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Case 3

1. Summarize 10 key points

 The case talks about Bajaj finserv and its challenges faced in penetrating
Tier 2, 3, semi urban and rural regions.
 Their main aim was to increase traffic and create more sales buy organic
searches.
 They hold the highest credit rating by FAAA And they are considered to be
stable in the list of Nbfc’s of the country.
 They fased many challenges to generate organic traffic the main challenge
was to identify the most effective method to reach beyond urban region.
 They needed to understand the channels which were to be used and to
develop new strategies based on that
 They needed to focus on local searches and study on them to increase their
target and generate more traffic.
 They hired an 3rd party agency to do the competitor analysis and 2 overall
analysis to target beyond the urban market.
 They planned phase wise Bye analysing different region based on language
and preference and they focused more on location specific content.
 They also identified the platforms which the target audience were using and
they also explored potential channels to look into in the future.
 The result where positive and there was high reach and growth because of
the campaign the organic traffic increased multiple times due to the
campaign.

2. Create a list of probable keywords when the seed keyword is Home Loan.

The keyword “HOME LOAN’ can also be modified based on location and
locality and other factors
Some examples are:
 Affordable housing loan
 Easy loan facility
 Documents required for home loan
 Home loan interest rate
 Low interest housing loan
 Fast housing loan
 Housing loan banks
 5% interest home loans
 Less than 10% interest home loan
 The best Housing loan
 How to get home loan
 Where to get home loan

3. What other metric will you like to see in the case above so that efficacy of
SEO on the bajaj finserv website can be established?

The metrics used in the case are based on the SERP ranking and the CTR and
based on percentage of organic traffic the other metrics which they can use
to measure efficacy is to check the conversion rate before and after the
campaign and know the difference it has made, and they can also measure
my customer feedback and they can also run a simulation to know their
position and performance, and they can also measure by total no of sales
and revenue generated, they can also know by conducting analytical
research based on different parameters.

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