Project Report

(Project Semester Jan-June 2022)

Internship report
Submitted by

(Rajat Agrawal)
Student ID: 19BCOL232

Under the Guidance of

Faculty Internship Guide: Mr. Ashok Saini Industry Guide: Mr. Man singh
Designation: Assistant Professor, Jain
Department of Computer Science Designation: Hr (Kanchan India)

Department of Computer Science Engineering

JECRC UNIVERSITY, JAIPUR

January To June, 2022

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 Declaration

I hereby declare that the project work entitled “Market RESEARCH AND WEBSITE
DEVELOPMENT ” is an authentic record of my own work carried out at “KANCHAN INDIA
LIMITED” as requirements of six months project semester for the award of degree of B. Tech. CSE,
JECRC University, under the guidance of Mr. Mansingh Jain and Mr. Ashok Saini ,during January to
April

Signature of student
Rajat Agrawal
19BCOL232

Date: 23rd April, 2022

Certified that the above statement made by the student is correct to the best of our knowledge

Mr. Ashok Saini Mr. Mansingh Jain

Professor CSE Dept. HR
Internship Guide Industry Guide

Dr. Naveen Hemrajani

Head of Department
Computer Science and Engineering
JECRC University

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 ACKNOWLEDGEMENT

The completion of this training work could have been possible with continued & dedicated
efforts & guidance of large number of faculty & staff members of the institute .I
acknowledge our gratitude to all of them. The acknowledgement however will be
incomplete without specific mention as follows

I wish to acknowledge my deep gratitude to Mr. Man Singh Jain, HR at Kanchan India
Limited for his cooperation and guidance. He provided staunch support throughout this
training and helped me to complete the training successfully.

Finally, I would like to say that I am indebted to my parents for everything that they have
done for me. All of this would have been impossible without their constant support. And I
also thank to God for being kind to me and driving me through this journey.

Name: Rajat Agrawal

19BCOL232

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 TABLE OF CONTENTS

a. Cover Page……………………………………………………………………………………….1
b. Declaration……………………………………………………………………………………….2
c. Offer letter………………………………………………………………………………………..3
d. Joining report…………………………………………………………………………………….4
e. Acknowledgement………………………………………………………………………………..5
f. Company profile………………………………………………………………………………….8
g. Abstract…………………………………………………………………………………………..9
h. Abbreviations…………………………………………………………………………………….10
1.Introduction……………………………………………………………………………………….11
1.1 Introduction to Internship……………………………………………………………………….11
1.2 Background……………………………………………………………………………………...11
1.3 Objectives………………………………………………………………………………………..11
1.4 About python ……………………………………………………………………………………12
2.2 Roles and responsibilities………………………………………………………………………..17
2.3 specific problem analysis………………………………………………………………………...20
2.4 management strategy……………………………………………………………………………..20
3.1 Introduction………………………………………………………………………………………22
3.2 History……………………………………………………………………………………………22
3.3 What is E-commerce……………………………………………………………………………..23
3.6 Elements………………………………………………………………………………………….24
3.7 Historical development…………………………………………………………………………..25
4.1 requirement analysis……………………………………………………………………………..27
4.2 Use case diagram…………………………………………………………………………………29
4.3 ER diagram…………………………………………………………………………………….....37
5.1 Customer Interface……………………………………………………………………………….39
5.2 Admin Interface…………………………………………………………………………………..45
6.1 Models of E-commerce…………………………………………………………………………..49
6.2 E-commerce process………………………………………………………………………….….53
6.3 E-commerce payment process……………………………………………………………………54
6.4 E-commerce selling process………………………………………………………………………57
7.1 Success factors……………………………………………………………………………………61
7.2 Six factors…………………………………………………………………………………………61
8.1 E-commerce technologies………………………………………………………………..……….64
9.1 E-commerce standards…………………………………………………………………………….67
9.2 Electronic Stock trading………………………………………………………………………......68
9.3 Electronic banking………………………………………………………………………………...69
9.4 Types of banking………………………………………………………………………………….69
9.5 Importance of banking……………………………………………………………………………70
9.6 E-Banking in India………………………………………………………………………………..71
9.7 Secure Electronic Transaction……………………………………………………………………73
10 Recommendation.............................................................................................................................75
11 Conclusion………………………………………………………………………………………...76

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 COMPANY PROFILE

Kanchan India limited is a leading textile organization & working with a view of
havingstep forwards to build a manufacturing alliance for global change that would lead
the people and for their development. Kanchan India limited is associated with different
Government, Private and corporate sectors to provide. It has produced over 25000 tons of
material through its network channel partners.
We stand for transforming ourselves with the time and adapting to the daily upgrading
technology in the textile industry. KANCHAN INDIA LIMITED is one of the
leading, modernized & composite textile units. We are an integrated textile unit
producing fibre to Fabric and its diversified industries include Spinning, Weaving,
Processing, Denim and Recycle Polyester fibre, Open End, Draw Tex etc.

SPINNING UNIT
Out of 39600 Tons produced per annum, about 30000 Tons is PV / 100% Polyester Dyed /
Mélange Yarn and 700 Tons PV / Polyester Grey yarn. Count range 8 to 30 mainly with
80% double yarn capacity. The yarn is sold across India as well as Export.

COTTON SPINNING UNIT

Out of 14400 tons production per annum about 10800 Tons is Ne 40/2 Eli twist Combed /
Compact and remaining in 30/1 & 40/1 Combed Compact 70/75 % yarn going in own
consumptions.

SYNTHETICS WEAVING UNIT

We produce about 42 million Meter Fabric per annum. Mainly Suiting fabric (Fibre dyed,
Plain designs & Piece dyed). Mainly catering to the India market. Big player of Uniform
Fabric. 90% using our own yarn.

PROCESSING UNIT
Mainly dyeing processing of our own fabric, having all types of Latest machines. Say- Most
modern fabrics process houses.

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 ABSTRACT
This report contains the details of the activities carried out during the internship conducted
at Kanchan India Ltd, Bhilwara, Rajasthan for six months (January, 2022 – June, 2022)
duration in digital marketing of the online website of Kanchan India. The website of
Kanchan India was developed undergoing through different studies and researches. The
theme of the Kanchan India is to provide better and reliable support as well as functioning
for the business managers.

In today's world all the files and records can be managed through the user of software's and
this stands out to be the most important part of manager's life. Nowadays technology is
rapidly growing and business management services has quite become complex and difficult
to adjust with the technology. In the meantime, businesses are following the trend to record
their all data and information and other accounting services using filling system. Filing
system is not quite secure method to keep the information in the encapsulated form. It is
difficult for businesses to promote their working and services when the target is other
businesses as they can not use mass marketing strategies when the target is customers so
to solve this problem we use targeted campaigns for particular businesses. To do this we
used email marketing strategies targeted for specific business whose information was
available online .

This internship report describes different functionalities and methods used to target the
businesses and promote the website and services of Kanchan India limited.

As a whole, the internship period at Kanchan India limited provided me the opportunity to
use my technical knowledge with different marketing strategies into practice, The company
supervisor guided and motivated me to enhance my logical use of different promotion and
digital marketing, which in turn helped me to gain job exposure.

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 ABBREVIATIONS

SEO - Search Engine Optimization

SEM - Search Engine Marketing

CMS - Content Management System

SMM - Social Media Marketing

SERPs - Search Engine

ERD - Entity Relation Diagram

JU – Jecrc University

B.Tech – Bachelors of technology

UML - Unified Modeling Language

DFD - Data Flow Diagram

PHP - Hypertext Preprocessor

HTML - Hypertext Markup Lanauge

CSS - Cascading Style Sheet

IT - Information Technology

ICT - Information Communication Technology

OTA - Online Travel Agency ix

CTO - Chief Technology Officer

PC - Personal Computer

ROI - Return on Investment

KPI - Key Performance Indicators

LTV - Life Time Value

B2B - Business Two Business

PPC - Pay Per Click

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 INTRODUCTION

1.1 Introduction to Internship

Internship is one of the on-the-job training for the under-graduate students that helps to enhance the
practical and real world experience under the guidance of the supervisor or professional in certain field
and help to identify the potential career opportunities. The internship report is prepared for the partial
fulfillment of Bachelor of technology, an undergraduate degree awarded by Jecrc university, Jaipur. The
internship program is highly effective for the students in order to attain the real world experience,
understanding the organization structure and their culture and to enhance their career opportunities.
Taking about my personal information, this program has given me the opportunity to work in the real
world scenario and help me to enhance my skill, knowledge and attitude.

The internship in the field of information technology helps to increase the exposure and in-depth
knowledge in the respective technical platform. The technical industry is growing rapidly and new
technology is emerging with the speed of time so, the skill and knowledge gain in the college is not
enough to compete in the market. We need some real world experience in the industry and the internship
program helps the students to gain the professional experience. In the B.tech course, we learn various
subjects such as Web Technology, Database Management System, Java Programming, Data
Communication and Networking, etc. and in the internship program we must try to implement those
learning in order to produce the fruitful outcome.

1.2 Background
An internship program is a special course that provides students with the opportunity to become familiar
with the organizational setting. It is designed to develop the students personally and professionally. It
allows the proper market and job exposure to the students and also enables them to meet and build
network with professionals. It enables the students to understand organizational behavior and sharpen
their practical knowledge and skill which will grant them confidence and experience that can be used
later in their career.
The main aim for the study is to be able to promote and globalize Kanchan india that provides quality
service to its customers.

1.3 Objectives

The main objective of the internship program was to acquire practical knowledge regarding a specific
field by implementing the theoretical knowledge gained in the college in the organizational setting and to
gain exposure to the market and organizational professional. An internship program has the following
objectives:

1. To harvest the theoretical knowledge into practice.

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2. To build a strong career path.
3. To understand and maintain organizational harmony and public relation.
4. To gain professional education with the blend of information technology and managerial/marketing
skills.
5. To analyze the real world problem and find the solution using knowledge obtained.
6. To get hold on roles and responsibilities at the job.
7. To enhance the academic performance.
8. To develop network and relationship with organizational professional.

