price for each selling, as well as what’s included and what’s not. The
price is basis two or double occupancy—it’s per person, based on two passengers to a room. Price depends upon where
the desired stateroom”category” is located on the ship. (The industry prefers the word stateroom to cabin.)
 The higher the deck the stateroom is on, the higher the price.
 Outside staterooms (which have windows) are generally more expensive that inside or interior staterooms (generally
without windows). Often, the industry calls an outside stateroom an “ocean view” stateroom
 Larger staterooms on a given ship are usually more expensive than smaller ones
 Staterooms with balconies generally cost more than those without.
 Outside staterooms whose views are obstructed (by a lifeboat) often cost less than those with unobstructed views.
 On many ships, it’s possible to have three or four different stateroom price categories on a single deck:

Many other factors can affect price:


 Booking six to nine months or more in advance usually yields a savings.
 A last-minute”sale” when the ships isn’t booked also results in lower prices.
 To encourage early bookings or to energize slow sales: cruise lines often offer special promotional fares, such as
two-for-one price, 50% off the second passenger.
 If there’s a third or fourth person sharing the stateroom, their per-person price often much less than for the first and
second persons.(Conversely , a single occupancy—one person in a stateroom designed for two or more—usually
costs much more) Example: The first and second person pay $1,000 each and the third pays $500. A single, on the
other hand, would pay $1,500
Seasonality is a factor, too. Cruise lines almost always price their itinerary according to seasonal demand.
For example, summer is high season in the Mediterranean; that’s when cruises there are most costly. Spring and fall are
shoulder seasons, when prices are somewhat lower. Winter is low season.
 Other factors that can reduce the cost of a cruise are special “alumni” or passenger rate( rate given to people who
have sailed on that cruise line before)\

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COST COMPARISON: Typical land-based
Source: CLIA travel agency estimate for mid- range Vacation vs. cruise vacation
vacation Land-based resort Cruise
package 8 days/7 nights
7 nights 3 ports
Base Price $680($97/day) $1, 475 ($210/day)
Air $400 included
Transfers included Included
Meals $350 Included
Service charges $93 -
Tips - $60
taxes $76 $89
Sightseeing $35 $40
Entertainment $55 Included
Beverages $150 $100
Total $1,839 $1,764

THE CRUISE EXPERIENCE

ON THE WAY TO YOUR CRUISE


When your flight was booked through the cruise line, a company representative meets you at the airline terminal,
along with others bound for the same ship.
» If you had booked your flight separately, no meet and greet person from the cruise line would be there for you, and
the cruise line transfer service wouldn’t be part of your package.
» If your bus arrives at the port terminal. Embarkation began at 2PM and it’s now 3:30PM, so you check in with
cruise line representative, who reviews your documents, takes your credit card imprint to cover onboard charges, and
gives you any materials you need.(This is the equivalent of checking in at a hotel front desk.)
» You Then usually pass through some sort of security procedure and carry- on luggage screening, similar to those at
airports.
» You make your way up the gangway—the walkway that connects the ship with the dock.
» Perhaps the ship’s photographer takes your picture. It will be the first of many photo opportunities. (This picture
will be available for your inspection and purchase later, if you like, at the ship’s photo gallery or via a computer
screen.
» As you enter the ship, you pass through another security screening checkpoint.
» As you enter, several smiling ship’s staff members greet you.
» A trio of musicians may be playing, too.

