KILLER

DENIM -
CASE
STUDY
 KILLER
CONTENTS
Introduction to the brand

Marketing Mix : product category

Product Description - fit, wash, type

of detail

Finishing, Washing and other detail

Price range
ABOUT Launched in 1998, “Killer” is targeted to the

THE customers between the age group of 25 to 40

years, mostly corporate executives. “Killer” is
BRAND positioned as a brand for young executives.
PRODUCT BOTTOM WEAR

CATEGORY
JEANS
- CASUAL
- FORMAL
- SLIM FIT
- SKINNY FIT
- TAPERED FIT
- ANKLE FIT
SHORTS
- SLIM FIT
TRACK PANTS
TROUSERS PRICE RANGE
Rs. 2,799 - 3,299
On Discount (55-60%)
Rs. 1,353 - 1,569
PRODUCT TOP WEAR

CATEGORY SHIRTS
- CHECKERED
- PRINTED
- SOLID
T-SHIRTS
- Checked
- Melange
- PRINTED
- Solid
- STRIPED
- T-SHIRTS COMBO
JACKETS PRICE RANGE
- REVERSIBLE JACKETS Rs. 799 - 2,699
SWEAT SHIRTS On Discount (55-60%)
SWEATERS Rs. 519 - 1,569
PRODUCT ACCESSORIES

CATEGORY BAGS
- DUFFEL BAGS
- GYM BAGS
- LAPTOP BAGS
- LUGGAGE &
TROLLEYS
DEODRANTS
SUNGLASSES

PRICE RANGE
Rs. 999 - 2,999
On Discount (75-1%)
Rs. 549 - 2,573
PRODUCT FOOTWEAR

CATEGORY MEN
- Casual Shoes
- Formal Shoes
WOMEN
- Casual Shoes

PRICE RANGE
Rs. 1,499 - 4,959
On Discount (40-80%)
Rs. 699 - 1,100
 PRICE RANG : 2799
TO 3499
SIZE SET : 30, 32,
34, 36 FOR ALL
STYLE . FEW STYLE
HAVING 38 SIZE AS
WELL.
FIT : SLIM FIT-MID
RISE/ SLIM LEGS

KILLER PRODUCTS #STORE

SKINNY FIT - MID
RISE/SKINNY LEGS
ANKLE FIT MID RISE
/ SEINNY
LEGS/ANKLE
LENGHTH
NEW
COLLECTION

It is mid blue denim.

This brand fabric
composition of cotton 74
to 76 % . polyester 22 to
24 % and elastane is 2%
Ankle fit,
size : 76cm , 30
lenght in seam : 73cm

PRICE 2799
NEW
COLLECTION
PRICE - 3199
PRODCUT - JEANS
DARK INDIGO
SLIM FIT
LENGH IN SEAM 81
SISE : 32
NEW
COLLECTION
PRICE - 3399
COLOR : BLACK
CARGO FIT
KNITTED
STRETCH DENIM
LENGH IN SEAM 83
SISE : 30
NEW
COLLECTION
PRICE - 3499
COLOR- BLUE
FIT - SLIM
SIZE - 30
COTTON- 76%
POLYSTER -22%
SPANDEX -2%
TRIMS , ACCESSORIES & DETAILS
TRIMS , ACCESSORIES & DETAILS
CARGO PANT
THANK YOU