1.4 About Python

Python is an interpreted, object-oriented, high-level programming language with dynamic semantics. Its
high-level built in data structures, combined with dynamic typing and dynamic binding, make it very
attractive for Rapid Application Development, as well as for use as a scripting or glue language to
connect existing components together. Python's simple, easy to learn syntax emphasizes readability and
therefore reduces the cost of program maintenance. Python supports modules and packages, which
encourages program modularity and code reuse. The Python interpreter and the extensive standard
library are available in source or binary form without charge for all major platforms, and can be freely
distributed.
Often, programmers fall in love with Python because of the increased productivity it provides. Since
there is no compilation step, the edit-test-debug cycle is incredibly fast. Debugging Python programs is
easy: a bug or bad input will never cause a segmentation fault. Instead, when the interpreter discovers an
error, it raises an exception. When the program doesn't catch the exception, the interpreter prints a stack
trace. A source level debugger allows inspection of local and global variables, evaluation of arbitrary
expressions, setting breakpoints, stepping through the code a line at a time, and so on. The debugger is
written in Python itself, testifying to Python's introspective power. On the other hand, often the quickest
way to debug a program is to add a few print statements to the source: the fast edit-test-debug cycle
makes this simple approach very effective.

While you may know the python as a large snake, the name of the Python programming language comes
from an old BBC television comedy sketch series called Monty Python’s Flying Circus.
One of the amazing features of Python is the fact that it is actually one person’s work. Usually, new
programming languages are developed and published by large companies employing lots of
professionals, and due to copyright rules, it is very hard to name any of the people involved in the
project. Python is an exception.
Of course, van Rossum did not develop and evolve all the Python components himself. The speed with
which Python has spread around the world is a result of the continuous work of thousands (very often
anonymous) programmers, testers, users (many of them aren’t IT specialists) and enthusiasts, but it must
be said that the very first idea (the seed from which Python sprouted) came to one head – Guido’s.

Python goals
In 1999, Guido van Rossum defined his goals for Python:
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  an easy and intuitive language just as powerful as those of the major competitors;
 open source, so anyone can contribute to its development;
 code that is as understandable as plain English;
 suitable for everyday tasks, allowing for short development times.

About 20 years later, it is clear that all these intentions have been fulfilled. Some sources say that Python
is the third-most popular programming language in the world, while others claim it’s the fifth.

Either way, it still occupies a high rank in the top ten of the TIOBE Programming Community
and PYPL Popularity of Programming Language Indexes:

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 Why Python?
What makes Python so special? How does it happen that programmers, young and old, experienced and
novice, want to use it? How did it happen that large companies adopted Python and implemented their
flagship products using it?
There are many reasons – we’ve listed some of them already, but let’s enumerate them again in a more
practical manner:

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  it’s easy to learn – the time needed to learn Python is shorter than for many other languages;
this means that it’s possible to start the actual programming faster;
 it’s easy to teach – the teaching workload is smaller than that needed by other languages; this
means that the teacher can put more emphasis on general (language-independent)
programming techniques, not wasting energy on exotic tricks, strange exceptions and
incomprehensible rules;

 it’s easy to use for writing new software – it’s often possible to write code faster when using
Python;

 it’s easy to understand – it’s also often easier to understand someone else’s code faster if it is
written in Python;

 it’s easy to obtain, install and deploy – Python is free, open and multiplatform; not all
languages can boast that.

Python in Action

Where can we see Python in action? We see it every day and almost everywhere.

It’s used extensively to implement complex Internet services like search engines, cloud storage and tools,
social media and so on. Whenever you use any of these services, you are actually very close to Python,
although you wouldn’t know it.
Many developing tools are implemented in Python.
More and more everyday use applications are being written in Python. Lots of scientists have abandoned
expensive proprietary tools and switched to Python.
Lots of IT project testers have started using Python to carry out repeatable test procedures. The list is
long.

Python Examples
Python is a great choice for:

 Web and Internet development (e.g., Django and Pyramid frameworks, Flask and Bottle
micro-frameworks)
 Scientific and numeric computing (e.g., SciPy – a collection of packages for the purposes of
mathematics, science, and engineering; Ipython – an interactive shell that features editing and
recording of work sessions)
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 Education (it’s a brilliant language for teaching programming!)
 Desktop GUIs (e.g., wxWidgets, Kivy, Qt)
 Software Development (build control, management, and testing – Scons, Buildbot, Apache
Gump, Roundup, Trac)
 Business applications (ERP and e-commerce systems – Odoo, Tryton)
 Games (e.g., Battlefield series, Sid Meier\’s Civilization IV…), websites and services (e.g.,
Dropbox, UBER, Pinterest, BuzzFeed…)

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 CHAPTER 2: ANALYSIS OF
ACTIVITY DONE

2.2 Roles and Responsibilities

During the internship period at Kanchan India limited, the roles and responsibility that the author had to
perform during the internship period were specified. The roles and responsibilities as a SEO analyst and
digital marketer were not limited in the website of the organization. The analysis of the website of
Kanchan India was performed. Along with the analysis of the website, content review was performed of
all those contents written for Kanchan India limited website. The involvement in the preparation of the
internet marketing plan for Kanchan India was another important role of the author as an intern. The
collection of client information using python programming was also a crucial part of the internship.

2.2.1 Overview of Traditional & Digital Marketing

Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by
companies for years, and that has a proven success rate. Methods of traditional marketing can include
print advertisements, such as newsletters, billboards, flyers and newspaper print ads.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of
electronic media. Digital marketing differs from traditional marketing in that it in the use of channels and
methods that enable an organization to analyze marketing campaigns and understand what is working
and what isn't-typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales
conversions, what content works and doesn't work, etc. While the Internet is, perhaps, the channel most
closely associated with digital marketing, others include wireless text messaging mobile instant
messaging, mobile apps podcasts, electronic billboards, digital television and radio channels, etc.

2.2.2 Traditional Marketing versus Digital Marketing

The difference between Traditional Marketing and Digital Marketing can be done on the basis of 4
points below:

Cost
Every business strategy engages to budget, so does both strategies. There is some difference in the cost
between traditional marketing and online marketing. Traditional marketing promotes the products of a
brand through ads on paper, billboard, television, radio, and more. This marketing strategy spends huge
cost to keep the promotion running as the schedule. Online marketing can also carry a cost, but there are
numerous online marketing strategies that are virtually free.

Coverage
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In traditional marketing, coverage of your product will be printed on paper media or aired on television
and radio. Unfortunately, the exposure your products will get is very often momentary. For example, the
newspaper where your high-cost advertisement appeared in is going to throw the next day. On the other
way, your online coverage will be always there for like forever. It will be archived on the internet and
ready to be found easily whenever your customers need it.

Audience

Traditional marketing is more effective for target customer which out of reach of internet. They are
people who do not connect to the internet on daily basis. Senior citizens or low-end economic citizens
who are internet illiterate are the best target for traditional marketing strategy. O the other way, people
who are never without internet in their reach, such as teenagers and businessmen, are easier in to reach
through online marketing.

Tracking

It is difficult to keep track of your traditional marketing strategy. You need to put a lot of effort and
time-consuming research to get information how your customer behavior against your products. On the
other hand, online marketing is easy to track. Email marketing software can tally the number of people
who view your message. Moreover, it can the number of advertisements that lead to purchases on online
sales.

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 2.2.3 Economic feasibility

 It provides an efficient and reliable platform to work upon.

 It saves time and is thus a faster means of marketing.
 It is less costly than the other means of marketing.

2.2.4 HARDWARE AND SOFTWARE

Operating System : Window 7/10

Programming : Python

Presentation : Excel, Powerpoint.

Hardware Requirements
Machine : I5
Speed : 233 MHz and above
Hard Disk : 500GB
RAM : 2GB

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2.3 Specific Problem Analysis

2.3.1 Understanding the Existing System

The system here refers to the existing method of marketing which was being used by Kanchan India
to promote their website. Currently there are many different platforms which offer mass email
marketing services but the needs of Kanchan India were different as they are a B2B platform so they
wanted to target their emails to specific customers which were other businesses.

2.3.2 Development of Project Goals

Considering the problems mentioned in the above section, the internship project is aimed to develop a
digital marketing for a website to flow the right amount of information and responsive to customers.
It aims to collect information about all the potential businesses and then target them to promote the
website.

2.4 Management Strategy

2.4.1 Time Management Strategy

Time management is the act or process of planning and exercising conscious control over the amount
of time spent on specific activities, especially to increase effectiveness, efficiency or productivity.
Time management may be aided by a range of skills, tools, and techniques used to manage time when
accomplishing specific tasks, projects, and goals complying with a due date. Initially, time
management referred to just business or work activities, but eventually the term broadened to include
personal activities as well. A time management system, in the case of digital marketing, is a designed
combination of SEO, SEM, traffic building, conversion analysis, email marketing, content
management system (CMS), social media marketing, and integration of Offline Marketing. Time
management is usually a necessity in any project development as it determines the project completion
time and scope.

Regular meeting and discussion with supervisor was conducted. This enables the project to be
scheduled in time and maintain the punctuality and in turn helped to focus the objective of the
project.

2.4.2 Data Collection Strategy

The demand for administrative information is increasing, as are the demands on quality in statistics and
analyses, At the same time, one of data collection’s goals is to reduce the burden caused by damages

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caused from lack of data. The challenge for data collection is to collect more information of a higher
quality at a lower cost that will help a lot in developing the digital marketing for Kanchan India.

To overcome this problem, being from a technical background we used python programming which was
an efficient part of the program. We used python and its different libraries such as beautifulsoup,
pandas, opencv etc.

We designed a web crawler using python to crawl the internet and search for local businesses which
were in the textile industry and required our product .

In order to crawl the internet the web crawler uses Beautifulsoup and requests library in python which
search the internet for the names provided by the organization and collect the contact information .

The information like email addresses, phone numbers, etc were then stored into an excel file which was
done by the help of another library in python named opencv.
This information was then used to create a digital marketing and email marketing plan for Kanchan
India.

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 CHAPTER 3

3.1 INTRODUCTION TO E-COMMERCE

Two thousand years ago, Roman roads brought trade and commerce to Europe in an unprecedented manner. A
thousand years ago, the spice routes linked the cultures of East a n d W e s t . A t t h e d a w n o f
the second millennium, the Internet, the world's largest
compu ter ne tw ork, the net wor k of ne twor ks , is making fundamental changes to the lives of
everyone on the planet-changing forever the way business is conducted.

