Professional Documents
Culture Documents
Defendant.
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Lazarus & Lazarus, P.C., complaining of Hard Carry Gaming, Inc. (“HCG” or the “Defendant”),
as and for its Complaint (“Complaint”), respectfully shows to this Court and alleges as follows:
distribution and sale of infringing products bearing confusingly similar marks to Premier’s
and sale of such unlicensed and infringing products, Premier has been irreparably harmed and
the ENERGIE Trademarks diluted. Premier seeks declaratory relief, permanent injunctive relief,
damages, costs and attorneys’ fees as authorized by the Lanham Act and New York State law.
2. This Court has subject matter jurisdiction over the causes of action set forth
herein pursuant to the provisions of the Lanham Act, 15 U.S.C. §1121; 28 U.S.C. §1338(a) and
(b); and 28 U.S.C. §1331. This Court has jurisdiction over the claims in this action that arise
under the laws of the State of New York pursuant to 28 U.S.C. §1367(a), because the state law
claims are so related to the federal claims that they form part of the same case or controversy and
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3. The Court may properly exercise personal jurisdiction over Defendant because:
Defendant transacts business within New York or contracts to supply goods or services in the
state; Defendant is committing a tortious act or causing injury to persons or property within New
York; Defendant regularly does or solicits business, or engages in any other persistent course of
conduct, or derives substantial revenue from goods used or consumed or services rendered, in
New York; or Defendant can expect or should reasonably expect Defendant’s act to have
consequences in New York and derives substantial revenue from interstate or international
commerce.
4. Venue is proper in this judicial district pursuant to 28 U.S.C. §1391(b)(2) and (3).
THE PARTIES
5. At all relevant times herein, Premier is and was a domestic limited liability
company organized and existing under the laws of the State of Delaware, with offices located at
organized and existing under the laws of the State of Delaware, with its principal place of
entertainment company operating through various online channels inclusive of but not limited to
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California as well as the internet and social media to transact its infringing and unlawful
activities and to cause tortious injury in the State of New York and in this district by, amongst
other things, manufacturing, distributing, selling and offering for sale merchandize that is
infringing.
10. Premier is a wholly owned subsidiary of Premier Brands Group Holdings LLC
(“PBGH”), a well-known manufacturer, distributor and retailer of men’s and women’s apparel,
jewelry, and related accessories. PBGH and its subsidiaries design and market a broad array of
products, including sportswear, jeanswear, dresses, accessories and costume jewelry under
11. Premier sells its branded goods throughout the United States, through trusted
established retailers, including but not limited to, Macy’s, Inc.; Walmart, Inc.; Nordstrom, Inc.;
and amazon.com. Premier is known to provide premium apparel and related goods and services.
12. Through its active sales and promotional efforts, Premier has established itself as
a premiere brand that is well recognized in the apparel industry, through its branded goods,
throughout the United States and elsewhere. Premier works tirelessly to maintain its reputation,
by paying careful attention to each and every component that goes into the fabrication of
Premier’s goods.
13. In connection with Premier’s sale of apparel and for good and valuable
consideration, Premier is the owner, through its predecessors in interest, of the rights, title and
interests in and to the federally registered trademarks ENERGIE and ENERGIE (Stylized) in
Class 25.
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14. Premier is the current owner of the following United States Trademark
ENERGIE trademark registrations nos. 1,515,449, 3,017,156 and 3,728,222 are collectively
15. Premier’s rights in the ENERGIE Trademarks in the United States have priority
17. Since that time, Premier, through its predecessors-in-interest, related companies
and licensees, has used and currently is using the ENERGIE Trademarks in the United States on
exercised great care, skill, and diligence in providing clothing in connection with Premier’s
ENERGIE Trademarks.
19. Premier and its predecessors-in-interest and related companies have marketed and
otherwise promoted its products bearing the ENERGIE Trademarks for almost 40 years. As a
result, Premier has developed substantial consumer recognition and valuable goodwill in its
ENERGIE Marks.
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20. Approximately thirty years after Premier’s predecessors-in-interest first use of the
ENERGIE mark, Defendant started its business as a professional esports organization with
teams playing various online video games such as Fortnite, Rocket League and Overwatch.
