DR.

AMBEDKARCOLLEGEOFARTS,COMMERCEANDSCIENC
E,CHANDRAPUR
CERTIFICATE

This is certify that, MR.SANKET.V. DHOKE ( Group leader

),Miss.
is a bonafide Master of commerce(Final Year) student ofDr
Ambedkarcollege of Arts, Commerceand Science,Chandrapur for
the session 2020-2021. They werecompleted their
projectentitled " A STUDY OF ENLARGEMENTOF DIGITAL
MARKETING IN WARORA CITY " under the guidanceof Prof.
Dr.Bina. M. Moon
ThisprojectisbeingsubmittedtoGondwanaUniversity,Gadchir
oli in the partial fulfilment of the requirements for
theDegreeofMasterofCommerce.(M.Com)

Place:Chandrapur DR.RajeshDahegaokar
(Principal)
 DR.AMBEDKARCOLLEGEOFARTS,COMMERCEANDSCIENC
E,CHANDRAPUR

CERTIFICATE

This is certify that, MR.SANKET.V. DHOKE ( Group leader ),is a

bonafide Master of commerce (Final Year) student ofDr
Ambedkarcollege of Arts, Commerce and
Science,Chandrapurforthesession2020-
2021.Theywerecompletedtheirprojectentitled"ASTUDYOFENLARGE
MENTOFDIGITALMARKETINGIN
WARORACITY "undertheguidance ofDr.BinaMoon
This project is being submitted to Gondwana
University,Gadchiroli in the partial fulfilment of the
requirement for theDegreeofMaster ofCommerce.(M.Com)

Place:Chandrapur PROF. VishrantiM.

( Headofdepartment)
 DR. AMBEDKAR COLLEGE OF ARTS, COMMERCE
ANDSCIENCE,CHANDRAPUR

CERTIFICATE

This is certify that, MR.SANKET V. DHOKE ( Group leader )

DORLIKARis a bonafide Master of commerce (Final Year) student
ofDr Ambedkarcollege of Arts, Commerce and
Science,Chandrapurforthesession2020-
2021.Theywerecompletedtheirprojectentitled"ASTUDYOFENLARGE
MENTOFDIGITALMARKETINGIN
WARORACITY"undertheguidanceofDr.Bina.M.Moon
This project is being submitted to Gondwana
University,Gadchiroli in the partial fulfilment of the
requirement for theDegreeofMaster ofCommerce.(M.Com)

Place:Chandrapur DR.Bina.M.Moon

(Projectguide)
 DECLARATION

This work presented in this project was conducted

during2021-2022,under the supervision of Prof.Dr.Bina.M.Moon. Dr.

Ambedkar College of Arts, Commerce & science, Chandrapur.

This work has not been submitted to any other degree

ordiplomatoanyotheruniversity orinstitude.

Place:ChandrapurDate

://

Nameofstudents Signature

Mr.SANKET.VINAYAK.DHOKE(Groupleader )
Miss.ROSHNI.SURESH.BONDE
Mr.AKSHAY.MANOHAR.BORIKAR
Miss.MAHIMA.GANESH.CHAUDHARI
Miss.POOJA.SUBAL.DAS
Miss.SNEHA.RUPCHAND.DATARKAR
Miss.PALLAVI.RAMCHANDRA.DAWARE
Miss.MONALI.BHASKARRAO.DHOKE
Miss.KAJAL.ASHOK.DHOPTE
Miss.KALYANI.HEMANT.DODKE
Miss.ANUJA.SUNIL.DORLIKAR
 ACKNOWLEDGEMENT

Wetakethisopportunitytoexpressourprofo
undgratitude to Dr. Rahesh.Dahegaokar
(Principal ) for givingus the permission to take
this project work at Dr Ambedkarcollege of
Arts, Commerce & Science college
Chandrapur. Wearethankfulto him
forthisvaluablesuggestions.
WegreatlyindebtedtoourguideDr.Bina.M.
Moonwho always encourages and guided us
for this project
work.Wetakethisopportunitytothankherforhisv
aluablesuggestions and constant
encouragement given to us fromtimetotime.
Duringthepreparationofthisprojectmanyp
ersonshavehelpedusimmensely.
Last but not the least our heartily thanks
to our parentsand those of our friends who
have, helped us so much
incompletionofthisproject.
ThankingYou!

Projectees
M.Com (Final Year)

2020-2021
 CHAPTER 1
INTRODUCTION
 CHAPTER 1

Introduction

GST stands for Goods and Service Tax. Vishwanath Pratap Singh who
was the 7th Prime Minister of India first initiated GST act in 1986. After that
in 2007, the prevailing government suggested to deploy GST Act and the
proposal has been presented in Lok Sabha in 2011 and again the same
proposal was presented in Lok Sabha in Dec 2014. GST Act was passed in
2015 and again Act was passed inthe Lok Sabha on 29th March 2017 After
the approval of Rajya Sabha GST act was launched from 1st July 2017 and it
was referred as 101 Amendment of Constitution. GST has become a
revolutionary change in indirect taxes after rossing 25 years of economic
amelioration.
Goods and Services Tax is an indirect tax which has replaced many indirect
taxes in India such as the excise duty, VAT, services tax etc. Goods and
Services Tax Law in India is abroad, multi-stage, destination-based tax that is
levied on every value addition. GST is a single indirect tax for the entire
country. Under the GST regime, the tax levied at every point of sale. In the case
of intra- state sales, Central GST and State CST are charged. All the sales
related to inter-state are chargeable to the Integrated GST Goods & Services
Tax is a comprehensive, multi- stage, destination-based tax that will be levied
on every value addition. Goods and Service Tax (GST) implemented in India to
bring in the ‘one nation one tax’ system, but its effect on various industries will
be slightly different. The first level of differentiation will come in depending on
whether the industry deals with manufacturing, distributing and retailing or is
providing a service. Goods and services are divided into five different tax slabs
for collection of tax, they are 0%, 5%, 12%, 18% and 28%.The introduction of
GST is an important step in the field of indirect tax reforms in India. By
amalgamating a large number of Central and State taxes into a single tax, GST
will mitigate the ill effects of cascading or double taxation in a major way
towards achievement of common national market.
The Goods and Services Tax (GST), the biggest reform in India’s indirect tax
structure since the economy began to be opened up 25 years ago, at last looks
set to become reality. The Constitution (122nd) Amendment Bill finally got the
nod of Rajya Sabha. Government successfully stitching together a political
consensus on the GST Bill, to pave the way for much awaited roll out of the
landmark tax reform that will create a common market of 1.25 billion people.
GST will be a game changing reform for Indian economy by developing a
common Indian market and reducing the cascading effect of tax on the cost of
goods and services. It will impact the Tax Structure, Tax Incidence, Tax
Computation, Tax Payment, Compliance, Credit Utilization and Reporting
leading to a complete overhaul of the current indirect tax system. Law, provide
for compensation100% to States for any loss of revenues arising on account of
GST, for a period which may extend to five years, based on the
recommendations of the GST Council Here, every tax payer will be issued a 15-
digit common identification number which will be called as “Goods & Service
Tax Identification Number” (GSTIN) a PAN based number.
GST is a consumption based tax levied on sale, manufacturing and consumption
of goods & services at a national level. Many taxes have been subsumed under
GST which are as under

Central Indirect Taxes & Levies  Central Excise Duty

 Additional Excise Duties
 Excise Duty levied under the
Medicinal Preparations (Excise Duties)
Act, 1955
 Service Tax
 Additional Customs Duty (CVD)
 Special Additional Duty of Customs
 Central Surcharge and Cess

State Indirect Taxes & Levies  VAT / Sales Tax

 Entertainment Tax (other than the tax
levied by local bodies)
 Central Sales Tax
 Octroi & Entry Tax
 Purchase Tax
 Luxury Tax
 Taxes on Lottery Betting and
Gambling
 State Cesses and Surcharges

