Final Manuscript 1

How to build and accelerate your business growth and
sustain relevance
Steps to build and Make your Products more visible in

the NEXT 30days than you did in the last 180days.
Guaranteed!
Abiodun Lawal
Copyright © 2012 Abiodun Lawal
All rights reserved.
ISBN: 9798844008931
DEDICATION
I want to dedicate this book to God and everyone supportive through
their words of encouragement and contributions’ in kind,
consistently holding me to account to ensure this book becomes a
reality. In the same vein, this book is dedicated to every Nigerian
youth who has been working tirelessly to make dreams count in
various fields of endeavors they find themselves in.

TABLE OF CONTENTS
Acknowledgments
Introduction
Chapter 1: Conceptualize stage
Chapter 2: Building Stage
Chapter 3: Product Branding
Chapter 4: Implementation stage/ Product launch
Chapter 5: Promotion options
Chapter 6: Product reviews
4
How to build and accelerate your business growth and sustain relevance
ACKNOWLEDGMENTS
I want to use this medium to acknowledge everyone that was part of
this project. Firstly, I would like to appreciate my wife for her
profound support, encouragement, and contributions toward the
accomplishment of this book, and my appreciation goes out to
friends and family for their immense contributions to ensuring this
dream becomes a reality. May the Lord reward and bless you all.
5
INTRODUCTION:
The regrets of most entrepreneurs are not based on not
knowing anything about the business they plan to do but
not knowing the vital secrets they ought to have known
before they started.
The reality of starting a business can be hard-bitten and
discouraging at the same time. From the conceptualizing
stage to the reality stage has killed more business dreams
than ever.
The objectives of this book are to help and provide a guide
for young and aspiring entrepreneurs to understand the
business terrain in these parts of the world, and to equip
them with the relevant knowledge on how to grow their
business and sustain relevance.
Statistics have shown that “four out of every five start-up
businesses collapsed before they get to their point of

6
relevance” in order not to be a part of an increasing
number of failed businesses, you need to be determined in
your approach toward that idea/ businesses.
From the conceptualize stage by exploring the different
possible routes, study and understand the peculiarity of
your business environment, unique-ability of your business
in solving existing problems or situations prevalence
around you, scalability of your idea/business to meet
unforeseen demands, degree of effect of external policy
(government) on existing businesses e.t.c.
Your in-depth understanding of the aforementioned criteria
would not only help you to make sound and precise
decisions but it will also help you to navigate your business
to survive.
This book will be categorized into six chapters that would
cover all you need to know as young and aspiring
entrepreneurs.
7
Stay glued to this life-changing experience you are about to
have as you journey with me on this adventure
8
CHAPTER ONE
The conceptualize stage
In this chapter, we will consider the aspects of
conceptualizing stages in a business that could help shape
your business provide you with a definite trajectory path
for growth and prepare you for the task ahead.
Note; nothing great happens without a concerted effort put
in place; therefore, these would lead us to the following
element of conceptualizing stage. Which are?
Idea Formulation
This is the most crucial part of all and it places total and
unhindered responsibilities on the shoulder of everyone
that would be great in business, it is also a critical part that
a lot of young business owners pay less attention to.
Building sustainable and time-proven businesses go
9
beyond just having ideas and cultivating them. You don’t
delve into an idea because the idea is fascinating rather you
follow through because it is realistic.
This element has been the gap difference between
struggling entrepreneurs/businesses and the thriving ones.
The stage of formulation of an idea is the most vital in any
business that will see the light of the day and survive the
test of time.
Therefore an adequate amount of time, energy, and
resources must be invested in this stage, just like it is
expedient for a farmer to prepare the ground effectively
before planting season or a good foundation is required for
a building that would withstand the storms, and survive.
the harsh weather environment.
So also must your idea be deep-rooted and rich in content;
where you can easily navigate through the elements or