Defendant uses the domain nrg.gg to promote its business and owns a number of NRG
trademarks in International Class 41 (Entertainment services); Class 9 and 42 (for NFTs); Class
28 for musical and/or electronic games, toys, video-game consoles etc.; Class 9 for computer
peripherals; Class 35 for retail store services; Class 14 for Keychains; ornamental pins for use
as jewelry; bracelets; wristbands for use as bracelets; and Class 16 for stickers, posters.
21. On or about September 9, 2020, and despite Defendant’s core business being
online video gaming, Defendant applied for NRG trademarks in Class 25 for clothing, tops,
bottom, t-shirts, short sleeve shirts, long sleeve shirts, polo shirts, hoodies, sweatshirts, sports
jerseys, jerseys, jackets, windbreakers, and headwear namely beanies, hats and caps, alleging its
first use in commerce was in July, 2016 (approximately thirty-seven years after Premier’s
predecessors-in-interest first use of the ENERGIE mark). The applications are annexed hereto
as Exhibit 2.
22. Upon information and belief, Defendant derived its name “NRG” as an acronym
for the word ENERGY. See Defendant’s twitter post stating that “NRG” comes from the idea
of “energy” from the fighting spirits of our players!” annexed hereto as Exhibit 3. In fact, in
some instances, Defendant utilizes the full word “ENERGY” instead of the phonetic
abbreviation, NRG.
23. On January 25, 2021, Premier sent cease and desist correspondence to Defendant,
requesting that Defendant withdraw its United States Trademark Applications for NRG in Class
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25. Exhibit 4.
24. Defendant did not withdraw its United States Trademark Applications for NRG in
challenging Defendant’s ability to obtain the NRG mark in Class 25 due to the likely confusion
with Premier’s ENERGIE Trademarks. The Notices of Opposition are annexed hereto as
Exhibit 5.
26. Such opposition proceedings are currently pending before the United States Patent
and Trademark Office (“USPTO”) Trademark Trial and Appeal Board (TTAB”).
27. Premier maintains that due to the similarity of the marks, in particular the
phonetic equivalency of the ENERGIE Trademarks and NRG acronym when spoken, there is a
high likelihood of consumer confusion between Defendant’s newly established apparel and
proceedings and the likelihood of consumer confusion, Defendant has already begun marketing,
promoting, and selling NRG branded clothing online through its ecommerce website. Annexed
hereto as Exhibit 6 is a printout from Defendant’s ecommerce website reflecting the various
NRG marked goods for sales to consumers. Not only does Defendant use the infringing NRG
acronym on its clothing products, but Defendant has even gone as far as using the full word
29. As evidenced by the examples of utilizing both the full word “ENERGY” and the
NRG acronym on apparel, as set forth in Exhibit 6, Defendant is infringing Premier’s rights in
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30. On June 13, 2022, Premier, through its undersigned counsel, sent cease and desist
correspondence to Defendant, requesting that Defendant cease and desist the use of the word
“ENERGY” and NRG acronym in association with clothing in any form. Annexed hereto as
31. To date, Defendant has not responded to the June 13, 2022 cease and desist
request.
32. Upon information and belief, rather than cease and desist from its infringing
behavior, Defendant is seeking to further expand its business into channels and markets directly
competitive with Premier using the infringing NRG acronym and full word “ENERGY” on
apparel including but not limited to in collaborations with Premier’s direct competitor Levi
Strauss & Co, a.k.a Levi’s. Annexed hereto as Exhibit 8 is an article discussing Defendant’s
and property rights through sales of wearing apparel with infringing marks.
34. Defendant’s sales of wearing apparel with Premier’s ENERGIE Trademarks are
35. Upon information and belief, Defendant’s improper use of Premier’s ENERGIE
Trademarks in the form of the NRG acronym and full word “ENERGY” on apparel is damaging
Premier’s reputation amongst customers and consumers who are being led to believe that
36. These infringing sales by Defendant improperly enable Defendant to benefit from,
exploit, misappropriate, and convert the good will and reputation which are Premier’s property
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and rights, and improperly disparage Premier 's reputation and trademark rights, and destroy and
37. Premier repeats and realleges each of the foregoing paragraphs as if fully set forth
at length herein.