Internet has become an important medium for doing global business based on the state of the art
technology. Global business was conducted in a new w a y : e l e c t r o n i c a l l y , u s i n g ne t w or k s a n d
the Internet. The availability of Internet has led to the development of E - C o m m e rc e ( E l e c tr on i c
c o m me r ce ) , i n t h i c k b u s i n e s s t ra n s a c t i o n s t a k e p l ac e v i a telec o mm u n ica t i o n n e tw o r k s. E -
Co mme rce ha s t w o ma j or a s pe ct s : e co n o mi c al a n d technological. The stress of this course
will show you how to get started in the complex an d e xc i t i n g W o r l d o f E l e c t r o n i c
C o m m e r c e . New s ta n d ar d s a n d n e w faci l i t ie s ar e constantly emerging and their proper
understanding is essential for the s u c c e s s of an o pera t io n an d es pec ia ll y for th o se wh o ar e
as si g ned a d ut y t o se lec t, es ta b li s h, an d maintain the necessary infrastructure.

3.2 BRIEF HISTORY OF E-COMMERCE

The history of E-commerce is a history of how Information Technology has transformed b u s i ne s s p r oce s s es .
So me a u t h or s w i l l tra ck ba c k t he h i s to r y o f E - c o mme rce t o t h e invention of the telephone at
the end of last century. The Internet was conceived in 1969, when the Advanced Research Projects
Agency (a Department of Defense organization) funded research of computer networking. The
Internet could end up like EDI (Electronic D a t a I n t e r c h a n g e ) w i t h o u t t h e e m e r g e n c e o f t h e
W o r l d W i d e W e b i n 1 9 9 0 s . E D I (Electronic Data Interchange) is widely viewed as the
beginning of E-commerce if we consider E-Commerce a s t h e ne t w o r k i n g o f b u s i n e s s
c o m m u n i t i e s and digitalization of business information.

EDI, which expanded from financial transactions to other transaction processing and e nl arg ed t he
par tic i pa ti n g c om pa nie s fr om f i nan cia l i n st i tu t io n s t o ma n ufac tu rer s, retailers, services, and so
on. Many other applications followed, ranging from stock trading to travel reservation systems .Such systems
were described as telecommunication applications and their strategic value was widely recognized.
With the commercialization of the Internet in the early 1990s and its rapid growth to millions of
potential customers, the term electronic commerce was coined, and EC applications expanded
rapidly. O n e reas on f or the ra pid ex pans io n of t he tec hno lo gy was t he de velo pmen t of
netw ork s, protocols, software, and specifications. The other mason was the increase in competition
a n d o t h e r b u s i n e s s p r e s s u r e s . F r o m 1995 to 1999 we have witnessed many innovative
applications ranging from advertisement to auctions and virtual reality experiences. Almost
every medium- and large-sized organization in the United States already has a Web site many
are very extensive; for example, in 1999 General Motors Corporation offered 18,000 pages of
in for mat i on t ha t i nc lu de d 98 , 00 0 l in k s t o it s pr od uc ts , services, and dealers.

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3.3 WHAT IS E-COMMERCE?
Such as mobile commerce, electronic funds t r a n s f e r , supply chain management, Internet
marketing, online transaction processing, electronic data interchange (EDI), inventory m a n a g e m e n t s y s t e m s ,
and au tom ate d data co l l ect i on s ys tem s. Mo dern elec tr on ic commerce typically
u s e r s t h e W o r l d E l e c t r o n i c c o m m e r c e , c o m m o n l y k n o w n a s E - commerce or E - S ho p, i s
t r a d i n g i n pro duc ts or service s u si ng comp uter netw ork s, s u c h a s t h e I nt ern et . El ect ro nic
commer ce dra w s on t ech n ol o gi es W i de We b for a t lea st one part of the transaction's life
cycle, although it many also use other technologies such as e - mail. Such as mobile commerce,
electronic funds t r a n s f e r , supply chain management, Internet marketing, online transaction
processing, electronic data interchange (EDI), inventory m a n a g e m e n t s y s t e m s , a n d a u t o m a t e d d a t a
col lec ti on s ys tem s. Mo dern e lectr on ic commerce typically users the World
E l e c t r o n i c c o m m e r c e , c o m m o n l y k n o w n a s E - commerce or E - S ho p, is t r a d i n g i n
prod uct s or serv ices us in g com pu ter ne tw ork s, s u c h a s t h e In ter ne t. E lec tr o nic c ommer c e
dra ws o n te ch n ol o gie s W id e Web f or at le as t on e part of the transaction's life cycle, although
it many also use other technologies such as e - mail.

M a n y r e t a i l s s h o p a r e s h i f t o n E - C o m m e r c e b e c a u s e e - c o m m e rc e i s f a s t g r o w i n t h e world.

E-commerce businesses many employ some or all of the following:

 Online shopping web sites for retail sales direct to consumers.

 P r o v i d i n g o r p a r t i c i p a t i o n i n o n l i n e m a r ke t p l a c e s , w h i c h p r o ce s s
third-party business-to-consumers or c o ns ume r s - to- co n sum ers sales.

 Business-to-business buying a n d s e l l i n g .

 Gathering and using demographic data through web contacts and

social media.

 Business- to-business electronic data interchange.

 Marketing to prospective and established customers b y e - ma i l o r f a x (for

example, with newsletters).

 E n g a g i n g i n partial for launching n e w p r o d u c t s a n d s e r v i c e s .

3.4 WHAT DO YOU MEAN BY E-COMMERCE

Commerce is the exchange of goods & Services, usually f o r m o n e y . W h e n y o u s o m e t h i n g
a t a store you buy something at a store you are participating in commerce. Going to
work each day for a company that produces a product, is a link in the chain of the
commerce. When one thinks of different ways, he/she immediately recognize several

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different players of the commerce such as:

 Buyers: These are the people or organization with money who want to purchase goods & service
products.

 Sellers: These are the people who offer goods & service to buyers. Sellers are
recognizing in different forms such as retailers who sell directly to consumers and
wholesalers who sell to retailers & others. Wholesalers are also k n o w n a s
distributers.

 Pr o du ce rs : T he se a re th e p e op l e o rg a n iza t i o n t h a t cre a te t h e p ro d u ct & se r vi ce s t hat

seller's offer to buyers. Pro ducer may is classified in the category of a seller. They can sell
there products to any category to customers.

3.5 DIFINITION OF E-COMMERCE

- What is E-Commerce? E-Commerce supports an entire range of activities such as product
design, manufacturing, advertising, commercial transactions, settlements of accounts using a
variety of computer networks."
Thus, E-Commerce refers to the paperless exchange of business information using electronic
data interchange , electronic mail, electronic fund transfer & other networked based
technologies.

In a holistic sense electronic commerce can be summarized as:

 I t i s a business strategy.
 It u se s t ec h n o l og y t o ac h ie ve b u s in e s s g oa l s .
 It improves external business relationships.
 It provides information to facilitate delivery of goods & Services.

3.6 ELEMENTS OF E-COMMERCE

In case of an E-Commerce, all the above listed elements are available but they are having slight variation in the
real life situation.

1. A Product or service: In case of E-Commerce, it is virtual product sho wn on a web site. One can
demonstrate multimedia presentation of the product & its entire feature on the web page
itself, w h i c h m a y n o t b e p o s s i b l e in case of physical products of commerce activity.
2. A P l a c e t o s e l l t h e p r o d u c t s : I n t h e E - C o m m e r c e c a s e , a w e b s i t e displays the
products in all ways & act as a place for E-Commerce.
3. A wa y to g et c us t omer s t o vi s it y o ur we b si t e: I n ca se of E - C omm erce search engines and

24
 linkages with other web sites play a n im por tant ro le in helping the customers to reach web sites
of the E-organizations.
4. A way to accept returns: The orders are accepted on the web site itself. On the web
pages of the E-commerce companies shopping carts are beings provided. One can click on
the icon and fill i n t h e s hopp ing card to order i te ms t o b e purchased and it is accepted
b y t h e E-Commerce company as order from customer.
5. A w a y t o ac ce p t m o ne y : I n ca se of tra d i t i o n al c om me rce , b u y er s a n d sellers are in
d i r e c t c o n t a c t with each other. The payments in E-Commerce a r c m a d e u s i n g
Electronic fund Transfer in vario us form usi ng credit cards , smar t card s, e - c hecks
etc. t he i nforma ti on of p a y m e n t i s r o u t e d t h r o u g h V a l u e a d d e d N e t w o r k s ( V A N s )
a n d P a y m e n t Gateway Systems etc.
6. A w a y t o a c c e p t r e t u r n s : A s i s t h e c a s e o f c o m m e r c e , i n c a s e o f E - Commerce
all the trad ing compa nie s ha ve t he sy stem of accepti ng the returns if the goods and
services are not to the satisfaction of the customer or not up to the standards/ specifications
mentioned in the product catalogs or brochures hosted on the web pages.
7. A way to handle warranty claims: Sometimes i t ' t h e p r o d u c t b r e a k s i n the way or some other
problems crop up with the product. In such situation, warranty claims are to be honored as in the
case of commerce.
8. A way t o provide cust omer service: The main tools of the customers services are E-mail,
Online forms, Online Knowledge bases and frequently asked questions.

3.7 HISTORICAL DEVELOPMENT

The meaning of the term "electronic commerce" has changed over the last 30 years.
Originally, "electronic commerce" meant the facilitation of commercial electronically, usually using technology like
Electronic Data Interchange (EDI) and Electronic Funds T r a n s f er ( E F T) , w h er e b o t h we r e i n t r o d u c ed
i n t h e l a t e 1 9 7 0 s , f o r e x a m p l e , t o s e n d commercial documents like purchase orders or
invoices electronically.
The 'electronic' or 'e' in e -commerce refers to the technology/systems; the 'commerce' refers to
be traditional business models. E-commerce is the complete set of processes that support
commercial/business activities on a network. In the 1970s and 1980s, this would a l s o
(ATM) and telephone banking i n t h e 1980s was also forms of e -commerce.
However, form the 1990s onwards, this would include enterprise resource planning
systems (ERP), data mining and data warehousing.