10
compartment of the business through your imaginations.
You must consciously set out each phase of the idea/
business implementation with a definite and precise
objective. Such as the existing business model you want to
pattern your idea/ business after, intended goals to achieve
within a specific time, method of achieving those set goals,
product-market traction approach, market penetration
strategy, and how to carve out a market share for your
product and service.
All these factors need time and apt concentration to
complete the thought processing cycle. Remember that,
this phase may be so strenuous and lonely moment for
every serious entrepreneur to deal with.
It is a phase that demands you fit into your idea and
release the same energy flow. Note: your idea is not good
enough if it cannot match or compliment your energy. As
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young entrepreneurs, always remember that how strong
your idea is, will determine how high you fly in your
business. Your idea must be original because it is
originality that will bail you out in the time of troubles, and
it will also give you an edge over your competitors.
Nobody wants to put his /her resources where his or her
hand cannot touch, so your idea must be bankable,
investable, and flexible enough to survive any
unforeseen circumstances and most especially the
external economic harsh conditions.
Many businesses out there are failing and would keeps
failing originality tests every here and then. Originality is
one of the major causes of many collapses and struggling
business in this century.
People don’t want to pay the price for originality and the
effect is telling heavily on their businesses. As a young
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entrepreneur or aspiring business owner, you don’t rush to
implement an idea or in a hurry to start up any business,
learn the rudiment of the business and this would save your
face when the challenges comes but what we have is that
many entrepreneurs are too in hurry to start, and too lazy to
learn what the survival tactics in their locality is, and
oftentimes; they are too arrogant to accept critics that could
help shape their businesses in the right direction.
In the word of Winston Churchill's criticism may not be
agreeable, but it is necessary, it calls attention to an
unhealthy state of things. Therefore putting all these in the
right perspective can set the pace for a smooth ride for your
business to thrive.
These would lead us to the next element we would be
looking at, which is:
Identification of problem stage:
13
This stage is so unique and attention must be given to
every detail to the letter. The outcome of this stage will set
a pace for your trajectory growth, product decisions,
market readiness, market size, etc. The exciting aspect of
this stage is that it helps your idea to fit-in in the real sense
and also helps to evaluate how your idea will improve the
solution to the existing problem.
Firstly, your understanding of the stage would give speed,
direction and inject appropriate value into your business.
No matter how rich the content of your idea is, without a
proper evaluation; it would amount to nothing.
Dedicated time and attentions are required of you to pull
through in this stage with the right attitude, mentality, and
drive. The action ‘word’ in this stage is learning and to
keep learning until you get it right.
For this book, identification of problem would be tailored
14
toward five major areas. Which are?
Research:
In research, you need to be objective about your approach
towards learning, unlearning, and re-learning because for
your business or idea to have a chance of survival in the
real world and stand the test of time among hundreds of
other competitors, you must avid yourself with relevant
information that will not only aid your business growth;
but also provides clarity, direction, and a policies flexible
enough to sustain your goal or make reality your ideas.
This is the place many businesses fail because they play
down the importance of this phase and before they know it,
the realities have dawned on them. You cannot be
successful in a business without consciously engaging the
opportunities available to explore. So your first area of
research you should focus on is:
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Similar product /service
In the quest for relevance and rendering impactful products
and services, you need to engage in rigorous research on
existing or similar products or services available in the
market, these acts will provide you a robust platform for
your business to thrive.
Many young businesses and start-ups oftentimes pay less
attention to this part and try everything they can to beat the
process but the consequence of their actions is responsible
for the ruins or failure experienced in the business.
Never settle for a shortcut, if you don’t want to stifle the
life of your business. So you need to study each brand that
is into what you are inspiring to do profoundly, to know
the competitive edges they have over each other, their
branding style, customer relationship approach, market
distribution network, and their relationships with their
16
immediate environments.
This relevant information will not only help you to make
an informed decision but it would also help you in
adequate preparations to take the market by storm.
Let's use the beverages industry as a case study here, the
dominance of these industries is between Coca–Cola and
Pepsi products, which are a major player for decades not
until recently did Bigi products force its way into the
mainstream. You might be wondering how did they
achieved that feat within a short frame of time, well, the
answer is not farfetched, the pioneer of that product spent
so much time in the phase of preparation to interact with
the market interface, thoroughly study the consumers to
create a well-precise product that meets consumer’s
demand, and they are where they are today because the put
due diligence into planning and preparation stage.
17
You don’t know what you are robbing your business or
idea trying to cut corners, it might work in the beginning
for you but the gap of knowledge neglected would come
back to haunt your businesses/ idea at one point or the
other. So you need to go all out in search of knowledge that
will help scale your business or make a reality that idea in
your head.
Remember, every great event has its own story. You need
to genuinely snap out of ignorance and lay to rest of your
ego in reaching out, to make your beautiful idea to work,
that business can work again only if you are ready to put
all those things we highlighted above to use, there is no
dignity in failure, and there is no honor in ego.
So how you want your business to fly is a function of how
you are ready to do the needful at the right time, and see
how rejuvenating your business will surge back on track.
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The next area of research to consider is:
Market
After you have studied or conducted thorough research on
the similar products or services available in the market.
The next objective is to carefully examine the market
exclusively to determine how to package your product for
easy visibility, and where your product can be accessed at
the snap of a finger.
Market research negligence is another costly mistake many
businesses are making and many start-ups are too reluctant
to consider it as part of necessity during preparation.
You need to know that every products or service have its
market design that help them to thrive the most. There are
some products or services that are location bound; some
are price bound, while others are tech/digital bound.
19
So you have to understand the type of market that is
suitable for your product to thrive. You have to prioritize
how the market interfaces with similar products or
services. For example, in Lagos, Nigeria; you cannot
expect a product or service that is mainland bound to be
visible on the highland or generate the same
Oftentimes, you focus mainly on how your products or
service will sell in the market; you don’t consider which
market is best suitable for your products. You need to
personalize or carve a market for your product, or set out a
market for your products or services. Then, move to
evaluate the size of the market, geo-location of the market
presence, and the sharing ratio of the existing products on
the market size along the geo-locations of the market
presence.
Understanding of this analysis would help you to select
20
the most useful strategy to project your products, services
and the best methodological approach to inject your
products or service into the market space. For example,
there are some products or brands that you can find or exist
in certain locations (state) or regions and are not available
in other regions.
Study the market characters with the closest similar
product to yours in the market. Refuse to give room for
ignorance to thrive in your decision-making. I could
remember when cowbell started with sachet milk some
years back and every other competitor started mocking
them, despite those mockeries the company built relevance
and sustainability over time, and they captured a relatively
large size of market share for their product until the brand
became a household brand in Nigeria and for most
Nigerians.
21
All these feats were possible because the company did a
proper analysis of the market; they didn’t just rush into
production because there is an available market rather they
created a product that can match the demand of the
majority of the market populace, a product that the market
and its audience can relate to easily in terms of pricing
advantage, and product availabilities.
Another closed example was when I started an electro-
mechanic company that failed woefully because I didn’t
study the market enough, it fails not because there are no
demands for the service in the market, rather because I
failed personally to carry out due diligence of the market
system, so I was practically operating at almost opposite of
what its prevalence in the market, since the market and its
audience could not absorb my operational method. It
eventually led to folding up of the business.
22
From the two examples above, you can draw very useful
lesions that involved two ideas executed with two different
approaches.” The maker of every idea is a function of
the approach given to it. That is to say, every idea is
beautiful in its raw form but what brings out the beauty
in reality, is your approach. So can you see reasons that
having an idea is not enough? You have to compliment
your ideas with a relevant action plan.
The good news is that you can still retrace your steps and
amend where it is necessary before it is too late.
Audience
Never make the mistake that every idea will be suitable for
everyone to embrace. This is another mistake many
businesses and newbie’s are making daily. The audience is
very important but the right audience is like a magical
experience any business can ever imagine.
23
Understanding and setting your audience alone is an
indicator that the chance of survival for that business is at
60%. See I have come across many businesses that have
got everything right from idea formulation - to market
research except having right audience, and the impact is
telling negatively on their products or services performance
in the market. In setting the right audience, you just need to
be conscious of the fact that it’s possible for you to under-
value or over-value your product. That is why sincerity is
an important tool to self-examine your idea.
You can’t just afford to leave things to chance; the strength
of your business lies in your preparations, and getting the
right audience for your business is one of the cores of
preparation that attention must be given to.
I have watched many businesses crashed before they could
get to the survival stage, all because they failed to carry out
24
due diligence where they ought to. On the other hand; I
have also watched how companies like “Apple “grew in
bounds and leap within its operational Operandi until it
became the household choice around the world.
In fact; 6 out of every 10 households in the world are
Apple's audience. They understood the roles of the right
audiences in scaling their business. You can accomplish
the same feats. All you just need is to set things in the right
perspective for your business to thrive.
Another case study is the Android Mobile Phone
Industry, once upon a time; the operation of the mobile
phone industry is dominated by the era of Nokia,
blackberry but a time came for Android mobiles and
took over the market cap because they invested time to
study the market extensively to tap into the unreached
large market density and designs a product that is
25
widely accepted by the majority and these have a positive
resultant effect on their products till today. No matter how
small that business is? One thing is sure there is room for it
to grow and expand in-bound once you can decide to put
the necessary preparation in place.
The Product:
In transforming your ideas into a reality or scaling your
business to the next level. It is important to know that the
rise and fall of everything about your business and what its
represent is largely a function of your product.
You have to create a people-friendly product, a product
that is flexible enough to catch up with the market
momentum, and it must have the ability to revolve around
technology.
One thing is certain and you must know this, that is; the
market will keep changing but the audience is the same.

