You are on page 1of 11

Research Policy 38 (2009) 404–414

Contents lists available at ScienceDirect

Research Policy
journal homepage: www.elsevier.com/locate/respol

Monetary donations to an open source software platform


Sandeep Krishnamurthy a,1,2 , Arvind K. Tripathi b,∗,2
a
E-Commerce and Marketing, Business Administration Program, University of Washington, Bothell, Box 358533,
18115 Campus Way NE, Room UW1-233, Bothell, WA 98011-8246, United States
b
Department of ISOM, Foster School of Business, University of Washington, Seattle, WA 98195-3200, United States

a r t i c l e i n f o a b s t r a c t

Article history: Online open source software platforms, such as Sourceforge.net, play a vital role in creating an ecosystem
Received 10 May 2007 that enables the creation and growth of open source projects. However, there is little research exploring
Received in revised form the interactions between open source stakeholders and the platform. We believe that the sustainability
24 September 2008
of the platform crucially depends on financial incentives. While platforms can obtain these incentives
Accepted 4 November 2008
through multiple means, in this paper we focus on one form of financial incentives—voluntary mone-
Available online 24 December 2008
tary donations by open source community members. We report findings from two empirical studies that
examine factors that impact donations. Study 1 investigates the factors that cause some community mem-
Keywords:
Donation
bers to donate and not others. We find that the decision to donate is impacted by relational commitment
Open source software platform with open source software platform, donation to projects and accepting donations from others. Study 2
Identification examines what drives the level of donation. We find that the length of association with the platform and
Reciprocity relational commitment affects donation levels.
Collective action Published by Elsevier B.V.
Relational commitment

1. Introduction age participation. For instance, Google has made available at least
five open source projects on Sourceforge.net, Google mAIM, Core-
Open source online software platforms (e.g. Sourceforge.net and Dumper, Sparse Hashtable, Perftools, and GoopyFunctional, and
Savannah) play a vital role in the creation, updation, maintenance, Microsoft has released projects such as WiX, WTL and FlexWiki.
support and distribution of open source software (OSS). A software OSS participants use the infrastructure, code and tools provided
platform is defined as “a software package that enables the real- by these software platforms to create OSS projects and participate
ization of application systems” (Taudes et al., 2000). A software in projects created by others. Non-profit institutions and univer-
platform built on virtual organization (Nambisan, 2002) is an online sities benefit from the presence of free software and source code
software platform. in implementing mission-centric applications. For instance, Moo-
Online platforms facilitate virtual software development of OSS dle is an open source courseware that competes with professional
projects for free. As a result, the platform is of vital importance to software products such as Blackboard.
a variety of stakeholders including volunteer software developers, Communities form around open source projects hosted on
universities, non-profit organizations and corporations. Volunteers online platforms and bring in positive network effects for its mem-
help with activities related to software development (Lerner and bers. The role of network externalities in open source has been well
Tirole, 2002, 2004; Von Hippel, 2001), bug fixing (Crowston and documented. One set of studies has argued that network externali-
Howison, 2003) and user-to-user customer service (Lakhani and ties compensate for the openness of software and code. Bonaccorsi
Von Hippel, 2003). With greater integration of open source in the and Rossi (2004) have argued that open source software aid in the
development of software, some firms have created business models diffusion of new products due to the creation of direct, indirect and
around OSS projects hosted on these platforms (Fitzgerald, 2006). complementary service-based network externalities. Dahlander
Others have made their projects available on platforms to encour- (2005) argues that the creation of network externalities allows
firms to offset the absence of intellectual property protection in
open source. Another stream of research has investigated the role
of network externalities in competition between open source and
∗ Corresponding author. Tel.: +1 206 221 5369; fax: +1 206 543 3968.
proprietary software. Economides and Katsamakas (2006) model
E-mail addresses: sandeep@u.washington.edu (S. Krishnamurthy),
the competition between open source and proprietary software
tripathi@u.washington.edu (A.K. Tripathi).
1
Tel.: +1 425 352 5229; fax: +1 425 352 5277. platforms and argue that the open source approach leads to greater
2
Order of authors is alphabetical—both authors contributed equally. variety in applications. Bitzer and Schröder (2007) argue that

0048-7333/$ – see front matter. Published by Elsevier B.V.


doi:10.1016/j.respol.2008.11.004
S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414 405

network externalities might lead to the lowering of the total cost free-riding issue by asking—“Why should thousands of top-notch
of ownership of software programs providing open source vendors programmers contribute freely to the provision of a public good?”
with an advantage. Von Hippel and Von Krogh (2003) answer this by stating that
Both these sets of research focus on a single product-selling firm “programmers contribute freely to the provision of a public good
and how it might compensate for factors inherent to the nature because they garner private benefits from doing so.” The current
of open source by leveraging network externalities. However, our empirical research has sought to identify Lerner and Tirole’s ques-
perspective is that of a platform and the diverse stakeholders tion by identifying three fundamental dimensions of open source
that benefit from it. On open source online platforms, network developer motivation (Lakhani and Von Hippel, 2003; Lakhani and
externalities with respect to one stakeholder group reinforce the Wolf, 2005; Lerner and Tirole, 2004; Roberts et al., 2006; Rossi,
attractiveness of the platform to other groups. For instance, the 2004; Stewart and Gosain, 2006). Intrinsic motivation stems from
presence of a large group of open source developers might make the the act of participation—e.g. fun, flow, learning and community.
platform attractive to potential users of software programs. How- Extrinsic motivation originates from external rewards—e.g. finan-
ever, building these various networks leads to greater infrastructure cial rewards, improving future job prospects, signaling quality.
costs—examples of cost components might include the cost of com- Ideological motivation comes from a strong belief in the values
puters, servers and a dedicated staff. Finding the right financial underpinning OSS development methodology. These components
incentives to support the platform to ensure its long-term survival are not mutually exclusive and can co-exist (Roberts et al., 2006).
and innovation becomes crucial.
At this point, there is no study investigating whether and why 2.2. Giving behaviors
the stakeholders of an online platform respond to this need by vol-
untarily donating to OSS online software platforms. Our paper fills Giving behaviors have been studied in various social sciences
this important gap by investigating the motivation of individuals including psychology, economics and anthropology. In an exten-
to provide one type of financial incentive, i.e., voluntary mone- sive review of the literature on donor behavior, Bendapudi et al.
tary contributions, to the online software platform provider. In two (1996) describe four steps in a sequential process—perception of
empirical studies, we add to the open source literature by study- need, motivation, behavior and consequences. Donors are likely
ing the causal antecedents to monetary donations to an online to give to charities that they identify with, that others like them-
software platform. We contribute to the literature by—(a) expli- selves identify with (Shang et al., 2008), that they perceive as being
cating the role of the online software platform in the OSS universe, in greater need for funds—especially due to external causes that
(b) investigating the causal antecedents to donation behavior with are not within the control of the agency, when they are labeled
respect to online software platforms and (c) applying reciprocity in a way that is consistent with their moral identity (Reed et al.,
and identification theory in the context of open source software. 2007). Donors also like to give when they have received help from
the agency in the past and when normative or social-comparison
appeals are used in the marketing communication (Bendapudi et
2. Literature review and theory building al., 1996).
There is also an extensive anthropological or interpretive liter-
2.1. Collective action ature on gift-giving behavior (Otnes and Beltramini, 1996). This
literature views the act of gift-giving as symbolic, i.e., “what it
Open source software, inherently, involves collective action would appear to convey about the giver and the giver–recipient
among the participants (Olson, 1965). Collective action has been relationship” (Belk, 1976, p. 155). Gift-giving occasions are given
studied by theoretical and experimental economists, psychologists importance in this literature—e.g. Fischer and Arnold (1990) study
and other social scientists for decades—an extensive review of this Christmas gift-giving and conclude that while it might be a “labor
literature is beyond the scope of this paper. This research may of love” for some, it is generally viewed as “women’s work.”
be found in studies of social dilemmas (Dawes, 1980), common The motivation to give to charitable institutions may be egoistic
resource dilemmas (Hardin, 1968), public goods (Ledyard, 1995) or altruistic (Bendapudi et al., 1996; Rose-Ackerman, 1996). Donors
and Prisoner’s Dilemma games (Axelrod, 1984). This literature is are interested in the size of their donation, also called “the warm
chiefly interested in the tradeoff between private gain (e.g. through glow” effect, as well as the total level of donations to the charitable
“free-riding” in Prisoner’s Dilemma games) and public good. Even institution (Andreoni, 1990). The level of household income affects
though rational choice models predict complete free-riding, exper- the size of the donation and a recent meta-analysis by McClelland
imental evidence suggests that participants respond to the size and Brooks (2004) concluded that the variable with “the most pre-
of the incentives, pre-play communication, contribution targets or dictive power over charitable giving is income” (p. 483) and that
thresholds (Davis and Holt, 1992, Chapter 6), group size and expec- previous research has “always found positive income elasticities,
tations of others’ behavior (Dawes, 1980). although there is a wide variance in these estimates” (p. 484).
From the earliest conceptualization, open source software has Open source is characterized by an ethos of volunteerism that
been regarded as a theater of collective action—notable examples extends to developers as well as firms. Developers voluntarily con-
include the use of descriptors such as “bazaar” (Raymond, 1998) tribute their time, code and software programs. The online platform
and “cooking pot markets” (Ghosh, 1998). Notably, Von Hippel similarly voluntarily contributes a platform to facilitate the devel-
and Von Krogh (2003) have argued that open source exhibits fea- opment and distribution of open source software. The effect of
tures of both private and collective action, i.e., participants obtain financial incentives on this volunteerism ethos is a matter of great
private benefits while creating a public good. They argue that par- discussion. Some have argued that building a system that involves
ticipants gain “selective incentives” that will not be available to on a group of volunteers is simply not sustainable in the long-run.
free-riders. For instance, those who participate might derive a great As one scholar put it, “. . . those involved (in open source) are nei-
sense of fun and enjoyment stemming from problem solving and ther driven primarily by ideology nor seeking to make vast fortunes.
might derive a deep sense of identification with a community. Von They simply wish to earn a reasonable livelihood from their efforts”
Krogh et al. (2003) argue that the size of a project is the cen- (Fitzgerald, 2006). Others argue that providing financial incentives
tral collective action problem and find that unless a developer to volunteer developers might reduce their productivity. This argu-
follows a specific “joining script”, entry into an open source soft- ment is based on the voluminous literature in psychology that has
ware project is restricted. Lerner and Tirole (2002) bring up the investigated the role of extrinsic rewards on motivation (Deci et al.,
406 S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414

1999). This literature generally argues that the presence of extrinsic However, this does not necessarily provide a theoretical model of
rewards crowds out intrinsic motivational components—especially the platform.
if the rewards are contingent on the completion of the task. How- We conceptualize the OSS online development platform as the
ever, the empirical evidence on this is sparse and mixed. For central hub that enables interaction among various stakeholders
instance, one study found that the presence of financial rewards, including volunteer software developers, universities, non-profit
specifically, salaries, did not lead to lowered intrinsic motivation organizations and corporations. By providing the infrastructure at
(Roberts et al., 2006). no cost and acting as a volunteer firm, online OSS development
The problem might be that scholars have not fully investigated platforms lay the foundation for OSS development. Developers and
the range of possible financial incentives. A plurality of finan- projects come from all parts of the world. Therefore, the stakehold-
cial incentives is prevalent in the open source system including ers in OSS have a vital interest in providing financial incentives to
salary, bounties (Krishnamurthy and Tripathi, 2006), donations such platforms to ensure their sustainability and quality. Stakehold-
(Krishnamurthy et al., 2008) and grants. Krishnamurthy (2006) pro- ers might either contribute to the platform by hosting a project or
vides a classification of financial incentives based on distribution by working on a project or simply benefit from what the platform
pattern (all or few), type of provider (corporation, NPO, individual), offers by downloading software or code or both.
contingency and conditionality. In addition, these incentives might Developers can benefit from the platform by recruiting other
be provided to an individual, a project, a platform or a firm. At this talented developers, using the platform to distribute their product
point, there has been an excessive focus on salaries to develop- for free and can enhance their reputation and visibility by partic-
ers. Our research is an effort to expand the discussion by studying ipating in various activities (Lerner and Tirole, 2002). They might
voluntary contributions to an online open source software platform. also contribute to the platform by contributing software and code,
participation in various developmental activities on public projects
2.3. Conceptualizing the online open source platform (e.g. bug fixing, documentation) and providing user-to-user service
(Lakhani and Von Hippel, 2003; Crowston and Howison, 2003).
Online open source platforms are virtual collections of OSS Businesses participate by sponsoring projects, making code
projects. They provide interested individuals with a place to meet available, encouraging their employees to participate in OSS
others, plan tasks, work in a virtual environment (Nambisan, 2002), projects and by using the code to enhance their own software devel-
check out and check in source code and release products. Thus, opment process (Krishnamurthy, 2003). This participation helps
these platforms could be variously thought of as a large virtual these businesses by creating a larger community of developers who
organization (Nambisan, 2002, Markus et al., 2000), a collection might work on enhancing the original project or create new applica-
of virtual product development teams, a community of develop- tions. Large corporations (e.g. Red Hat Linux, IBM) have developed
ers and interested end-users (Hagel and Armstrong, 1997) and business models keeping OSS platforms in mind (Fitzgerald, 2006;
a repository/library of software and source code. Examples of Krishnamurthy, 2003, 2005).
such platforms include Sourceforge.net, FSF/UNESCO Free Software Open source users benefit from a free download of valuable
Directory,3 Savannah,4 and BerliOS Developer.5 intellectual capital, i.e., code, and by gaining direct access to the
Sourceforge is considerably superior to the others in terms of authors of the code. They might contribute to the platform by pro-
scope with respect to the number of registered developers and OSS viding feedback on product performance to the authors and others
projects and also in the virtual work environment that it offers (Lakhani and Von Hippel, 2003).
to facilitate group formation and operation (Nambisan, 2002). It The platform performs three functions—mediation, aggregation
is operated by a public, for-profit corporation—VA Software. The and filtering. First, the platform mediates interaction among vari-
free hosting of the large number of projects on Sourceforge is cor- ous stakeholders and acts as a catalyst in enabling greater and more
porate philanthropy (Hess et al., 2002; Porter and Kramer, 2002). effective exchanges. Since visitors to an online platform arrive with
Projects hosted on Sourceforge get the benefit of free hosting and a shared understanding of what the platform represents and with
access to the technologies of virtual organization (Nambisan, 2002). a sense of identification with OSS, it leads to more effective and
This altruistic act has led to the creation of a community around efficient interaction. The platform enables more efficient interac-
the company’s activities (Hagel and Armstrong, 1997) which pro- tion among the stakeholder groups since those who participate are
vides further benefits to participants. At the same time, Sourceforge likely to be more interested in OSS methodology. Second, OSS online
generates revenue through advertisements from major information development platforms aggregate members of stakeholder groups.
technology companies such as IBM, Oracle, Google and Microsoft by Open source developers benefit from the platform by gaining access
leveraging the size and quality of the developer community on the to a pool of developer talent, interested users and business partic-
site. Moreover, at the time of writing, VA Software sells an advanced ipants. Businesses benefit from an aggregation of developers and
version of the software that powers Sourceforge.net to corpora- users. This allows the platform to build network externalities across
tions as an enterprise product at $2725 per-seat plus 20% for annual stakeholder groups. Third, OSS online development platforms help
maintenance, which includes support and software upgrades. differentiate between high-quality and low-quality participants.
Extant research on open source software has been dispropor- Developers who work on open source projects have a portfolio
tionately interested in the individual project (e.g. LINUX, Freenet, of their work on public display for interested businesses, devel-
Gnome) rather than understanding the facilitating role of the opers and users on the platform. Users can choose to download
open source platform. The research on open source platforms has projects that involve high-quality developers who have been work-
been limited to the study of project group size and structure ing on the platform for a long period of time. Similarly, developers
(Crowston and Howison, 2003; Hunt and Johnson, 2002; Healy and and users can work with businesses who have demonstrated a
Schussman, 2004; Madey et al., 2004; Hahsler, 2004). The enduring commitment to the OSS development model by sharing projects.
finding from these studies is that there is a power-law relationship Given these pressures, community members are constantly search-
in group size, i.e., very few groups are large and most are very small. ing for credible means to signal their reputation and commitment.
Platforms, therefore, offer recognition systems (see the discus-
sion in Section 3.3 on recognition symbols) so that participants
3
http://www.gnu.org/directory.
can be rewarded for subscribing to the platform, donation to the
4
http://www.savannah.gnu.org. platform and for performing important tasks (Lerner and Tirole,
5
http://www.developer.berlios.de/. 2002).
S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414 407

Fig. 1. Conceptual framework for investigating individuals motivations to donate to open source software development platform.

A variety of financial incentives might help online open source sense of identification with the project and with the idea of open
software platforms (Krishnamurthy, 2006). At this point, there is source itself. Research in identification theory finds that identi-
little research on who provides these incentives and why. In this fication with the organization is a powerful force that positively
paper, we add to the literature by studying the motivations to pro- impacts the level of monetary contributions (Bhattacharya et al.,
vide one form of financial incentive, voluntary donations, to an 1995). Moreover, consumers are likely to donate to a charitable
OSS platform.6 Open source software platforms benefit from other cause if they are told that a donor who shares their identity has
financial incentives which include the sale of the platform software made a large contribution (Shang et al., 2008).
to corporations, voluntary contributions by non-profit organiza- In the context of open source, application of identification the-
tions and advertising. Future research must investigate these other ory has been limited. One notable application of this theory in
incentive structures. open source comes from a study of Linux developers (Hertel et
al., 2003). This research found that a developer’s engagement with
2.4. Conceptual framework Linux-based projects was affected by his/her identity as a Linux
developer. This paper distinguishes between a higher level identi-
There are two inter-related research questions that we seek to fication with open source and a more specific identification with
address in this paper—(a) What drives a developer’s decision to a specific sub-system and finds that greater specificity in iden-
contribute to an online open source platform?, and (b) What are tification leads to greater engagement. Lakhani and Wolf (2005)
the factors that impact the donation quantity to an online open also argue that in open source projects “we see a strong sense of
source platform? We develop a conceptual framework to guide community identification.” (p. 5). However, they do not report any
us in the process of answering these two research questions—see identification-related effects in their results.
Fig. 1. In this paper, we study three forms of association with an open
In order to answer these two research questions, we rely on source software platform—subscription, tenure and project mem-
two theories that been developed extensively—identification the- bership.
ory and reciprocity theory. The general idea that donors are more
likely to give to charities that they closely identify with is well estab- 2.4.2. Financial Motivation-Reciprocity Theory
lished in the literature on charitable giving (Bendapudi et al., 1996; Reciprocity is one of the important social forces that enables
Bhattacharya et al., 1995). Similarly, reciprocity and its place in social exchanges and hence, a civil society (Kolm, 2000, 2004).
helping and giving behaviors has a long history in various social sci- Reciprocity norms may exist across societies (Gouldner, 1960). The
ences (Kolm, 2000, 2004; Gouldner, 1960; Sugden, 1984; Cialdini, reciprocity norm is so powerful that there is evidence that indi-
1993; Mauss, 1955). viduals are likely to reciprocate unwanted gifts (Cialdini, 1993),
reciprocate at a level that is higher than the amount of benefit
2.4.1. Association with an open source platform received from others (Mauss, 1955; Reagan, 1971) and reciprocate
Open source software is community-oriented (Hars and Ou, even when one’s private benefits are maximized by not recipro-
2002; Lakhani and Wolf, 2005). OSS participants work in project cating (Berg et al., 1995). Reciprocity has been recognized as an
teams built on transparency and egalitarian norms. In contrast to important motivator in providing public goods (Sugden, 1984),
organizations, where employees are assigned circumscribed roles, charitable giving behavior (Potters et al., 2001), collective action
open source software teams encourage initiative and freedom. (Fehr and Gachter, 2000), non-profit fundraising (Falk, 2004) and
Open source participants often have a strong ideological basis to financial assistance to the needy (Thomas and Worrall, 2002). It has
their actions (Stewart and Gosain, 2006). As a result, participants been found that people also donate because they are attached to the
that are associated with an open source project develop a great organization or a cause (Brady et al., 2002).
Open source software has always involved interdependence and
helping behaviors among developers. The metaphors of “cooking
6
http://www.sourceforge.net. pot markets” (Ghosh, 1998) and a “bazaar” (Raymond, 1998) are
408 S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414

Table 1
Descriptive statistics.

Variables Preliminary survey Study 1 Study 2

Sample size 105 8920 835


Nature of sample Donors only Donors and non-donors Donors only
Subscriber (%) 14% 0.5% 14%
Median age at time of donation (months) 18 49 18
Developers accepting donations (%) 24.8% 3.65% 23.2%
Developers associated with active projects (%) 5.4% 100% 8.6%
Developers who donated to OSS development platform (%) 100% 0.81% 100%
Developers who donated to top 15% active OSS projects (%) N/A 0.06% N/A
Median frequency of donations to OSS development platform 1 1 1

clear descriptors of the community orientation of open source. 3. Study 1


Lakhani and Von Hippel (2003) study the impact of reciprocity
expectations on developer behavior among individuals associated 3.1. Introduction
with the Apache project. They find limited support for reciprocity-
based behaviors. In our context, we expect that several OSS Open source literature has studied individual motivation to par-
participants are likely to have benefited from the use of the online ticipate in OSS projects by writing code, fixing bugs and providing
open source platform leading them to reciprocate through dona- customer service. Little is known about what drives OSS develop-
tions. ers to make monetary donations. Our specific focus in this study is
on the question—“Why do some community participants give money
2.4.3. Short qualitative study to an open source software development platform and not others?”
In order to validate the theoretical bases for our study, we col- Building on the qualitative analysis, we now discuss the results
lected comments left by donors on the Sourceforge website. This is of a quantitative investigation where we examined the impact of
provided in Appendix A. the causal antecedents on the decision to donate to an online open
source platform.
2.5. Income as a control variable
3.2. Hypotheses
A large body of research in non-profit charitable giving in the
economics area has consistently found that income influences giv- Subscription is an indication of relational commitment (Morgan
ing behavior (McClelland and Brooks, 2004). Therefore, we begin and Hunt, 1994; Sheth and Parvatiyar, 1995). Those who subscribe
our exploration of donation behavior by an investigation of the to a service indicate a preference for a longer term interactive
relationship between income and level of giving. relationship with a firm or agency rather than a one-shot trans-
We conducted an email survey of 765 donors to Sourceforge— action. By purchasing the subscription, which is recognized on OSS
these represented all donors from October 2003 to mid-June 2004. platform, individuals signal their desire to associate with the orga-
We received a total of 105 usable responses constituting a response nization (Bhattacharya et al., 1995). Subscribers derive relational
rate of 13.72%. The descriptive characteristics of this sample and benefits from their interaction (Hennig-Thurau et al., 2002) lead-
the samples used in Study 1 and 2 are shown in Table 1. We ing to a strong sense of identification with the OSS development
asked respondents for their annual net income in the last one platform. These gains from the relationship can be categorized as
year (Income). The average income of the respondents in last one social, psychological and special treatment benefits (Gwinner et al.,
year (Income) was $55,634 (median: 37,500, std. dev: $48,477). 1998). Johnson and Garbarino (2001) investigate subscribing cus-
We studied their donation to Sourceforge in the same period. tomers of performing arts organizations and compare them with
Donation amounts to Sourceforge (DonSF) were gleaned from pub- non-subscribers. They find that subscribers have higher levels of
lic records on the web site. Average donation amount was $20. satisfaction which leads to higher level of trust and commitment
We find that the correlation between DonSF and Income was for the organization. Thus, subscribers have more positive inten-
weak, positive and not significantly different from zero (0.03353, tions of supporting the organization and donating to it. Therefore,
p = 0.7392). we hypothesize that

H1. Subscribers are more likely to donate to an open source devel-


2.6. Giving to for-profit corporation opment platform in comparison to non-subscribers.

It was not clear to us if developers who donated knew that “Individuals involved in open source software projects often
the open source platform under study (Sourceforge) was oper- strongly identify themselves as belonging to a community”
ated by a for-profit corporation (VA Software)—even though this (Lakhani and Von Hippel, 2003, p. 937). Individuals who are asso-
is mentioned at various places. To ascertain this, in the afore- ciated with Sourceforge for the longest duration are likely to
mentioned survey, we also asked two questions. First, we asked experience a greater sense of identification with OSS in general and
donors, “At the time of donation, did you know that Sourceforge.net the platform in particular. These participants develop a strong sense
was owned and operated by a for-profit company?” A signifi- of identification with the platform as a result of their OSS ideology,
cant majority of respondents, 64.76%, indicated knowledge of the long association and participation in the community. First, mem-
for-profit status of Sourceforge.net. Second, we asked those who bers who are associated with the platform for a longer period of
did not know the for-profit status of the company, “Would you time are more likely to be affiliated with OSS ideology (Stewart and
donate money to Sourceforge.net today after learning that it is Gosain, 2006). We argue that longer tenure of these individuals
owned and operated by a for-profit company-VA Corporation?” underscores their steady belief in OSS and desire to remain associ-
A significant proportion of respondents with no previous knowl- ated with OSS and development platform (Hall and Schneider, 1972;
edge, 87.61%, indicated that they would not change their donation Mael and Ashforth, 1992). Second, it is likely that open source par-
behavior. ticipants who have been associated with community longer, have
S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414 409

had more opportunities to be socialized and socialize others lead- Table 2


Recognition symbols at Sourceforge.Net.
ing to stronger identification with OSS and Sourceforge (Bar-Tal and
Raviv, 1982; Grusec, 1982; Rushton, 1982). Therefore, we argue that Symbol Description

H2. Individuals with a longer tenure are more likely to donate to Administrator of Sourceforge.net website
an open source development platform in comparison to those with
Sourceforge.net subscriber
a shorter tenure.
Administrator of a project
The presence of the platform is crucial to any project’s success.
As indicated in Study 1, a project benefits from general platform Users who opted to receive donations via Sourceforge donation system
use, use of code, project hosting and good technical service, all of
Donations to Sourceforge.net
which are enabled by the open source platform. Therefore, individ-
Donations from $250 or more (Symbol—blue colored gear)
uals who identify with a project are likely to donate to it. But, the
existence of project is conditional on the existence and success of Donations from $100 to $249 (Symbol—red colored gear)
the platform. Therefore, those who donate to projects are also more
likely to contribute to continue the existence of the online software Donations from $50 to $99 (Symbol—orange colored gear)
platform. This leads us to our next hypothesis
Donations from $20 to $49 (Symbol—yellow colored gear)
H3. Individuals who donate money to a project are more likely to
Donations from $5 to $19 (Symbol—gray colored gear)
donate money to an open source development platform in compar-
ison to those who do not donate to a project. Donations to projects hosted on Sourceforge.net
Donations from $250 or more (Symbol—blue colored gear)
The open source platform enables donations to individuals. In
Donations from $100 to $249 (Symbol—red colored gear)
the open source environment, where the reputation of program-
mers is primarily determined by their free contribution/donation Donations from $50 to $99 (Symbol—orange colored gear)

of time and code (Raymond, 1998), accepting money for soft- Donations from $20 to $49 (Symbol—yellow colored gear)
ware enables a labor marketplace facilitating transactions between Donations from $5 to $19 (Symbol—gray colored gear)
donors and receiver. Participation in this marketplace is optional,
however, i.e., some individuals choose to receive donations while
others do not. A participant who receives donations from oth- administrator of Sourceforge.net website, (b) Sourceforge.net Sub-
ers or expects to receive donations in the future is more likely to scriber, (c) administrator of a project, (d) donation to Sourceforge,
reciprocate this through donations to the platform. As a result, we (e) donation to a project hosted on Sourceforge and (f) accept-
hypothesize that ing money from others. The symbols are shown in Table 2. The
colors of the symbols attached to donors are commensurate with
H4. Individuals who accept donations are more likely to donate to
donation levels. Donors receive two additional benefits—(1) their
an open source development platform in comparison to those who
userIDs are placed on a web page titled “SF Supporters7 ” and (2)
do not accept donations.
they are allowed to make a comment on a public page. Donation
data was collected from Sourceforge’s website over a period of 11
3.3. Data and methodology months—October 2003 to August 2004.
To address our research question we propose the following logis-
To test H1–H4, we obtained data from Sourceforge’s public tic regression equation
records. To investigate why developers donate, we look at a sample
of developers consisting of donors and non-donors. Prob(Donated to Sourceforge = 1)
Sourceforge classifies projects based on their activity percentile.
= ˛1 + ˇ11 ∗ Accepting Donations + ˇ12 × Subscriber
This is a composite index based on these variables—# of forum
posts, # of tasks, # of bugs, # of patches, # of tracker items, # of + ˇ13 × Donated to an Active Project
commits to Concurrent Version Systems (CVS), # of file releases and
+ ˇ14 × Age at time of donation (1)
# of downloads. Projects that score high on this index are placed on
the front page of the web site. The site displays two easily accessi- Sourceforge’s records provide information about acceptance of
ble lists—“Most Active Projects, All Time” and “Most Active Projects, donations, subscription status and donation to projects. Age at time
Last Week” prominently. of donation was assessed by registration date and date of donation.
Previous studies have found that projects on Sourceforge are Table 3 shows all the variables used in Study 1 and 2.
very asymmetric in their activity. For instance, many projects report
low level of activity downloads (Healy and Schussman, 2004). 3.4. Results
Hence, we believe that looking at projects with low or no activ-
ity may skew the results. For this study, we focused on the top 15% The descriptive statistics of the sample is summarized in Table 1.
active projects (from 85 to 100 percentiles) from the all-time list. A summary of results is shown in Table 4.
Our sample contains information for 8920 individuals working in Hypotheses H1–H4 were tested using a binomial logistic regres-
these top 15% active projects. sion as shown in Eq. (1). The overall model was significant
In October 2003, Sourceforge introduced a donation mechanism (−2 log L chi-square = 161.002 with p = 0.0001 at 4 d.f. and Model
using Paypal. This mechanism allows interested parties to donate chi-square = 842.787 with p = 0.0001 at 4 d.f.). The coefficient asso-
to—(a) an individual developer, (b) a project or (c) Sourceforge. One ciated with “Accepting Donations” was positive and significant
does not have to be registered to donate. However, registration is (0.2453, p < 0.0001) and so was the coefficient for “Subscriber”
needed to receive appropriate public recognition. At the same time, (0.1445, p < 0.0001). The coefficient for “Donated to Project” was
any registered community member can choose to accept donations positive and significant (0.0456, p = 0.0027). The coefficient of “Age
from others. Sourceforge recognizes individuals in its community
by attaching special symbols next to a userID. Community mem-
bers can acquire special symbols by taking any of these actions—(a) 7
http://www.sf.net/supporters.php.
410 S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414

Table 3
Variable definitions.

Variables Description/values Used in study

Age at time of donation Donation date—registration date on Sourceforge 1,2


Associated with active projects 1 if associated with at least one top 15% active project (hosted on Sourceforge) and 0 otherwise 2
Subscriber 1 if Sourceforge subscriber, 0 otherwise 1,2
Accepting donations 1 if opted to accept donations via Sourceforge, 0 otherwise. 1,2
Frequency of donations Number of donations/individual to Sourceforge during the period of study. 2
Amount to Sourceforge Total amount donated to Sourceforge during the period of study. 2
Donated to Sourceforge 1 if donated to Sourceforge, 0 otherwise 1
Donated to project 1 if donated to a top 15% active project, 0 otherwise 1

at time of donation” was insignificant (−0.0093, p = 0.8857). Hence, mitment and preference for a long-term relationship (Johnson and
H1, H3 and H4 were supported and H2 was not supported. Garbarino, 2001) with the platform, they are more likely to be inter-
ested in a stronger level of identification and hence, we hypothesize
3.5. Discussion that

H5. Subscribers will donate higher amounts to an online open


Study 2 provides support for three causal antecedents to the
source platform rather than non-subscribers.
decision to donate—accepting donations, subscriber and donation
to project. The strongest observed effect was for donation accep- Community is the driving factor for open source software devel-
tance. We find that those who accept donations are 34.677 times opment, not profit motivations (Bonaccorsi and Rossi, 2004). In the
more likely to donate than those who do not accept. Individuals who open source environment where traditional organizational incen-
are subscribers are 10.602 times more likely to donate to the online tives are absent, open software development ideology is the driving
OSS platform than non-subscribers which emphasizes the impor- factor behind donor’s motivations (Markus et al., 2000). Partici-
tance of relational commitment. Project donors are 1.143 times pants who share strong ideological commitments are likely to work
more likely to donate to Sourceforge than project non-donors. together on open source projects and this enables a higher level of
Study 2 looks at the likelihood of donation—i.e., the give/do not team effectiveness (Lakhani and Wolf, 2005; Stewart and Gosain,
give decision. It is not clear if the effects observed here would per- 2006). Individuals who are associated with Sourceforge for a longer
sist if we incorporate the amount of donation. To investigate this duration are more likely to believe in OSS ideology (Stewart and
further, we embark on Study 2. Gosain, 2006). These members would like to donate a high amount
to signal their commitment and to deepen their identification with
4. Study 2 the open source community. Thus, our hypothesis is that

H6. Individuals with longer tenure on Sourceforge are more likely


4.1. Introduction
to donate a higher amount.
Study 2 aims to identify the drivers that affect the level of giving We base our next hypothesis on the theory of reciprocity (Fehr
to OSS development platform. Reconciling the findings of Study 2 and Gachter, 2000; Sugden, 1984). Since barriers to creation of an
with those in Study 1 will allow us to arrive at a deeper understand- OSS project on online open source platform are low, there are many
ing of the commitment to the OSS development platform. OSS projects which do not go far after their initiation (Healy and
Schussman, 2004). In this environment, highly active projects are
4.2. Hypotheses more visible and, can easily attract new contributors. Since com-
munity members are more likely to be interested in a more active
To motivate donors to give higher amounts the OSS platform project rather than a project that is going nowhere (Lerner and
under study here, Sourceforge.net, has created a tiered recogni- Tirole, 2004), active projects become more prestigious and partic-
tion system which awards recognition symbols based on donation ipants associated with these projects identify themselves strongly
amounts (see Table 2). Those who donate at a higher level obtain with the project (Bhattacharya et al., 1995). Association with these
a more prestigious symbol. These symbols act as social incentives prestigious projects helps enhance self-esteem (Mael and Ashforth,
(Andreoni and Petrie, 2004; Rege and Telle, 2004) by sending sig- 1992). Individuals who are associated with these active and presti-
nals of commitment to other community members and in doing so, gious projects realize the critical roles of OSS development platform
enhance the prestige of those who own them (Harbaugh, 1998a,b). in project success along various dimensions. As identified in Study 1,
Studies in economics and psychology literatures find that donors these benefits are—general platform use, use of code, use of product,
value self-esteem and public recognition (Amos, 1982; Dawson, project hosting, reciprocal link, support of less-active projects, good
1988) that comes as a result of donation. Donors led by motiva- technical service and enabling virtual organization. These benefits
tion of social comparison often compare their contributions with are considerable when compared to market alternatives. There-
other donors (Soetevent, 2004). We argue that obtaining such a fore, individuals associated with active projects are more likely to
symbol, therefore, deepens a developer’s identification with the reciprocate to the OSS development platform (Falk, 2004; Fehr and
OSS community. Since subscribers have a higher satisfaction, com- Gachter, 2000; Sugden, 1984). Hence, we expect these individuals to

Table 4
Logistic regression results (Study 1).

Variables Standardized estimates Wald chi-square p-Value Odds ratio Results

Accepting donations 0.2453 76.29 0.0001 34.677 Strong support for H4


Subscriber 0.1445 84.61 0.0001 10.602 Strong support for H1
Donated to project 0.0456 8.96 0.0027 1.143 Strong support for H3
Age at time of donation −0.0093 0.02 0.8857 0.999 No support for H2
S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414 411

donate at a higher level. At the same time, those who are not associ- Table 5
Regression results (Study 2).
ated with any active Sourceforge project are likely to display lower
commitment to the community. Hence, we expect these individuals Variable Coefficient Standardized p-Value Result
to donate at a lower level. Therefore, we hypothesize that estimate

Intercept ˛2 0.00 0.0055 N/A


H7. Individuals who are associated with active projects are likely Age at time of donation ˇ21 0.1431 0.0001 Strong
to donate more than those who are not. support for H6
Subscriber ˇ22 0.1726 0.0001 Strong
Those who accept donations from others are also likely to be support for H5
motivated by reciprocity. Public recognition of donations through a Accepting donations ˇ23 −0.1277 0.0003 No support for
H8
display of symbols leads to an enhancement in others’ perceptions
Frequency of donations ˇ24 0.2108 0.0001 Control
and improves reputation. Gains in reputation are likely to improve variable
the future prospects of these individuals (Lerner and Tirole, 2002) Associated with projects ˇ25 −0.0366 0.3314 No support for
in multiple ways—(a) they are likely to have a higher chance of H7
recruiting other participants, (b) they are more likely to be invited RAdj
2
= 0.1012, F(5,829) = 19.787, p = 0.0001.
to join a new project and (c) they are likely to get a quicker response
from other community members for their queries. Therefore, we 4.4. Results
hypothesize that
The descriptive statistics of the dataset used in this study are
H8. Individuals who accept donations are likely to donate higher
summarized in Table 1. The results are summarized in Table 5.
than those who do not accept donations.
Hypotheses H5–H8 were tested using the OLS model in Eq. (2).
The model was significant (F(5,829) = 19.787, p = 0.0001) with an
4.3. Data and methodology adjusted R2 of 0.1012. Variance inflation factors (VIFs)9 were com-
puted for every regression analysis reported in this paper. In all
To test hypotheses 5–8, we use the following regression equa- cases, the VIF values were well below the cutoff value of 10 and are
tion not reported here for brevity.
H5 was strongly supported. The regression coefficient, ˇ22 ,
Amount to Sourceforge = ˛2 + ˇ21 × Age at time of Donation was positive and significant (standardized estimate = 0.1726 and
p = 0.0001). H6 was also strongly supported. The regression
+ ˇ22 × Subscriber coefficient, ˇ21 , was positive and significant (standardized esti-
+ ˇ23 × Accepting Donations mate = 0.1431, p = 0.0001). H7 was not supported (standardized esti-
mate = −0.0366 and p = 0.3314). H8 was not supported. The regres-
+ ˇ24 × Frequency of Donations sion coefficient, ˇ23 , was negative and significant (−0.1277 and
+ ˇ25 × Associated with Active Projects p = 0.0003) whereas the hypothesis was for a positive relationship.

