Professional Documents
Culture Documents
BAKERY PROJECT
FEASIBILITY STUDY
Tel: +251-911-547-774
+251-936-690-978
E-mail: bimasconsult@gmail.com
Website: www.bimasconsult-et.com
SEPTEMBER, 2018
ADDIS ABABA
Table of Content
VII. Annexes…………………………………..………………………
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I. EXECUTIVE SUMMARY
Awareness of high quality baked goods is on the rise. Good bread is a rare combination of
nutrition, convenience, and luxury. Today's consumer has less time to create wholesome,
handmade bread, but increasingly appreciates the nutritional and sensory benefits it provides.
Good bread provides fiber and carbohydrates in a convenient, low fat form that is portable and
delicious. Good bread never goes out of style.
In this regard, the envisaged project is a newly established Ethiopian owned business founded
by Mr. Bedilu Kassahun Alemu, who has been engaged in hotel services business for more
than a decade. The new bakery project has intended to produce and sale bread and pastry
products of high quality ingredients using modern production techniques. In addition the
company’s objective is to generate income for the company by participating actively in the
business environment with creating employment opportunities for surrounding community.
Currently, the project promoter has finalized researching the market and has concluded that the
intended business is an attractive investment. The planned production capacity of the project is
assumed initially based on two shifts with capacity utilization rate at 70%, 80%, 90%, and 100%
during 1st, 2nd, 3rd, and 4th-10th years respectively. Accordingly, it will have a total production
capacity for each item per annum as follows.
Although there are many established competitors with in the vicinity where the underlying
project has planned to be located; it will possess an advantage that lies with the high quality of
its products due to specialization and artisan manufacturing. The main marketing focus will be
of all community inclusive and having an eye catching sign, the scent of fresh bread wafting out
of the storefront, and periodic printed advertisements.
After establishing the operation, the company will explore the possibility of making takeout and
delivering wholesale bread and baked goods to area restaurants and specialty retailers will also
be considered. Hence, the market for the products under consideration is projected to grow
rapidly in the coming years. The products will be supplied to high demanding domestic market
and also will improve the supply of breads to and improve the lives of local community through
employment creation.
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Regarding project financing, the total investment cost required for the project is estimated to be
Birr 6,805,818, which intended to cover investment costs of working premises, machinery,
vehicles, working capital requirements, office furniture & equipment and raw material. Out of
the total estimated initial investment costs, approximately, Birr 4,646,818 will be expected from
owners’ equity contribution and Birr 2,159,818 for Purchase of Baking Machine with
accessories will be sought from external source as bank lease financing loan for which It is
projected that principal and interest on the loan will be paid over five years with annual interest
rate of 11 .5%.
Furthermore, the financial analysis result, the business will generate positive net profit through entire
years of operations.
During 1st, 2nd, 3rd, 4th and 5th years respectively. Detail is annexed. On the other hand, projected cash flow
of the business shows that the project would generate positive net cash flows throughout the operation
years. The net cash in-flow for considered life span (i.e.1 st year to 5th year is indicated below, whereas
Details are shown in annex.
Furthermore, the investment cost and income statement projection are used to project the pay-back
period. The project’s initial investment will be fully recovered within 3 years. Whereas, Based on the
cash flow statement, the calculated IRR before and After Tax as well as the net present value (NPV)
discounted at 11.5% are shown below.
IRR After Tax 32%
IRR Before Tax 49%
NPV @ 11.5% inter. rate 4,185,223
Finally, Introduction and uses of this new producing technology has reliable positive impacts on
the overall development of the country in many aspects. In this regard, the company with its
initial production capacity intended to move forward, so that;
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The business is a newly established Ethiopian owned business founded by Mr. BEDILU KASSAHUN
ALEMU having the main focuses on bakery of breads and pastries, The business promoters is at the
middle age of life, with having a good character and well appreciated personality among the society.
Besides, he has been engaged in hotel services business for more than a decade. The new bakery
project has intended to produce and sale bread and pastry products of high quality ingredients using
modern production techniques. In addition the company’s objective is to generate income for the
company by participating actively in the business environment with creating employment
opportunities for surrounding community. He is educated and has acquired pertinent working
experiences of undertaking quality hospitality services and capable to implement proper business
management.