Items not covered under (as in Proposed Draft) GST: Alcohol, tobacco,
petroleum product, electricity etc. are not covered under GST.
The retailers can file GST in two ways i.e.; regular and composite. In the case of
regular dealers, they have to file GST monthly returns (GSTR 3B, GSTR 1,2, 3)
+ Annual returns), whereas in the case of composite dealers, they file quarterly
returns (GSTR 4) + Annual returns. And also, regular dealers can make
interstate sales as well as local sales and higher sale of tax is applicable for
them. (5%, 12%, 18%, 28%). Itis applicable for large assesses having turnover
more than 1.5 crores. If the turnover is less than 1.5 crores, still normal scheme
can be chosen. While, the composite dealers cannot make interstate sales and
they can only sell within the state and their rates of tax are lower ie; 1% for
traders, 1% & 2% for manufactures and 5% for restaurants. It is applicable for
small assesses having turnover up to 1.5 crores in previous year.
The impact of GST on retail sector is going to be positive as it will bring down
total indirect taxes, increase supply chain efficiency and facilitate seamless
input tax credit. After the implementation of GST, state boundaries will be
irrelevant from taxation and documentation point of view. Vanishing state
boundaries will reduce the complexity for retailers and increase the distribution
reach as well as efficiency.
Retail is the process of selling consumer goods or services to customers through
multiple channels of distribution to earn profit. Retailers satisfy demand
identified through a supply chain. Retailing can be defined as the buying and
selling of goods and services. It can also be defined as the

1.2 TYPES OF GST

GST has four different kind of taxes namely CGST,SGST, IGST and UGST.
 CGST
stands for CENTRAL GOODS AND SERVICE TAX, the tax is levied based on
intrastate supply of goods and services. The share of GST tax is redirected to
the revenue department of central government. CGST replaces all the current
Central taxes like Central Excise Duty, Service Tax, Custom Duty, SAD, etc.
the share of this tax compensates all loss of current service tax and excise duty
of the central government. In case of local sales, Under GST 50% quantum tax
is transferred to SGST.
  SGST
SGST stands for STATE GOODS AND SERVICE TAX , this tax is similar to
CGST ,as part of tax which is diverted to the state government has been credited
to revenue department of state government. In SGST ,tax are exacted by within
one state where transaction of goods and services take place. SGST compensate
the loss of other existing tax like sales tax and value added tax(VAT) which was
replaced all these taxes and has been a sole claimer of the revenue to the state
government. In case of local sales , 50% of quantum tax which was under GST
has been redirected to SGST tax.
 IGST
IGST stands for INTEGRATED GOODS AND SERVICES TAX . This tax is
applicable when transactions take place on interstate or when two states
involved in purchases of goods and services. This tax is collected by central
government. One part of tax is transferred to central government and rest is
transferred to the state government.
 UTGST /UGST
UTGST stands for Union Territory Goods and Services Tax. UTGST provide
the same benefits as SGST. The main purpose of UTGST bill is to levied tax on
every purchase of goods and services which take place within intrastate. This
tax is only applicable to union territories of India namely Andaman and Nicobar
Islands, Chandigarh, Daman, Diu, Dadra, Lakshadweep and Nagar Haveli.

1.1. STATEMENTOFTHEPROBLEM

The introduction of Goods and Services Tax (GST) would be a

verysignificant step in the field of indirect tax reforms in India. By
amalgamating a largenumber of Central and State taxes into a single
tax, it would mitigate cascading
ordoubletaxationinamajorwayandpavethewayforacommon
nationalmarket.
Fromtheconsumerpointofview,thebiggestadvantagewouldbeintermsofar
eductionin the overall tax burden on goods, which is currently
estimated to be around 25%-
30%.IntroductionofGSTwouldalsomakeIndianproductscompetitiveinthe
domesticandinternationalmarket.
Retail refers to the activity of reselling. A retailer is any person or organisation
is a reseller who sells good or services directly to consumers or end-users.
Some retailers may sell to business customers, and such sales are termed non-
retail activity. In some jurisdiction or regions, legal definitions of retail specify
that at least 80% of sales activity must be to end-users. Hence the present
study is focused in the areas of FMCG, Textiles, Hotel, Medical shop, Jewellery
etc…And also focused on knowledge of retailers about GST, impact of
implementation of GST among retailers, opinion of retailers about the GST
implementation.
CHAPTER 2
 PROFILE OF WARORA CITY

Warora is a city, it is Taluka in Chandrapur District of Maharashtra State,

India. It belongs to Nagpur Division. It is located 53 KM towards west from District head
quarters Chandrapur. It belongs to Vidarbh region. During the British Raj, the town was
part of the Central Provinces and was a coal-mining center. The work place of famous
social worker Baba Amte, "Anandwan"is situated in Warora.

Geography

Warora is a small city in eastern Maharashtra, located in Chandrapur district in Nagpur

Division and eastern part of Vidharbha region., slightly to the west of Tadoba National
Park. There area over 50,000 people living in Warora, and it is a small center of trade and
culture. It  located  between 20.23°N Latitude and 79.0°E longitude. Its average elevation
is 250 meters (820.21 feet).
The warora is bounded by Nagpur and  Wardha on the nortern side, Yavatmal on the
western side, Chandrapur and Gadchiroli pn the eastern side.

Demography

Demography of the warora such as population and its growth,  density, occupational
structure sex ratio etc.
Total area of Warora is 1,029 km/square, including 1,012.34 km/square rural area and
16.59 km/square urban area. According to 2011 census, Total Warora population is
125,008 people are living in this Taluka, of which 64,116 are male and 60,892 are female.
Expected Population of Warora Taluka in 2020/2021 is between 121,258 and 155,010.
Literate people are 91,662 out of 50,790 are male and 40,872 are female, There are about
179 villages in Warora block,

"Anandwan"
Anandwan was founded in 1948 and established in 1949 by Baba Amte with a hope of
giving marginalised people a dignified life through self-reliance and restoring a sense
of belonging which they had lost due to the ill treatment at the hands of society.The
project is run by the organisation Maharogi Seva Samiti. Two of its other projects are Lok
Biradari Prakalp and Somnath, a village for cured leprosy patients.

"Anandwan" literally, Forest of Joy, located around 1 kilometres from Warora in

Chandrapur district in the state of Maharashtra, India, is an ashram of 465 hectares and a
community rehabilitation centre which was mainly started for leprosy patients and the
disabled from downtrodden sections of society.
Baba Amte developed Anandwan to be a self-contained ashram (which could be described
as "a kibbutz for the sick"). Today residents are self-sufficient in terms of basic subsistence
through agriculture. Land fertility in the region has been revived by works of leprosy
patients and is maintained by using organic farming techniques and micro-water
management. In addition the ashram has various home-based, small-scale industry units
run by the residents that generate income to cover additional requirements. Baba Amte also
shaped Anandwan as an environmentally aware community to practice energy utilization,
waste recycling and minimizing use of natural resources that might otherwise lead to their
depletion.

Anandwan today has two hospitals, a college, an orphanage, a school for the blind, a school
for the deaf and a technical wing. More than 5,000 people are dependent on it for their
livelihood. Vikas Amte, Baba Amte's elder son, is the chief functionary at Anandwan.