26
Your market share is a function of how charming and
audience-driven your product is. No product can scale
beyond the efforts you put into its preparation.
Don’t be too rigid with information at your disposal
available for you to scale up; rather create a fit product that
matches your environment's needs. It’s best to create a
product around your environment, your communities,
or targeted your circle in the society.
I have seen a lot of good and quality products but the
wrong environment has rendered such product useless,
likewise I have seen a lot of terrible products lying low and
almost useless in a good environment because the people in
the environment refuse to engage such product.
There are a few things you have to consciously plan and
considered before creating your product for the market. In
other words, this means there are some features your
27
products must reflect before they can be considered as
quality products by the users.
Firstly, what needs does your product address in the
market? You have to create a product to solve a problem
around the needs of people or your targeted audience in
such a way that would attract them always to your product.
Remember that finding the problem is the science of
product management, while solving it is the art of
development.
Secondly, does your product have a mass appeal? You
have to create a product that can sell to stay-at-home
mothers of two can flow with as well as seasoned banker or
a common man in the neighborhood.
Thirdly, does your product have a unique feature? You
have to create a product that is credible, reliable, simple to
use, durable, and has an aesthetic design, each component
28
of the product should be well integrated with the overall
system design, and blend seamlessly to stand out from its
competitors.
So therefore, you have to consider that a quality product is
a product that can sell itself through its existing customers.
A great example of such product is Skype; Skype has been
recording a significant increase in user count since its
launch, and this kind of sales is often referred to as
Product-led growth.
Lastly, you have to create a relevant product. The
industrial revolution is gone and so is the dot.com
revolution. We live in a new economy and the economy is
called relevance.
Many brands are unaware of this new economy, it’s the
ultimate deal. Your product needs to stay relevant with the
new changes and platforms emerging almost on a daily
29
basis.
In the old economy, customers are limited with options but
now people are awash with choices, if your product is not
relevant, your customer will move somewhere else.
Take Uber for example, they had to keep investing and
heavily invest in AI technology to maintain relevance
otherwise competitors will beat them up to their game.
You have to provide a competitive edge for your business
and the only way that can be possible is through your
products.
30
Chapter two
The Building stage
In this stage, we will be discussing the essential component
of building a business or turning ideas into realities. It is
important to consider the role preparations played in
building sustainable enterprises. At this stage, we would be
considering the following element that would shape your
idea and put your business in the right perspective.
Pitching:
The term ‘Pitching” is often referred to a process, a process
of persuading, with objective to convincing, inducing, and
gaining people over to your business or ideas.
31
Pitching is one of the vital ingredients necessary to make
your product to be visible.
Therefore, pitching your idea is a step you need to take
in winning people over to your ideas or businesses,
projecting your business visibility in people’s minds,
and attracting the right set of people to your business.
This stage is a very sensitive and strategic phase in any
business that will survive. The essences of pitching are to
project, and make visible your idea/business. Once you
understand this, your operation operands become seamless.
Many businesses have been ruined as a result of not
placing the right value on this stage of business
preparation.
As a young business owners or aspiring entrepreneurs, you
should focus more on how you can imprint your idea in
the mind of your audience, and filter your audience

32
from the populace.
One of the core strategies of Coco-coca is using emotion
pitching to captivate their audience to their various
products. You can also use the strategy to attract the right
set of people to your business.
Top priority should be given to the process of identifying
the right people, people that can fuel your drive,
scrutinizing your idea with the objectives of bringing out
the best of the idea, in pitching, there are two major areas
you focus on, which is pre-product preparation phase and
post-product preparation phase.
The objective of the pre-product pitching is centered on
Funding and creating Product while Post- the product
preparation phase is focused on the audience.
Funding:
33
Pitching for funds is a critical aspect that either can make
or marred your business, many businesses are thriving
today as a result of their access to financial backing,
likewise ; many great ideas that has a potential to become
a global brand/business is stuck in the conceptualized stage
because they lacked access to funding. So you have to
know that funding is an essential tool that will determine
the overall performance of your idea or the business you
are doing.
In pitching for a fund, you have to realize that no investor
will ever want to invest in just an idea that you have not
done anything about. People want to see something that is
visible, investors want to see the value and the direction
every of their hard earn penny is going into.
The reason many entrepreneurs and new start-ups in
business have difficulty accessing funds to boost their
34
businesses is that, they want to get money where they have
not personally invested. Elon Musk says’ an idea that is
badly executed is far better than those we refuse to do
anything about.
So in pitching for a fund from investors or people, you
have to provide them with a distinct direction on how you
intend to recoup their money back, people don’t want to
deal with an abstract, rather; present to them a
working formula on how your product is capable to
solve a problem in the market, provide them your
market target and how your intend to achieve that.
Your revenue model or business model that reflects how
you plan to make money out of your business or services.
Share your business previous success journey no matter
how small it is, provide them early tractions and milestone
you have been able to achieve so far and the enormous
35
market opportunities that abound for your product to
thrive.
These factors are the yardstick every investor bases their
decisions upon. You have to relate to business owners in
their business language and the language of every business
is to make profits.
In case, you have been rejected or your business proposal
has suffered rejections, it is just because you didn’t speak
convincingly enough for the investor to put their money on
the table for your business.
Pre-product
Another aspect of pitching that is important for
entrepreneurs or start-up business is pre-product pitching.
Most people are just after pitching for money to start-ups a
business because they think everything starts and ends with
money in building a business.

36
It is only a few that pitch their product to people before
they launch that product. One of the advantages of this
stage is that it helps you to get feedback on the product you
are about to create or launch, potential customer feedback
is necessary because it prepares you to make an informed
decision.
You do not just rush to make a product because your brand
is well recognized in the market, or because you have a
large customer base; rather, you create products in
response to people's demands.
Often time, many product failures are traceable to this
stage of preparation.
For instance, there is a popular clothing brand in Lagos that
has a large customer base and because of that, he felt he
can introduce any product to his shelve, he went head to
import a large volume of vintage designs from turkey
37
without carrying out pre- product pitch for that product, the
product performed woefully despite the heavy
advertisement and various campaign embraced just to get
the product off the shelve. See, it is better to lose a little
money running pilot-test and pre-marketing your products
before creating, than to ignore this rule and then go ahead
to invest a lot of money and end up losing all.
I know taking a risk is part of being an entrepreneur but
taking a calculated risk is far better. As an entrepreneur,
you need to be a master of the market, not just the
products.
Thinking for your customer is wrong and can be deadly to
the growth of your business, instead; throw your offer to
them and let them think for themselves. That’s the only
way you can know the mind of your audience and then
38
design a product that would meet their needs.
Team building:
One of the tasks of business building that is most
underrated among entrepreneurs and start-up businesses is
in the area of team building; studies have shown that the
success of many businesses is solely a function of the
people behind it.
No business or idea can scale beyond the contribution or
the input of the people behind it. So choosing the right set
of people for business is the greatest asset you can gift your
business.
Building a team is the bridge and a lifeline of any business
that will survive in this century where the terrain of
business is highly volatile, and unfriendly for businesses to
thrive. Having the right set of people around is the first

39
business statement that guarantees an easy and seamless
effort to completely resonate with the visibility of your
brand.
One thing that you have to know is that; it is people that
make a business, not the other way round. This is one of
the mistakes most entrepreneurs and business newbie’s are
making daily.
They spend more time building every other thing but pay
less attention to team building, perhaps; they put more
confidence on the fact that they are paying those selected
individuals that is why appropriate values are not placed on
them. But the truth is that you can have a fantastic idea,
even possible to have a fantastic products but if those are
not matched with adequate team building, there is limited
hope for your business to shine in the real sense; because
there are a lot of fantastic brands with an incredible team
40
that is ready to swallow you up for lunch.
In building a team, there are some factors you need to put
into consideration, such as the ideology of the individual,
their passions, what fuels their drives, and their world
views or disposition to issue.
The reality of this age is that, most of the vibrant
organizations or businesses out there are a product of
strong team building.
Irrespective of the size of your business, be it small or
medium. You cannot afford to neglect the importance of
team building. You have to select individuals that can work
in synergy with one another, an individual that is ready to
be immersed with the vision and goals of your
business/brand.
You have to know that building teams that work goes
beyond bringing people together. They must exhume the

41
same energy flow that is cohesively bonded by the vision
and goal of your business/idea.
You have to build a team that can communicate well and
interprets the vision and goal of the business/brand they
represent in their day-to-day activities.
Timeless Information is the soul of a business and apt
communication is the fuel for that soul to perform. Trying
to separate the two is like digging a grave for your
business.
In building your team, there must be a flow chart of trust
binding every member of your team, and it has to flow
down from you, the pioneer of the business, down to every
team member.
Trust is lifeline of every team building, what trust would
do for your business is beyond what your imagination can
42
comprehend, firstly, it will help you to level up energy
flow among the team and unleash the unusual passion
requires.
I have to realize that building a formidable team is the
lifeline of sales but sales are impossible without having an
individual/ team that is sellable because sales mostly start
and end with your team. Emphasis must be given to team
building and also in building a team, you have to
believe in your team-ability and give them room to
make significant contributions with their creativity and
see through the compass of their innovations to propel
your goals and position your brand at the center of
people’s demand. For instance, flutter wave became a
household Fintech because of their strong team-
building and strong internal team culture, the resultant
effects of having the best hand in each of their department

43
is the reason flutter wave is thriving, breaking limits and
setting the pace for other competitors to follow.
Another example is a great tech company called Andela is
breaking all odds on the platter of gold just because they
sought for the best and unique individuals that understand
their tasks and delivers excellently.
You don’t know what you are missing until you place team
building as one of your priorities in your business setup.
Having the right set of people as a team helps you to
expand your reach and increase your revenue. Remember,
Piggyvest? How they started and where are they now.
This achievement is possible for them because they have a
strong team in place and the success of that organization is
traceable to the team.
One thing is common among all the companies I sighted
above, firstly, none of them is into manufacturing, they are

44
into service delivery and they all started small and grow
big over the time because they understand the roles of
building a strong team culture.
Interestingly all these companies started with one or two
people and grew, that’s to say that you can also grow your
business, that your idea can be worked upon to experience
the same growth rate any of these companies has achieved.
Product that can sell itself via its existing customers, a
great example is Skype, Skype has been recording a
significant increase in user count since its launch, and this
kind of sales is often referred to as Product-led growth.
Lastly, you have to create a relevant product. The industrial
revolution is gone and so is the dot.com revolution. We
live in a new economy and the economy is called
relevance.
Many brands are unaware of this new economy, it’s the
45
ultimate deal.
Your product needs to stay relevant with the new changes
and platforms emerging almost on a daily basis. In the old
economy, customers are limited with options but now
people are awash with choices, if your product is not
relevant, your customer will move somewhere else.
Take Uber for example, they had to keep investing and
heavily invest in AI technology to maintain relevance
otherwise competitors will beat them up to their game.
You have to provide a competitive edge for your business
and the only way that can be possible is through your
products.
46
CHAPTER THREE
Products Branding
In this chapter, we would be discussing how you can brand
your product and the edge branding can help in scaling up
your business.
Branding is a stage where a business makes itself known
to the public and differentiates itself from competitors. A
strong brand is more than just a logo, it’s reflected in
everything from your customer service style, staff
uniforms, business cards, and premises to your marketing
materials and advertising.
Branding is a part of the business building because not
only does it give a memorable impression on customers but
it allows your customers and clients to know what to
expect from your products or services. A unique brand can
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have a huge impact on your business by giving it a
competitive edge over your rivals and helping you to
acquire, and retain customers at a much lower cost.
For instance, in the evolution of the E-commerce industry
where new companies are springing up at a speed of light,
established branding can be an invaluable asset in bringing
customers and generating profits.
Your brand is derived from who you are, who you want to
be, and who people want you to be, who people perceived
you to be. In your industry, is your product the high-cost,
high-quality options, or low-cost, high-value options?
Note, you can’t be the both, and you can’t be all things to
all people. Who you are should be based to some extent on
what your target customers want and need you to be. The
foundation of your brand is your logo, your website,
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packaging, and promotional materials, all of which should
integrate your logo, and to communicate your brand. Your
brand strategy is how, what, where, and to whom you plan
on communicating and delivering your brand message.
Where you advertise is part of your brand strategy, and
your distribution channels and what you communicate
verbally or virtually are also part of your brand strategy.
In building your brand, consistency is the key, it is your
consistence that will lead to strong brand equity which
means it makes your products or service more visible and
provides added value to your business, products, or
services.
A strong brand presence would make you generate more
revenue than what an identical, unbranded product will
command. The most relatable example is Coke.
Comparing Coca-Cola with other soda drinks shows
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that Coca-Cola will do far better than others because of
the strong brand presence coke has built over the years,
coke can charge more for any of its products and it
would still enjoy more customer loyalty than its rivals.
That doesn’t make sense right? Well, that is the magic
power of building a strong brand presence for your
business and the result of that can be magic and
overwhelming at the same time.
In building a well professional brand that will compete
and edge out competitors, some elements of branding must
be put into the right perspectives.
Research your target audience and your competitors -
one of the reasons you need to do this, is because it will
help you to grasp the need of your audience and design a
brand that matches and captivate your audience to your
product, this is where many businesses fail because they
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felt they can roll-out any logo to market their business.
Emphasis and top priority are needed in these areas and
you need to have a well unique brand design that would
differentiate your products from your competitors and
project your product in the right manner, remembered I
stated earlier that who you are should be based to some
extent on whom your target customers wants and need you
to be.
So your brand must portray the overall interest of your
audience in a clear and simple manner for easy
identification and interaction.
Pick your focus and personality - picking and setting a
clear focus for your business is the best gift you can ever
gift your business, many businesses, and great ideas have
been lost amid the crowd because they didn’t create time to
set a focus and pick a personality for their business. Your
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business must have a unique image and personality in the
mind of your audience. That is why a good brand
personality is key for your business visibility.
You need to sit down and find a good brand image for
your business. Remember, it is the personality you create
for your brand that will determine the kind of audience
your brand would attract.
The personality is your niche and it is what differentiates
your brand from others in the market. You just have to
crave an audience for yourself.
Choose your business name – in creating a business that
will span the length of time, you must choose a business
name that is simple and meaningful.
A lot of people just pick a name out of the blue without
looking out for a concrete understanding of what the name

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represents, or the meaning. A name has weight and it
determines a lot of things, your business name should
depict everything your business represents, it is the first
contact people would have with your business, a lot of
great business has been looked down upon because they
didn’t use a name that measures up to what the business
offers .
Use a name that is short, relatable, and easy for people to
pronounce. You have to know that your audience does not
have the luxury of time to be cramming long names or
names difficult to pronounce. So in choosing, pick a soft
name for easy recognition in the market space.
Pick a suitable look of your brand such as preferred
color and a personalize font - a lot of entrepreneurs have
played down the magic power of having a color and font
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that represent their business, branding is not just all about
the logo or having a business name, your business color
also matters a lot. It speaks for you in the market; you have
to carefully select a color that resonates with your vision.
For instance, in Telecom in Nigeria, almost everyone
can relate to the brand a color of MTN, Glo, AIRTEL,
etc. So also, it is important to first research the brands
color in your sector and picks a distinctive color to stand
out among your competitors.
This is an area of building that many business owners
highly neglected by paying attention to it. Your color is
your signature that must be well respected and depicted
across your business operations. Aside from that, another
thing you have to prioritize is your font size. These are
elements of branding that must be put into cognizance at
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all times. The effects of these, would not only position
your products to be seen but it will also carve a niche for
your brand audience.
Design your brand logo- after considering the above
elements of a brand then the next is to create or design a
brand logo for your business. Your logo is essential and it
is symbols that depict or represent the name of your
business.
Your logo to some extent speaks about your brand,
business value, and the targeted customer niche you are
creating for your products/service.
You have created your logo in a way that would
summarize what your business represents. Let your logo be
simple and colorful. At times what does the magic in your
business is your logo, because it could impact generally on
your business outlook from your letter-head to your receipt
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etc.
Apply your branding across your business- this is a
phase where you have to apply all the elements of branding
across your business outlook. From your office color to
your staff uniform, to your official papers or letterhead,
etc. everything must resonate with your brand to the letter.
This is one of the easiest ways to create visibility for your
business and increase your presence in the market corridor.
In case your product has not been getting the desired
audience in the market, you can review the element of
branding discussed above and look at those you haven’t
implemented in your business. Remember, branding in the
ways to your audience’s heart.
Pricing- Pricing is another component that a lot of
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attention needs to be given, pricing is the most important
integral part of building any business that will span the
length of time, the ripple effect of pricing ranges from
Product relevance to market share, to brand visibility,
product acceptability to consumer’s choice and brand
loyalty.
It is what determines customer- products relationships
and the extent of that relationship is still the function of the
pricing system. This is an area a lot of businesses fail. They
failed the market tests because they don’t have a well-
structured system of pricing.
A good pricing system will not only propel your brand
visibility but would also expand your market reach. So to
carve a niche for your business or services is to have a
good pricing policy in place.
You have to know your pricing is how your customers
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perceived your brand, so your pricing
is powerful and influential at the same time, it is what
makes you more or less competitive in the marketplace;
determines the share of your market’s volume.
The price you set goes a long way in translating the value
of your products or services to your consumer, in a
nutshell; pricing is how you translate the value of what you
are selling into cash. Pricing strategies will help you to tap
into your target market.
For instant, Dangote Plc in most cases uses a penetrating
pricing system to monopolize the market by selling often at
a low price compared to its competitors are selling for a
certain period with a singular motive of forcing them out of
business.
Therefore, the right pricing system can be advantageous to

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your business or service and can help to increase brand
awareness and loyalty.
Don’t kill your business with overpriced just because
you are trying to maximize profits and don’t under-
price your product just because you want to compete in
the market.
Under pricing your products can put you out of business if
you don’t meet your overhead. Let your pricing be fair and
reflect the value of your product or the quality of your
service.
Remember Coca-cola have been relevant over the years
because of the pricing policy they operate with, hardly
would you find a country in the world where Coca-cola
product is not a dominant force. That’s what a good pricing
system can do for your business.
In selecting or fixing a price for your product, there are

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some factors you have to put into high consideration such
as your production cost, the utility and demands for
your product, the extent of competition in the market,
government and legal regulations, and pricing
objectives and marketing method used.
Sincere evaluation and assessment of the above would
make your pricing system to be more customers oriented
and increase volume and pricing pressure, the
right PRICING APPROACH is essential to remain
competitive.
Packaging- the word packaging can be defined as a
process of wrapping material around a consumer item that
serves to contain, identify, describe, protect, promote and
make the product marketable and keep it clean.
Packaging is an integral part of the marketing plan for any
business that can make and sell a product.
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The impact of packaging a product cannot be overemphasis
because it influences the consumer purchase
decision, and impose attention to detail and give a sense
of the brand image, a right packaging design is
important for your business/ product because it attracts
consumer’s eye to your product and make your product to
stand out among competitor’s product. It has been
discovered that customers will associate more with a
brand‘s image and how its product is packaged.
For instant, Technology product often comes in sleek
and unique packaging to reinforce the image of
innovation that the company’s brand aims to project.
So also the beverages industry may have a unique bottle
design while food packaging could feature a design that
makes it easier to eat.
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You must align with a packaging that is best suitable for
your business, product, or services.
Your brand image chosen to promote your business or
services should differentiate your brand from its
competitors. The result of the right packaging for your
business, products, or services will influence your product
placement and sales. Hence, in the packaging you have to
know that the color pattern is eye-catching.
For example similar types of products mostly adopt a
similar packaging in terms of color and design.
For instance, black, silver, and gold are mostly used for
luxury products while white is a popular color for packing
cleaning products. Lavender colors such as purple, violet,
and lilac can create feelings of spiritualism to attract the
buyer to new-age products.
According to design force which emphasizes the needs to

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carefully choose a sophistication color that can blend with
black through designs, which also imply an appearance of
sophistication and energy in establishing your products or
brand presence in the market.
Furthermore, another thing you have to consider in
packaging is’ that your packaging must be eco-friendly,
that is; eco-friendly packaging tells your customer base
that you care about their environment. Packaging can affect
the consumer’s experience by keeping the product secure.
Using a creative design system along with recycled
materials in product packaging will reinforce consumers’
good feelings about your product.
There are a few components of packaging that should be
prioritized in packaging your product.
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Labeling - labeling your product is one of the aspects of
packaging you have to consider by providing the consumer
or purchaser the necessary information about your product.
For example, on labels of food, the product must contain
information about ingredients and nutritional value, a brief
brand information etc.
The opening is another aspect you have to consider in
packaging, your packaging must be easy to open and
reclose, and, on the other hand, your product should not be
opened except for the purchaser.
An inscription must be inscribed on your package to resist
and prevent tampering.
Size – is another element you have to consider, a sizable
package is important for easy display-ability and effective
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distributions.
No retailer wants to display a product that would occupy
the space that could be used for five other items.
Durability – many products endure rough handling
between their production point and their ultimate
consumer. If your distribution system cannot be relied
upon to protect your product, your packaging will have to
do the job.
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CHAPTER FOUR
Implementation stage/production launch
After engaging thoroughly from the conceptualized stage
to the building stage and perfecting the distinctive branding
image for your product in the branding then you progress
to the implementation stage.
At this stage is where you practically test your product in
the market, observe the product-market relationship, and
consumer‘s reaction or response to your product, and adopt
your promotion style and suitable method.
In this chapter, our discourse would focus on what is
product launch/ product roll-out, what are product launch
approach, and how to create a template and tick list to get
your product geared up to move.
Product roll-out - this is the stage you properly launch
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your product/service to the market. Remember, the rule
here is not to scatter your product every, you have to start
with some targeted market/ audience; so that you can
closely monitor the product-customer response.
This is one of the stages where many entrepreneurs and
most startup makes mistakes, because their products were
rush and scattered into the market; so the owner was
unable to monitor the product behavior in the market.
Hence, the product failed due to lack of no proper data
captured to evaluate performance and do adjustment
when it needed.
Planning and controlling the product in the market is the
medium to monitor market penetrations.
For your product to stand out in the market, you need to
have a mechanism for capturing market data.
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It’s increasingly hard for brand-rolling-new offerings to
make an impact. Most business that collapse at this stage
is due to not having a stable and workable product release
plan, while others fail to position themselves nicely enough
for prospective customers.
You need to create compelling products/services that
provide cost- friendly to your customers and make you
stand out in a relatively competitive market.
Your product might tick the entire right box of the
consumers' wants, but without a strong and comprehensive
product method, your product would fail to make the
proper impact in the market.
Product launches involve several groups, which include the
sales team, the customer support group, product groups,
product advertising, occasion control, and event managers.
Each team aligns and works collectively to maximize
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launch potential, building anticipation, interest, emblem
popularity, and generate momentum within the technique.
Some product launches are more memorable and a hit than
others. When Apple releases a brand new iPhone, for an
instance, they distribute several press releases and
stories earlier than unveiling the brand new layout at
their annual conference.
This creates so much excitement and hype that would make
potential customers queue overnight at retail shops to get
the device.
In this chapter also, we would dive into the element
necessary to be place before your product roll-out; and how
you can maximize it for your advantage in the market.
These elements can be grouped into three categories;
which are identifying unmet desires, Ideation, and
brainstorming, and Concept checking out.
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Identifying unmet desires: In order to identify what those
unmet desires are, the following areas need to be consider
with a holistic approach.
Audience research: Who do you want to attain and
target? With things like demographic segmentation, it turns
into less difficult to hone your approach.
Audience breakdown: Find out who your audience is and
supply customized messages and campaigns using market
segmentation.
The client adventure: How do your possibilities engage
along with your commercial enterprise and signal they are
geared up to shop for?
Market landscape evaluation: Assess the whole view of
your product, brand, and category services to become
aware of any growth opportunities. Learn about client
options, motivators, and limitations to purchase before

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designing any product for them
Ideation and brainstorming: This aspect is where a
technical strategic must be mapped out to cover the
following areas:
Concept introduction: Coming up with product concepts
and thoughts to address the issues diagnosed. Goal setting
and problem-solving: As the concept increase, there is a
need to outline the market problem and notice how the
product advantages and functions can assist your clients to
solve the difficulty.
Idea screening: this is where your ideas are screen to find
out which resonate most together with your customers.
This would help facilitates your early-degree goal,
innovation efforts to be conscious on the product strains
with the maximum ability.
Concept checking out: This is where a quick pilot-test is
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run on your product using the following
Concept testing: by Using product validation techniques
early to see if your product concept meets the wants and
needs of your customers Product trying out: Gathering
perspectives data using existing product use of market
studies, and then refine it based on what customers want to
see.
Then the feedbacks can use to create a free product studies
template to evaluate your clients’ response to a brand new
product across every stage of the product group
improvement adventure.
Preview packages: Granting a right of entry to early
customer’s (new or current) and partners to preview
product, testing the functions and participate in the
improvement technique. Using their comments, can be
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helpful in improving your supply and create a more
market-ready answer.
Product pricing studies: This study would help to know
what customers would be willing to pay for your services
or products and by doing so; it will help to know the
optimal charge point to charge on your product or services.
So as to maximize earnings, increase revenue, and gain
market share.
Product marketing: This is when you create a story that
resonates in minds of your customer’s and you must
consistently make product’s story shine and build
awareness of the product. Do you an idea about key
capabilities and key messaging that needs to be included in
your marketing campaigns
Communication channels: Understand how you can best
connect with your audience, and see which
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communications channels (which include e-mail, social
media, and phone) would be suitable.
Furthermore, there are five key components to a product
launch plan:
A clear imaginative and prescient: As the product release
is not possible without the help of your internal
departments, every individual have to understand their
roles and be aware of the goal. Every action toward the
launch must be intentional from every quarter and be what
the product needs to shine.
An approach method – this method is focused on how the
product would get to market? A proper strategy must be
embraced to achieve this, remember a strategy will defines
how you’ll go from A to B. Therefore, a consumer-focused
plan with duties and timelines must be built around
handing over price to the third party. It’ll help the team to
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maintained target and moving in the identical course.
A communication plan: Regular communication, team
meetings, joint reviews, stakeholder and board meetings.
These would help to hold the team together, update the
team with the relevant information on how the product
launch plan is progressing. In addition to communicating
together with your groups, have a plan attractive with your
prospects and customers.
A product launch tick list: A list of last pre-release
activities to make sure the product launch is achieved.
A mechanism to measure fulfillment: These would help
to capture how your product is acting, details on when and
how to improve; you need a device to measure your
success at interval. Through it, you may monitor sales,
acceptance, engagement, and delight of your customers.
All of these would help to properly evaluate consumer and