In the dot com era, it came to include activities more precisely termed
" W e b c o m m e r c e the purchase of gods and s ervices over the World Wide Web, usual ly w ith
secure connections (HTTPS, a special server protocol that encrypts confidential ordering data for
customer protection) with e-shopping carts and with electronic payment services, like credit cards
payments authorizations.

Toda y , it encom pas ses a very w ide ran ge of bu si ness acti vi tie s an d proces ses, from e -
b a n k i n g t o o f f s h o r e manufacturing to c -logistics. The ever growing dependence of
modern industries on electronically enabled business processes gave impetus to the
growth and development of supporting systems, including backend systems, applications a n d
middleware. Examples are broadband and fiber -optic networks, supply -chain

25
management software, customer relationship management software, inventory control
systems and financial accounting software.

When the web f ir s t be c om e well-known among the general public in 1994, many
journalists and pundits forecast that e-commerce would soon become a major economic s e c t o r . H o w e v e r , i t
t o o k a b o u t four years for security protocols (like HTTPS) to become s u f f i c i e n t d e v e l o p e d
a n d w i d e l y d e p l o y e d . S u b s e q u e n t l y , b e t w e e n 1 9 9 8 a n d 2 0 0 ) , a substantial number of
businesses in the United States and Western Europe developed rudimentary web sites.

Although a large number of "pure e-commerce" companies disappeared during the dot- corn collapse in
2000 and 2001, many "brick-and-mortar" retailers recognized that such companies had identified
valuable niche markets and began to add e-commerce capabilities to their Web sites.

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 CHAPTER 4

4.1 REQUIREMENT ANALYSIS

4.1.1 REQUIREMENT ANALYSIS

As the goal of the application is case of use and to provide an interactive interface, extensive research has been done
to gain an insight into the needs and behaviors of various users. The working of the application is made
convenient and easy to use for the end user. In online web based shopping systems there are two
party who interact with the system, one of them are customer who wants to buy product and other
the s y s t e m a d m i n m a n a g e t h e s y s t e m . A g o o d w e b b a s e d o n l i n e s h o p p i n g s y s t e m s h o u l d
p r e s e n t t h e following factors to the customers for better usability.

Customer requirements:

 Knowing when an item have to save not save in the shopping cart.

 Returning the different parts of the site after adding an item to the shopping cart.

 Easy scanning and selecting items in the list.

 Effective categorical organization of t he pr o d u ct s .

 Simple navigation from home page to information and order links for specific products.

 O b vi o u s s ho p p i n g l i n k s o r b u t t o n s.

 Cons is ten t la yo ut of pr od uct inf ormat io n.

 A well-organized web interface to work as admin so that he can handle all the part of the
system properly.

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4.1. 2 D A T A R E Q U I R E M E N T

 A customer can view the product properly but to buy he has to add the product in
shopping cart, for this he has to register or have to login if he is an existing user.

 T o l a u n c h t h e s y s t e m , a d m i n h a v e t o sel ec t t he c a te g or y of p r o du c t, c o mp a n y or
manufacturer of product will remain in the system for customer view and he can select those from
his panel .

 Fr om us er par t or c u s t ome r p ar t wh e n a c us t ome r o r der f r om hi s pa rt c a n ma na g e t he

order of the product.

 Admin can add manufacturer of product, view manufacturer, delete manufacturer,

update manufacturer and its status those are not available in shop as un published.

 A d m i n c a n a d d p r o d u c t , v ie w p r o d u c t , de l et e p r o d u c t , u p d a te p r o d u c t a n d i t s s t a t u s
those are not available in shop as unpublished.

 Admin can add category of product, delete, view, update product and its status those are not
available in shop or stop to sell or not to show to customer.

 Another important factor in the design of the software that t h e feedback. The interactive cycle
between a use and website in not complete u nt il the responds to a command by the user.

4.1. 3 PR O C E S S R E Q U I R E M E N T

To perform any systems have some specific authentication functionality. The following process
requirements are identified for the better performance of the system:

 A valid a d m i n u s e r is needed to access the information of the system for the admin.

 A valid c u s t o m e r ID is need to the customer to buy the product.

28
 Admin login to the system can view, edit, delete and update category, manufacturer and product
related information. Also he can update the order information.

4.2 USE CASE DIAGRAM

A use case is a methodology used in system analysis to identify, clarify, and organize s y s t e m r e q u i r e m e n t s .
T h e u s e c a s e i s m a d e u p o f a s e t o f p o s s i b l e s e q u e n c e s o f interactions between
systems and users in a particular environment and related to a particular goal. It consists of a
group of elements (for example, classes and interfaces) that can be used together in a way that
will have an e f f e c t l a r g e r than the sum of the separate elements combined.

The use case should contain all system activities that have significance to the users. A use case can be
thought of as a collection of possible scenarios related to a particular goal, indeed, the use case
and goal are sometimes considered to be synonymous.

I n t h i s u s e ca s e d i a gr a m o f O n l i n e S h o p p i n g a d m i n ca n a d d , de l e t e , e d i t a n d v ie w
Category, Manufacturer and Product as well as admin can manage all of them. Also Admin can
manage order those are requested by the customer, a n d c a n c h a n g e t h e s t a t u s .

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Description:

Use Case No: 001

Use Case Name: Add Category

Actor: Admin

Pre-requisite: login

Primary Path: Click on Add Category

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Use Case No: 002

Use Case Name: View Category

Actor: Admin

Pre-requisite: login

Primary Path: Click on View Category

Use Case No : 003

Use Case Name: Edit Category

Actor: Admin

Pre-requisite: login

Primary Path: Click on Edit Category

Use Case No: 004

Use Case Name: Delete Category

Actor: Admin

Pre-requisite login

31
Primary Path: Click on Delete Category

Use Case No: 005

Use Case Name: Add Manufacturer

Actor: Admin

Pre-requisite: login

Primary Path: Click on Add Manufacturer

Use Case No : 006

Use Case Name: View Manufacturer

Actor: Admin

Pre-requisite: login

Primary Path: Click on View Manufacturer

Use Case No: 007

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Use Case Name: Edit Manufacturer

Actor: Admin

Pre-requisite: log in

Primary Path: Click on Edit Manufacturer

Use Case No : 008

Use Case Name: Delete Manufacturer

Actor: Admin

Pre-requisite: login

Primary Path: Click on Delete Manufacturer

Use Case No: 009

Use Case Name: Add product

Actor: Admin

Pre-requisite: login

Primary Path: Click on Add product

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U se C as e N o : 0010

Use Case Name: View pr o d uc t

Actor: Admin

Pre-requisite: login

Primary Path: Click on View product

Use Case No : 0011

Use Case Nam e: E d i t p ro d u ct

Actor: Admin

Pre-requisite: login

Use Case No: 0012

Use Case Name: Delete product

Actor: Admin

Pre-requisite: login

Primary Path: Click on Delete product

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Use Case No: 0013

Use Case Name: Manage Order

Actor: Admin

Pre-requisite: login

Primary Path: Click on Manage Order

Use Case No: 0014

Use Case Name: Register

Actor: Customer

Pre-requisite: None

Use Case No: 0015

Use Case Name: Search Product

Actor: Customer

Pre-requisite: None

Primary Path: Click on Category or Manufacturer name

Use Case No: 0016

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Use Case Name : V iew Pr od uct

Actor: Customer

Pre-requisite: None

Primary Path: Click on produc t

Use Case No : 0017

Use Case Name: Login

Actor : Cu st omer

Pre-requisite: None

Primary Path: Click on login button

Use Case No: 0018

Use Case Name: Add to cart

Actor: Customer

Pre-requisite: login

Primary Path: Click on add to cart button

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Use Case No: 0019

Use Case Name: Edit Cart

Actor: Customer

Pre-requisite: Have to add product to cart

Primary Path: Click on update

Use Case N o: 00 20

U se C as e N ame : Add S h i p p in g i n t o

Actor: Customer

Pre-requisite: Checkout button

4.3 ER DIAGRAM
A n E R d i a g r am can be used to design logical database schemas. An ER model is a high - level
description of the data and the relationships among the data, rather than how data is stored. It focuses on
identifying the entities and the relationship among the entities.

In t he ER dia gram of On li ne Sh op pi ng the re lati on sh ip bet ween the customer to product is

one to many as same customer can buy multiple product, also for category to product is one to many as for a
single category have different product. Also here mentioned the relatio ns hi p be tween t he
table s, me nt ion t he pr imary key of t he ta ble . Here an ot her important part is that its mention all
the entities of the table.

Online Shopping System ER diagram given below:

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38
 CHAPTER 5

DESIGN SPECIFICATION

5.1 CUSTOMER INTERFACE

5.1.1 HOME PAGE

A h o me p a ge i s a we b pa g e t ha t se r ve s a s t h e s ta rt i n g po i n t of w e b s it e. I t i s t h e de fa u l t
webpage that loads when visiting a website. The home page is in the root directory of a website. Most web server
allow the home page to have one of several different filenames.

Examples include index.html, index.htm, index.shtml, index.php, default.html, and

home.html. The default filename of a website's home page can be customized on both
Apa che a nd IIS s erv ers . Si nce t he h ome pa g e fi le i s l oa ded a ut oma t ica ll y fr om th e r o ot
directory, the home page URL does not need to include the filename. There is no
standard home page layout, but most home pages include a navigation bar that provides li nks to
different sections within the website. Other common elements found on a home p a g e i n c l u d e
a s e a r c h b a r , i n f o r m a t i o n a b o u t t h e w e b s i t e , a n d r e c e n t n e w s o r u p d a t e s . Some websites
include information that changes every day. For example, the Tech Terms home page includes
a daily quiz and tech term of the day. Home page of shopping system include so many part of
the system those are below.

 Top Sell in g: To p of t he h ome pa ge s ho wi ng top se lli ng of the pro duc t.

 Menu: Home page inc lu de men us accord in g t o categ ory of pro duct , an d cu st omer can
search the product according to category of product the customer needed.

 Cart: Cu st omer can see the pro duct s he ad de d i n h is car t.

