Advantages of Advertisement:

SUBMITTED BY:-

 AMAN KUMAR
 ROLL NO-1901010034
 B.TECH (CSE)
 Advertisement:
•“An advertisement is the promotion of a product, brand or service to a
viewership in order to attract interest, engagement and sales. It come in
many forms, from copy to interactive video, and have evolved to become a
crucial feature of the app marketplace.” • The word advertising come from
Latin word “ad vertere” means “to turn toward” .

•Advertisements is one of the medium Of Mass communication.

•An Advertisement is anything that draws attention towards things.

•Advertisement is used to encourage persuade or manipulate the audience

 Good and bad both are part of our life.

 Advertisements are like a coin.

 It has a advantages/ Benefit as well as disadvantages.

Let's have look upon the Benefits of the

advertisement:
 Benefits:

Retailers Consumers
Medium of advertisement
 Retailer’s Benefit:

• Because of the Advertisement Interaction/communication

happen between retailer consumer happens.

• I it creates ground for personal selling for Retailers.

• Marketing of the product is necessary.

5 Aim’s of
advertising:
Important for the customers:

 ADVERTISEMENTS PLAYS VERY VITAL ROLE IN LIFE OF

CUSTOMERS
 CUSTOMERS BUY THE PRODUCT ONLY AFTER THEY ARE MADE
AWARE OF THE PRODUCTS
 ADVERTISING HELPS CUSTOMER TO FIND THE BEST PRODUCTS FOR
THEMSELVES
Advantages of advertisement:

Reduces Per-Unit Cost: The wide appeal of advertisements increases the demand for the product which
benefits the organisation as it capitalises on the economies of scale.
Helps In Brand Building: Advertisements work effectively in brand building. Brands who advertise are
preferred over those which doesn’t.
Helps In Launching New Product: Launching a new product is easy when it is backed by an advertisement.
Boosts Up Existing Customers’ Confidence In The Brand: Advertisements boosts up existing customers’
confidence in the brand as they get a feeling of pride when they see an advertisement of the product or the brand
they use.
Attracts New Customers: Attractive advertisements help the brand in gaining new customers and expanding
the business.
Educates The Customers: Advertisements inform the customers about different products existing in the market
and also educates them in what they should look for in an apt product.
 A

Key benefits of
effective
advertisement: