Jenny Shane P.

Umali

BSA 3- irreg (BSA 2-G1)

ACTIVITY 3

Poor Quality Can Leave A Bitter Taste

"The bitterness of poor quality remains long after the sweetness of a low price is forgotten" -
Benjamin Franklin.

Cost of quality fails as a result of non-conformance. Non-conformance is something that refers

to not doing anything right the first time such as mistakes, rework, equipment downtime, warranty
claims and the likes. Regarding this topic, a good quality is indeed an important thing for the customer
to be always be satisfied with the product. Except for some very basic needs, consumer always has a
choice whether to buy something or not. That choice is not between you and your competition; it is
between buying a thing or not buying at all. Consumer behavior in current economic environment is a
good example of this.

Cost is important to consumer but in addition they want the one that fulfills their expectations;
and those expectations are very high and uncompromising nowadays.