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ON BOARD THE SHIP
» You find your way to your stateroom, escorted by a crew member. The stateroom door is open.
» You settle in and review any in-room literature, such as daily activities log, to find out what happens next.
» You’re eager to explore the ship, too, maybe stopping by the dining room to confirm your seating. You also
may go to the purser’s office to register your credit card, since you didn’t do as at the port. Most ships today operate
on a “cashless” basis.
» You sign to your account all onboard expenses not included in the cruise price. On the last day, they’ll be
charged to your credit card.
» Upon return to your stateroom, you find that your luggage has arrived. At this time your cabin stewards—the
person who maintains your stateroom—introduces himself or herself to you.
» You sense already that the level of service on a ship exceeds what hotels provide.
» On every ship, a lifeboat drill must take place within 24 hours of departure. It often happens before you even set
sail.
» The ship’s activities log gave you the time and details. Now a public address announcement reminds you it’s
about to occur.
» You put on the orange life vest you found in your stateroom—
You then report to the lifeboat station that was preassigned to you. The ship’s crew members inspect you and your
fellow passengers, check to make sure everyone is there, explain procedures, then dismiss you. It’s back to your
stateroom to prepare for the upcoming festivities.

DEPARTURE:
A ship’s departure is one of the most energetic moments on a cruise.
»You notice it’s 6PM—departure time—so you head for the pool deck, where a Caribbean steel drum band performs,
staff members serve you tropical beverage with hors d’oeuvres, and everyone watches as the ship dramatically glides
from its dock. The sky is blue, the breeze is warm and wonderful and the sense of fun and excitement is everywhere.

»After enjoying some activities, you return to your stateroom. A cocktail reception is next. But the big departure-day
event is your first dinner at sea.
» When you booked your cruise, your travel agent asked you which “seating” you wanted for the voyage. First seating
is the earlier of two meal times (6:30pm). Second seating is the later one (8:30pm).
» The maître d’ escorts you to your assigned table—it happens to be a table for eight. There you meet your
companions for this meal and for subsequent dining room meals.
» Your table captain, waiter, and other dining staff introduce themselves. You order wine (This cost isn’t included in
the cruise price.) The waiter presents the menu. It’s extensive.
»Dinner on most ships is followed by entertainment in the main showroom. There are plenty of choices; drink at the
lounge, a little shopping perhaps, try at the casino slot machines.

A DAY AT SEA:
Basically, cruise days come in two varieties: days at sea and days in port:
» Your wakeup call—which you set up the night before—
» Breakfast may be on the Lido deck or in the main dining room. It’s your choice. In either place, there’s almost too
much to choose from. The cuisine quality, you note, is high, the presentation refined. Seating this time is open
(Assigned seating usually applies only to dinner in the main dining room.)

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» You will attend an orientation lecture that explains all you need to know about this cruise.( You could also watch it
via you in-room TV..
» You then decide that you want to read a book and work on a tan.
» Before you know it, it’s time for lunch! You opt again for the Lido café and its seemingly endless buffet. You feel guilty.
So much foods!
» After lunch… It’s time to burn off some of those calories, so you jog for about 20 minutes on a track that encircles
the ship.
» Next door, an aerobics class is going through the paces. You remind yourself to do that tomorrow.

THE LAST NIGHT and the FOLLOWING DAY:


After several more ports, countless events, and some genuinely memorable meals.
» Dinner, a pleasant show, and back to the stateroom to do some packing. As per directions, you keep a few overnight
things with you and put all the rest in your luggage. You place the suitcase outside your stateroom door. A staff
member will pick it up and store it for the night.
» You’ve already left a gratuity for your cabin steward and presented your table staff with tips, too. The cruise
line gives a guideline for what those gratuities generally are.
» You fill out a customs form and a comment card. You then settle your outstanding bills at the purser’s office.
» Early in the morning: there’s an early breakfast. You head with your overnight things to a public area, where you
await the announcement of your turn to disembark (exit the ship)
» As with most events on a ship, disembarkation runs like clockwork. Luggage tags are color coded.
» You leave the ship, claim your luggage (it’s in one big room), go through immigration and customs, and board
your motor coach.