 Create Account: The customer has no account can register from this page.

 Latest product that added recently s ho wi ng i n the home page right part also the mid dle
of the home page.

 In footer of the home page customer can view the product according to
t h e manufacturer.

39
  In the middle part of the h ome page shovi ng the current promotion or offer running.

 Bo t tom of t he pa ge s ho w in g Acc o un t, H el p and P op u lar me nu . P o pu lar me nu w i ll

sh o w the latest product, Help for contact and Account for register or existing user login.

Home page view is shown below:

5.1.2 CUSTOMER LOGIN AND REGISTRATION PAGE

Customer has to login before adding product in cart. In this page existing customer can login
to buy product and new user can create an account for buying the product.

40
41
5.1.3 ADD TO CART PAGE
To buy a product the customer has to add product to cart. Also customer can view the product
details.

5.1.4 CART PRODUCT BEFORE CHECKOUT

The customer has to fill shipping details before the payment page.

42
5.1.5 FINAL CHECKOUT AND PAYMENT PAGE
The customer can then fill in the payment information at the final checkout page.

43
5.1.6 ORDER TRACKING AND STATUS PAGE
Customer can view and track their orders on this page and they can download the payment
invoice.

5.1.7 CUSTOMER PROFILE PAGE

Customer can view and edit their profile information like password, name, profile picture etc.
on this page.

44
5.2 ADMIN INTERFACE

45
5.2.1 ADMIN LOGIN PAGE
Admin part is so important part of the system and he/she takes care of all the other parts of
the shopping system. When the system is developed an admin user is created and using
admin username and password he/she can login to the system.

46
47
48
 CHAPTER 6

6.1 MODELS OF E-COMMERCE

E-commerce business models can generally be categorized into the following categories.

 Business - t o - B u s i n e s s ( B2B)

 Business - to - Consumer (B2C)

 Cons umer - to - C on sumer (C 2C)

 Consumer - to - Business (C2B)

 Business - to - Government (B2G)

 G o ver n me n t - t o - B u s i ne s s ( G 2B)

 G o ver n me n t - t o - C i t iz en ( G 2 C)

6. 1. 1 B U S I N E S S - T O - B U S I N E S S
A website following the B2B business model sells its products to an intermediate buyer who then sells
the product to the final customer. As an example, a wholesaler places an o r d e r f r o m a c o m p a n y ' s N e w
w e b si t e a n d a f t er re ce i v i n g t h e c o n s i g n me n t , s e l l s t h e end prod uct to the fi nal c us to mer
who comes t o b uy the pro duc t at one of it s r etail outlets.

49
6.1.2 BUSINESS-TO-CONSUMERS

A website following the B2C business model sells its products directly to a customer. A c u s t om er ca n v ie w
t he pr o d uc t s s h o w n o n t he w e b si t e. T he c u s t ome r ca n c h o o se a product and order the same.
The website will then send a notification to the business organ izat io n v ia emai l an d the
organ izat ion w il l d is patch t he pr od uct/ go od s to the customer.

6.1.3 CONSUMER-TO-CONSUMER

A website following the C2C business model helps consumers to sell their assets like r e s i d e n t i a l p r o p e r t y ,

50
c a r s , m o t o r c y c l e s , e t c . , o r r e n t a r o o m b y p u b l i s h i n g t h e i r i n f o r m a t i o n o n t h e w e b s it e .
W e b s i t e m a y or ma y n o t c ha r g e t he c o n s u me r f or i t s services. Another consumer may opt to
buy the product of the first customer by viewing the post/advertisement on the website.

6.1.4 CONSUMER-TO-BUSINESS
In this model, a consumer approaches a website showing multiple business
organizations for a particular service. The consumer places an estimate of amount he/she wants to spend for
a particular service. For example, the comparison of interest rates of personal loan/car loan provided by various
banks via websites. A business organization who fulfills the consumer's requirement within the
specified budget, approaches the customer and provides its services.

51
6.1.5 BUSINESS-TO-GOVERNMENT

B2G model is a variant of B2B model. Such websites are used by governments to trade a n d e x c h a n g e
i n f o r m a t i o n w i t h v ar i o u s b u s i n e s s o r g a n i zat i o n s . S u c h w e b s i t e s a r e accredited by the
government and provide a medium to businesses to s u b m i t application forms to the government.

6.1.6 GOVERNMENT-TO-BUSINESS

Governments use B2G model websites to approach business o r g a n i z a t i o n s . S u c h

websites support auctions, tenders, and application submission functionalities.

52
6.1.7 GOVERNMENT-TO-CITIZEN

Governments use G2C model websites to approach citizen in general. Such web sites s u p p o r t a uc t i o n s o f
v e h i c l e s , m a c h i ne r y , or a n y o t h er ma t e r ia l . S u c h w e b s i t e a l s o provides services like registration
for birth, marriage or death certificates. The main objective of G2C websites is to reduce the average time
for fulfilling citizen's requests for various government services.

6.2 E-COMMERCE PROCESS

E-commerce refers to the process of buying or selling products or services over the Internet.
E - c o mm e rc e a c t i v i t i e s s u c h a s s e l l i n g o n l i ne c a n b e d i re c t e d a t c o n s u me r s or o t h e r
busines ses. Busines s to Con sumer ( B2C ) involves t he onli ne sales of goo ds, services and
provision of information directly to consumers.

53
6.3 E-COMMERCE PAYMENT PROCESS
E-commerce sites use electronic payment, where electronic payment refers to paperless m o net ary t ran sac t i on s.
El ect ro n ic pa yme nt ha s re vo l ut i on ize d t he b us i ne ss pr oce s s in g b y r e d u c i n g t h e p a p e r w or k ,
t r a n s a c t i o n c o s t s , a n d l a b or c o s t . B e i n g u s er f r ie n d l y a n d less time-consuming than manual
processing, it helps business organization to exp and its market reach/expansion. Listed below are
some of the modes of electronic payments.

 Credit Card

 Debit Card

 Smart Card

 E-Money

 Electronic Fund Transfer (EFT)

54
6.3.1 CREDIT CARD

Payme n t us i ng cre d it car d i s o ne of mo s t c o mmo n m o de of ele ctr o ni c pa ymen t . Cr ed i t card

is small plastic card with a unique number attached with an account. It has also a magnetic strip embedded in
it which is used to read credit card via card readers. Whe n a customer purchases a product via
credit card, credit card issuer bank pays on behalf of the cust omer and customer has a certain
time period after which he/she can pay t he credit card bill. It is usually credit card monthly
payment cycle. Following are the actors in the credit card system.

 The card holder — Customer

 The merchant — seller of product who can accept credit card payments.

 The card issuer bank — card holder's bank

 The acquirer bank — the merchant's bank

 The card brand — for example , visa or Mastercard.

6 . 3 . 2 C R E D I T C A R D PA Y M E N T P R O C E S S

Steps Description

Step 1 Bank issues and activates a credit card to the customer on his/her request.

55
 Step 2 The customer presents the credit ca rd i nf orma t io n t o t he me rch an t s it e or to the
merchant from whom he/she wants to purchase a product/service.

Step 3 Merchant validates the customer's identity by asking for approval from the card brand
company.

Step 4 Card brand company authenticates the credit card and pays the transaction by credit.
Merchant keeps the sales slip.

Step 5 Merchant submits the sales slip to acquirer banks and gets the
s e r v i c e charges paid to him/her.

Step 6 Acquirer bank requests the card brand company to clear the credit amount and gets the
payment.

Step 7 Now the card brand company asks to clear the amount from the issuer
bank and the amount gets transferred to the card .

6.3.3 DEBIT CARD

Debit card, like credit card, is a small plastic card with a unique number mapped with the bank account number.
It is required to have a bank account before getting a debit card from the bank. The major difference
between a debit card and a credit card is that in case of payment through debit card, the amount
gets deducted from the card's ba nk account immediately and there should be sufficient balance in
the bank account for the transaction to get completed; whereas in case of a credit card
transaction, there is no such compulsion.
Debit cards frees the customer to carry cash and cheques. Even merchants accept a debit card readily.
Having a restriction on the amount that can be withdrawn in a day using a debit card helps the customer to keep

56
a check on his/her spending.

6.3.4 SMART CARDS

Smart card is again like a credit card or a debit card in appearance, but it has a small microprocessor chip
embedded in it. It has the capacity to s tore a customer's work-related and/or personal
information. Smart cards are also used to store money and the amount gets deducted after every
transaction.
Smart cards can only be accessed using a PIN that every customer is assigned with. Smart
cards are secure, as they store information i n encrypted format and are less
expensive/prov ides faster processin g. Monde x and Visa Cash cards are examples of smart
cards.

6.3.5 E-M ONEY

E-money transactions refer to situation where payment is done over the network and the amount gets
transferred from one financial body to another financial body without any involvement of a
middleman. E-money transactions are faster, convenient, and saves a lot of time. On line payments
done via credit cards, debit cards, or smart cards are examples of e - m o n e y t r a n s a c t i o n s .
A n o t h e r p o p u l a r e x a m p l e i s e - c a s h . I n c a s e o f e - c a s h , b o t h customer and merchant have to sign
up with the bank or company issuing e-cash.

6.3.6 ELECTRONIC FUND TRANSFER

It is a very popular electronic payment method t o t r a n s f e r m o n e y from one bank account to another
bank account. Accounts c a n b e i n the same bank or different banks. Fund transfer can be done
using ATM (Automated Teller Machine) or using a computer.

Nowadays, in ternet - based EFT is gettin g pop ular. In this case, a customer uses the website
provided by the bank, logs in to the bank's website and r e g i s t e r s another bank ac c ou n t . H e /s h e
t he n pl ace s a r e q ue s t t o tra n sf er c er ta i n am o u n t t o t h a t acc o u n t. C u s t o m e r ' s b a n k t ra n s f e r s
t h e a m o u n t t o o t h e r a c c o u n t i f i t i s i n t h e s a me b a n k , otherwise the transfer request is
forwarded to an ACH (Automated Clearing House) to transfer the amount to other account and the
amount is deducted from the customer's account. Once the amount is transferred to other account, the
customer is notified o f the fund transfer by the bank.