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To fully engage in the production of quality food items for commercial purposes.
To embark on a sustainable plan to achieve a reliable source of products for the local, market,
To be leader in the supply of quality breads and pastries, using modern production techniques
and technology and efficient management and distribution channels.
To contribute in the food sector development
Producing breads and pastries using modern production techniques and technology through
creation of employment.
To generate sustainable income for the company in order to expand the operation and other
related development activities in the country.
To achieve this vision, it has to be resolved upon a set of strategies and executing these strategies by
translating directly into the ability to serve the business vision and objectives. The company’s vision is to be
realized through a team of professionals who have extensive work experience in the industry.
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The envisaged business requires total investment of ETB 6,805,818. Out of this, the total equity
contribution is expected to ETB 990,675.94 including the initial owners’ equity. The remaining
investment cost about ETB 4,646,000, is sought to be found from external source as bank lease financing,
which break-down is, partly for machinery import, equipment and vehicle purchase. On the other hand,
the remaining loan amount will be used to fulfill working capital requirement in connection to planned
production.
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Products of the envisaged bread bakery will stand out from the competition due to their
uniqueness and outstanding quality. Most of the breads are unique in style, including Sourdough,
and traditional Ethiopian whole wheat bread, and flavored pastries. These breads are made by the
sourdough method which uses no added yeast. This method imparts a rich flavor, which can be
tangy or mild, as well as a toothsome inner crumb and a crackly crust. By using this method, a
skilled baker can create truly delicious breads without added fats or sugars, making many of
products 100% fat free. Sourdough breads also have an extended shelf life, remaining fresh for
days without the use of preservatives.
The project will also offer specialty breads, which will be made in the sourdough way with the
addition of such luxurious ingredients as pastry with fresh ground pepper and dried spices with
roasted green fruits. Spent Grain Bread, made with barley leftover from beer brewing, is another
unique product that BEDILU KASSAHUN ALEMU bakery will offer. Two varieties of product
style will be offered fresh daily, a high demand product that is available nowhere else in the area.
The bakery project will also produce White and Wheat Sandwich Breads with soft crust and a
tender crumb for traditional Ethiopian Style food. As the needs of the customer change, so will
the lineup of its products. The bakery equipment is chosen with versatility in mind.
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According to CSA, 2013/14 report in Ethiopia there are 217 bakeries making same products of which
57% are held in sole ownership, 30% are PLC and 5% are share companies as shown in the following
figure.
PLC, 30%
Individual
ownership, 57%
share company,
5%
Partnership, 4%
During the years 2007 – 2016, the country consumed an average of 1,375,380 tons of bread
products out of which the Addis Ababa market contributed an average of 64%. The table below
presents the total supply of breads in Ethiopia for the years 2007 to 2016 and the share Addis
Ababa suppliers of production in the total supply.
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In the process of demand analysis and estimation for the product under consideration, a thorough
analysis of the set of factors that influence the marketing forces are essentially important and
necessary. The first step in the process involves the analysis of the underlying characteristics of the
target markets and their general macroeconomic environmental aspects.
Accordingly, the demand for Flours is a derived demand, which depends directly on the
performance of its major end users and other general factors, which commonly affects the products.
The following factors are identified to be determent of the demand position of the products under
consideration.
Urbanization
Accordingly, a throughout assessment of current status and future prospect of these factors is
done as follows.
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In Ethiopia as a result of the appropriate policy adopted by the government in recent years the
country’s economy is on a higher growth trajectory. According to the Ministry of Finance and
Economic Development (MOFED), the GDP of the country has registered an average annual
growth rate of 10.9 % during the last 11 years ending in 2013/14 which places Ethiopia among
the top performing economies in Sub-Saharan Africa. The agriculture, industry and service
sectors’ annual average growth was 9.0%, 13.8 % and 12.2% respectively.
According to MOFED, in the last four (2011-2014) Growth and Transformation Plan (GTP)
implementation period, the Ethiopian economy has also registered robust growth. In this period,
the GDP annual average growth rate was 10.1%. Agriculture, Industry and Service sectors have
6.6 %, 20.0%, and 10.7% annual average growth rates respectively.