WHO’S WHO IN CRUISING


(Sea-Based Operations and Land-Based Operations)

You may be surprised to discover how many people work onboard a ship. Most vessels have at least one crew
member for every three passengers. The largest megaships may have more than 1,000 workers on board.
The vast majority of cruisers are from the United States, cruise lines actually employ very few U.S citizens.
Virtually all cruise liners in existence today hire most of their on-board staff outside the U.S.
Prospects for U.S citizens are best for jobs “on land”, especially in reservations and sales. Even foreign cruise
lines have sales offices in the U.S and hire U.S citizens as sales representatives. Other exceptions to “foreign hiring” are
the positions of social/cruise director, purser, sports and medical staff, entertainer, and lecturer.

SEA-BASED OPERATIONS
ʘ The staff, deputy captain or first officer is in charge when the captain is busy or not onboard. His or Her
special duties is overseeing ship safety and security.
ʘ Chief engineer overseas all mechanical operations, including the engines, electrical systems. Lighting,
plumbing, waste management, onboard climate control, and the maintenance or repair of the ship itself.
ʘ Chief medical officer or doctor, tends to the health of passenger and crew.
ʘ Chief radio or communications officer are complex. Oversees in room satellite TV programming, ship to
shore phone communication system.
ʘ Hotel Manager or Hotel director (also called as Chief Purser) conduct business very much

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like the manager of a land-based hotel or resort, but with a specialized understanding of the cruise experience.
ʘ Purser is much like a hotel front desk manager or assistant manager. Administers day-to day affairs. Includes
management of passenger’s accounts, mail, messages, and printing, the storing of valuables and immigration and
customs requirements.
ʘ Shore excursion manager orchestrates the operation and booking of port-based packages. Sometimes called
the Concierge, with broader responsibilities such as booking customized port experiences, changing flights, etc.
ʘ Cruise Director coordinates all entertainment and informational activities that take place as part of the cruise
experience. Presides over many functions, including passenger orientation and disembarkation meetings. Also
manages the musicians, entertainers, onboard lectures.
ʘ Executive chef controls the preparation and serving of all food and beverages.
ʘ Head housekeeper or chief steward manages all stateroom, public space and other shipboard cleaning.
Supervises a squad of cabin or room stewards who tend to the passengers stateroom needs. ʘ Cabin Steward
cleans cabins and attends to passengers’ room needs
ʘ Food and Beverage Manager oversees the serving of meals and drinks.
LAND BASED OPERATIONS
At the top may be a Chairman, who presides over a board of director. The chairman may be the principal or sole owner of
the cruise line or may be responsible to the stockholders.
- Referred to as the CEO- Chief Executive Officer.
President-Reporting to the Chairman.
Vice President: of marketing, sales, finance, operations or passengers services, national accounts, groups& incentives.

ⱴ Working on Board a Cruise ship can be fun and can certainly be a low- cost way to see the world. But take these facts
into consideration before signing on or for the next ten years:
1. Quarters for staff can be very cramped and are most often shared with others.
2. Working hours can be extremely long- ten to eighteen hours/day
3. While the passengers are off” touring the exciting ports of the world, you will probably be “shipbound’,
cleaning cabins, preparing meals, or practicing for the evening’s entertainment.
4. You will be awy from home for weeks, probably months, at a time. Holidays are “high season”, so you can probably
forget spending them with your family and loved ones.
5. Your time off may be in ports where know no one and when none of your favorite can be with you.

What are the Benefits of working on a ship?


Topping the list: the opportunity to see the world—and get paid for it!
Most likely to have free time in port are employees whose job load lightens when most passengers are off the ship, like
casino and spa staff, as well as entertainers.
≥ Gratitudes (mostly for food and beverage personnel and stateroom stewards)
≥Opportunity to meet interesting passengers from around the world
≥ Relaxation
≥ Entertainment