(2) 4.5. Discussion

Our sample consists of a total of 835 donors. These represent


Taking an integrative view of Studies 1 and 2 provides us with
all donors to the Sourceforge site from October 2003 to August
a nuanced understanding of the motivation of open source devel-
2004. Donation data was collected from Sourceforge’s website8 .
opers. First, we have a significant, positive effect for subscribers in
During this period, 835 donors donated to Sourceforge.net. While
terms of probability of donation to Sourceforge (Study 1) as well as
the dataset for Study 1 contained both donors and non-donors, the
the amount of donation (Study 2). Subscribers not only want rela-
dataset for Study 2 contains only donors. The descriptive statistics of
tional benefits by donating to Sourceforge (Study 1), they also want
the dataset used in this study is summarized in Table 1. “Frequency
to deepen their identification with the community (Study 2).
of donations” is included as a control variable in this context to
Second, tenure with Sourceforge was not significant in Study 1,
rule out the simple explanation that frequent givers donate higher
while it was significant in Study 2. Thus, individuals associated with
amounts. It was measured using historical donation data obtained
Sourceforge over a long period of time are not more likely to give,
from the Sourceforge website. Subscription and acceptance status
but those who decide to give, donate at a higher level. One likely
was ascertained from the Sourceforge website. Age at the time of
explanation for this is that tenure with Sourceforge does not equate
Donation was calculated using the method described in Study 1.
with engagement in open source activities. Therefore, it is possible
Sourceforge does not explicitly provide the donation amount
that our results are picking up the level of engagement, i.e., those
associated with a donor. Therefore, in order to determine the asso-
who are highly engaged donate more while those who registered
ciation with the recognition symbols shown in Table 1 and the
early but lost interest do not donate. We do not have the data to
donation amount, we adopted two forms of inquiry. First, two
flesh this out and leave it for future research.
researchers registered on Sourceforge and made donations at dif-
Interestingly, those who accept donations are more likely to
ferent levels. The resulting symbols allowed us to understand the
donate to Sourceforge (Study 1), but contrary to our hypothesis,
correlation between donation levels and recognition symbols. Sec-
they are more likely to donate a lower amount (Study 2). This
ond, some of the aforementioned qualitative comments included
is a counterintuitive finding that deserves further investigation.
references to donation amounts. Our findings from the first method
were verified using this method. For each donation tier, the mid-
point was chosen for the regression analysis. For instance, if the
9
Variance inflation factors (VIFs) diagnose multicolinearity problems in regres-
donation tier was in the $20–49 range, we set the donation amount
sion analysis. VIFs are calculated by a series of regressions among the independent
at $34.5 (i.e., 20 + 49/2). variables. If a regression involves independent variables X1 , X2 , . . ., Xn , the first
regression would treat X1 as the dependent variable and X2 , . . ., Xn as the indepen-
dent variables. The VIF for this variable would then be 1/(1 − R2 ) of this regression.
This process would be repeated for each independent variable leading to one VIF for
8
http://www.sf.net/supporters.php. each of the independent variables.
412 S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414

Table 6a
Qualitative analysis (reciprocity).

Donor ID Indicative qualitative comment Theme

Tyc-pros “I’ve been using Sourceforge for quite a while, and like it very much, a small token of gratitude.” General platform use
Cyberfox “Incredibly useful service! SF gives me the tools to develop, distribute & maintain my open software.”
Borundin “I’m using several projects hosted here. Time to support it!” Use of code
believe in geek “I’ve been using this site for apps for a while, $5 won’t hurt me too much.”
danhrainey “HomesightRemote Works Great” Use of product
rmargiot “Thanks for the pdfCreator, just what I was looking for.”
bzrudi “Thanks for hosting us (LinPHA—The PHP Photo Archive).” Project hosting
Ahc “Thanks for the exposure my project gets from this site.”
xc06 “I appreciate you give a backlink for my directory http://www.cbgred.com for sometime.” Reciprocal link
raboofje “Thanks for hosting those less active projects that might otherwise have been lost entirely.” Support of less-active projects
truckfixer “Special thanks to burley for some great tech support help.” Good technical service
cybercerberus “SF.net has made my project’s international collaboration possible!” Enabling virtual organization

It might be that these individuals are token givers who wish to finish a pre-defined task and organizations such as LinuxFund10
benefit from the increased recognition of being a donor through provide grants for working on OSS projects. These economic
display of symbols, but would like to minimize their disutility from arrangements need to be examined in future studies.
giving.
Acknowledgements

5. Conclusion Authors wish to thank Sandra Slaughter, Carnegie Mellon Uni-


versity and Josh Lerner, Harvard University for their comments on
Extrinsic motivation in open source software development has an earlier version of this paper. Arvind Tripathi thanks Global Busi-
received a lot of attention (Bonaccorsi and Rossi, 2004; Lerner ness Center, University of Washington Business School for their
and Tirole, 2002, 2004; Roberts et al., 2002, 2006). However, the generous support.
exclusive focus of the current literature has been on the impact of
money on the development of open source software at the level Appendix A
of the individual developer. We add to this literature by study-
ing a hitherto unexplored area—monetary donations to an open Prior to a quantitative examination, we sought support for
source development platform. Our data is consistent with two our theories with a qualitative examination of donor motivations.
explanations—reciprocity and identification theories. The decision Sourceforge allows donors to post qualitative comments imme-
to donate is affected by the acceptance of donations, being a sub- diately after donating. An analysis of these qualitative comments
scriber to the platform and donations to a project. The amount of provides insights into the motivations of donors. There is a long
donation is affected by the age at time of donation and subscription. tradition of qualitative inquiry in the MIS discipline (Alter, 1978;
One of the contributions of our work is the finding that even Blanton et al., 1992; Grandon, 1995; Pawlowski and Daniel, 2004).
in the context of providing monetary donations to open source, However, barring early studies (Raymond, 1998), qualitative inquiry
developers might not be entirely altruistic. Rather, they might be is limited in the open source literature and hence our work makes
pursuing ways of ensuring private gains. Since Sourceforge provides a unique contribution.
a public acknowledgement of the donation (see Table 2), donors First, we provide qualitative evidence in support of reciprocity.
gain in terms of reputation—a private benefit. This co-existence of At the time of donation, it was extremely common for commu-
motives (i.e., public and private gain) provides a more rich under- nity members to identify a specific benefit that they received from
standing of open source developers and must be explored further Sourceforge. The fact that they were reciprocating this benefit by
in future studies. donation was also made very clear in many comments. Based on
Managers of online open source platforms should find our our analysis of the qualitative data (Table 6a), we identified eight
results useful as they plan strategies to ensure the viability and themes that drove the reciprocity of donors—general platform use,
sustainability of the ecosystem. From a managerial perspective, use of code, use of product, project hosting, reciprocal link, support
Sourceforge has to worry about how to spend the marginal dollar to of less-active projects, good technical service and enabling virtual
encourage potential donors to contribute. Our findings suggest that organization. We briefly discuss these themes now.
the two most useful ways of encouraging donors might be to cre- In general, community members seemed to appreciate the avail-
ate a financial community where participants get recognized for ability of the platform and were eager to reciprocate their use
contribution and to put in place a subscription program. Each of of it. The single most common word in all qualitative comments
these programs requires little initial investment and can scale with was “Thanks”. Many comments explicitly cited a need to recipro-
community size. cate the benefits. For instance, the comment by Borundin included
Many areas deserve further investigation. Future research will in Table 6a says that it is “Time to support it (Sourceforge)”.
investigate donor motivations through surveys. The caveats listed Some members indicated an appreciation for the wide variety
in Lerner and Tirole (2004) (p. 11) must be kept in mind while con- of tasks one could accomplish on Sourceforge, i.e., general plat-
ducting such studies. Second, we need to better understand what form use. Many of these comments identified multiple benefits
happens to those who donate. Do these individuals gain in status from the platform—e.g. Cyberfox’ comment included in Table 6a
among their peers? Are they more likely to be recruited for new points out that Sourceforge provides tools to “develop, distribute
projects? Similar questions arise at the project level. Do donations and maintain my open software.” Others focused on the use of
to projects accelerate the development process? What happens to the intellectual capital made available through the platform in the
those that receive no money? form of code or software programs—e.g. danhrainey’s comment in
In addition to voluntary contributions (the topic of this paper),
paid employees work on OSS projects alongside unpaid volunteers,
bounty/reward programs provide OSS developers an incentive to 10
http://www.linuxfund.org.
S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414 413

Table 6b
Qualitative analysis (identification).