6.4 E-COMMERCE SELLING PROCESS

Selling on line has become easily p ossi ble no wadays. In fact, it has become one the most
popular platforms people prefer buying from.
If you plan to start a business of your own, and wondering how to go about it, then this post will help you
learn the complete e -Commerce Selling Process.
Follow the steps as mentioned, and to the end, you'll be done.

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Ste p # 1 Gi ve y o ur b u si ne ss a n a me – R egi ste r i t

The first and foremost requirement is to give your business an identity in terms of a n a m e . T h e n a m e i s
s o m e t h i n g y o u r a u d i e n c e w i l l r e c o g n i z e y o u r b u s i n e s s w i t h . T h u s , choosing a good name
is imperative.

Once you select a name make sure you register it.

Why is registration important?

This is because if someday someone else comes up in the market with the same name, you will stand nowhere
since you do not have proof that you own that title.

M o r e o v er , o n e n e e d s t o c o m p l y w i t h t h e r eg i s t r a t i o n a s ma n d a t o r y p er l a w . T h u s , i t i s
essential to get your business registered. Each state may have its own policies; therefore, you may refer to your
respective state policies for registration.

Step#2: Create a domain name and a website – Register as a seller

Once y o u a r e r e g i s t e r e d , e i t h e r c r e a t e y o u r o w n w e b s i t e u s i n g a h o s t i n g p l a t f o r m o r
register as a seller. There are two different possibilities you might want to opt, i.e.

1. Regis ter as a se ller on po pu lar we bs ites l ike Amazon , an d eBay or start y our ow n e -
commerce business by buying space a t popular sites such as Shopify, Big Commerce, etc.

2. The other possibility that arises when you want to set your own e - commerce store is
to build a website using web hosting platforms and register your domain. For example, buy a
d o m a i n f o r t h e e - c o m m e r c e p l a t f o r m t h r o u g h t h e W o r d P r e s s a n d install plugins that
help you set up your business and sell online.

Registering as a seller on e-commerce platforms is the easiest way to start selling. The complexity level
increases when you opt for platforms to open your own store. However, the primary benefit h e r e
is that you have your own store where you can sell
unlike being just a seller on other c-commerce platforms.
You tend to build your own brand here. The most complicated method is to create a new website
altogether to start a business. However, if you plan to do a business on a massive scale, it is the optimum choice
to make.

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Step#3: U pl oad pro d ucts

Once you've chosen where you want t o sell and have a space to upload your stock, you may now start uploading
high-quality images of your products.
Give them a name and mention their price.
If you are into selling various categories of products, make sure to categorize them. This makes the website look
neater and easy to use for the customer.
Give the products a suitable description that is easy to understand and explains each feature of the product.
When doing a business online, your interaction with the customers is not direct. The customer cannot
touch and feel the product physically. Thus, in order to succeed despite the demerit, it is important
to explain each and everything about the product through descriptions.

Step#4: Use SEO

In order to get your website or listed products to rank on top of the Google search results, it is essential to have
relevant keywords in the content.

For example, if a person is looking out for a juicer, and you have it as o n e of your products, then make sure
your product title has the word juicer. This will help the search engines identify that you have the
same thing that the buyer is looking for and will list your products on the top.
Similarly, make sure that the description along with being informative and easy to read, is also SEO
OPTIMIZED .
Step#5: C hoo se yo ur shi p pi ng met ho d: -

The net and the most i m p o r t a n t t h i n g . i s to choose a shipping strategy. Make sure you connect

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with only famous shipping companies who can make sure that the Sri deliver your product timely without any
damage.

You are all set to start selling. You have an e-commerce store, have your shipping planned and the products
are listed. Now the buyers will simply have to click on the buy now option, make payments
through the payment gateway you've opted for and buy your product in order to attract more
customers, use all the digital marketing tactics and take your business to greater heights.

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 CHAPTER 7

7 . 1 S U C C E S S FA C T O R S I N E - C O M M E R C E : -
As an entrepreneur, getting into ecommerce is a significant step towards growing a business and increasing
profits. For those who are just starting a business, e -commerce can potentially be the foundation
of a profitable company. Whichever you are, know that e-commerce is not simply putting up your
products online and hoping for the best.

T h e r e i s a b i t o f s t r a t e g y t h a t g o e s i n t o m a k i n g i t w o r k . U n d e r s t a n d i n g h o w e-commerce
can affect a business is crucial in making it a success.

Before you dig deeper into the strategy, here's a great read., if you want to learn how to use email
marketing for e-commerce.

WHAT IS TODAY E-COMMERCE?

Ecommerce is now ubiquitous to business in developed countries but developing countries have yet to catch up
with its adoption. However, things have been coming along as ecommerce has started to grow in a
big way throughout Asia, especially in China.

In the meantime, mobile has pretty much become the biggest thing in eco mmerce these days.
However, a lot of businesses aren't converting to m-commerce fast enough to make t h e m o s t o f
t h e m o b i l e u s e r b a s e . W i t h t h e e c o m m e r c e m a r k e t b e c o m i n g m o r e competitive than
ever before, this may change down the line, as businesses continue to find new ways to gain an
edge year.

There is also a future in subscription-based business models. Presently, there are already sev er al
on l in e ser vic es t ha t offe r m o nt h ly s u bs cri p t io n s f or a var ie ty o f th i ng s . Expect this business
model to grow even more in the coming.

7 . 2 S I X FA C T O R S I N E - C O M M E R C E S U C C E S S : -

7.2.1 REGULATION OF PRODUCT PRICING

It s nat ur al fo r cu st o mer s t o co mp ar e p r ices bet ween br a nd s. It 's exp ect ed

o f entrepreneurs, as well, to be aware of how much competitors are charging for their goods.
Fo rt unat ely, t her e ar e dif fer e nt t oo ls a va i la ble t o eas il y s ee a nd co mpar e pr ic es of
competing commerce websites, such as DataCrops and Importio.

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Var io us pr ic ing st r at egie s ar e e mp lo yed t o get t he sweet spot in at t r act ive ne ss an d
earnings, depending on the market and the kind of products being priced. For instan ce., one
of t he most common pricing strat egies is keystone pricing, which is basically t he
doubling of wholesale price.
That usually works but consider additional factors so the price is just right, not too high or
too low. There is also discount pricing, psychological pricing, compet it ive pricing, value-
based pricing, and so on.

7.2.2 MAINTAINING HIGH QUALITY PRODUCTS

For a long time, people had the notion that products from ecommerce sites were inferior q u a l it y w he n
c o m p a r e d t o pr o d u ct s from physical stores. While much of that myth no longer exists these
days, there is still a lot that must be done to convince customers that your products are
comparable in quality as those found in malls and other stores.
Make sure you procure your product s fro m we and trust ed suppliers of high-qualit y goods
as well.
You must uphold your standards consistently acro ss t he board. If you ever ship a subpar
p r o d u c t t o a customer, it will definitel y be a blow to your bu siness even if you have a
return/replacement policy in place Overall customer satisfaction is crucial to the
business' continued survival, and bad product quality can break your business down.
Keep System feedback transparent t o t he changes in input, and corrective action must be taken as
soon as possible. This is a cont inuing process as t here ar e always ot her ways t o improve.

7.2.3 IMPROVING STORE ACCESSIBILITY : -

The design of your ecommerce website (online store) must accommodate all types of cus tomers. The onl in e
store is yo ur main tool of communicating an d transacting w ith them. It must be able to relay
information fast and concisely to evoke the trustworthiness of your business to your customers.

Accessibility is of utmost it as it helps your business be within reach to all sorts of customers; i.e.
people of different cultures, people with disabilities, etc., Being able to have your online store
set to other languages can potentially widen your customer base, as long as they are a significant
part of your audience. It may also be accessible to people with visual disabilities like valor*
blindness arid impaired vision, by using high -contrast visual theme and a larger font size for tot
.There are also things you can do to make the o n l i n e s t o r e v i e w e d b e t t e r b y m o b i l e
d e v i c e s , s u c h a s u s i n g r e s p o n s i v e d e s i g n a n d optimization, your images so they can load
faster. The more you improve your website's accessibility, the more people. can potentially view
it.

7 . 2 . 4 M A K I N G A W O N D E R FU L FI R S T I M P R E S S I O N
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Users know if they like a webs ite or not by just a glance, and that first impression usually las ts. Making, a
good first impression is imperative in getti n g more customers in your online store. Make the
best, eye-catching design possible, in or der to notice people into coming in and making use of
your ecommerce website.
Goo d we b desi gn has pr inci ple s y ou can f ol l ow that w il l he lp yo u co nv ince p eo ple to take a
look at what you have. It should not be too loud nor too barren. Everything on it should be easy
to understand, yet maintains its own personality.

7.2.5 SECURING YOUR SHIPMENTS

One of the main concerns with ecommerce for both entrepreneurs and consumers is the issue of
security, with personal and financial information being handled online, there is a l wa y s t he p o t en t i al f o r
ec omm erc e w e bs i t es be i n g c om pr o m is e d a n d c u s to me r da t a stolen for nefarious purposes.
This is especially true for credit card information that gets entered online every single day. Make
use of SSL to secure your customers online shoppin g experience, SSL ensures that t r a n s a c t i o n s
a n d d a t a a r e e n c r y p t e d s o t h a t t h e r e i s l e s s o f a c h a n c e f o r t h e m t o b e compromised. Two-
factor authentication is also a good way to f urther secure your online s t o r e , a n d a d d i n g o t h e r
v e r i f i c a t i o n m e t h o d s ( w i t h o u t m a k i n g i t t o o h a r d f o r y o u r customers) should help as well.

7.2.6 TAKING ADVANTAGE OF M -COMM ERCE

The mobile user base has grown exponentially over the last few years, thereby the need for online stores to
become mobile commerce ready has become virtually mandatory at this point. if your online
store is not optimized for mobile devices, then you are missing out on it lot of business.
Some of the things that make an online store optimized for m-commerce are things like
responsive design with easy-to- use navigation menus, solid mobile search features, and easy
checkout and payment, all done over mobile, You don't need to have a mobile app to do it, just
have your website optimized for mobile if possible.