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market feedback to enhance your presentation.
CHAPTER FIVE
Promotion options
Business promotion is one of the most crucial aspects of
marketing, it focuses on how to exert a pull on the right
audience to your business, establish your product or service
effectively, and convince people to buy it.
With a first-rate promoting strategy, you can drive
prospects from the awareness stage into the action stage if
you do it right. It lets you create sturdy logo cognizance
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create strong brand awareness, generate leads, and build a
long-term relationship with your target audience.
Besides, developing a promotion strategy helps you to cut
unnecessary promotion costs. Because your goal is to
target the right audience in place of advertising and
marketing everybody out there will start recognizing you
more and choose you over the competition.
By developing a good corporate image in promotions, you
can also build a better reputation that brings a lot of
advantages to your business, like word-of-mouth.
Promotion and marketing are critical portions of a
business’s success. Promoting the product allows potential
customers to understand what benefit will be obtained from
purchasing the product. Including an effective and well-
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designed promotion and marketing, strategy that will help
the company maintain customer loyalty.
Incorporating a product life cycle is as equally important
since it ultimately plans for generating more sales that
potentially translate to an increase in profit.
To create your brand promotion, it’s critical to gain a good
understanding of what makes your product or service
unique, find out in which way you stand within the
competitive view and identify what it's far approximately.
What you provide that is, in reality, makes your better than
others. This will help you discern how you may sell your
business. Regardless of what your company sells or does, it
is important to learn about who your consumer is so you
can effectively target them with your promotion strategy.
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In promoting your product or services, there are four
major objectives your promotion message must achieve.
Which are:
It must build attention:
To increase and heightened your target audience for your
product and services. You have to understand your market
audience, then; tailored your promotional marketing
messages accordingly, and your outreach techniques must
be well-defined to meet up the scope of your intended
reach.
It must promote interests
Attracting prospects and gaining their interest in your
product/services. It requires a well-designed content,
marketing strategy to provide enough information for lead
nurturing, and show uniqueness for differentiation from
competitors.
It must generate leads
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You must share great features and benefits with your
promotional message and create an emotional connection
with your prospect. For you to have products or service
that is desirable.
Persuade prospects to take action
This is achieve by placing a call-to-action to your target
audience, and easily have interaction then locate the next
steps.
The objective of these is to power conversions, through
various mediums available such as internet sites, virtual
marketing, and social media.
Overall goals are to establish a stronger relationship and
cultivate constant consumer loyalty with your brand.
You have to choose the right promotional campaign for
your product or service, any of the promotional campaigns
you chose must take your customer on a journey and the
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destination of that is for them to make a concise decision to
buy.
A right campaign focuses on the outcome of the product
rather than the product itself, portrays a story that ignites
an emotional connection with the buyer, and captured the
transformational benefits of the product to induce action.
In promoting your product or services, you have to decide
on a promotional approach method that is best suitable for
your business/brand to reach a wide range of your intended
audience.
This is where a lot of young businesses and entrepreneurs
are failing because they have down-play the roles and
efficacy of advertisement on their business performance.
No business or brand can be visible more than the effort
put into campaigns/advertisements.
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The right campaign would lead to product acceptability
and product acceptability would lead to more cash flows
for your business.
In selecting a promotion approach you have to know and
understand your market target, for instance, it will be less
productive to engage a non-traditional campaign approach
for a car wash business or restaurant business than an
organic/ traditional campaign approach.
These are businesses or services that can easily reach their
audience through a traditional campaign such as personal
selling (face to face), outdoor advertisement, bulk SMS
and direct email, prints, radio, etc. So running invisible
campaigns for such might not yield intending results.
Therefore; a Traditional campaign is a type of promotion
that reaches an audience offline. Businesses/brands use
marketing methods such as print, broadcast, telemarketing,
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or direct mail to engage their audience and broaden their
reach. Businesses/brands that embrace traditional
advertising spend a great deal of time and creativity
crafting success.
Marketing campaigns that produce significant revenue,
despite the fact, that traditional campaign has been
overshadowed by non-traditional/ digital campaign
Traditional campaign in many industries is still more
effective in boosting their brands. In addition, a traditional
campaign presents opportunities to reach a large audience
in ways that non-traditional/digital marketing can’t. With a
traditional campaign, you can connect with the local
audience and interact with customers on a personal level.
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Today’s consumers rely on relationships more than ever,
they will choose businesses that they feel have a genuine
interest on their well-being than others.
Traditional campaigns establish credibility from a
psychological standpoint; traditional marketing gives a
company more credibility than online marketing. Sure,
digital marketing reaches more people; however, it does
not always present a company as dependable or
established.
A company that can place ads in a magazine or a
commercial on television and radio must have the financial
means to do so. Therefore, the perception is that the
company is growing, successful and stable.
And also traditional campaigns help you to reach a diverse
audience. If you own a small business, reaching a more
diverse audience can help your business grow. Hence,
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traditional marketing may be a better option for attracting
potential customers.
CHAPTER SIX
Product reviews
Product reviews are the feedback or opinion of customers
on a particular product. Having a review mechanism can be
a tremendous asset for your business, product, and
services.
Its avenue to boost your brand credibility, exert your brand
authority, influence customer decisions, build poise in your
brand, and explain why your product is a better choice than
others. It is one of the ways to gain customer’s loyalty, and
encourage more interaction with your product/service.
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A good review would increase your business earnings
because it is one of the best mediums that reflect the true
idea and values your brand offers, provides unique
guidance from a user’s experienced.
Product reviews are the game-changer in the world of sales
in this century, creating a customer feedback form or a
platform will not only increase the visibility of your brand
but it would also enhance customers’ intimate interaction
with your product or services.
The objective of businesses is not to have more customers
alone but also to retain the old ones. Analysing reviews or
feedback left by your customers, help your business to
know overall customer satisfaction.
No matter what you are selling or the service you render,
your primary focus should be centered on satisfying your
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customers and this is impossible without having a feedback
section integrated into your business structure.
One of the major problems with many businesses in
Nigeria is traceable to the lack of having a feedback
section to capture customers’ complaints, address customer
concerns, and improve product awareness.
This has ruined many great businesses, products, and
services across all sectors of the economy. The greatest
disadvantage you can do to your business/ brand is to
neglect the place of the feedback system in your
operations.
I have seen many great brands suffer a serious setback as a
result of this, likewise, have seen some terrible product
performs amazingly in the market because they took
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advantage of having the right system of feedback program
in their operation.
One thing is certain; a single review can trigger multiple
sales actions from the customer and improve your ranking
among your contemporary.
Another thing that reviews would do for your business,
product, or services is to help you know where you are
excelling and falling short in the aspect of customer
service, quality, price, and service delivery and how you
can improve customer experience with your business.
There are numerous benefits of having a review/feedback
section for your business but in this book, I will highlight a
few of them and how they would impact your business.
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Reviews turn customers into brand ambassadors
Product reviews will help to interrupt barriers between
your business and your customers and empower them to
act as brand ambassadors. Their experience of your product
is more reliable, non-conventional, and sounds very real.
Making your customers in charge of your brand is
extremely important for the long-term success of your
organization, as there is an ever-growing competition
rising on a daily basis.
Reviews give your customers a voice
When you create an avenue for the customer to freely
express their opinions and each time they drop a review/
feedback on your products or services, and you quickly
responded to their reviews. It sends a signal to them and
also shows that you care about your customer and they are
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more likely to be loyal to your brand. They will feel like
they have a voice
Reviews impact purchasing decision
A brand that wants to increase its online visibility must be
constantly proactive in encouraging different ways the
customer talks about their product. In this scenario, social
media is an amazing tool, but you must ensure they talk
about you on other channels/mediums as this is a crucial
component of your presence.
A review gives you more sales edge
Customer experience is the backbone of your business that
would be relevant in this century, building a continuous
cycle of happy customers and powerful reviews helps you
captures more customers, increase your product reputations
and revenue creations.
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In conclusion,
I have placed in your hands what I call the golden keys to
successfully build and accelerate your business (products
and services). You have in your hands, six chapters full of
actionable techniques you can start using today. You are
excited. You know you should start applying these
techniques right away.
The information provided in this book can be a strategic
approach of reviving a struggling business and can also
serve as a fundamental instrument for starting up a new
business. If you adhere strictly to the relevant instruction,
and committed to engaged every instructions provided in
each chapter of this book; I believe these would begin a
reigns of tremendous experience for your business.
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Remember, every idea deserve a chance, and every
business borne out of a genuine idea is a time-bomb ready
to explode. It is therefore, your responsibility to make
things happen in whatever things you find your hand
doing. I will continue to put out content for you so that you
can continue learning. I will be here to support you
Permit me to push you with this quote,
You have a valid dream, that is; your dreams can become
so real, if only you will rise up and chase your dream!
Lastly, I would love it if you follow me on social media. I
use Twitter regularly. My handle on the platforms is
@olawale55569151.When new platforms come up, you
will find me there. Search for my name and we can connect
from there.
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ABOUT THE AUTHOR
Lawal Abiodun is an astute leader, business consultant,
seasoned realtor, and strategic manager with over 12 years
of experience that cut across entrepreneur, sales, and
management.
Lawal Abiodun is a graduate of the Federal University of
Technology, Akure, where he bagged a B.Tech in Agric
and proceeds to obtain a Professional Certificate in Project
Management.
He is a founder of Lawbee & co service, an
electromechanical company, co-founder of royal money
venture, and founder of Lawbee Property Consult
In a world, where businesses is crumbling almost at the
94
speed of light. The content of the book is inspired by years
of rigorous research, experienced, experiments, and
consultations.
This book deals extensively with the steps to build a
business as a young start-up and possible ways to sustain
an existing one.
My personal experience and hurdle encountered in the
process of building a business are well documented, more
so, the book deal with the effects decisions had on the
overall outcome on businesses.
The lessons gathered from my experiences and most
especially the lessons learned from other successful
entrepreneurs.
My findings show that building a successful business is
possible and sustaining relevance goes beyond executing
an idea. Your ideas must match the relevant energy