The economic growth (GDP at constant basic price) for 2014 is estimated to be 10.3 %. As per
MOFED’s estimates, annual growth rates of the major sectors, i.e. Agriculture, industry and
service were 5.4 %, 21.2 % and 11.9%; respectively and their shares out of the total GDP were
about 40%, 14% and 46 %, respectively. The registered economic growth (10.3%) was obviously
based on the contribution of wide range of economic activities. The contribution of these
activities by major industrial classification shows that Agriculture; Industry and service
industries have contributed 2.3 %, 2.7% and 5.3 % respectively.
The following table depicts the detail value added as percentage of GDP in each sub sectors for
the years 2017/18 to 2020/21.
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Whole Sale and Retail Trade Hotels and 3.6 3.6 3.9 4.5
Real Estate, Renting and Business Activities 9.3 8.8 8.4 7.9
Other Community , Social & Personal Services 2.3 2.4 2.6 2.4
Source: MoFED
Positive performance of the Ethiopian economy is expected to continue in the future. According
to the government’s “Growth and Transformation Plan” during the period 2016 – 2020 the GDP
of the country is expected to grow at an average annual growth rate of 11%. As a result, demand
for the products under consideration is also reasonably expected to increase as economic
expansion continues which in turn will increase the demand for Flours.
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B. POPULATION GROWTH
Population is a key driver of good and service demand. According to CSA, the population of Ethiopia
grew at an average annual rate of 2.6 percent between 1994 and 2007. As shown below, the number of
population is expected to be 129 million in year 2030 from the current number of 85.3 million. From the
projection, the number of population in year 2030 will be doubled of number of population which was in
year 1995.
NO. of population
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
-
19952000200520102015202020252030
If population increases then there will be high demand of goods and services. As the population increases,
the demand for the residential houses will also increase which in turn increases the demand for the
products under consideration.
C. URBANIZATION
As urbanization indicate people’s living standard, it is a major factor for a higher demand of goods and
services. In Ethiopia, urban population growth rate is projected to increase by 4% annually, the major
contributing factor being the rural-urban migration. By the end of the 2009/10, the total urban population
reached to 14.4 million, amounting 17.2% from the level of 11.7 million by the end of 2004/05.
Addis Ababa, Dire Dawa, Harar, Nazareth, Gondar, Dessie, Mekele, Bahir Dar Jimma and Hawasa are
assumed to be major urban areas of the country. As Addis Ababa is a capital city of Ethiopia, the city
holds the highest number of population followed by Dire Dawa and Hawassa. The table below explains
the number of population in major urban areas of the country.
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Hawassa 328,875
Mekele 273,601
Bahirdar 240,422
Nazareth 127,842
Gondar 112,249
Desse 97,314
Jimma 88,867
Total 4,697,172
Addis Ababa holds 65% share of the total population, 8% of the country lives in Diredewa and 7% of the
population lives in Hawassa. And Jimma holds the least number of populations of the country with 2%.
Consequently, the demand for goods and services is assumed to grow with the average growth rate of
urbanization.
The markets for breads are derived from the different factors, such as
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Households
Cafes
Hospitality service providers,
universities and hospitals as well as establishment of other business organization
A. PRODUCTS QUALITY
Product quality is one of the basic and most important marketing mixes that affect the success of
a the business. Product quality has two dimensions, i.e., level and consistency. Level means the
producer must first choose a quality level that will be acceptable in the target market and in a
level that comply with the quality of competing products. Consistency refers to the consistent
delivering of established quality through strict quality control measures.
Good quality,
Fulfill the standard criteria set for product commercialization,
Brand will be developed to create independent identity and image.
Brand positioning statements will also be developed
B. Pricing
Pricing a product is an important and critical activity since it is the major factor in determining
revenue. If a lower price is fixed, it will affect the profitability of the company, and if a higher
price is fixed, the product will not be able to stand in market competition and may be forced out
of the market.
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Affordable pricing.
C. Channels of Distribution
The following are the main alternative distribution channels commonly used by producers to reach
consumers.