Taboba - Andheri Tiger Reserve :

Located around 30 km from the chandrapur city is the second Tiger Reserve in
Maharashtra known as Tadoba Andhari Tiger Reserve created in 1995 on the name of a
mighty warrior Taru whom the villages worshiped as Tadoba National Park and Wild Life
sanctuary are also a part of the project which contains one of the bet and dense forest of
Asia endowed with many Flora and Fauna spices especially the Tiger.
Tadoba is not only one of the best tourism places in chandrapur cut also caries out eco
development activities and spreads awareness of ecosystem in Children's and villagers.
Chandrapur is very well connected to major town of the country by Rial and road.
Especially to Nagpur which is very important city of central India. The district is spread
over an area of 10,91,9000 hectors with a population of 29,11,917 persons as per 2001
Census.
Industrial Status :

The story of Tata Steel is a century old and Sir Jamsetji Tata had idea of starting a steel
plant near Warora region. At the age of forty-three in 1882, Jamsetji read a report by a
German geologist, Ritter von Schwartz, that the best situated deposits of iron ore were in
Chandrapur district in the Central provinces, not far from Nagpur where he worked. They
area named was Lohara, after the iron ore deposits nearby. In the vicinity, Warora had
deposits of coal. Jamsetji is believed to have visited Lohara himself and obtained
specimens of Warora coal for testing. He took a consignment of coal with him and had it
tested in Germany. The coal was found unsuitable. The mining terms offered by the
government were too restrictive, and Jamsetji gave up the project. But the idea of giving
India a steel plant abided with him

GMR
GMR Warora Energy Limited is a 600 megawatt (MW) coal plant in Maharashtra, India.
The power station is close to Warora in Maharashtra. It was initially functioned by EMCO
Energy, an auxiliary of the GMR Group. The two 300 Megawatt units were commissioned
in 2013 itself.
GMR Warora Energy Limited is commissioned in March 2013. The approved capacity of
the thermal power plant is 600 Megawatt. The installed capacity of the thermal power plant
is also 600 Megawatt. The status of the Thermal Power Plant is Operational. The source of
coal for the generation of power is from South Eastern Coal Fields Limited (SECL) coal
mines, which is a part of Coal India Limited (CIL). The primary fuel used is Coal. The
GMR Warora Energy Limited is owned and operated by the GMR Group. The Boiler,
Turbine and Generator of the plant are manufactured by the Shanghai Electric Company,
China. Also the Engineering, Procurement and Construction (EPC) contract was given to
Shanghai Electric Company, China. The beneficiary states of the thermal power plant
are Maharashtra and its neighbouring states.
The unit sizes of the thermal power plant are 600 Megawatt (300 Megawatt x 2
units). There are two units in operation and they are Unit 1 and Unit 2. The first unit
is commissioned in March 2013 with an installed capacity of 300 Megawatt.
Similarly the second unit is commissioned in September 2013 with also an installed
capacity of 300 Megawatt. GMR Warora Energy Limited is completely tied up
below long term Power Purchase Agreement for 200 Megawatt each with
Maharashtra State Electricity Distribution Company Ltd, Dadar and Nagar Haveli
Power Distribution Corp Ltd, and Tamil Nadu Generation and Distribution
Corporation. The Commercial Operation Date of first unit in the power station is
March 2013 and the Commercial Operation Date of second unit was in September 2013.
The plant got certifications like ISO 9001 and ISO 14001
SAI
Sai Wardha Power Plant is a coal-based thermal power plant located near Warora city
in Chandrapur district in the Indian state of Maharashtra. The power plant is operated by
the KSK Energy Ventures.
The coal for the plant is sourced from Western Coalfields Limited (WCL).
The Engineering, procurement and construction contract (EPCC) is given to Sichuan
Electric Design Company of People's Republic of China.
CHAPTER 3
 RESEARCH METHODOLOGY AND HYPOTHESIS

Research :
Research is the process of gathering recording and analysing of critical and relevant facts
about any problem in any branch of human activity. It indicates critical and searching
study and scientific investigation of a problem a proposed course of action a hypothesis or
theory.
A research is an argument of conditions for collection and
analysis of data ina manner that aims to combine relevance to the research
purpose with the economy in
theprocedure.Inotherwords,researchdesignistheblueprintforthecollection,measur
ementandanalysis of data. This section describes the research methodology
adopted to achieve theobjectives of the study. The present study incorporates the
collection of both primary andsecondary data. The primary data were collected
through questionnaire specially designed forthis survey. And the secondary data
are collected from journals, books, records of previousstudy,articles,web
sitesetc…

RESEARCHDESIGN

Research design is a plan, structure strategy of investigation

conceived so as toobtain answer to research questions. Every researcher should
prepare a well-defined plan
ordesigninadvanceforallresearchoperations.Thedecisionrelatingtowhat,where,wh
en,howmuchand bywhat means madeup and plan ofstudy.

It is the process by which the researcher evaluates the tools that

produceresearch findings. This research is a sample survey because it takes a
considerable part from
alargepopulation(impactGSTamongretailersinNilamburtaluk)andanalysesthesam
plepartinordertomakemeaningfulinterpretationsandconclusions.Inthisstudyfollo
 wsthedescriptivein nature.

DESCRIPTIVERESEARCH

Descriptive research is the fact finding investigation. The descriptive study

isdesigned to gather descriptive information. It provides information for
formulatingcomplexstudies.Thedataneededforstudyarecollectedthroughquestionnai
re.Descriptiveresearchdescribesphenomenaastheyexist.Itisusedtoidentifyandobtaini
nformationona particularproblem orissue.Inthis studyis descriptiveinnature.

SAMPLEDESIGN

A sample design is a definite plan for obtaining a sample from the

samplingframeitreferstothetechniqueorproceduretheresearchwouldadoptinselecting
somesampling units. An optimum sampling may be defined as the size of sample,
whichfulfils the requirements of efficiency, representativeness, reliability
andflexibility.For the study convenience sampling technique had been used for
collecting primarydatathrough questionnaire.

CONVENIENCESAMPLING

Convenience sampling is a type of non-probability sampling that involves

thesamples being drawn from that part of the population that is close to hand. That
is,
asamplepopulationselectedbecauseitisreadilyavailableandconvenient,asresearchers
aredrawingon relationships or networks to whichtheyhaveeasyaccess.

POPULATION

Population of the study is the retailers in Nilambur taluk in Malappuramdistrict of

Kerala, India. Size of population of the study is a large one to be
managed,samplingmethod has been adopted.
AMPLESIZE

Sample size is the number of items to be selected from the population toconstitute
the sample for the research. A sample should be actual representation of
thepopulation.InordertounderstandtheimpactofimplementationofGSTamongretailer
s.It is decidedtoselect 60 retailersin Nilambur taluk.

SOURCESOFDATA

Source of data means the origin from where we collect the data. Generally,the
source of data collection is two types (1) primary source of data (2)
secondarysource of data. Primary and secondary have been used in this study and
they werecollectedaccordingly.

 PRIMARYDATA

Primary data are those data which are directly collected by the
researcher orthrough investigator or enumerator for his purpose in first
time. The primary data areoriginalin character.
Here,primarydataiscollectedfromtheretailers
inNilamburtalukbyusingquestionnaire.

 SECONDARYDATA

The secondary data are those data, which have already been
collected andpublished or compiled for another purpose of the study. It
includes not only publishedrecords and reports but also unpublished
records. Secondary data require for the
studyhavebeengatheredfrominternet,newspaper, articles,magazines etc…
TOOLSFORANALYSIS
Under this study in order to analyse and interpret the collected
data thefollowingstatistical tools areused.

 SIMPLEPERCENTAGEMETHOD
Simple percentage method refers to special kind of ratio
percentage that isused in making comparison between two or more series
of data percentage, I used todescribe relationship. Since percentage
reduce everything to common days and thereby allow meaningful
comparison to be made. Also it is to classify the opinion
ofrespondentsfordifferentfactors.

 WEIGHTEDAVERAGEMETHOD

Meaninwhicheachitembeingaveragedismultipliedbyanumber(w
eight)based on the item’s relative importance. The result is summed and
the total is dividedby the sum of the weights. Weighted averages are used
extensively in descriptivestatisticalanalysis suchas index numbers.
Alsocalled weightedmean.

 CHARTS,DIAGRAMSANDTABLES

Charts, diagrams and tables are used for presentation of the

data. It ismoreuseful to present theresults ina simplified manner.

 CHI-SQUARETEST

It is a non-parametric test. The statistical test in which the test

statisticfollows x2-distribution, is called x2 test. It tests the significance of
difference betweenobserved frequencies and the corresponding
theoretical frequencies of a distribution,withoutanyassumptionabout
thedistribution ofthe population.
 1.7 LIMITATIONSOFTHE STUDY

 Thestudyisbasedon samplingmethod. Sosamplingerrormayboundtooccur.

 Dueto lackof time, moneyand resources, thesamplesizelimitedto 60 respondents.