CONCLUSION

If you're looking to get into ecommerce, there is certainly no better time than now. With a public that has been
getting more and more familiar with the use of ecommerce to avail o f v a r i o u s p r o d u c t s a n d s e r v i c e s , w e
a r e g o i n g t o s e e m o r e a m a z i n g t h i n g s t h r o u g h ecommerce for both entrepreneurs and
consumers.

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 CHAPTER 8

8.1 E-COMMERCE TECHNOLOGIES: -

8.1.1 THE MOBILE SHIFT: -

E-commerce has recently shifted to mobile platforms to increase its prominence; as a r e s u l t , e - c o m m e r c e

has em erge d. Fa i li ng t o pr o vi de a m o b i l e - o r i e n t e d s h o p p i n g , experience may lead
t o a v o i d i n g s t a t e ; t h e r e f o r e , b u s i n e s s e s s h o u l d c o n c e n t r a t e o n equipping technologies
with mobile-friendly virtues.

E-commerce Mobile Apps: - A p p s that offer the ability to c o n t i n u a l l y engage with customers and
familiarize themselves with new and relevant purchase options .

Locat ion-based Market ing: - B u s i n e s s e s c a n k n o w the geographical whereabouts o f a

customer to market products to them that are oriented to a specific location .

VRI AR Guidance: - Integrating VR and AR technologies provides an immersive and g u i d e d

s h o p p i n g e x p e r i e n c e t o m o b i l e u s e w h i c h a l l o w c u s t o m e r s t o e m o t i o n a l l y connect
with the brand.

I nt er net o f T hings ( I OT) : - I OT stems from the need to better understan d consumer trends
with a range of connectivity-enabled devices. The s c o p e for delivering customized mobile
shopping experiences is augmented.

8.1.2 CONVERSATIONAL MARKETING: -

The traditional marketing channels flow as a one-way directive, while a new concept of conversatio nal
marketing has arisen. Openi ng tw o - way communication mediums have brought many
advantages to achieving e-commerce success.

Hearing directly from customers makes more sense than predicting behaviors and issues t h e f a c e b e c a u s e
b u s i n e s s e s c a n e s t a b l i s h a p e r s o n a l i z e d , r e a l - t i m e , o n e - o n - o n e conversation with
customers to understand their needs and problems.

Below are some of the most-efficient technologies:-

Ch a t bo ts - Chat bots are excellent conversational marketing tools. They provide

customers with answers using conversations taken from multiple channels, matching the brand's tenor, and
capable of handling multiple conversations at a time.

Live Chat - p r o m i n e n t c o n v e r s a t i o n a l f e a t u r e w h e r e t h e s u p p o r t t e a m c a n
comm un ica te w i th c us t omer s t hro u gh c ha ts . It a l so a ll o ws f or b us i nes se s t o i ni t iat e a
preemptive chat invitation to customers having certain issues.

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M o b i l e M e s s a g i n g - Smartphones are another way for businesses to reach out to their
customers. While people are fatigued from the swarming promotional e mails, businesses can talk
with them through mobile messaging apps.

8.1.3 AUTOMATION AND CHAT BOTS FOR CUSTOMER COMMUNICATION

Artificial intelligence plays an important role in our life, having a major impact on how we live,
or etc., There are several examples of Al and automation tools we use from customer service application to
voice - powered assistants such as Apple's Siri, Google's home & Am az o n E ch o . As pe r
re sea rc h , 4 0 % o f m i ll e n ni a l s are a l rea d y us i n g v o ic e search for online shopping. Businesses
are integrating Chatbots in their system to delight their customers and to improve brand image.
Chatbots and virtual assistants are the future o f a n y b u s i n e s s . W i t h t h e h e l p o f h a t i s y o u c a n
o r d e r f o o d , c h e c k i n g l u g g a g e a t t h e airport. booking a hotel room, schedule flight and can get many
recommendations regarding anything you can think of.

Starbucks makes it easy for their customers to place an order for your favorite drink or s nac k.
The C hatb ot wi ll g ive yo u de tai ls re gardi ng the stat us of yo ur or der, paymen t details etc.
Install Starbucks app and to find Starbucks Chat bot.

8.1.4 IMAGE SEARCH

Today e-commerce businesses are using various technologies to offer best services to the ir cu st omers. E -
commerce bu si nes ses are in tegrat in g Image Search Tech no lo gy on their websites so customers can
easily take the photo of products around them and can find similar products on a different website in best
deal.
Imagine that you are in a store, and you see a beautiful couch, but you found it costly, so in this
case, you take a picture and use image search to find similar products at a reasonable rate,
integrating image search on your website will boost your revenue.

8.1.5 FAST AND EASY CHECKOUT

Cart abandonment is the most painful reason for losing a sale because it means that despite all the marketing
endeavors, the customer was considering buying the product, but then changed their mind. Data-
wise, the first quarter of this year has marked a 75.6% global cart abandonment rate. One of the
primary factors affecting cart abandonment is the checkout procedure, Despite the accuracy the
lead generation and nurturing metrics a r e e x c e l l e n t , the efficiency of the checkout process can
eliminate the cut abandonment privation.

Therefore, an e-commerce venture must embrace technology with fast and easy checkout
solutions, like:

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  Sp ee d y m o bi l e p ay me n t s o l u t i o ns , i nc l u di n g A p p le P a y a nd A n dr o i d Pa y .

 Offering to save card details. to hasten iterat ive purchases.

 Providing one-page, hassle-free checkouts.

 Designating a range of payment options.

Adorned with technology, alleviating the difficulties that customers can potentially go
through during checkouts has become possible.

CONCLUSION

The technological revitalizations discussed throughout this article sum up the capabilities that they
can realize. Many successful e -commerce ventures invest in these technologies because it helps
them to strategically heighten their businesses success.

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 CHAPTER 9

9.1 E-COMMERCE STANDARDS

9.1.1 E L E C T R O N I C D A T A I N T E R C H A N G E ( E D I ) : -

E D I i s t h e e l e c t r o n i c interchange of business information using a standardized format, a process which

allows one compa ny to se nd inf ormati on to an other compa ny e lectr on icall y rat her t han wi t h
paper. Business entities conducting business electronically are called trading partners.

9.1.2 OPEN BUYING ON THE INTERNET (OBI): -

O B I ( O p e n B u y i n g o n the internet) is a proposed standard for business-to-business purchasing on the

Internet, aimed particularly at high-volume, to transactions OBI uses a number of security technologies such as
the digital certificate to allow orders to be placed and filled securely.

9.1.3 OPEN TRANING PROTOCOL (CITP): -

It i s i n te n de d t o s t an d ar d ize a variety of payments related activities including purchases agreements.

Receipts fol. purchases, and payments. It was created a s a c o m p u t i n g s t a n d a r d t o OBI by a
group of compan ies AT&T. Cyber cash, Hi tachi. 18M, Oracle, S u n M i c r o S y s t e m s , md
British Telecom.

9.1.4 OPEN PROFILING STANDARD (OPS): -

O p e n P r o f i l i n g S t a n d a r d (OPS) is a proposed standard for how Web users can control the per in they
share with Web sites. OPS has a dual purpose.

9.1.5 SECURE SOCKET LAYER (SSL): -

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between
a web server and a br o wse r. T h is l i nk e ns ure s t h at a l l da ta pa ss ed b et wee n t he we b ser ver an d
br ow ser s remain private and integral. SSL is an industry standard and is used by millions of websites in the
protection of their online transactions with their customers.

9.1.6 SECURE ELECTRONIC TRANSACTION (SET): -

Secure E lect ronic Transact io n or SET is a system which ensures secur it y and integrity of
elect ronic transactions done using credit cards in a scenario. SET is not some system that enables payment but

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it is a security protocol applied o n t h o s e p a y m e n t s .

9.1.7 TRUST: -

The partnership of companies seeks to build public trust in e-commerce by putting a Good
Housekeeping-style seal of approval on sites that do not violate consumer privacy.

9.2 ELECTRONIC STOCK TRADING: -

Electronic commerce creates threats and opportunities for brokers and intermediaries of all kinds-not only travel
agents, but insurance brokers, to m brokers, stockbrokers, and brokers of fur -d and mechanical parts as
well. The threat to these intermediaries is that their customers will bypass them by obtaining information
and fleeting their purchasing n e e d s t h r o u g h n e w , o n l i n e c h a n n e l s . T h e o p p o r t u n i t y f o r
i n t e r m e d i a r i e s i s t o u s e e l e c t r o n i c c o m m er c e t o c r e a t e o n e o f t h o s e n e w c h a n n e l s ,
t h e r e b y p r o v i d i n g b e t t e r service than a customers could otherwise obtain.

By 1997 Web-based information and transaction capabilities s p a n n e d most of the

customers in cycle for buying and selling stocks and bonds, Private investors could obtain
readily available data and analysis software to identify stocks they wanted to home page s of
compan ies pro vi di ng search e ngi nes and o th er service s n ot s pecifica ll y r e la te d to f i n an c e.
In ve s t o rs c o u l d ma k e t he p urc h a se s t h ro u g h W e b t ra n sac t i o n , t o p ho ne s, or hu man a ge n ts .
The ir s t oc k a n d bo n d ho l di n gs a nd t ran sac t i on c ou l d be tracked. They could obtain
customers services information about the status of buy and se l l o r der s . H o w th e t ra d i t i on al
br o ke ra ge s w ou l d r e sp o n d a n d w he t h er th e y c o u l d maintain their much higher cost structure
remained to be seen.

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9.3 ELECTRONIC BANKING: -

Electronic banking has many names like e banking, virtual banking, online banking, or interact
banking. It is simply the use of electronic and telecommunications network for deli vering variou s banki n g
products and services. Throug h e - banking, a customer c a n access his account and conduct
many transactions using his computer or mobile phone. In this article, we will look at the
importance and types of e-banking services.

9.4 TYPES OF BANKING: -

Banks offer various types of services through electronic banking platforms. These are of two types:

Level I — This is the basic level of service that banks offer through their websites. Through this service,
the bank offers information about its products and services to customers. Further, some banks may
receive and reply to queries through e-mail too.

