Executive Summary

The business that we shall be discussing about in the rest of the report is ‘a rooftop mini
golf court with a terrace café’. The physical location that we chose is a specific address in
Dhanmondi- 774, Shatmasjid Road, Dhanmondi. The entire complex of the mini golf court is
compounded on 3,000 square feet concrete ground, ie. the compound shall be placed on the roof
of the specified building. This shall also benefit the business by giving the whole business area ‘a
skyline view’. The base of the court shall be covered in green carpet fit for the players to practice
a game of golf, while the roof of the court shall be covered with ‘a layer of transparent plastic
tin’ allowing the players to enjoy the blue sky above and also saving them from the heat of the
burning sun.

The business, as mentioned earlier, shall also comprise of a terrace café that shall be
outsourced to another catering business in return of a monetary amount of BDT 5,000 on a
monthly basis. While we shall be renting the whole 3,000 sq. feet of grounds on a monthly
monetary payment of BDT 30,000 inclusive of the special rent and the utilities. We have also
paid an advance of BDT 200,000 in advance, in regards of advance rental payments for 4 months
(BDT 30,000*4 months= BDT 120,000), while the rest of the money BDT 80,000 (BDT
200,000- 120,000) shall spent on redecorating our compounds according to our needs. To avoid
the cumbersome process of handing builders and laborers, we paid this advance of BDT 80,000
to the landowner as he agreed to renovate and redecorate the rooftop according to our
requirements. This has benefitted us to gather the time to look for an angel investor and finally
we managed to convince Mr. Niaz Patwary ( a respected faculty of North South University) who
agreed to invest an amount of BDT 2,000,000 in our business.

Our initial investments into the business shall be of BDT 1,000,000 (ten lacks), although
we shall be receiving a fund of twice this amount. The rest of the money shall be used as a
reserve for a few different purposes such as- marketing expenses, initial liquid reservoir to pay
the salaried employees for the first few months if profit is not generated, to serve as an asset and
also in case if we have to undergo any contingent plans in case if the business fails to establish
itself in a highly competitive place such as Dhanmondi.
 The major advantage that we shall enjoy shall be the very low number of paid employees.
The owners of the business (namely- Farah, Abid, Nirjona, Tariq, Akhlakh- FANTA) are the top
level hierarchies or managers of the business. This not only makes the business more efficient in
its operations and management and also makes it easy for the owners to execute and improvise
the business and manage the employees. While they are the major operators of the business,
there are a few more employees- managers, technicians, janitors- who are paid employees.

According to the survey and in relevance to them, we have concluded that the business
shall be able to gain a profit of BDT 2,685,200 in a time span of 5 years. The business shall also
strive to attain about 9,000 customers in the 1 st year and shall try to expand its customer base
further on by targeting people aged from 16 and above and providing a social and environment
friendly atmosphere where girls can also participate as actively as the boys.

The differentiated marketing strategies shall also hopefully help the business to attract
many corporate customers of the community as well and thus we hope to spread the game of golf
into an entirely different spot light where it will turn out as “a regular game for regular
people” and not only the rich or economically wealthy class of people.