 Therespondents maybebiasedin providinginformation.

 Thestudyis limited to Nilambur taluk.

Thesamplesizemaynotberepresented thetargetpopulationof thestudy

1.1. HYPOTHESIS

 H0:Thereisnosignificantrelationshipbetweentheeducationalstatusandt

heawarenesslevelabout GST ofretailers.

 H1:

Thereisasignificantrelationshipbetweentheeducationalstatusandtheaw
arenesslevelabout GST ofretailers.
 H0:

Thereisnosignificantrelationshipbetweenthedifferentsectorsandtheimp
actofGST on turnover, costof production, and priceofgoods.
 H1:
 Thereisasignificantrelationshipbetweenthedifferentsectorsandtheimpa
ctof GST onturnover, cost ofproduction, and priceofgoods.
 H0: GST has no significant impact on Small Retailers.

 H1: GST has significant impact on Small Retailers.

CHAPTER
 Scope, objective and import of study

1.1. OBJECTIVEOFTHESTUDY

 Toidentifytheknowledgeof retailersabout GST.

 TounderstandtheimpactofimplementationofGSTamongretailer.

 Tostudythe opinion of retailers about theGST implementation.

1.2. SCOPEOFTHESTUDY

Thestudyentitled“ImpactofimplementationofGSTamongretailerswith
specialreferencetoNilamburtaluk”wascarriedouttodefinedtheimpactofimpl
ementationofGSTamongretailersandtounderstandtheirknowledgeaboutGS
T,and also their opinion. It helps to identify impact of GST in retail sector
that is bothpositiveand negative.
So that it will ensure that GST have positive impact in the retail
sector.Because of GST will avoids the cascading effect as the tax is
calculated only on thevalue add at each stage of transfer of ownership.
GST is one indirect tax for the entirecountry.
 CHAPTER 4

REVIEWOFLITERATURE
 2.1. REVIEWOFLITERATURE
Reviews of related literature forms an integral part of any research study.
A carefulscanning of the illiterate studies on related studies will help for
clearing the background forpresentstudy.

 PINKI,SUPRIYAKAMMAANDRICHAVERMA(JULY 2014)

Studied, “Goods and Service Tax – Panacea for Indirect Tax

System in
India”andconcludedthatthenewNDAgovernmentinIndiaispositivetowardsi
mplementation of GST and it is beneficial for central government, state
governmentand as well as for consumers in long run if its implementation
is backed by strong ITinfrastructure.

 AGOGOMAWULI(MAY2014)

Studied, “Goods and Service Tax- An Appraisal” and found that

GST is notgood for low- income countries and does not provide broad
based growth to poorcountries. If still thee countries want to implement
GST, then the rate of GST shouldbeless than 10%forgrowth.

 NITINKUMAR(2014)

Studied, “Goods and Service Tax – A Way Forward” and

concluded thatimplementation of GST in India help in removing
economic distortion by
currentindirecttaxsystemandexpectedtoencourageunbiasedtaxstructurewhi
chisindifferenttogeographical locations.
  NISHITHAGUPTHA(2014)

In her study stated that implementation of GST in the Indian framework

willlead to commercial benefit which were untouched by the VAT system
and wouldessentially leadtoeconomicdevelopment.HenceGSTmay
usherinthepossibilityofacollectivegainforindustry,trade,agricultureandcom
monconsumersawellasfortheCentral and Stategovernment.
 JAIPRAKASH(2014)

InhisresearchstudymentionedthattheGSTattheCentralandtheStatel
evelareexpectedtogivemorerelieftoindustry,trade,agricultureandconsumer
sthrougha more comprehensive and wider coverage of input tax set-off
and service tax set-off,subsuming of several taxes in the GST and phasing
out of GST. Responses of industryand also of trade have been indeed
encouraging. Thus GST offers us the best opinionto broaden our tax base
and we should not miss this opportunity to introduce it whenthe
circumstances are quite favourable and economy is enjoying steady
growth withonlymid inflation.

 SARAVANANVENKADASALAM(2014)

Has analysed the post effect of the goods and service tax (GST)
on thenational growth on ASEAN states using Least Squares Dummy
Variable Model(LSDVM) in his research paper. He stated that seven
of ten ASEAN nations
arealreadyimplementingtheGST.Healsosuggestedthatthehouseholdfina
lconsumption expenditure and general government consumption
expenditure
arepositivelysignificantlyrelatedtothegrossdomesticproductasrequirean
dsupporttheeconomictheories. Buttheeffect ofthepost GSTdiffers in
countries.
Philippines and Thailand show significant negative relationship with
their nation’sdevelopment. Meanwhile, Singapore shows a significant
positive relationship. It
isundeniablethatthosecountrieswhomimplementingGSTalwaysencount
ergrows.Nevertheless,theextentoftheimpactvariesdependingonthegove
rnance,compliance cost and economic distortion. A positive impact of
GST depends on aneutral and rational design of the GST such a way it
I simple, transparent
andsignificantlyenhancesinvoluntarycompliance.It
mustbeactual,notpresumptive,pricesandcompliancecontrolwouldbeexe
rcised throughan auditingsystem.

 HUANG(2013)

The author examines the relation between the newly introduced

GST inAustralia in 2000 and the mortgage costs between 1999 and
2001. The studyconcludes that given that in Australia financial
services industry is taxed on inputtaxation basis i.e. the output
mortgage service not liable to GST and GST paid oninput services to
provide these mortgage services are also not allowed. This
extracostofsunkinputtaxispassedintheformofincreasedmortgagecoststo
customersmakinghousingcostlypost introduction ofGST in Australia.

 NEWZEALAND GOVERNMENT(2012)

TheauthorhastracedtheGSTandimportdutiesapplicableonthevari
ousimports into New Zealand. The paper discusses not only the goods
on which dutyis payable but also whether further GST is payable on
the same goods. The paperalso discusses the applicability of the taxes
on the goods ordered and
deliveredthroughinternet.Thepaperalsodiscussesvariousexemptionavail
ablelikepersonaleffectsto the import taxation.

 DR.R.VASANTHAGOPAL(2011)

Studied, “GST in India: A Big Leap in the Indirect Taxation

System” andconcluded that switching to seamless GST from current
complicated indirect
taxsysteminIndiawillbeapositivestepinboomingIndianeconomy.Succes
sofGSTwillleadtoitsacceptancebymorethan130countriesinworldandane
wpreferredformof indirect taxsystem in Asia also.

 EHTISHAMAHMEDANDSATYA PODDAR(2009)

Studied“GoodsandServiceTaxReformsandIntergovernmentalCo
nsideration in India” and found that GST introduction will provide
simpler
andtransparenttaxsystemwithincreaseinoutputandproductivityofecono
myinIndia.Butthebenefits ofGST arecriticallydependent onrational
design ofGST.
 CHAPTER-III

CONCEPTUALF RAMEWORK
 GOODSANDSERVICETAX(GST)

Goods and Service Tax Law in India is a comprehensive,

multi-stage,destinationbased taxthat is levied on everyvalueaddition.
In simple words, Goods and Service Tax is an indirect tax
levied on thesupply of goods and services. GST Law has replaced
many indirect tax laws thatpreviouslyexistedinIndia.GST isone
indirecttaxfortheentire country.
UndertheGSTregime,thetaxwillbeleviedateverypointofsale.Inc
aseofinterstatesales,CentralGSTandStateGSTwillbecharged.Intrastates
aleswillbecharged toIntegratedGST.
The GST journey in India began in the year 2000 when a
committee wasset up to draft GST Law. It took 17 years from then for
the law to evolve. In 2017the GST Bill was passed in the Lok Sabha
and Rajya Sabha. On 1st July 2017 theGSTLaw cameinto force.
The main advantages of GST remove the cascading effect on
the sale ofgoods and services. Removal of cascading effect will
directly impact the cost
ofgoods.Thecostofgoodsshoulddecreasesincetaxontaxiseliminatedinthe
GSTregime.
GSTisalsomainlytechnologicallydriven.Allactivitieslikeregist
ration, return filing, application for refund and response to notice
needs to bedone online on the GST portal. This will be speed up the
processes. Advantages ofGSTare,

 Removingcascadingtax effect.