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ENHANCEMENT

ACTIVITY/OUTCOME QUESTIONS

FOR DISCUSSION

1. Give the six important reasons why, in your opinion, the cruise experience is so successful?

2. List at least six objections that people might have about a cruise vacation.

3. Briefly describe the responsibilities of each of the following:

a. Captain
b. Chief purser
c. Cruise director
d. Executive chef
e. Cabin steward
ASSIGNMENT
Do you have at least one person who has taken a cruise? Interview that person by using the questions below. Summarize
that person’s answers in the spaces given. It doesn’t matter whether you’ve cruised not. The purpose of this exercise is to
explore someone else’s perceptions.
1. What cruise or cruises have you taken?
2. What was the most important reason you decided to try cruising?
3. What were the other motives you had for cruising?
4. Now that you’ve tried cruising, Whats the best thing about it?
5. Do you plan to take another cruise? If yes, what kind of cruise will it be?(Destination, cruise line, number of days)
REFLECTION
Check the emoticon that best describe your feeling for this day’s activity and write the reason why.

REFERENCES:
Cooper, Chris (2012) Essentials of tourism. London: Pearson Education Institute.
Lim, Romeo D. (2012) Principles and scopes of tourism. Philippines: Mindshapers Co. Inc. Moufakkir,
Omar & Burns, Peter. (2012) Controversies in tourism. UK: CAB International.

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LESSON 5
ANATOMY OF A CRUISE SHIP
OBJECTIVE
S:
At the end of the lesson, the students are expected to:
To understand basic learning on anatomy of the cruise ships particularly utilized in hotel operations.

INSTRUCTIONAL MATERIALS
Anatomy of a cruise ship handouts and powerpoint

DURATION: 1 hour and 30 minutes

TEACHING-LEARNING ACTIVITY/LESSON PROPER


Think of a cruise ship. What have you pictured in your mind? A great ocean liner slicing through the Atlantic?

STYLE OF SHIPS
Over 350 cruise ships—all sizes, all types—sail the world’s waters today. Let’s take a quick look at the
Types of vessels that cruisers can choose from.
 The Classic ocean liner- These ships—some of which are still in service today. Primarily used for transatlantic
crossings or world voyages, and mostly built before 1970, they’re sleek, streamlined, and built to knife their way
through open ocean waves.
 The Contemporary Cruise ships- These ships have grown larger and larger, eventually surpassing the size and
capacity of the mid-20th century. Like Queen Mary and Queen Elizabeth. The industry generally calls these giant-
sized ships megaships. They can accommodate 2,000 passengers or more and have 12 or more decks.
 Small ships- Most of which accommodate fewer than 200 passengers.
 Masted Sailing ships-These vessels are technologically sophisticated, with computers controlling the sails. The ships
have motors, just in case the wind dies down.
 Riverboats- or paddle wheeler. These vessels permit passengers to experience America’s great rivers.
 Barges- a long narrow flat-bottomed boat used for transporting freight on rivers or canals.
 Ferries- Usually we don’t think of a ferry trip as a cruise. Yet in Europe (especially in Northern Europe), many
ferries provide an overnight or even multiday, cruise like experience, with private staterooms, entertainment, and
bountiful dining.

OTHER TYPES OF CRUISES


1. Adventure & Expedition Cruises- The key difference between this type of cruise and all others is when you sign up to
an adventure or expedition cruise Its very much about the destination- not the ship
2. Affordable Cruises- There are many cruise lines that use older ships and sell mainly on price. Targeting the entry-
level cruiser. In other words, don’t expect frills or extras, but do expect good value.
3. Christmas Market Cruises- A festive river cruise offers is the perfect way to enjoy Europe’s markets. Taking place
over the 4 weeks of Advent, these cruises allows passengers to soak up the festive atmosphere of markets in Europe’s
most magical cities in various countries.

