CASE 5

1.
 “Aditya Birla Finance Limited (ABFL) is a non-banking financial
institution (NBFI)” that offers private finance solutions that are
specifically suited to the needs of enterprises.
 To create thousands of lead from SMEs, entrepreneurs, and self-
employed persons looking to apply for business loans, ABFL chose
Techmagnate for it's own PPC services.
 Small business owners, entrepreneurs, and self-employed
professionals were the target market.
 They were able to increase the amount of leads by an amazing 4.5
times the target. And all of this was done without going over the
CPL.
 They witnessed a remarkable month-over-month rise in leads.
There were hardly any complaints about the lead quality, and the
CPL was maintained.
 They gathered data from the database of Google Analytics
 They also got the data of search volume of a particular target area
from Google Adwords
 All of this research and analysis help them in achieving their goal
to generate more lead and increased their visibility.
2.

Yes, they could have made better use of the search network by
 Generating more leads by choosing better keywords;
doing adequate keyword research; and by leveraging and
using longer keywords.
 Incorporating email marketing, providing ad extensions
for call, contact, or website, etc., enhancing SEOs on
geographic and demographic segmentation basis
 Having better content to have a better connect with the
target customer group
.
3.

Email marketing, social media advertising, display advertising,

and even sponsored content marketing are other prominent
lead generation strategies (where you pay someone to write
about your product or service).

4.
The agency successfully targeted the prospective targets by
segmenting based on geographic and demographics the first thing
they saw was to segregate the cities of large population this
second thing they did was get the data from do official Google
Analytics about did top cities in India and the traffic data of the
particular cities over the years and final thing they saw was the
search volume of particular keywords in the database of Google
Adwords. After doing all these 3 steps they got a list of 13 cities
which they considered to work further on