 Higherthresholdforregistration.

 Compositionschemeforsmallbusinesses.
  OnlinesimplerprocedureunderGST.

 Lessercompliances.

 Definedtreatmentfore-commerce.

 Increasedefficiencyinlogistics.

 Regulatingtheunorganizedsector.

CGST collected bythe Central Government on an intra-statesale.

SGST collected bythe StateGovernment on an intra-statesale.
IGST collectedbycentralgovernmentforinter-statesale

 VALUE-ADDEDTAX(VAT)

A value- added tax (VAT) is a consumption tax placed on a

productwhenever value is added at each stage of the supply chain,
from production to thepoint of sale. The amount of VAT that the user
pays is on the cost of the product,lessanyof thecosts of materials used
in the product that havealreadybeentaxed.

 RETAILING
Retailreferstotheactivityofreselling.Aretailerisanypersonororga
nisationisaresellerwhosellsgoodorservicesdirectlytoconsumersorend-
users.Some retailers may sell to business customers, and such sales are
termed non-retailactivity. In some jurisdiction or regions, legal
definitions of retail specify that at least80%of sales activitymustbe to
end-users.

TYPES;

 DEPARTMENTAL STORES: A departmental store is a set-up whichoffers wide

 range of products to the end-users under one roof. In
adepartmentalstore,theconsumerscangetalmostalltheproductstheyaspireto
shop at one placeonly.
 DISCOUNTSTORES: Discountstore alsooffer a huge range ofproductsto the
end-usersbut at adiscountrate.
 SUPERMARKET: A retail store which generally sells food
productsandhouseholditems,properlyplacedandarrangedinspecificdepartm
ents.
 WAREHOUSE STORES: A retail format which sells limited stock inbulkat
adiscounted rate.
 KIRANASTORES:Kiranastoresarethesmallstoresrunbyindividualsinthenearbyl
ocalitytocatertodailyneedsoftheconsumersstayingin thevicinity.
 SPECIALITYSTORES:Itwouldspecializeinaparticularproductandwould not sell
anything else apart from the specific range. They sellonly selective items of
one particular brand to the consumers andprimarilyfocus on high customer
satisfaction.
 MALLS:Manyretailstoresoperatingatoneplaceformamall.Amallwouldconsist
ofseveralretailoutletseachsellingtheirownmerchandisebutat a common
platform.
 E- TAILERS: The customers can place their order through
internet,paywiththehelpofdebitorcreditcardsandtheproductsaredeliveredat
theirhomesonly.
 DOLLAR STORES: It offer selected products at extremely low
ratesbutherethe prices arefixed.
 FASTMOVINGCONSUMERGOOD(FMCG)

Fast-
movingconsumergoodsareproductsthatsellquicklyatrelativelylowcost –
 items such as milk, gum, fruit and vegetables, toilet papers, soda, beer
andover-the-counterdrugs likeaspirin.
The fast moving consumer goods industry covers the
households’
itemsthatyoubuywhenshoppinginthesupermarketorpharmacy.‘Fastmov
ing’impliesthat the items are quick to leave the shelves and also tend
to be high in volume butlow in cost items.
The products are ones that are essential items that we use day
in and dayout. This multi-million-dollar sector holds some of the most
famous brand namesthatwecomeacross everysingle day.

 TEXTILES

Atypeofmaterialcomposedofnaturalorsyntheticfibres.Typesofte
xtilesinclude animal-based material such as wool or silk, plant-based
material such aslinen and cotton, and synthetic material such as
polyester and rayon. Textiles areoftenassociatedwith theproduction
ofclothing,
The textile industry is primarily concerned with the design,
productionand distribution of yarn, cloth and clothing. The raw
material may be natural, orsyntheticusingproductsof thechemical
industry.

 HOTEL

The primary purpose of hotels is to provide travellers with

shelter, food,refreshment, and similar services and goods, offering on
a commercial basis thingthat are customarily furnished within
households but unavailable to people on ajourney away
 fromhome.Historically hotelshavealsotakenonmany
otherfunction,servingasbusinessexchanges,decorativeshowcase,politic
alheadquarters,vacationspots,andpermanentresidences.Thehotelasanins
titution,andhotels asan industry.

 MEDICALSHOP

A store that sells health care products and medicines.

Customer can buybothover-the-
counterandprescriptionmedicationatadrugstore.Itisnotuncommon for
drug store to carry other frequently used household products
andmerchandise.
Itisaretailshopwhichprovidesprescriptiondrugs,amongotherpr
oducts.Atthepharmacy,apharmacistoverseesthefulfilmentofmedicalpre
scription and is available to give advice on their offering of over-the-
counterdrugs.Atypical pharmacywould
beinthecommercialareaofacommunity.

 JEWELLERY

Abranchofindustrythatproducesarticlesfrompreciousmetalsand
gemsandfromothermaterialssubjectedtoartistictreatment.Objectsofpers
onaladornment for women, tableware, and various souvenirs constitute
most of thearticles made by the jewellery industry. The industry’s
growth in the USSR hasbeen linked with the rising standard of living
of the working people and theincreasedexport ofjewelleryto other
countries.
DATAANALYSISAND INTERPRETATION
 DATAANALYSISANDINTERPRETATION

Collecteddataareanalysedbyusingstatisticaltoolslikepercentage,Chi-
square,weightedaverage.

Table,diagrams,chartsandgraphsarealsousedtoanalysethedatatopresentth
eresultin attractiveways.
1. DISTRIBUTIONONTHEBASISOFAWARENESSLEVEL ABOUTGST:

TABLENO

TERMS HIGHLY AWARE NUETRAL UNAWARE HIGHLY TOTAL

AWARE UNAWARE
Tax rates 21 27 12 0 0 60
Payment 7 12 30 11 0 60
mechanis
m
GSTcredit 0 15 24 21 0 60
Compositi 12 22 9 9 8 60
on
scheme
GSTonlin 9 14 19 10 8 60
e
procedure
Total 49 90 94 51 16 300
(SOURCE:PRIMARYDATA)

CHARTNO.4.
AWARENESSLEVELABOUT GST
 30
27
24
22
21 21
19

15
14
12 12 12
11
10
9 9 9
8 8
7
00

TAXRATESPAYMENTGSTCREDITCOMPOSITION GSTONLINE
MECHANISMSCHEME PROCEDURE
HIGHLYAWAREAWARENUETRALUNAWAREHIGHLYUNAWARE
 TABLENO.4.2.2
ANALYSISONTHEBASIS OFAWARENESSLEVELABOUTGST
TERMS 5 4 3 2 1 SCO WEIGHTE %
RE D
AVERAG
E
Tax rate 1 1 3 0 0 249 4.15 8
0 0 6 3
5 8
Payment 3 4 9 22 0 195 3.25 6
mechanis 5 8 0 5
m
GSTcredit 0 6 7 42 0 174 2.90 5
0 2 8
Compositi 6 8 2 18 8 201 3.35 6
on 0 8 7 7
scheme
GSTonlin 4 5 5 20 8 186 3.10 6
e 5 6 7 2
procedure
(SOURCE:PRIMARYDATA)

INTERPRETATION:

Theabovetableshowsthatanalysisonthebasisofawarenesslevelabout
GSTof sample respondents. It says that 83% of the respondents are aware about
GST, and 67% ofthe respondents are aware about composition scheme. And
65% of the respondents are
awareaboutpaymentmechanism,and62%oftherespondentareawareaboutGSTonli
neprocedure.And the remaining 58% of the respondent are aware about GST
credit. Majority of therespondentsareaware about thevarious tax rates oftheGST
system.
 CHI-SQUARETEST
H0:Thereisnosignificantrelationshipbetweentheeducationalstatusandtheawarene
sslevelaboutGST ofretailers.

H1:Thereisasignificantrelationshipbetweentheeducationalstatusandtheawareness
levelaboutGST ofretailers.