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Level 2 — In this level, banks allow their customers to submit instructions or applications for different
services, check their account balance. etc. However, banks do not permit their customers to do any
fund-based transactions on their accounts. Level 3 — In the third level, banks allow their customers to
operate their accounts for funds transfer, bill payments, and purchase and redeem securities, etc. Most
traditional banks offer e-banking services as an additional method of providing service. Further, many
new banks deliver banking services primarily through the internet or other electronic delivery channels.
Also, some banks are internet only banks without any physical branch anywhere in the country.

Therefore, banking websites are of two types:

Informational Websites — These websites offer general in about the bank

and its products and services to customers.

Transactional Websites — These websites allow customers to conduct transactions on the bank's
website. Further, these transactions can range from a simple retail account balance inquiry to a large
business-to-business funds transfer. The following tab le list s some common retail and
wholesale e - banking services offered by ban ks and financial institutions:

Retail Services Wholesale Services

Account management Account management

Bib payment Cash management

New account opening Small business loan applications, approvals, or advances

Consumer wire transfers Commercial wire transfers

Investment / Brokerage services Business-to-business par-ranks

Loan application and approval Employee benefits / pension administration

Account aggregation

9.5 IMPORTANCE OF BANKING: -

We will look at the importance of electronic bathing for banks, individual customers, and businesses separately.

9.5.1 BANKS: -

1. Lesser transaction costs — electronic transactions are the cheapest modes of transaction
2. A reduced margin for human error -- since the information is relayed electronically, there is no room for

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human error
3.Lesser paperwork — digital records reduce paperwork and make the process easier to handle. Also,
it is environment friendly.
4.Reduced fixed costs — lesser need for branches which translates into a lower fixed cost.
5 . M o r e l o ya l c u s t o me r s — s i n c e e - b a n k i n g s e r v i c e s a re c u s t o me r - f r ie n d l y , b a n k s
experience higher loyalty from its customers.

9.5.2 CUSTOMERS: -

1.Convenience — a customer can access his a c c o u n t and transact from anywhere.

2.Lower cost per transaction since the customer does not have to visit the branch for every transaction, it saves
-

him both time and money.

3.No geographical barriers In t ra d i t i o n a l b a nk i n g s y s t e m s . , g e o g ra p h i c a l d i s t a nc e s c o u l d
—

hamper certain banking transactions. However. with e -banking, geographical barriers are reduced.

9.5.3 BUSINESSES: -

1. Acco unt r eviews — Business owners and d esignated staff members can access the
accounts quickly using at online banking interface. This allows them to review th e account
activity and ensure the smooth functioning of the account.

2. B e t t er p r o d u ct i v it y — E l e c t r o n i c b a n k i n g i m p r o v e s p r o d u c t i v i t y . I t a l l o w s t h e
automation of regular monthly payments and a host of other features to enhance the
productivity of the business.

3. Lower costs — Us ually, cos ts in bankin g relationsh ips are based on t he resources
utilized. If a certain business requires more assistance with wire transfers, deposits, etc., then
the bank charges it higher fees. With online banking, these expenses are minimized

4. L es s er e r r o r s — E le ct r o nic ba nk ing he lp s r e du ce e r r o r s i n r eg u l ar b a n ki n g
transactions. Bad handwriting., mistaken information, etc. can cause errors which can p r o v e
c o s t l y . A l s o , e a s y r e v i e w o f t h e a c c o u n t a c t i v i t y e n h a n c e s t h e a c c u r a c y o f financial
transactions.

5. Reduced fr aud — Electronic banking provides a digital footprint for all employees
who have the right to modify banking activities. Therefore, the business has better visibility
into its transactions making it difficult for any fraudsters to play mischief.

9.6 E-BANKING IN INDIA: -

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In India, since 1997, when the ICICI bank first offered internet banking services, today, most new-
generation banks offer the same to their customers. In fact, all major banks provide e-banking services
to their customers.

Popular services under e - banking in India

 ATMs (Automated Teller Machines)

 Telephone Banking

 Electr on ic Clear ing Card s

 Smart Cards

 EFT (Electronic Funds Transfer) System

 ECS (Electronic Clearing Services)

 Mobile Banking

 Internet Banking

 Telebanking

 Door -step Banking

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 Further, under Internet banking, the following services are available in India:

1. Bill payment -- E v e r y b a n k has a tic-up with different utility companies, s e r v i c e p r o v i d e r s ,

i n s u r a n c e c o m pa n i e s , e tc . across the country. The banks use these tic -ups to offer online
payment of bills (electricity, telephone, mobile phone, etc.). Also, most b a n k s c h a r g e a
n o m i n a l o n e - t i m e r e g i s t r a t i o n f e e f o r t h i s s e r v i c e . F u r t h e r , t h e customer can create
a standing instruction to pay recurring bills automatically every month.

2. Funds transfer - A customer can transfer funds from his account to another with the SELITIO bank or
even a different bank. i n I n di a. He ne ed s t o l o g in t o h i s account, specify the payee's
name, account number. his bank. and branch along with the transfer amount. The transfer is
affected within a day or so.

3. Investing - Through electronic banking. a customer can open a fixed deposit with the bank_ online
through funds transfer. Further, if a customer has a de mat account and a l i n k e d b a n k
a c c o u n t a n d t r a d i n g a c c o u n t , h e c a n b u y o r s e l l s h a r e s o n l i n e t o o . Additionally. some
banks allow customers to purchase and redeem mutual fund units from their online platforms as well.

4. Shop pi ng - Wi th an e - ba nk in g ser vice, a cus tomer can purc hase go od s or serv ices
online and pay for them using his account. Shopping at his f ingertips.

9.7 SECURE ELECTRONIC TRANSACTION: -

Secure Electronic Transaction (SET) is a sys tem for ensuring the security of financial
transactions on the Internet. It was supported initially by Master card, Visa, Microsoft, Netscape, and others
with SET, a user is given an electronic wallet (digital certificate) and a tra nsact io n d ig ita l
sig nat ure i s co nd ucte d an d ver ifie d u si ng a combi nat io n of digital certificates and among
click purchaser, a merchant, and the purchaser's bank in a w a y t h a t e n s u r e s p r i v a c y a n d
c o n f i d e n t i a l i t y . S E T m a k e s u s e o f N e t S c a l e r S e c u r e S oc ke ts L aye r ( S SL) . M icr o so ft 's
Secure Tra nsa ct i on T ech n ol o gy (S TT ), an d Ter is a S y s t e m ' s S ec u r e H y pe r t e x t Tr a n s fe r
P r o t o c o l (S - H T T P) . S E T u se s s o I n c b u t n ot a l l aspects of a public key infrastructure (PI) .

1.The customer opens a Mastercard or Visa bank account. Any issuer of a credit c ard is bank.

2. The customer receives a digital certificate. This electronic file functions as a credit c a r d
f o r o n l i n e p u rc h a s e s or o t h e r t r a n sa c t i o n s . I t i n c l u d e s a p u b l i c k e y w i t h a n expiration date.
It has been through a digital switch to the bank to ensure its validity.

3. Th ir d - par t y me rc ha n t s a l s o rec e i ve ce r ti f ic at e s fr om t he ba n k. T he se c er t if i ca te s include

the merchant's public key and the banks public key.

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4. The customer places an order over a Web page, by pho ne, or some other means.

5. The customer's browser receives and confirms - from the merchant's certificate that the merchant is
valid.

6.The browser sends the order information. This message is encrypted with the
merchant's public key, the payment information, which is encrypted with the bank's public key
(which can't be read by the merchant), and information that ensures the payment can only be
used with this particular order.

7.T h e m e r c h a n t v e r i f i e s t h e c u s t o m e r b y c h e c k i n g t h e d i g i t a l s i g n a t u r e o n t h e
customer's certificate. This may be done by referring the certificate to the bank or to a third-party
verifier.

8.The merchant sends the order message along to the bank. This includes the bank's public
key, the customer's payment information (which the merchant can't decode), and the merchant's
certificate.

9.The bank verifies the merchant and the message . The bank uses the digital signature on the
certificate with the message and verifies the payment part of the message.

10.The bank digitally signs and sends authorization to the merchant, who can then fill the
order.

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 Chapter 10: Result

10.1 Recommendation to the Organization

Nobody is perfect at all, so during internship placement author faced multiple problems. The problems
were both; usual and unusual. The usual problem used to be timing whereas unusual problem were the
obstacles on website optimization process. There was a confusion regarding what to expect from the
internship due to lack of guidance and proper supervisor on behalf of the organization. But overall, the
environment was good and sound for the internship to be performed.

10.2 Recommendation to Internship Program

The internship program for B. Tech program helps the student to compete in the real world after the college
life. They get the real exposure through the organization, and they are able to face different kinds of real
world problem. After the internship they can know the organizational behavior and their working pattern.

Student should follow the rules and regulations of the internship program. The time frame seems to be
insufficient to the student since this period should be increased to learn more. Student should choose the
organization according to their filed of interest. So, there should be more internship opportunity to the
student. Research oriented internship is necessary rather than programming or networking.

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 CHAPTER 11: CONCLUSION

From internship program the author is much benefited by having real world experience in the Company
where author can implement concepts and logics that learned during study period. Within this short span
of time, web development and analysis activities has been observed and learnt, which taught the
significance of relation, leadership traits and other managerial and advertisement skills.

The greatest things that were learned doing internship is how to accomplish the task by doing it in team,
how to make best use of internet, how to use different tools to gain efficiency, how to do code so that are
in standard according to coming new technologies. The website was effectively optimized so that its
presence had been highly significant on the search engine, with a good content, proper placement of
keywords, and appreciable number of visits to inbound links, hits, clicks and impressions.

The exposure to the practical environment has increased experience and confidence to deal with various
organizational communications with the customer. The system developed; or more precisely the website
optimized by studying the existing system and client expectation has improved and given more boundaries
for the author to analyze and system to develop software. The author has learnt to perform amazingly at
the presentation and has developed his demonstration skills as well. With this, the author has gained the
knowledge of the practical environment of the organization that he has been part of which has boosted him
the wisdom of the organizational discipline and time management.

Finally, internship program has increased the skill to communicate and report to those parties in time
regarding any kind of issues that are dealt in the organization and buildup the confidence level to work in
team and real-world project.

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