38. Premier owns the exclusive rights in and to the ENERGIE Trademarks. Premier,
and its predecessor in interest’s, use of the ENERGIE trademarks in the United States predates
39. Notwithstanding, Premier’s known and prior common law and statutory rights in
the ENERGIE trademarks, Defendant has, with actual knowledge of Premier’s rights, adopted
the use of the word “ENERGY” and acronym NRG in conjunction with the purchase,
40. Defendant’s use of the acronym NRG, as well as its use of the full word
“ENERGY” is likely to deceive and cause confusion, mistake, or deception among consumers
or potential consumers as to the source or origin of Defendant’s goods and the sponsorship or
41. Defendant’s use of the word “ENERGY” and NRG acronym is likely to deceive
and cause confusion, mistake or deception among consumers or potential consumers as to the
source or origin of Defendant’s goods and the sponsorship or endorsement of the goods by
Premier, to the damage and detriment of Premier’s reputation, goodwill and sales.
42. Defendant’s use of the word “ENERGY” and NRG acronym is likely to dilute
Premier’s ENERGIE Trademarks and the valuable goodwill and reputation associated
therewith.
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44. Despite the fact that Defendant has actual knowledge of Premier’s rights in and to
the ENERGIE Trademarks, Defendant has used and, upon information and belief, will continue
Trademarks as well as to the goodwill associated therewith. Unless restrained and enjoined by
this Court, such conduct will permit Defendant to gain an unfair competitive advantage over
Premier, enjoy the selling power of the Premier ENERGIE Trademarks, allow Defendant to
improperly blunt and interfere with Premier’s continued promotion and expansion of the
ENERGIE Trademarks and allow Defendant to palm off products as those being produced by,
46. Upon information and belief, the acts of Defendant alleged in paragraphs 1
through 45 above were committed with full knowledge of Premier’s rights and with the
47. Upon information and belief, the acts of Defendant alleged in paragraphs 1
through 45 above were committed with full knowledge of Premier’s rights and with the
Premier if Defendant is not restrained by the Court from further violations of Premier’s rights.
49. By reason of the aforesaid, Defendant has caused damage to Premier in an amount
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50. Premier repeats and realleges each of the foregoing paragraphs as if fully set forth
at length herein.
51. Premier owns the exclusive rights in and to the ENERGIE Trademarks. Premier’s
use of the ENERGIE Trademarks in the United States predates that of Defendant’s use of the
52. Notwithstanding Premier’s known and prior common law and statutory rights in
the ENERGIE Trademarks, Defendant has, with actual knowledge of Premier’s rights, and long
after Premier established its rights in the ENERGIE Trademarks, adopted and used the word
“ENERGY” and NRG acronym in conjunction with the purchase, manufacture, distribution,
53. Defendant’s use of the word “ENERGY” and NRG acronym in international
Class 25 without the authorization of Premier is likely to deceive and cause confusion, mistake,
54. Defendant’s use of the word ‘ENERGY” and NRG acronym in international Class
25 without the authorization of Premier is likely to deceive and cause confusion, mistake or
Defendant’s use of the word “ENERGY” and NRG acronym in connection with the display,
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57. Despite the fact that Defendant has actual knowledge of Premier’s rights in and to
the ENERGIE Trademarks, Defendant has used and upon information and belief, will continue
Trademarks as well as to the goodwill associated therewith. Unless restrained and enjoined by
this Court, such conduct will permit Defendant to gain an unfair competitive advantage over
Premier, enjoy the selling power of the ENERGIE Trademarks, allow Defendant to improperly
blunt and interfere with Premier’s continued promotion and expansion of the ENERGIE
Trademarks and allow Defendant to palm off products as those being produced by, sponsored or
authorized by Premier.