TABLENO.4.2.3
Particula Highly Awa Neutr Unawa Highly Tot
rs aware re al re unawar al
e
Below 2 6 18 17 7 50
SSLC
SSLC 5 23 36 17 5 86
Plustwo 8 23 26 12 4 73
Graduate 19 25 12 4 0 60
PG 16 13 2 0 0 31
Others 0 0 0 0 0 0
Total 50 90 94 50 16 300
(SOURCE:PRIMARYDATA)

TABLENO.4.2.4
CHI-SQUARETABLE
OBSERVE EXPECTED(E (O-E)2 (O-E)2/E
D )
(O)
7 22 225 10.22727
8 12 16 1.333333
19 10 81 8.1
16 5 121 24.2
6 15 81 5.4
23 26 9 0.346154
23 22 1 0.045455
25 18 49 2.722222
13 9 16 1.777778
18 16 4 0.25
36 27 81 3
26 23 9 0.391304
 14 29 225 7.758621
17 8 81 10.125
17 14 9 0.642857
16 27 121 4.481481
7 3 16 5.333333
9 14 25 1.785714
TOTAL 87.92053

X
Calculatedvalue=87.920
Degreeoffreedom=(r-1)(c-1)

=(6-1) (5-1) =5*4 =20

Levelofsignificance=0.05Ta

blevalue=31.410

INTERPRETATION:

Here calculated value [87.920] is higher than the table value

31.410. So wereject null hypothesis and accept alternative hypothesis.
Therefore, it found that there is asignificant relationship between the
educational status and the awareness level about GST ofretailers.
 1. DISTRIBUTION ON THE BASIS OF SOURCE OF
GETTINGKNOWLEDGEABOUT GST:
TABLENO.4.3
DISTRIBUTION ON THE BASIS OF SOURCE OF GETTING
KNOWLEDGEABOUTGST

SOURCES 6 5 4 3 2 1 SCORE RANK WEIGHTED

AVERAGE
Tradeunions 6 2 3 6 4 0 173 5 2.88
0 2 9 6
Professionals 0 3 4 6 4 0 178 4 2.96
0 0 0 8
Friends & 3 3.58
relatives 4 2 8 2 3 0 215
2 5 8 4 6
Massmedia 1 10 3 1 0 0 306 1 5.10
5 5 6 5
0
Online 2 5.06
sources 1 12 2 9 4 0 304
3 5 8
8
Others 0 0 0 0 0 6 60 6 1
0
(SOURCE: PRIMARY

DATA)INTERPRETATIO

N:

The above table shows that the distribution on the basis of

sources ofgetting knowledge about GST. It says that out of 60
respondents’ majority of therespondents are provide 1 st rank to mass
media, and they can provide last i.e. 6 th rankto the other sources. Through
this analysis mass media is the major source of gettingknowledgeabout
GST.

CHARTNO.4.2
SOURCESOFGETTINGKNOWLEDGEABOUTGST
 2. DISTRIBUTIONONTHEBASIS OFREGISTRATIONIN
COMPOSITIONSCHEME:

TABLENO.4.4
DISTRIBUTION ON THE BASIS OF REGISTRATION IN
COMPOSITIONSCHEME
PURTICULERS NO.OFRESPONDENT PERCENTA
S GE
Yes 50 83
No 10 17
Total 60 100
(SOURCE:PRIMARYDATA)

INTERPRETATION:
Theabovetableshowsthatdistributiononthebasisofregistrationincom
positionscheme.Itsaysthat83%oftherespondentsareregisteredincompositionsche
me,and the remaining 17% of the respondents are not registered in composition
scheme. Majorityoftherespondents areregistered in composition scheme.

CHARTNO.4.3
REGISTRATIONINCOMPOSITIONSCHEME

17%
Yes
No

83%
 3. DISTRIBUTIONONTHEBASISOFSYSTEMBENEFIT:

TABLENO.4.5
DISTRIBUTIONONTHEBASISOFSYSTEMBENEFIT
SYSTEM NO.OFRESPONDENT PERCENTA
S GE
VAT 27 45
GST 33 55
Total 60 100
(SOURCE:PRIMARYDATA)

INTERPRETATION:
The above table shows that the distribution on the basis of system
benefit
ofsamplerespondents.Itsaysthat55%oftherespondentshavesaidthatGSTisbettertha
nVAT.Majorityof the respondents areacceptingGST system.

CHARTNO.4.4
ONTHEBASISOFSYSTEMBENEFIT

VATGST

45%

55%
 4. DISTRIBUTIONONTHEBASISOFPROBLEMSRELATEDTOGST
PROCEDURES:

TABLENO.4.6
DISTRIBUTION ON THE BASIS OF PROBLEMS RELATED TO
GSTPROCEDURES
PURTICULERS NO.OFRESPONDENT PERCENTA
S GE
Yes 26 43
No 34 57
Total 60 100
(SOURCE:PRIMARYDATA)

INTERPRETATION:
The above table shows that the distribution on the basis of
problems related toGST procedure among sample respondents. It says that 57%
of the respondents have said thatthere are no problems related to GST
procedures, and remaining 43% of the respondents havesaid that there are
problems related to GST procedures. Majority of the respondents have
saidthatthereis no problem related to GST.

CHARTNO.4.5
PROBLEMSRELATEDTOGSTPROCEDURES

Yes43%

No
57%
 5. DISTRIBUTIONONTHEBASIS OFEFFECT OFGST ONSOME
FACTORS:
TABLENO.4.7.1
DISTRIBUTIONONTHEBASISOFEFFECTOFGSTONSOME FACTORS

Statement Strong Agr Neutr Disagr Strongl Tot

ly ee al ee y al
agree disagre
e
GSThas 17 18 19 5 1 60
increasethe
costofproduction
GSThas 12 9 18 14 7 60
increasethe
priceof goods
GSThas 4 9 15 22 1 60
increasethe 0
turnover
GST is 9 16 21 8 6 60
regulatingtheu
norganized
sector
Total 42 52 73 49 2 240
4
(SOURCE:PRIMARYDATA)

CHARTNO.4.6EFFECTOFGSTONSOMEFACTORS

25

20

15

10

0
GSThasincreasetheGSThasincreasetheGSThasdecrease theGSTisregulatingthecostofproductionpriceofgoodsturnoverunorganizedsector

StronglyagreeAgreeNeutralDisagreeStronglydisagree
 TABLENO.4.7.2
ANALYSISONTHEBASIS OFEFFECTOFGSTON SOMEFACTORS
STATEMEN 5 4 3 2 1 SCO WEIGHTE %
T RE D
AVERAG
E
GSThasincrea 85 7 57 1 1 225 3. 75
sethecost 2 0 75
ofproductio
n
GST 60 3 54 2 7 185 3. 62
hasincrea 6 8 08
sethe
priceof
goods
GSThas 20 3 45 4 10 155 2. 52
increasethet 6 4 58
urnover
GST 45 6 63 1 6 194 3. 65
isregulatin 4 6 23
gtheunorga
nized
sector
(SOURCE:PRIMARYDATA)

INTERPRETATION:

The above table shows that analysis on the basis of effect of GST
on
somefactors.Itsaysthat75%oftherespondentshavesaidthatGSThasincreasecostofp
roduction,and65%oftherespondentshavesaidthatGSTisregulatingtheunorganized
sector.And62%of the respondents have said that GST has increase the price of
goods, and 52% of therespondents have said that GST has decrease the turnover.
Majority of the respondents havesaidthat GST increasethe cost of production.
 CHI-SQUARETEST
H0:ThereisnosignificantrelationshipbetweenthedifferentsectorsandtheimpactofG
STonturnover, cost of production, and priceofgoods.
H1:ThereisasignificantrelationshipbetweenthedifferentsectorsandtheimpactofGS
Tonturnover,cost of production, and priceofgoods.
TABLENO.4.7.3
CHI-SQUARETABLE
SECTO Strong Agree Neutr Disagr Strongl TOTA
RS ly al ee y L
agree disagre
e
FMCG 7 7 10 5 1 30
Textiles 7 7 9 6 1 30
Hotel 5 12 5 7 1 30
Medical 2 8 9 10 1 30
shop
Jewellery 7 11 7 5 0 30
Others 5 12 10 3 0 30
Total 33 57 50 36 4 180
(SOURCE:PRIMARYDATA)

