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INITAO COLLEGE
Jampason, Initao, Misamis Oriental
2nd Semester, S.Y. 2021 2022
Distribution Management
ASSESSMENT

Name: LOVE FAITH M. SACAY Group Section: BSBA 3 - G2

Instructor: LAARNI JOY JARALES CONADERA Contact Number: 09169014515

I. Module 3.

1. Choose one of the distribution structures and describe a corporation that implements that structure.
A subsidiary of Walmart, Bonobos quickly became an e-commerce giant, selling
men’s clothing and accessories that fit better and cost less. Although they’re backed by a
giant corporation, Bonobos still had to use direct distribution structure to increase their
customer base. 

II. Module 4.

1. What are those roles of Distribution Channels in Business?

The roles of any channel of distribution is to bridge the gap between the
producer of a product and the user of it, whether the parties are located in the same
community or in different countries thousands of miles apart, overcomes the place
barrier in delivering the products, helps in the delivery of products to customers on the
right time, helps in maintaining the supply of goods as per the demands in the
economy, functions of storing the products in warehouses & supplying them according
to demand in the market. It avoids all cases of shortage of supply of goods in market ,
served as the medium through which business acquire all required information from
the market,  helps in marketing & promotion of products, generates employment in the
economy, and save the producers from the risk of delivering products to customers
safely & timely.

2. What is the role of distribution management in the marketing mix?

The role of distribution management in the marketing mix is to facilitate the exchange
between marketers and consumers. The first called the exchange  function, involves sales
of the product to the various members of the channel of  distribution. Distribution is one of
the four elements of the marketing mix. Distribution is the process of making a product or
service available for the consumer or business user who needs it.