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4. Classic Cruises- Classic or Traditional cruises are those type of cruises where formal nights, set dinner times, bridge
evenings and the Captain’s Table are part of parcel of the cruise experience- and indeed are the reason why people choose
these particular lines.
5. Contemporary/Premium Cruises-Big, new modern ships aimed at the mass market, often carrying 2,500 passengers or
more.
6. Family Cruises-Many lines are actively targeting the family market with all sorts of touches aimed specifically at kids
including Kids Clubs, specific entertainment for children, babysitting services and kids mealtimes.
7. Fractional Ownership- An increasingly popular- and affordable-easy to part own a luxury cruise line.
8. Luxury Cruises- Many cruise lines liken themselves to hotels at sea, and at this level will compare themselves to
luxury brand hotels aimed at the mass market, so think Hilton, Marriott, and Sheraton.
9. Ultra-Luxury Cruises-These are the cruise ships where Champagne is often included in the price, cabins are called
suites and butler service is all part of the experience
10. River Cruises- River Cruising is life in the slow lane-watching towns and villages, mountains and monuments
drift by in a peaceful, adult environment.
11. Themed Cruises- Themed offerings available on both ocean and river cruise itineraries, there’s a wealth of choice in
terms of the time, location and cost of voyage.

THE MODERN CRUISE SHIP

- A look under the Hood, Behind the Doors, and in the Closets
And what are the modern ships like? Here are the following statistics for Royal Caribbean’s Sovereign of the Seas, a ship
with a capacity of 2,282 passengers and a tonnage of 73, 193. As long as three football fields and as tall in the water as the
Statue of Liberty is on land
 14,000 tons of steel- twice that of the Eiffel Tower, 70 times that of Statue of Liberty.
 807 miles of electrical cable- enough to stretch from Washington, D.C to Miami.
 Forty-three miles of piping and four miles of corridors
 20,000 electrical fixtures, 2,000 telephones and 18 elevators
 150,700 square feet of open deck- as much as fifty tennis courts.
 16, 146 square feet of gallery area and 56,500 cubic feet of cold storage area.
 710,415 square feet of interior space—one tenth the size of the Pentagon.
 Its engines generate 13,000,000 watts of power—enough to supply the needs of a town of 10,000 people.

SHIP FACILITIES

Space on a ship can be divided into three types: stateroom space, private (or crew) space and public space.
Passengers almost never see the spaces that serve the ship’s crew. (They’re usually on decks below those of the
passengers.) These include crew cabins, dining areas, recreational facilities. Other private spaces are the bridge (where the
vessel is controlled), the galley or kitchen (where food is prepared) and mechanical areas (such as the engine room).On
certain cruises, passengers are permitted to visit the bridge and/or the galley on a special, “behind the scenes” tour.

PUBLIC SPACES are those where passengers mingle. Here are the most common:
 The reception area- all ships have a lobby like are where the purser’s office is located.
 The dining room- Guests eat dinner here, and often, breakfast and lunch as well.

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 Alternate dining areas- Informal, buffet like dining usually takes place on the pool deck for some or all meals. Guests
can dine indoors or, in good weather, outdoors. (there is often called the Lido deck or café)OTHERS: alternate
restaurant like pizzerias, dispensing fast food(hot dogs and hamburgers),
 The showroom. Entertainment events usually take place here each night. During the day, the showroom may host
orientation meetings, port lectures, games (bingo), movies, or other special events. Most ships usually feature one or
more additional entertainment areas, bars and discos.
 The Pool Area. The majority of ships today have one or more swimming pools, perhaps with Jacuzzis nearby. The
pool is usually on an upper deck.
 The health club. Most cruise vessels provide an area for guests to exercise, with an aerobics area, stationary bicycles,
treadmills, and weight machines. Adjoins a spa that offers massages, facial, saunas, whirlpools, aromatherapy, and
other beauty or relaxation-related services.
 The children’s area- Their features and activities often are tailored to multiple age groups
 The gift shop- On some ships it’s just a little store where you can buy sundries- sells souvenirs, duty- free goods, tee-
shirts
 The medical facility. Maritime law requires any vessel that carries more than 100 passengers to have a physician
onboard, often assisted by one or more nurses.
 The movie theater(cinema)
 The photo gallery. Photographers take photos of passengers.
 The internet center. Here, for a reasonable time-based free, passengers can send and receive e- mail
 The casino. Since gambling is usually legal on ships, most cruise vessels boast casinos where clients play
blackjack, slot machines, and other games