TABLENO.4.7.4
CHI-SQUARETABLE
OBSERVED(O) EXPECTED( (O- (O-
E) E)2 E)2/E
7 6 1 0.16
7 10 9 0.9
10 8 4 0.5
6 7 1 0.14
7 6 1 0.16
7 10 9 0.9
9 8 1 0.125
7 7 0 0
5 6 1 0.16
12 10 4 0.4
5 8 9 1.125
10 13 9 0.69
8 10 4 0.4
9 8 1 0.125
11 7 16 2.28
7 6 1 0.16
11 10 1 0.1
7 8 1 0.125
5 7 4 0.57
5 6 1 0.16
12 10 4 0.4
13 15 4 0.26
TOTAL 9.84

Calculatedvalue=9.84
Degreeoffreedom=(r-1) (c-1)

(6-1)(5-1) =5*4 =20

Levelofsignificance=0.05Ta

blevalue =31.410

INTERPRETATION:

Here calculated value [9.84] is less than the table value 31.410. So
we
acceptnullhypothesisandrejectalternativehypothesis.Therefore,itfoundthatthereis
nosignificantrelationshipbetweenthedifferentsectorsandtheimpactofGSTonturno
ver,costofproduction,and priceofgoods
 6. DISTRIBUTIONONTHEBASISOFTAXRATES:
TABLENO.4.8.1
DISTRIBUTIONON THE BASISOFTAXRATES
STATEMENTS Highly Satisfied Neutral Dissatisfied Highly TOT
satisfied dissatisfied AL
Variousratesunder 9 18 22 7 4 60
GST
system
0% 17 13 0 0 0 30
5% 20 17 13 4 0 54
12% 0 9 15 6 4 34
18% 0 0 7 19 10 36
28% 0 0 2 4 8 14
Goodscoveredund 5 8 19 15 13 60
erdifferent
rateoftax
GST 18 34 8 0 0 60

systemremovingt
hecascadingeffec
t
oftax
Total 70 100 86 54 38 348
(SOURCE:PRIMARYDATA)
CHARTNO.4.7
ONTHEBASIS OFTAXRATE

HighlysatisfiedSatisfiedNeutralDissatisfiedHighlydissatisfied

4 0 04 0
4 8
7 13 10 13
13 6
7
22 15
34
17 15 19
3 19
18 17 2
20 1 8 18
9 7
9 1 5
 TABLENO.4.8.2
ANALYSISONTHE BASIS OFTAXRATES
STATEMEN 5 4 3 2 1 SCOR WEIGHTE %
TS E D
AVERAG
E
Variousratesun 45 7 6 14 4 201 3.35 6
derGST 2 6 7
system
0% 85 5 0 0 0 137 4.56 9
2 1
5% 100 6 3 8 0 215 3.98 8
8 9 0
12% 0 3 4 12 4 97 2.85 5
6 5 7
18% 0 0 2 38 10 69 1.91 3
1 8
28% 0 0 6 8 8 22 1.57 3
1
Goodscoveredu 25 3 5 30 13 157 2.61 5
nderdifferent 2 7 2
rateoftax
GST 90 1 2 0 0 250 4.16 8
3 4 3
systemremovi 6
ngthecascadin
geffect
oftax
(SOURCE:PRIMARYDATA)

INTERPRETATION:

The above table shows that analysis on the basis of tax rates. It
says that 91%of the respondents have said that they have satisfied about the 0%
tax rate, and 80% of therespondents have said that they have satisfied about 5%
tax rate. And 40% of the
respondentshavesaidthattheyhavesatisfiedaboutthe28%taxrate,and38%oftheresp
ondentshavesaidthat they have satisfied about the 18% tax rate. Majority of the
respondents are satisfied aboutthe0%taxrates
 7. DISTRIBUTIONONTHEBASISOFBENEFITSFROM GST:

TABLENO.4.9
DISTRIBUTIONONTHEBASISOFBENEFITSFROM GST
SOURCES NO.OFRESPONDENT PERCENTA
S GE
Stategovt: 14 23
Centralgovt: 34 57
Consumers 6 10
Retailers 3 5
Not any 3 5
Total 60 100
(SOURCE:PRIMARYDATA)

INTERPRETATION:
The above table shows that distribution on the basis of benefits
from GST. Itsays that 57% of the respondent are says that central government is
get benefit from GST, and23% of the respondents are says that state government
is get benefit from GST. And 10% ofthe respondents says that consumers get
benefit from GST, and remaining 5% of respondentsare says that retailers get
benefit from GST. Majority of the respondents are said that centralgovernmentis
get morebenefit from GST.

CHARTNO.4.8
 BENEFITFROMGST

Stategovt:Centralgovt:ConsumersRetailersNotany

5%
5%
23%
10%

57%
 8. DISTRIBUTIONONTHEBASISOFLOSSFROMGST:

TABLENO.4.10
DISTRIBUTIONONTHEBASISOFLOSSFROMGST
SOURCES NO.OFRESPONDENT PERCENTA
S GE
Stategovt: 2 3
Centralgovt: 0 0
Consumers 8 13
Retailers 38 63
Not any 12 20
Total 60 100
(SOURCE:PRIMARYDATA)INTERPRETATION:
The above table shows that distribution on the basis of loss from
GST. It saysthat 63% of the respondents are says that retailers are the main
looser of GST, and 20% of
therespondentsaresaysnoonehasfaceanylossfromGST.And13%oftherespondents
aresaysthatconsumersarefacelossfrom
GST,and3%oftherespondentsaresaysthatstategovernment face loss from GST.
Majority of the respondents are saying that retailers are themain looserofGST.

CHARTNO.4.9
LOSSFROMGST
Stategovt:Centralgovt:ConsumersRetailersNotany

3%0%
20% 13%

64%
 9. DISTRIBUTIONONTHE BASISOFOPINIONABUOT
IMPLIMENTINGGST:
TABLENO.4.11
DISTRIBUTIONONTHEBASISOFOPINIONABOUTIMPLIMENTINGGST
OPINION NO.OFRESPONDENT PERCENTA
S GE
Excellent 11 18
Good 14 24
Moderate 20 33
Bad 11 18
Verybad 4 7
Total 60 100
(SOURCE:PRIMARYDATA)

INTERPRETATION:
Theabovetableshowsthatdistributiononthebasisofopinionaboutimpl
ementing GST. It says that 33% of the respondents are says that their opinion is
neutral,and24%oftherespondentsaresaysthattheiropinionisgood.And18%oftheres
pondent aresays that their opinion is excellent and also bad, and 7% of the
respondent are says that theiropinionis verybad. Majorityof the
respondents’opinion is neutral.

