Assessment Title Why the assessment?

Structure and time required

Case Study ● Role requires breaking down a problem and ● Please refer to the case study
translate it into a requirement attached
● Clear and concise communication to multiple ● Ideally takes 1 day to complete
stakeholders is critical in product development the case study

CASE STUDY

Activity

Imagine it is 2016 and no bike taxi apps like Rapido exist in the market. You are working as a Product
Manager in Ola and building the bike-taxi product (model is exactly the same as a normal taxi) to be
launched as a pilot project to only a handful of users in the city of Bengaluru.

Note:
• You cannot acquire new users through marketing, communication etc for this pilot
• You have to launch this product to the existing user base of Ola
• Assume you have access to all the data Ola records from their existing users
• You have to make this pilot a success, ofcourse!

Supporting data for reference:

• Active user base of Ola in Bengaluru is ~1 million
• Number of bike-taxi driver partners you have for this pilot is 5000

Questions:
• How many users would you want this limited feature to be shown on the interface?
• How will you pick the set of users on whom you will launch this pilot? Define the metrics and criteria
which you would use to segment the users.
• 1 month after the pilot is launched, how will you judge the success of the pilot?

Guidance:
● You should complete this task in about 1 day
● This is an open-ended question. Feel free to mention other details you might want to add
related to the launch/strategy of the pilot.