Form for Dissertation Proposal: Assessment 1 (10%)

Masters Dissertation Proposal

The dissertation proposal must address the issues outlined below. As a guide your proposal should be sufficiently detailed to allow
your supervisor to judge its relevance and feasibility. The introduction and literature review sections should demonstrate your
understanding of the existing knowledge base and the methodology section should be as detailed as possible at this stage. The length of
the proposal should be around 1000 words. Please note you should discuss the potential ethical dilemmas posed by this research
and identify how it connects with the principles of responsible management education (PRME). However you are not required
to include an Ethical Approval Form at this stage, unless you are about to start data collection.

Name:
Student id:
Degree: M.SC -INTERNATIONAL BUSINESS
Allocated Supervisor:
Please note your supervisor should already have been allocated. If you don’t have a
supervisor please contact the dissertation coordinator urgently
(ipownall@lincoln.ac.uk)

1. Proposed Title:

Role of a culture of a country in affecting the effectiveness of the business in the international arena.

2. Introduction
With the change in the sphere of globalisation, the role and importance of culture have taken a different shape in ways by which it has started
to have a positive effect on the process of internationalisation and various management approaches and practices. Furthermore, since time
immemorial, the role of culture has taken an effective role in positioning the parameters of success of the business by affecting the corporate
cultural system immensely. Furthermore, in this present society that is mostly characterized by immense expansion of globalization and
diminished barriers in trade, business organizations have been able to succinctly expand outside the territories and borders of their domestic
regions and markets to reach a wider customer base and increase their revenues respectively.
One of the biggest challenges, in this domain, has given light to both positive and negative aspects that business organizations feel to set their
target holistically. Some of the main challenges that have been imposed because of globalization is the cultural differences that is prevalent
between different countries and nationalities that business organizations frequently and inevitably face while operating in various countries.
To understand the crux of the various challenges and influence of a country in ensuring efficacy to international businesses, the following
proposal will take a comprehensive analysis into understanding the parameters of effectiveness that comes from the culture and
internationalization of a business organisation.
Furthermore, the proposal will dive deep into the aspect of both national as well as their relationship with global or international culture
in analyzing the functionality, efficacy and impact of multinational organization. The primary aim of the proposal will be to understand the
various challenges of national culture and their impact on business culture respectively and how the organizational culture succeeds in
another international culture respectively.

.Aims
 To understand the role of internationalization in bringing a holistic approach to businesses.

 To understand the role of culture in bringing efficacy in running a business in an international domain.
  To understand how culture affects the effectiveness of a business organization in global business management.
 To understand the impact of Hofstede’s cultural dimensions model to understand the efficacy of the overall subject.

Objectives
 To understand the role of culture in providing a shape to the efficacy of a business in a global context.
 To understand the relationship between national culture and organizational culture.
 To demonstrate the efficacy of the impact of national culture and organizational culture in an international domain.
 To demonstrate the essence of international business management with special reference to Hofstede's cultural dimension model.
2. Rationale and Literature Review
The rationale of the Study
The following study will analyze the relationship between national culture and organizational culture and its efficacy on an
international domain. To understand the core of international business management comprehensively, it is fundamental to analyze
the importance of national and its impact on organizational culture to further expand the business. With due consideration, the
following paper will culture understand the relationship between Barclays Bank in both United Kingdom as well as Sweden to
understand how organizational culture is primarily undertaken with the support of the role of the respective country, thereby
shedding light on the efficacy of their global operational prospect and culture respectively.
One bank will be taken into consideration to understand how a similar business operates in two different global arenas and how
effective organizational culture enhances and amplifies the national culture respectively.

To run a business with utmost effectiveness and efficacy, it is important for business leaders and managers to grasp the importance of
culture and understand the ways by which their business domain performs, reacts, and behaves in an international arena. As per Hofstede
(1983), the role of managers and leaders in a business organization helps to coordinate the efforts of the people present and at the same time
use the economic as well as technical sources to obtain the required objectives significantly. Differences in culture become noticeable while
engaging in multinational business connections. Since these principles reflect the nation's culture, the concepts of domestic country
leadership cannot be implemented properly in a multicultural country. Culture has a significant impact on workforce norms and is
significant for managers (Rubino et al., 2020). Consequently, using international governance methods typically stands in contrast to the
relevance of the country's activities. To effectively execute a global workforce, it is necessary to have a full understanding of the concept and
workforce principles. Cultural influences would have a bearing on hiring procedures, labor desire, business contacts, and workplace
connections respectively.