95
required to scale through
Therefore, Abiodun Lawal is an expert when it comes to
making money He has built a fortune from startups and he
is committed to helping like you to make the same measure
of success. The uniqueness of this book lies in the
practicality that it offers
96
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How to build and accelerate your business growth and

Steps to build and Make your Products more visible in

I want to dedicate this book to God and everyone supportive through

their words of encouragement and contributions’ in kind,

consistently holding me to account to ensure this book becomes a

reality. In the same vein, this book is dedicated to every Nigerian

youth who has been working tirelessly to make dreams count in

various fields of endeavors they find themselves in.

Chapter 1: Conceptualize stage

Chapter 2: Building Stage

Chapter 3: Product Branding

Chapter 4: Implementation stage/ Product launch

Chapter 5: Promotion options

Chapter 6: Product reviews

I want to use this medium to acknowledge everyone that was part of

this project. Firstly, I would like to appreciate my wife for her

profound support, encouragement, and contributions toward the

accomplishment of this book, and my appreciation goes out to

friends and family for their immense contributions to ensuring this

The regrets of most entrepreneurs are not based on not

knowing anything about the business they plan to do but

not knowing the vital secrets they ought to have known

before they started.

The reality of starting a business can be hard-bitten and

discouraging at the same time. From the conceptualizing

stage to the reality stage has killed more business dreams

The objectives of this book are to help and provide a guide

for young and aspiring entrepreneurs to understand the

business terrain in these parts of the world, and to equip

them with the relevant knowledge on how to grow their

business and sustain relevance.

Statistics have shown that “four out of every five start-up

businesses collapsed before they get to their point of

relevance” in order not to be a part of an increasing

number of failed businesses, you need to be determined in

your approach toward that idea/ businesses.

From the conceptualize stage by exploring the different

possible routes, study and understand the peculiarity of

your business environment, unique-ability of your business

in solving existing problems or situations prevalence

around you, scalability of your idea/business to meet

unforeseen demands, degree of effect of external policy

(government) on existing businesses e.t.c.

Your in-depth understanding of the aforementioned criteria

would not only help you to make sound and precise

decisions but it will also help you to navigate your business

This book will be categorized into six chapters that would

cover all you need to know as young and aspiring

Stay glued to this life-changing experience you are about to

have as you journey with me on this adventure

The conceptualize stage

In this chapter, we will consider the aspects of

conceptualizing stages in a business that could help shape

your business provide you with a definite trajectory path

for growth and prepare you for the task ahead.

Note; nothing great happens without a concerted effort put

in place; therefore, these would lead us to the following

element of conceptualizing stage. Which are?

unhindered responsibilities on the shoulder of everyone

that would be great in business, it is also a critical part that

a lot of young business owners pay less attention to.

Building sustainable and time-proven businesses go

beyond just having ideas and cultivating them. You don’t

delve into an idea because the idea is fascinating rather you