Donor ID Indicative qualitative comment Theme

whitpa “SourceForge has become a vital. – in every sense of the word – open source enabler.” Identification through open source platform efficacy
tenthdeity “Wish I could donate more. Sourceforge is making history.”
spankydog “SourceForge—an amazing concept with great results. Many thanks.”
mascott “I have come to believe in Sourceforge and their principles.” Identification through OSS ideology
ptrthomas “Been using sf.net for years, and it is the best.” Identification through long association
cryonator “SourceForge brings together everything and everyone necessary for great projects to happen.” Identification through community

Table 6a simply says-“HomeSightRemote Works Great”. These con- Brady, M.K., Noble, C.H., Utter, D.J., Smith, G.E., 2002. How to give and receive:
tributors felt a need to contribute to the platform for successful an exploratory study of charitable hybrids. Psychology and Marketing 19 (11),
919–944.
product use since they understood the relationship between plat- Cialdini, R.B., 1993. Influence: Science and Practice, 3rd ed. Harper Collins College
form success and project success. Still others explicitly pointed Publishers, New York.
out the role of the platform in the success of their project either Crowston, K., Howison, J., 2003. The social structure of open source software devel-
opment teams. Working Paper, http://floss.syr.edu/tiki-index.php.
through hosting, providing a virtual organization or through a Dahlander, L., 2005. Appropriation and appropriability in open source software.
reciprocal link. In all these cases, community members indicated International Journal of Innovation Management 9 (3), 259–285.
a strong interest in reciprocating this benefit through a dona- Davis, D.D., Holt, C.A., 1992. Experimental Economics. Princeton University Press.
Dawes, R.M., 1980. Social dilemmas. Annual Review of Psychology 31, 169–193.
tion. Dawson, S., 1988. Four motivations for charitable giving: implications for marketing
Next, in Table 6b, we provide quotes indicative of the strategy to attract monetary donations for medical research. Journal of Health
sense of identification that donors have with Sourceforge. Care Marketing 8 (2), 31–37.
Deci, E.L., Koestner, R., Ryan, R.M., 1999. A meta-analytic review of experiments
We classified these qualitative comments into four emergent
examining the effects of extrinsic rewards on intrinsic motivation. Psychological
themes—identification through open source platform efficacy, Bulletin 125, 627–668.
identification through OSS ideology, identification through long Economides, N., Katsamakas, E., 2006. Two-sided competition of proprietary vs. open
association and identification through community. A large set of source technology platforms and the implications for the software industry.
Management Science 52 (7), 1057–1071.
comments described the member’s identification with Sourceforge Falk, A., 2004. Charitable giving as a gift exchange evidence from a field experiment.
as a result of its efficacy. Members identified with Sourceforge for CEPR Discussion Paper No. 4189. http://ssrn.com/abstract=502021.
the simple reason that it works in achieving its stated purpose (e.g. Fehr, E., Gachter, S., 2000. Fairness and retaliation: the economics of reciprocity.
Journal of Economic Perspectives 14 (3), 159–181.
whitpa’s comment shown in Table 6b—“SourceForge has become Fischer, E., Arnold, Stephen J., 1990. More than a labor of love: gender roles and
a vital – in every sense of the word – open source enabler.”) At Christmas gift shopping. Journal of Consumer Research 17 (3), 333–345.
the same time, these members viewed the platform as offering Fitzgerald, B., 2006. The transformation of open source software. MIS Quarterly 30
(3), 587–598.
something vitally important and unique. The sense of identifi- Ghosh, Rishab Aiyer, 1998. Cooking pot markets: an economic model for the trade
cation emerged from the magnitude of the contribution of the in free goods and services on the internet. First Monday 3 (2) (Online).
platform and its historic place (e.g. tenthdeity’s comment shown Grandon, G.T., 1995. Early expert systems: where are they now? MIS Quarterly 19
(1), 51–82.
in Table 6b—“Wish I could donate more. Sourceforge is making his- Gouldner, A.W., 1960. The norm of reciprocity: a preliminary statement. American
tory.”) Others identified with Sourceforge due to its support for the Sociological Review 25 (2), 161–178.
open source methodology and its philosophical underpinnings. Still Grusec, J., 1982. The socialization of altrusim. In: Eisenberg, N. (Ed.), The Develop-
ment of Pro-social Behavior. Academic Press, New York, NY, pp. 139–164.
others simply identified with the platform because of their long
Gwinner, K., Gremler, D., Bitner, M., 1998. Relational benefits in services industries:
association with it or the sense of community that it engenders. the customer’s perspective. Journal of the Academy of Marketing Science 26 (2),
In sum, the qualitative analysis is consistent with the two theo- 101–114.
retical bases that we draw from. Hagel, J., Armstrong, A., 1997. Net Gain: Expanding Markets through Virtual Com-
munities. Harvard Business School Press, Cambridge, MA.
Hahsler, M., 2004. A quantitative study of the adoption of design patterns by open
source software developers. In: Stephan, Koch (Ed.), Free/Open Source Software
References Development. Idea Group Publishing, Hershey, PA.
Hall, D.T., Schneider, B., 1972. Correlates of organizational identification as a function
Alter, S., 1978. Development patterns for decision support systems. MIS Quarterly 2 of career pattern and organizational type. Administrative Science Quarterly 17
(3), 33–42. (34), 340–350.
Amos, O.M., 1982. Empirical analysis of motives underlying individual contributions Harbaugh, W.T., 1998a. What do donations buy? A model of philanthropy based on
to charity. Atlantic Economic Journal 10, 45–52. prestige and warm glow. Journal of Public Economics 67 (2), 269–284.
Andreoni, J., 1990. Impure altruism and donations to public goods: a theory of warm- Harbaugh, W.T., 1998b. The prestige motives for making charitable transfers. Amer-
glow giving? Economic Journal 100 (401), 464–477. ican Economic Review, Papers and Proceedings 88 (2), 277–282.
Andreoni, J., Petrie, R., 2004. Public goods experiments without confidentiality: a Hardin, G., 1968. The tragedy of the commons. Science 162, 1243–1248.
glimpse into fund-raising. Journal of Public Economics 88 (7), 1605–1623. Hars, A., Ou, S., 2002. Working for free? Motivations for participating in open-source
Axelrod, Robert, 1984. The Evolution of Cooperation. Basic Books, New York. projects. International Journal of Electronic Commerce 6 (3), 25–39.
Bar-Tal, D., Raviv, D., 1982. A cognitive-learning model of helping behavior develop- Healy, K., Schussman, A., 2004. The ecology of open source software development.
ment: Possible implications and applications. In: Eisenberg-Berg, N. (Ed.), The Working paper, http://www.kieranhealy.org/files/drafts/oss-activity.pdf.
Development of Pro-social Behavior. Academic Press, New York, pp. 199–217. Hennig-Thurau, T., Gwinner, K.P., Gremler, D.D., 2002. Understanding relationship
Belk, R., 1976. It’s the thought that counts. A signed digraph analysis of gift giving. marketing outcomes. Journal of Service Research 4 (3), 230–247.
Journal of Consumer Research 3 (December), 155–162. Hertel, G., Niedner, S., Herrmann, S., 2003. Motivation of software developers in open
Bendapudi, N., Singh, S.N., Bendapudi, V., 1996. Enhancing helping behavior: an inte- source projects: an internet-based survey of contributors to the linux kernel.
grative framework for promotion planning. Journal of Marketing 60 (3), 33–49. Research Policy 32 (7), 1159–1177.
Berg, J., Dickhaut, J., McCabe, K., 1995. Trust, reciprocity and social history. Games Hess, D., Rogovsky, N., Dunfee, T.W., 2002. The next wave of corporate community
and Economic Behavior 10, 122–142. involvement: corporate social initiatives. California Management Review 44 (2),
Bhattacharya, C.B., Rao, H., Glynn, M.A., 1995. Understanding the bond of identifica- 110–120.
tion: an investigation of its correlates among art museum members. Journal of Hunt, F., Johnson, P., 2002. On the pareto distribution of sourceforge projects. In:
Marketing 59 (4), 46–57. Proceedings of the F/OSS Software Development Workshop, Newcastle, UK, pp.
Bitzer, Jürgen, Schröder, Philipp J.H., 2007. Open source software, competition and 122–129.
innovation. Industry and Innovation 14 (5), 461–476. Johnson, M.S., Garbarino, E., 2001. Customers of performing arts organizations: are
Blanton, J.E., Watson, H.J., Moody, J., 1992. Toward a better understanding of infor- subscribers different from non-subscribers? International Journal of Nonprofit
mation technology organization: a comparative case study. MIS Quarterly 16 (4), and Voluntary Sector Marketing 6 (1), 61–77.
531–556. Kolm, S.C., 2000. The theory of reciprocity. In: Gérard-Varet, Louis Andre, A., Kolm,
Bonaccorsi, A., Rossi, C., 2004. Altruistic individuals, selfish firms? The structure of S.C., Ythier, J.M. (Eds.), The Economics of Reciprocity, Giving and Altruism.
motivation in open source software. First Monday 9, 1. MacMillan Press Ltd., London, pp. 115–141.
414 S. Krishnamurthy, A.K. Tripathi / Research Policy 38 (2009) 404–414