 Other on-board facilities


Most modern cruise ships feature the following facilities:
 Spa, Fitness centre, Shops, Library, Theatre with Broadway style show, Hot tub, Lounges, Gym Some ships
have bowling alleys, ice skating rinks, rock climbing walls, video arcades, basketball courts, or tennis courts.
 Conference/Business Center, Tuxedo Rental Shop, Cigar/Smoking Lounges, ATM’s, Chapel(for wedding, and
other services), Drugstore, Function rooms, Florist Shop,

CRUISE STATEROOMS

A stateroom—also called as a cabin—is to ship what a guest room is to hotel. Staterooms are astonishingly
efficient. Ship designers manage to fit all manner of cabinets, drawers, and shelves into the typical stateroom.
Three Types of ship staterooms exist:
1. Outside Staterooms have windows. You can look outside; these ocean-view accommodations feel more open. Older
ships have portholes. Newer ships have larger windows. Some staterooms feature a full-wall sliding glass door that leads
to a verandah, which enable guests to go outside and experience the environment in a direct and private way.
2. Inside Staterooms are in the ship’s interior. No windows, but often use mirrors, pastel colors, bright lighting, and even
false window drapes to make the room feel more open
3. Suites are the most expensive accommodations on a ship.
Here’s what you find in a typical stateroom:
 Two single lower beds, sometimes the beds can be pushed together by staff to create a double or queen-sized bed.

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 A closet, perhaps with multiple levels and storage places.
 A television that feeds live or repeated broadcasts of shipboard events, movies, port talks and satellite
transmission of regular TV programming.
 Extensive lighting, wall to wall carpeting.
 A stateroom on today’s ships almost has a connecting bathroom, well-conceived, with a sink, toilet and shower.
DECK PLANS:
Every cruise brochure and many references resources (such as CLIA Cruise Manual) reproduce the plans of ships.
A ship plan usually consists of two elements: the deck plan (or floor plan) and a cross section of the ship, with each
“layer” shown.
Here are a few things you need to know about ship’s plans.
- Deck plans are important.
- In brochures, color coding makes a deck plan easy to read.
- Usually, the higher the deck is on the ship, the higher the category and price.
- Deck plans often note certain special stateroom circumstances
- Deck plans are also posted abroad ship.
- On some ships smoking is permitted almost everywhere onboard.
- Where do ships go when they retire?

 LOCATION:
Location Potential Advantages Potential Disadvantages
NEAR ELEVATORS Not far to walk to elevators Pedestrian “traffic” and noise in hallway
NEAR BOW OR STERN Usually less expensive; Far from everything; greater feeling of
possibly dramatic views; quiet ship motion
NEAR PUBLIC SPACES Close to where things are Potential moise (if the public space is
happening below or above the stateroom.
LOWER DECK Less Expensive; less motion felt Possible far from public spaces; may be
smaller staterooms
HIGHER DECK Possibly loser to public areas; closer to More expensive; possibly more traffic, potential
“sun” deck and pool; feels more to feel more ship motion
prestigious; often larger
staterooms

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ENHANCEMENT ACTIVITY/OUTCOME
Activity 1.
QUESTIONS FOR DISCUSSION

1. Give at least five ways in which a “classic” ship differs from a “modern” ship.
2. List at least four advantages of larger ships. List at least four advantages of smaller ships.
3. Discuss the Differences of the Cruise ship styles & decks
a. Contemporary Ship vs Premium Ship
b. Budget ship vs Luxury Ship
c. Berth deck vs Boat deck
d. Lido deck & Promenade deck
e. Lower deck & Upper deck

REFLECTI
ON
why. Check the emoticon that best describe your feeling for this day’s activity and write the reason

REFERENCES:
Hugget, Cliff & Pownall, Deborah. (2010)Teaching Travel and Tourism 14+. England: Open University Press.