59. Upon information and belief, the acts of Defendant alleged in paragraphs 1
through 58 above were committed with full knowledge of Premier’s rights and with the
60. Upon information and belief, the acts of Defendant alleged in paragraphs 1
through 58 above were committed with full knowledge of Premier’s rights and with the
Premier if Defendant is not restrained by the Court from further violations of Premier’s rights.
62. By reason of the aforesaid, Defendant has caused damage or is likely to cause
damage to Premier in an amount that is not presently ascertainable, but will be proven at trial.
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63. Premier repeats and realleges each of the foregoing paragraphs as if fully set forth
at length herein.
65. Upon information and belief, the acts of Defendant alleged in paragraphs 1
through 64 above were committed with full knowledge of Premier’s rights and with the
66. Upon information and belief, the acts of Defendant alleged in paragraphs 1
through 64 above were committed with full knowledge of Premier’s rights and with the
Premier if Defendant is not restrained by the Court from further violations of Premier’s rights.
has suffered damages and will continue to suffer damages in an amount that is not presently
at length herein.
70. In violation of New York common law, Defendant has competed unfairly with
Premier by Defendant’s illegal, confusing, deceptive and wrongful use of Premier’s ENERGIE
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competition in violation of the common law of New York inclusive of but not limited to New
73. Upon information and belief, the acts of Defendant alleged in paragraphs 1
through 72 above were committed with full knowledge of Premier’s rights and with the
74. Upon information and belief, the acts of Defendant alleged in paragraphs 1
through 72 above were committed with full knowledge of Premier’s rights and with the
Premier if Defendant is not restrained by the Court from further violations of Premier’s rights.
has suffered damages and will continue to suffer damages in an amount that is not presently
77. Premier repeats and realleges each of the foregoing paragraphs as if fully set forth
at length herein.
78. Defendant’s use of the word “ENERGY” and NRG acronym in its branding has
injured and is likely to injure Premier’s business reputation and/or dilute the distinctive quality
of Premier’s ENERGIE Trademarks in violations of New York General Business Law §360-1.
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79. Premier has no adequate remedy at law, and, if Defendant’s actions are not
enjoined, Premier will continue to suffer irreparable harm to its reputation and the goodwill of
80. As a direct and proximate result of Defendant’s unlawful practices, Premier has
suffered damages and will continue to suffer damages in an amount that is not presently
at length herein.
82. As between the parties, Premier has priority with respect to the use of the term
83. Premier believes it will be damaged by the registration of the NRG acronym to
Defendant.
84. An actual controversy has arisen and now exists between Plaintiff and Defendant
concerning whether Defendant can use the word “ENERGY” and NRG acronym for goods in
85. By virtue of the foregoing, Plaintiff desires a judicial determination of the parties’
rights and duties with respect to the “NRG” trademark applications (Exhibit 2) and use of the
86. A judicial declaration is necessary and appropriate at this time so that the parties
may proceed in accordance with their respective rights as determined by the Court.
WHEREFORE, Plaintiff Premier Brands IP LLC respectfully prays that the Court enter
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1) Declaratory judgment: a) directing the United States Patent and Trademark Office
with the ENERGIE Trademarks; and b) restricting Defendant from use of the
attorneys, and all those in active concert or participation with it, from:
Trademarks, the word “ENERGY”, the NRG acronym, and any other
lead the trade or public, or individual members thereof, to believe that any
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utilizing any other device in order to circumvent the prohibitions set forth in
3) Directing that Defendant deliver all infringing products and labels, signs, prints,
molds, heat transfers, screens, matrices and other means of making the same.
4) Directing such other relief as the Court may deem appropriate to prevent the trade
and public from gaining the erroneous impression than any products sold or
5) That Premier be awarded from Defendant three times Premier’s damages from
and three times of each of Defendant’s profits there from, after an accounting,
or, in the alternative statutory damages, should Premier opt for such relief,
the extent this Court concludes such infringement was willful, Two Million
6) Awarding Premier its reasonable attorneys’ fees and investigative fees pursuant to
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8) Awarding Premier any further relief that this Court deems just and proper.
Pursuant to Federal Rules of Civil Procedure 28(b), Premier hereby demands a trial by
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