Kolm, S.C., 2004. Reciprocity: It’s scope, rationales and consequences. Working Pawlowski, S.D., Daniel, R., 2004. Bridging user organizations: knowledge brokering
Paper, http://www.vcharite.univ-mrs.fr/idep/Docs/LAGV/LAGV04/LAGVTextes/ and the work of information technology professionals. MIS Quarterly 28 (4),
Kolm.pdf. 645–672.
Krishnamurthy, Sandeep, 2003. A managerial overview of open source software. Porter, M.E., Kramer, M.R., 2002. The competitive advantage of corporate philan-
Business Horizons 46 (5), 47–56. thropy. Harvard Business Review 80 (12), 56–68.
Krishnamurthy, Sandeep, 2005. An analysis of open source business models. In: Potters, J., Sefton, M., Vesterlund, L., 2001. Why announce leadership contributions?
Joseph, Feller, Brian, Fitzgerald, Scott, Hissam, Karim, Lakhani (Eds.), Making An experimental study of the signaling and reciprocity hypotheses. Working
Sense of the Bazaar: Perspectives on Open Source and Free Software. MIT Press, Paper, http://arno.uvt.nl/show.cgi?fid=4290.
Boston, MA. Raymond, Eric S., 1998. The cathedral and the bazaar. First Monday 3 (2).
Krishnamurthy, Sandeep, 2006. On the intrinsic and extrinsic motivation of open Reagan, R.T., 1971. Effects of a favor and liking on compliance. Journal of Experimental
source developers. Knowledge, Technology & Policy 18 (4), 17–39. Social Psychology 7, 627–639.
Krishnamurthy, Sandeep, Tripathi, Arvind K., 2006. Bounty programs in free/libre/ Reed, A., Aquino, K., Levy, E., 2007. Moral identity and judgments of charitable behav-
open source software (FLOSS): an economic analysis. In: Jurgen, Bitzer, Philipp, iors. Journal of Marketing 71 (1), 178–193.
J.H. Schroder (Eds.), The Economics of Open Source Software Development. Else- Rege, M., Telle, K., 2004. The impact of social approval and framing on cooperation
vier Publications. in public good situations. Journal of Public Economics 88 (7–8), 1625–1644.
Krishnamurthy, Sandeep, Ou, Shaosong, Tripathi Arvind K., 2008. Acceptance of Roberts, J., Il-Horn, Hann, Slaughter, S., 2006. Understanding the motivations, par-
Monetary Rewards in Open Source Software Development. Working Paper, Uni- ticipation, and performance of open source software developers: a longitudinal
versity of Washington. study of the apache projects. Management Science 52 (7), 984–999.
Lakhani, K.R., Von Hippel, E., 2003. How open source software works: “Free” user- Roberts, J, Slaughter, S., Fielding, R., 2002. Economic incentives for open source
to-user assistance. Research Policy 32 (6), 923–943. participation. GSIA Working Paper #2003-17, Carnegie Mellon University.
Lakhani, K.R., Wolf, R., 2005. Why hackers do what they do: Understanding moti- Rose-Ackerman, S., 1996. Altruism, nonprofits and economic theory. Journal of Eco-
vation and effort. In: Feller, J., Fitzgerald, B., Hissam, H., Lakhani, K.R. (Eds.), nomic Literature 34 (2), 701–728.
Free/Open Source Software Projects. Perspectives on Free and Open Source Soft- Rossi, M.A., 2004. Decoding the Free/Open Source (F/OSS) software puz-
ware. MIT Press, Cambridge, MA. zle: a survey of theoretical and empirical contributions. Working paper,
Ledyard, John, 1995. Public goods: a survey of experimental research. In: Kagel, J., http://opensource.mit.edu/papers/rossi.pdf.
Roth, A.E. (Eds.), Handbook of Experimental Economics. Princeton University Rushton, J.P., 1982. Social learning theory and the development of pro-social behav-
Press, New York. ior. In: Eisenberg, N. (Ed.), The Development of Pro-social Behavior. Academic
Lerner, J., Tirole, J., 2002. The simple economics of open source. Journal of Industrial Press, New York, NY, pp. 77–102.
Economics 52, 197–234. Shang, J., Reed, A., Croson, R., 2008. Identity congruency effects on donations. Journal
Lerner, J., Tirole, J., 2004. The economics of technology sharing: open source and of Marketing Research 45 (3), 351–361.
beyond. Working Paper, http://ssrn.com/abstract=620904. Sheth, J.N., Parvatiyar, A., 1995. Relationship marketing in consumer markets:
Madey, G., Freeh, V., Tynan, R., 2004. Modeling the F/OSS community: a quantitative antecedents and consequences. Journal of the Academy of Marketing Science
investigation. In: Koch, S. (Ed.), Free/Open Source Software Development. Idea 23 (1), 255–271.
Group Publishing, Hershey, PA. Soetevent, A.R., 2004. Anonymity in giving in a natural context—a field experiment
Mael, F., Ashforth, B.E., 1992. Alumni and their alma mater: a partial test of the in 30 churches. Journal of Public Economics 89 (11–12), 2301–2323.
reformulated model of organizational identification. Journal of Organizational Stewart, Katherine J., Gosain, S., 2006. The impact of ideology on effectiveness
Behavior 13, 103–123. in open source software development teams. MIS Quarterly 30 (2), 291–
Markus, L.M., Manville, B., Agres, C.E., 2000. What makes a virtual organization 314.
work: lessons from the open-source world. Sloan Management Review 42 (1), Sugden, R., 1984. Reciprocity: the supply of public goods through voluntary contri-
13–26. butions. The Economic Journal 94, 772–787.
Mauss, M., 1955. The Gift. Cohen and West Publishing, London. Taudes, A., Feurstein, M., Mild, A., 2000. Options analysis of software platform deci-
McClelland, R., Brooks, A.C., 2004. What is the real relationship between income and sions: a case study. MIS Quarterly 24 (2), 227–243.
charitable giving? Public Finance Review 32 (5), 483–498. Thomas, J., Worrall, W., 2002. Gift-giving, quasi-credit and reciprocity. Rationality
Morgan, R.M., Hunt, S.D., 1994. The commitment-trust theory of relationship mar- and Society 14 (3), 308–352.
keting. Journal of Marketing 58 (3), 20–38. Von Hippel, E., 2001. Innovation by user communities: learning from open source
Nambisan, S., 2002. Designing virtual customer environments for new product software. Sloan Management Review 42 (4), 82–86.
development: toward a theory. The Academy of Management Review 27 (3), Von Hippel, E., Von Krogh, G., 2003. Open source software and the “private-
392–413. collective” innovation model: issues for organization science. Organization
Olson, M., 1965. The Logic of Collective Action. Harvard University Press, Cambridge, Science 14 (2), 209–223.
MA. Von Krogh, G., Spaeth, S., Lakhani, K.R., 2003. Community, joining, and specializa-
Otnes, C., Beltramini, R., 1996. Gift Giving: A Research Anthology. Bowling Green tion in open source software innovation: a case study. Research Policy 14 (2),
State University Popular Press, OH. 209–223.

You might also like