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LESSON 6

CRUISE DESTINATIONS & TRENDS

OBJECTIVES:
At the end of the lesson, the students are expected to:
To identify impacts of the Different Destinations Identify Trends
and Opportunities in Cruise line Industry Distinguish among
different types of itineraries

INSTRUCTIONAL MATERIALS
Cruise Destinations handouts and powerpoint DURATION: 1

hour and 30 minutes

TEACHING-LEARNING ACTIVITY/LESSON PROPER


This lesson reflects on the part played by the destination in the cruise experience.

DESTINATIONS: In a practical sense, cruise companies regard the world as a series of sectors that meet various market
needs. For the largest brands, this creates opportunities to configure operations to take account of:
-Seasonality, weather patterns and optimum conditions for cruising
-Sales and marketing
-Supply and servicing of ships.

TROPICAL ZONES
TOURISTS AND
CLIMATE
a.The Caribbean PRIMARY CRUISING
REGIONS
The Caribbean cruising industry is a large and growing market, and currently the most popular. Cruising has grown
from “an estimated 900,850 passengers in 1983 to 2.3 million passengers in 1993”. Cruise lines operating in the Caribbean
include Royal Caribbean International, Princess Cruises, Carnival Cruise Line, Celebrity Cruises, Disney Cruise Line,
Holland America, P&O, Cunard, Crystal Cruises, and Norwegian Cruise Line. There are also smaller cruise lines that
cater to a more intimate feeling among their guests. The three largest cruise operators are Carnival Corporation, Royal
Caribbean International, and Star Cruises/Norwegian Cruise Lines.

b.Europe & the Mediterranean


c.North America
d.Oceania & South Pacific
e.Other Cruise Destinations

ⱴ FUTURE TRENDS IN TRAVEL (Sea Travel)-


Reference: Tourism & Hospitality Industry-year 2010

Cruise Liners will be much in demand for the future. The romance with the sea will continue but with mega ships under
construction. Four cruise liners-Carnival, Norwegian, Princess and Royal Caribbean—are expected to take cruise liners
into a different dimension.

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Best cruise lines
Luxury - Boutique-size-ship cruise ship

It has twin all-suite cruise ships. They cater to sophisticated seasoned cruisers. Each accommodates just 112
passengers in 55 cabins. The twin SeaDreams give you a yacht-cruise experience.

Luxury - Small ship

attracts the older, more affluent, and better traveled passenger. Activities, shore excursions and entertainment are
sophisticated. Most evenings are formal, but in a relaxed elegant manner.
Silversea food and service are admirable.

Luxury - Mid-sized ship

attracts a audience similar to the Silvesea Cruises (see above), but the tone aboard the Regent fleet is a bit more
relaxed. Regent's star ship is the 700-passenger Seven Seas Voyager, which I feature in my special 10-page What It's
Like on a Luxury Cruise Ship section (click here to view it). RSSC also operates the Mariner, Navigator and Gauguin.

Mid-price range

Royal Caribbean is a good choice for the average first-time cruiser because its ships have a middle-of-the-road
mix of passengers in terms of age, education, culture interests, and bank accounts. Food is not gourmet, but
neither is it lackluster. Passengers party, but not to an excessive degree. There are children, but not in an
overwhelming number. Activities are many and varied.

Adventure cruise

Lindblad / National Geographic jointly operates small, personable-sized ships. Itineraries include Antarctica and
Galapagos. The line attracts affluent, seasoned travelers. Lindblad/National Geographic sailings are geared for the
independent or small-group minded traveler. Rates are high end.

Children cruise

Disney Cruise Line has age-specific children activities, programs, and facilities, ranging from nursery to teenage. As
in Disney World, the staff is immensely friendly. Parents and grandparents will not feel left out. Many facilities
appeal to both child and adult - and some are for adults only. Rates are average.

