Servicio Nacional de Aprendizaje SENA

Actividad de proyecto 6

Propuesta en idioma ingles de un producto o servicio

Presenta:

Felipe Andrés Castañeda Sánchez

Ficha: 2281983

Centro de la Innovación, la Agroindustria y la Aviación

Rio negro Antioquia

Tecnología en gestión de mercados

2021
 1. Introducción
Andy Jam emerges as a representative brand of the artisan jam product, which seeks

to satisfy the nutritional needs of a population that wants a healthy diet, Its competitiveness

is part of its manufacturing process which is manual and does not require artificial or

industrialized processing; reason for which characteristics of durability, high nutritional

content and quality natural smell of representative fruits are attributed.

Consequently, Andy Jam intends to publicize his product strategically with the help

of marketing and advertising, in addition to this, he has a structured and effective exhibition

plan to achieve acceptance in the market and attract new customers.

2. Objectives

2.1. General
Realizar una propuesta estratégica de presentación del producto Mermelada artesanal

Andy Jam, de acuerdo al mercado actual y sus necesidades.

2.2. Specific

2.2.1. Identify the role of Andy Jam artisan jam in the market

2.2.2. Set Andy Jam product presentation

2.2.3. Define market segmentation

3. Propuesta en idioma ingles de un producto o servicio

Artisan jam is a fruit-based product of organic origin, it has a very controlled

production process which allows a better quality when obtaining a product with higher

nutritional content.

3.1. Presentation of the product

 The use of a 255ml glass container is proposed, as can be seen in the Figure 1, it is

intended to use a glass container with an added touch on its lid and a cord, which gives a

more artisan display to the fruit jam.

3.2.Market segmentation

•Its commercialization will
take place in Colombia in
the department of
Cundinamarca, capital
city Bogotá.
•Consumers range from •People who are looking
high to low stratum, in for a rich and organic food
addition to this they are so this is focused on the
people who are looking healthy niche.
for a healthy diet, which is
why it adapts to any age
range.

socio-economic
Geographic Psychographics
demographics

Proposal of the product

Product: Artisan jam

Location: Bogotá D.C

Target market: Bogotá city-healthy niche

 Advertising and marketing: use of virtual platforms (social networks, Facebook,

Instagram and YouTube).

Concept: the proposal consists of announcing the Andy Jam brand product, which is

an organic and chemical-free product, the objective is to enter new markets and attract new

customers.

Likewise, it is identified that the niche is related to families seeking a healthy diet,

which is why a massive sales system with selective distribution is proposed.

Note: The crossword and other activities I could not do because I can not access that

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