CHARTNO.4.10
OPINIONABOUTIMPLIMENTINGGST

33

24

18 18

EXCELLENT GOOD MODERATE BAD VERY BAD

PERCENTAGE
 1. DISTRIBUTIONONTHEBASISOFOPINIONABOUT
GST
STRUCTURE:

TABLENO.4.13.1
DISTRIBUTIONONTHEBASISOFOPINIONABOUTGSTSTRUCTURE
STATEME Strong Agr Neutra Disagr Strong TOTA
NT lyag ee l ee lydisa L
ree gree
GSTis easyto 9 15 20 12 4 60
understand
GSTis simple 5 13 24 14 4 60
tocalculate
GST is 7 16 21 10 6 60
simple&
transparents
ystemof
taxation
Removing 29 18 13 0 0 60
thecascadin
geffect of
taxwithintro
duction
ofGST
Total 50 62 78 36 1 240
4
(SOURCE:PRIMARYDATA)
CHARTNO.4.12
OPINIONABOUTGSTSTRUCTURE
 TABLEN0.4.13.2
ANALYSISONTHEBASIS OFOPNIONABOUTGSTSTRUCTURE
STATEMENT 5 4 3 2 1 SCORE WEIGHTED %
AVERAGE
GSTis easyto 45 60 60 24 4 193 3.21 64
understand
GSTis simple 25 52 72 28 4 181 3.01 60
tocalculate
GST is 35 64 63 20 6 188 3.13 63
simple&
transparentsys
temof
taxation
Removing 145 72 39 0 0 256 4.26 85
thecascadingef
fect of
taxwithintrodu
ction ofGST

(SOURCE:PRIMARYDATA)

INTERPRETATION:

TheabovetableshowsthatanalysisonthebasisofopinionaboutGSTstru
cture. It says that 85% of the respondents agreed about removing the cascading
effect oftax with introduction of GST, and 70% of the respondents agreed about
GST is easy tounderstand. And 67% of the respondents agreed about GST is
simple and transparent systemof taxation, and 60% of the respondents agreed
about GST is simple to calculate. Majority
oftherespondentsagreedaboutremovingthecascadingeffectof taxwithintroduction
ofGST.
 2. DISTRIBUTIONON THEBASISOFGSTINFAVOUROF
RETAILERS:

TABLENO.4.14
DISTRIBUTIONON THEBASISOFGST IN FAVOUROFRETAILERS
PURTICULERS NO.OFRESPONDENT PERCENTA
S GE
Yes 31 52
No 29 48
Total 60 100
(SOURCE:PRIMARYDATA)

INTERPRETATION:
The above table shows that distribution on the basis of GST in
favour ofretailers. It says that 52% of the respondents are says that GST is in
favour of retailers, and48%oftherespondentsare say
thatGSTisnotinfavourofretailers.Majority oftherespondentsaresayingthat GST is
in favourof retailers.

CHARTNO.4.13
GSTIN FAVOUROFRETAILERS

48%
52% Yes
No
CHAPTER-V

SUMMARY, FINDINGS, SUGGESTIONS ANDCONCLUSION

SUMMARY,FINDINGS,SUGGESTIONSANDCONCLUSION

5.1. SUMMARY

GSTisoneindirecttaxfortheentirecountry.Insimplewords,GoodsandSer
viceTax is an indirect tax levied on the supply of goods and services. GST law
has replaced manyindirecttaxlaws that previouslyexisted inIndia.

Thisstudyhasbeenconductedtounderstandtheimpactofimplementationo
fGSTamong retailers in Nilambur taluk. This study is reveals that GST
implementation have bothpositiveand negativeimpact in retail sector.

The 1st chapter describes introduction, statement of the problem,

objective of thestudy, significance of the study, research methodology etc. The
2nd chapter deals with
reviewofliteraturegivesinformationaboutthestudiesrelatedtoGoodsandServiceTa
xandtheoreticalframe work. The3rdchapterbrieflyexplain retail outlets.
 5.2. FINDINGS

 This study is reveals that 83% of the sample respondents are highly
awareaboutGSTtaxrates.And63%oftherespondentsareawareaboutcompositionscheme.
 Under this study it found that, one of the most important source of gettingknowledgeabout
GST ismass mediaand thesecond oneis onlinesources.
 83%oftherespondentsareregisteredunderthecompositionscheme,and17%oftherespondents
arenotregistered under thecompositionscheme.
 This study is found that 55% of the respondents have said that GST is betterthanVAT, and
45%of therespondents havesaid that VATis better.
 57% of the respondents have said that there is no problem related to GSTprocedures, and 43%
of the respondents have said that there are problemsrelatedto GST procedures.
 Most of the respondents [75%] are strongly agreed that GST ha increase thecost of production,
and 65% of respondents are agreed that GST is regulatingtheunorganized sector.
 Amongthesamplerespondents91%ofthethemarehighlysatisfiedabout0%tax rates, and 80%of
the them aresatisfiedabout5%taxrates.
 Thisstudyisrevealsthat57%ofthesamplerespondentshavesaidthatcentralgovernmentisgetmoreb
enefitfromGST,and23%ofthemaresaidthatstategovernmentis get benefit from GST.
 63% of the sample respondents are said that retailers are the main looser fromGST.
 Inmystudyitisfoundthat33%oftherespondents’opinionaboutimplementingGSTisneutral,
and24%of the respondents’ opinionis good.
 Most of the respondents [75%] is strongly agreed that GST is helpful foroverall development of
nation, and 73% of them agreed that GST is decreasethecost of collection oftaxrevenues of
thegovernment.
 This study is found that 85% of the respondents are strongly agreed aboutremoving the
cascading effect of tax with introduction of GST, and 70% ofthemareagreed about GST easyto
understand.
 Among the sample respondents 52% of them are says that GST in favour ofretailers.
 Amongthesamplerespondents70%ofthemaresaythatthereisnoincrementsinprofit level after GST
implementation.
 Thestudyisrevealsthatmajorityofthesamplerespondentsinretailsectorareinbetweentheagegroup
25-35[35%].And28%oftheamplerespondentsareinbetween theagegroupof 45-55.
 Among the sample respondents 83% of them are male. And 17% of them arefemale.
 In my study is found that majority [32%] of the respondents are educated uptoSSLC. And 27%of
therespondentsarePLUSTWO.
 This study mainly focused on the sectors FMCG, Textiles, Hotel, Medicalshop,Jewelleryetc…
.................................................................................which areequallyconsidered.
 Among the respondents 73% of them are sole traders and 27% of them doingpartnership.
 Itisunderstoodthatmostoftherespondent[33%]havemonthlysales6000090000.

5.1. SUGGESTIONS

 Toconductawarenessclassesamongretailers.
 GSTprocessmustbereducedsothatbusinesscanoperateefficientlyinthebestin
terest of the peopleandforeconomicgrowth.
 Rateshouldberationalisedandreduced.Dailyusageitemssuchassoaps,creams,
electricalgoods,film ticketsshould notbetaxed at28%
 Compositionschemeshouldalsobeprovidedtosmallscaleserviceproviders.
 Petroleumproducts andelectricitytobebrought within thecontrol of GST .
5.2. CONCLUSION

This study is reveal that under the proposed GST regime, various
Indirect Taxeswould be subsumed and hence it is expected that it would result
in a simpler tax regime,especially for industries like FMCG, Textiles, Hotel,
Medical shop, Jewellery etc…. Apartfrom simplification of tax compliances, the
rate of tax will also have a significant impact
ontheallthespecifiedsectors.InFMCGsectortheVATrateisamounttoapproximately
22-
24%,undertheGSTregimetheratewouldbeintherangeof5%to28%.AndinTextileind
ustrytheVAT rate was 4-5%, under the GST regime the rate would be in the
range of 5% to 18%. Andin Hotel industry the VAT rate was 5-20%, under the
GST regime the rate would be in therange of 5% to 18%. And in Medical sector
the VAT rate was 4%, under the GST regime therate would be in the range of
5% to 12%. And in jewellery industry the VAT rate was 1%,under the GST
regime the rate would be 5%. Thereby resulting in significant impact for
thesesectors.i.e. theall thesesectors haveboth positiveand negativeimpact from
GST.

HenceIwouldliketoconcludebysayingthattheCentralgovernmenthav
egetmore benefit from GST implementation, and the retailers are the main
looser. That is the GSThaveboth positiveand negativeimpact
BIBLIOGRAPHY
 BIBLIOGRAPHY

 Dr. Mohan Kumar, CA Yogesh Kumar (2017). “GST & its portable impact on
theFMCG industry in India”, International Journal of Research in Finance and
Marketing(IJRFM),Vol.7Issue4,April– 2017,pp.66-76

 Saurabh Suman (2017). “Study on New GST Era and its Impact on Small
BusinessEntrepreneurs”,JournalofAccounting,Finance&MarketingTechnology,Vol.1,Is
sue,02.24-36p.

BOOKSREFERRED

 ResearchmethodologybyDr. K.Venugopal
 QuantitativetechniquesbyL.R.Potty
 BasicnumericalskillsbyDr.SanthoshAreekuzhi