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Dining

Crystal Cruise has outstanding onboard restaurants. The dishes are prepared by skilled, dedicated chefs. Food
presentation has an alluring style. Crystal Cruise table service is polished yet personable. And dining room ambiance
has a relaxed elegant feeling.

Family Cruise

Carnival Cruise Line is family friendly and vigorously courts the family market. Its ships are modern and large (some
accommodate several thousand passengers). This allows the Carnival Cruise Line to offer a wide variety of activities
and facilities to please all ages, from grandparent to four- year old.

Honeymoon

Regent Seven Seas Cruises has a small cruise ship named the Paul Gauguin that sails to the romantic Polynesian
Islands, including Tahiti, Moorea and Bora Bora. The onboard ambiance on this Regent Seven Seas ship is casual,
relaxed - just right for honeymooning. The 300 passengers enjoy French and Polynesian dining, spa treatments,
watersports, and shore excursions.

River Cruise

Victoria Cruises has a large fleet of fine-conditioned ships that sail exclusively on the Yangtze River in central China.
All cabins on the major vessels of the Victoria Cruises fleet have large windows for viewing the passing riverside
activities and scenery. Shore excursions are stimulating. The staff is accommodating and skilled.

Teen Cruise

Royal Caribbean International has special facilities and activities geared for teens, including teen- only dance clubs,
rock-wall climbing, in-line skating, ice skating, volleyball, basketball, and team sports. Teens are grouped by age, 12-
to 14- and 15- to 17- years old.

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20- something party cruise

Carnival Cruise Line attracts more partying under-30 cruisers than its competition. One reason is that it was the first
to aggressively market the fun-in-the-sun concept to the 20-something single and young-married audiences. It is now
entrenched in that generation's word of mouth as being "the" party cruise line. Rates are moderate.

AIR/SEA PACKAGE:
A package that includes airfare, the airport to dock transfer, and perhaps lodging.

ITINERARY
A plan for a journey listing different places in the order in which they are to be visited.

Round-trip itinerary (Circle Itinerary)


Itinerary with ther ship leaving from and returning to the same port.

Closed-jaw itinerary( Round Trip Intinerary)


A flight to and from the same city.

One-way Itinerary
Itinerary with the ship starting at one port and finishing at another.

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Open –jaw intinerary
An air intinerary featuring a return from a different city than from the one first flown to.

Cruise only trip


Cruise with no need for air transportation.

REFLECTI
ON
why. Check the emoticon that best describe your feeling for this day’s activity and write the reason

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REFERENCES:

A. Books
1. Andrew, Sudhir (2008). Introduction to Tourism. United States: McGraw-Hill
Companies
2. Gibson, Philip (2012). Cruise Operations Management.Great Britain:TJ International Ltd.
3. Laxa, Nathaniel (2014). Introduction to Cruise Line Travel Safety. Philippines: Mind Shapers
Co, Inc.
4. Lim, Romeo (2014). Gaming and Cruises. Philippines: Mind Shapers Co, Inc.
5. Mancini, Marc (2006). Cruising: A guide to the Cruise Line Industry. Singapore: Thomson
Learning Asia.
6. Mancini, Marc (2011).The CLIA Guide to the Cruise Industry. United States. Delmar Cengage
Learning.
7. Walker, John R. (2014). Introducing Hospitality. Singapore. Person Education South Asia Pte Ltd
B. Journals / Magazines
1. Journal of Hospitality and Tourism Education Universal Magazines Exchange, 2008

C. DVD
D. Electronic Sources
1. ASEAN tourism website- www.asean-tourism.com
2. World Travel Update- www.lakbay.net
3. The Living Asia Channel Online- www.livingasiachannel.net
4. Tourism’s Future Online- www.tourismfutureintl.com
5. World Tourism Organization Website- www.world-tourism.org
6. World Travel and Tourism Council Website- www.wttc.or

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