NAME : AN NI

NIM/CLASS : 2201839856/LD56

Le Méridien Hotel

1. High cost – Le Méridien beautifully designed 5-star hotel boasts exceptional

service and an ideal location right in the golden triangle, Central Jakarta. Le
Méridien goals is to make the guest experience thoughtful luxury at their hotel.
The price offered is relatively high, but worth with what the guest will receive.
Le Méridien provide product features of a consistent quality and build brand
values that consumers trust, such as : Stunning city views of central Jakarta,
pillowtop beds with luxurious linens intended for ultimate comfort, premium
toiletries, offer high-speed Wi-Fi, 42" LCD TVs, club lounge access.
Seasonality - One way in which Le Méridien can respond to the problems of
seasonality is to offers a variety of promtions, for example :

Ease of entry/exit – Built as a 5th century Hindu settlement on the banks of the
Ciliwung River, Jakarta remains the capital city of Indonesia, providing a
gateway to Indonesian culture and history.
Interdependence - Le Méridien interdependent with several sectors, such as
travel agent, transportation, etc. Travel agent helps Le Méridien to reach their
customers, while travel agents need Le Méridien to sell their services. Here are
 some Le Méridien travel agent partner : Traveloka, agoda, booking.com, etc. Le
Méridien also collaborates with Bluebird to offer food delivery.
Impact on society – GNOTA is a very famous organization that helps children
from poor rural areas to go to school. Le Méridien as a company also launched a
sustainability initiative in order to save water, energy, and waste. Then, from the
money that they save every single month they donate 2,5% to GNOTA. For two
and a half years Le Méridien have been working with GNOTA. Compared to 5
years ago, Le Méridien have also really improved their level of sustainability. As
a target, Le Méridien want to save 20% of their electricity bill and 30% of water
bill by 2020.
The effect of external shocks – One of the external shocks is COVID-19. Le
Méridien have implemented a multi-pronged approach to meet the health and
safety requirements of their "Commitment to Clean" standards. Here are a few
of the changes and enhancements during guest stay. There are signage
throughout their hotels to remind guests to maintain social distancing,
occupancy limits and seating capacities reductions in their restaurants in
compliance with local and state mandates. They apply mobile check-in, service
requests, and room service orders delivered right to guest door via the Marriott
Bonvoy mobile app. Le Méridien will actively monitor and evolve their
solutions to ensure a continued focus on the health and safety of our guests and
associates.
2. Socio-demographic influences – Le Méridien 6 culture : “We put people first”,
“We pursue excellence”, “We embrace change”, “We act with integrity”, and
“We serve our world”. Those culture has impact on the markets, which the
demand increases.
Technological influences - Le Méridien employ the latest technology to
determinant of its competitive advantage. Le Méridien apply mobile check-in,
service requests, and room service orders delivered right to guest door via the
Marriott Bonvoy mobile app. They also provide high speed internet access and
WiFi (10Mbps).
Environmental influences - Here are Le Méridien environmental programme as
a source of competitive advantage : Reduce environmental footprint by 15% -
 50% across the portfolio by 2025 (from a 2016 baseline; for
water,carbon,waste,food waste) Water : Reduce water intensity by 15%; Carbon:
Reduce carbon intensity by 30%; Waste: Reduce waste to landfill by 45% and
Reduce food waste by 50%; Renewable energy: Achieve a minimum of 30%
renewable electricity use.
Political, governmental, legal and regulatory influences – Due to the
COVID-19, the government establish regulations for implementing health
protocols. Therefore, Le Méridien inviting the guest to enhance the safety of
their public spaces by complying with local regulations, practicing social
distancing (staying at least 6 feet or 2 meters from other guests and hotel
associates), and wearing face coverings whenever guest are in public areas of the
hotel.
3. The relationship between a business organization, its industry and markets
 Identify other industries where it may be able to deploy its core
competencies
Tourism industry - Le Méridien as the hotel industry closely related to
tourism industry which source of tourists. In short, every traveler needs a
place to stay. Le Méridien providing a gateway to Indonesian culture and
history. Domestic or foreign tourists who stay at Le Méridien can enjoy
access to historic destinations, shopping malls and the Jakarta
Convention Center. Le Méridien core competencies above, are suitable
for leisure and business travelers.
 Understand the nature of its customers and their needs
After the guest sightseeing, explore Le Méridien hotel's premium
amenities, including a spa, fitness center and delicious international fare
with specialty cocktails at our hotel restaurants and bars. Retreat in the
evening to spacious accommodations with modern bathrooms for a good
night's rest.
 Identify new markets where its core competencies may be exploited
Le Méridien markets are leisure and business travelers which is they
have access to historic destinations, shopping malls and the Jakarta
 Convention Center. For example : Sudirman Place, Blok M Plaza,
Fatahillah Museum, Gajah Museum, MONAS, Semanggi Park, etc.
 Identify threats from existing & potential competitors in its own &
other industries
Competitors : Shangri-La, Grand Sahid Jaya, AYANA Midplaza
Threats : Le Méridien may has competition in terms of price, service
quality and consistency with the competitors. Other than that, Le
Méridien needs to compete related to brands whiches some of the
competitors are well-known brands.
 Understand markets from which it obtains its resources
Resource markets are those markets where Le Méridien obtain finance,
human resources, materials, equipment, services, etc. For example : ABC
global service.
4. 5 ratio analysis in the field of financial context that can act as a problem solving
in the hospitality industry :
 Performance ratios - Aims to see how well a company has turned its
inputs into profits. This usually involves comparing return (PBIT or
profit before interest and tax) against either turnover or its capital.
 Efficiency ratios - Present how efficiently a company has used its assets
to generate sales. Common efficiency ratios include sales per employee
and profit per employee, both of which test the efficiency with which a
company uses its labour inputs.
 Liquidity ratios – Aims to test the company’s ability to meet its short-
term debts, an important thing to establish if there is reason to believe the
company is in trouble.
 Investors’ ratios - Aims to test the aspects of a company’s performance
that are important to a company’s investors (its shareholders or potential
shareholders)
 Financial structure ratios - Helps to know is our company are running
smoothly or if something is sputtering and needs attention. Paying
attention to these indicators will help to keep our business on the path to
prosperity and profits.
THANK YOU MS DIANKA 