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  • Marketing Automation Report

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    Harsh Thakkar
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    Marketing automation is a system that saves time and effort by automating repetitive marketing tasks like audience segmentation, targeting, customer loyalty programs, email marketing, and digital advertising. It provides benefits such as higher conversion rates, increased sales and employee productivity, improved customer retention, and optimized revenue growth. However, marketing automation can backfire and cause customers to switch if the communication is not personalized.

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    Marketing automation is a system that saves time and effort by automating repetitive marketing tasks like audience segmentation, targeting, customer loyalty programs, email marketing, and digital advertising. It provides benefits such as higher conversion rates, increased sales and employee productivity, improved customer retention, and optimized revenue growth. However, marketing automation can backfire and cause customers to switch if the communication is not personalized.

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    © All Rights Reserved
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    13 views2 pages

    Marketing Automation Report

    Uploaded by

    Harsh Thakkar
    Marketing automation is a system that saves time and effort by automating repetitive marketing tasks like audience segmentation, targeting, customer loyalty programs, email marketing, and digital advertising. It provides benefits such as higher conversion rates, increased sales and employee productivity, improved customer retention, and optimized revenue growth. However, marketing automation can backfire and cause customers to switch if the communication is not personalized.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    What is

    Marketing Automation?
    An information system saving time and efforts through rep-
    etition of tasks. Some features are:

    Audience Segmentation and Targeting

    Customer Loyalty Programs

    Optimizing Market and Content Strategies

    Types of Marketing Automations


    Customer Relationship Lead Management
    Management

    Sales Force Social Media


    Automation Marketing

    Email Marketing Digital advertising

    Benefits Disadvantage
    • Higher conversion rate leads to From a survey.....
    higher sales • 52% consumers said they would
    • Keep everything in order to save switch if customer communication was
    time not personalized
    • Increased employee productivity • 63% of business buyers said they
    since AI is doing repetition would also switch with the lack of the
    • Drive and optimize revenue growth same
    • Improved customer retention by • MA can backfire, if not personalized
    making worthwhile deals • Consumers might feel an annoying
    • Prevent wastage of resources spam and an insincere attempt
    Employs some revolu- Uses Marketing Automa- Employs a system that
    tionary Marketing Auto- tion to trigger customer automatically sends pro-
    mation strategies. It behaviours and uplift their motional e-mails to cus-
    Offers personalized con- revenue. Tracks their cus- tomers about new launch-
    tent to its subscribers and tomer activities on the es.Incentivizes employees
    displays a customized website. Assistance on the number of sign
    homepage for its users emails are sent according- ups getting done.
    through browsing history ly based on these activi-
    and user preferences. ties. • Net worth $0.41 Billion
    • Witnessed a 10% higher • Limitation hinders effec-
    • $ 149 Billion Market response rate tiveness if customers
    Cap. • 30% of responsive cus- don’t sign up in the first
    • 1 Billion hours weekly tomers remained with place.
    watch time hours Groove after 30 days free
    • 80% influence due to trial period.
    Marketing Automation.

    Future use of Technology


    Data is the forefront of commerce nowadays.
    Marketing automation allows companies to collect
    massive amounts of data points that can then be
    used to infer consumer behavior patterns.

    Marketing automation aligns with that trend by increasing


    customer retention. Since the technology can identify
    customers personally (email as the unique primary key), it
    can learn the motives and the needs of the customers.

    With enough data points, companies can tailor marketing cam-


    paigns for individual customers which reduces customer frus-
    tration (about 74%) from traditional marketing styles. The
    reduced frustration increases conversion rates.

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