With time, the aspect of cultural sensitivity has become one of the most significant aspects of International Business (Mansouri et al., 2018).
As companies are growing with time and becoming global in their approach, the aspect of cross-cultural mobility has become quite common
and appropriate in these aspects (Martínez-Caro et al., 2020). There is no doubt that culture is one of the most important aspects that help in
bringing shape to the ways by which a domestic business wants to operate in an international context. Furthermore, with factors like
communication, attitude and etiquette, the factors of cultural aspects are seen in a much larger aspect that helps the business organizations in
shaping a stand for themselves in the international community (Mahomed et al., 2022).

One of the most important parameters of understanding the importance of culture and internationalization in the efficacy of business
organisations is the concept of international business management. In the sphere of international business management, it is important for
managers and leaders to make effective decisions that will help in their success and help them grow amidst the cultural context. It is seen that
managers who have strong leadership quality and managerial concepts have acquired effective results (Kumar and Sharma, 2018).

4.  Methodology
The following methodology that will be taken into effect is with the help of both primary and secondary data analysis. To understand
the relationship between organizational culture and national culture in an international context, a significant exploratory research
design will be taken into consideration. Furthermore, a qualitative case study of the Barclays Bank of both Sweden, as well as the
United Kingdom, will be taken into effect. The following paper will take into light both theoretical as well as empirical evidence with
the various aspects of the subject therefore both secondary as well as primary data will be taken into effect for the subject’s accuracy
and feasibility.

5. References

Gallén, M.L. and Peraita, C., 2018. The effects of national culture on corporate social responsibility disclosure: a cross-country
comparison. Applied Economics, 50(27), pp.2967-2979.
Hofstede, G., 1983. National cultures in four dimensions: A research-based theory of cultural differences among nations. International
Studies of Management & Organization, 13(1-2), pp.46-74.
Hofstede, G., 1998. Identifying organizational subcultures: An empirical approach. Journal of management studies, 35(1), pp.1-12.
Jones, E., 2020. The role of languages in transformational internationalisation. Applied Linguistics and Knowledge Transfer. Employability,
Internationalisation and Social Challenges. Bern: Peter With, pp.135-58.
Kumar, N. and Sharma, D.D., 2018. The role of organisational culture in the internationalisation of new ventures. International Marketing
Review.
Maher, C., 2020. Career Needs and Career Values: The Mediating Role of Organisational Culture. In Recent Advances in the Roles of
Cultural and Personal Values in Organizational Behavior (pp. 240-260). IGI Global.
Mahomed, A.S.B., Mokhtar, S.S.S., Subramaniam, A., Mohamed, R. and Othman, Z., 2022. Managing gender equality using the dimensions
of Hofstede's National Culture and Denison's Organisational Culture (Goals 5 & 10). In Good Governance and the Sustainable Development
Goals in Southeast Asia (pp. 58-68). Routledge.
Mansouri, A.A.A., Singh, S.K. and Khan, M., 2018. Role of organisational culture, leadership and organisational citizenship behaviour on
knowledge management. International Journal of Knowledge Management Studies, 9(2), pp.129-143.
Martínez-Caro, E., Cegarra-Navarro, J.G. and Alfonso-Ruiz, F.J., 2020. Digital technologies and firm performance: The role of digital
organisational culture. Technological Forecasting and Social Change, 154, p.119962.
Rubino, M., Vitolla, F., Raimo, N. and Garcia-Sanchez, I.M., 2020. Cross-country differences in European firms’ digitalisation: the role of
national culture. Management Decision.

6. Chapter Outline:
Acknowledgements
Declaration
Abstract
Chapter 1: Introduction
Chapter 2: Literature Review
Role of culture in a global context
International Business Management
Cultural Roles of Hofstede
Chapter 3: Methodology
Philosophical Assumptions
Research Design
Data Collection
Data Analysis
Limitations
Ethics
Chapter 4: Analysis and Findings
Chapter 5 – Conclusions
Limitations
Recommendations for future study
References
7. Plan or schedule work
8. Dates of Agreed Meetings with Supervisor:

9.  Ethics and PRME.

Since the data used for this study will already be in the public sphere, its implementation will not compromise confidential material or need
special permission. The research will be conducted using meta-analytical procedures, and there will be no physical or sensory to anybody
participating. The study topic is not generally prohibited, problematic, hurtful, or indecent. Any knowledge gained during the data-
gathering phase will be maintained on a personal laptop that only the researcher has a connection to, and the knowledge will be removed once
the project is over. To assure that all parties in the research, including the universities, are secured, ethical permission will be sought before the
research is conducted.