What do you imagine when you think of a "global company"?

A massive conglomerate? A far-reaching technology corporation? Scott Szwast

reveals that our image of global business is wrong, as 98% of U.S. exporters are
companies with fewer than 50 employees. Overseas expansions help increase
sales and profits, and thanks to the digital economy, technology, and modern
transportation globalization es easier and cheaper for companies, so why are
some companies hesitant to cross the border? The borders they have a hard time
crossing are the ones they themselves set, doubt, uncertainty, and fear.

First, doubt that there is an international opportunity. The International Trade

Administration reports that over 70% of the world's purchasing power is now
outside the United States, along with 95% of the world's population. That means
the opportunity is practically knocking at your door. For example, A pair of sisters
wanted to star in a jewelry venture for anime fans. They tried to buy the jewelry
from the other country, in order to import it but couldn't find it. So they started
making the jewelry themselves. Then, they put the jewelry on sale and received
many messages from other countries who wanted to buy it. In this case, the
opportunity came to their door. But they refused to sell to other countries

Secondly, uncertainty about how to reach the customer in foreign markets. This
is what causes most companies to limit themselves to domestic sales. Entering a
new market requires information. It is important to know the procedures,
authorizations, or licenses needed to operate in the country you want to reach in
order to avoid problems, scams, or smuggling. For example, the sisters had a very
persistent customer and had to find out all the processes to export the product.
As a result, they now sell to several countries.

Finally, fear that conducting international business is inherently risky. Many

companies believe that engaging in international growth opportunities is a high
risk, as they think there may be loss, damage, theft, delay, diversion, or regulatory
sanctions. Several studies have demonstrated that, in reality, it is much riskier to
stay confined to the domestic market than to participate in international growth
opportunities. For example, the girls believed that exporting their products was
too risky. As soon as they decided to expand, their sales increased to almost 2,000
international sales.
In conclusion, most companies stop at international borders because of the
boundaries they themselves set, which are doubt, uncertainty, and fear. However,
companies that export have exponentially more opportunities for growth than
those that do not, and are 8% less likely to go bankrupt than those that limit
themselves to the domestic market. That is why it is important for companies to
cross borders so that they can take advantage of the benefits of globalization.