Accordingly, for the envisaged bakery by taking the nature of its product marketing under consideration;
both direct and indirect distribution is selected as the most appropriate distribution channel. Therefore, at
least one factory-outlet shop is required to be rented in the premises of the envisaged bakery.
D. Promotion Strategy
In a competitive market, trade promotion should be made to persuade or to make a product attractive for
end users. Such trade promotional tools include; credit and discount with the volume of products sold etc.
The envisaged factory is recommended to offer discounts with the volume of product bought and credit
for one to two weeks.
As the product of the envisaged project is entering a competitive market it has been assumed that
the cost of promotion will be 1% of the annual sales revenue throughout the operation life of the
project. This promotion expense has been included in the financial analysis part of this study.
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The location of the envisaged bakery will be strategic as it is to be situated in an area where the
basic utilities such as electricity, water and telephone lines are available at reasonable cost.
Availability of infrastructure for transporting the raw material to the factory site and finished
product to the market are another advantage that the location selection will consider. In this regard,
the project will be located in Addis Ababa city administration, Arada Sub-city; Wor.-05, H.No. 083.
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The envisaged production technologies are well-developed and in standardized process. The list
of machinery for the production of 5,000 Pcs of breads per 8 hours or 10,000 Pcs/16 hours for
breads with 250g each is shown in the Table below and related total cost of machineries as per
Pro-forma invoices shows that total of US$ 82,733.00 that equivalent to ETB 2,316,524.00 at
prevailing exchange rate.
Table-4. 4- Production Process Machineries and accessories.
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The basic raw material for bread baking project is different kinds of flour products. Flour for baking bread
is produced from hard wheat or a blend of hard and soft wheat, while flour for cakes and biscuits is milled
from soft wheat. On the other hand, Auxiliary materials required are input materials used in bakery
business. Hence, sources of both basic and auxiliary inputs are available from local/domestic market. The
estimated annual cost of raw and auxiliary materials is given in the tables below.
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Table- 4.9: Basic Raw Materials Costs at Different Capacity Utilization Rate
i.
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4.6.3 VEHICLES
The company needs vehicles in connection with production process and performing marketing activities.
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In the proposed organization structure, the G/Manager will oversee the overall performance of
the plant while the day-to-day operation of the plant is led by Operations unit supervisor. There
shall be three departments: Production & Technical, Administration & Finance, and Marketing &
Procurement Departments. All the departments shall have two divisions. Quality controllers shall
be deployed under Production and Technical Department and will report to the general manager.
Profitability and success of any business organization depends on its success in sales. Sales
performance, in turn, depends on good knowledge and experience of the market. Therefore, it is
important to establish and staffing a market research division, whose main activities focuses on
market research and promotion. Thus, the proposed bakery business Organizational structure is
indicated below.
Owner/
G/Manager
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To ensure and improve the competence of the company and to increase the market share of the
factory/bakery project, it is important that all the senior positions proposed be run by qualified
and well versed professionals in the industry. For the smooth operation of the envisaged bakery
project a total of 28 permanent employees are required that will cost the company a total of Birr
1,113,420 per annum including benefits. Table below shows Human Resource Requirements and
Related Costs.
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The operational life of the project, a standard assumption of 5 years is considered. Hence, the
costs and benefits of the project are computed over 5 years.
The annual repair & maintenance and Annealed parts costs of all fixed assets except vehicles as
percentage of total cost has assumed to be 1.5% while for vehicles it has been taken to 3% of total cost.
Based on the Business Income Tax Proclamation Number 286/94, the following depreciation rates are
applied to depreciate the assets of the project:
The working capital requirement of the project during operation is calculated on the basis of the minimum
days of coverage needed for the different elements of the working capital. Hence, the minimum days are
specified as follows:-
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6.1.5 DISCOUNTING
The total investment and equity capital of the project are discounted at 11.5% over the project years
The project is assumed to be financed from external source as bank loan and equity contribution. The type
of loan is further assumed to be a constant principal bank loan, with a loan repayment period of Five (5)
years at annual interest rate considered to be 11.5 percent.
The total investment cost of the project including working capital is estimated at Birr 5,941,459. Out of
this, cost of fixed investment is assumed to be ETB 5,006,574 as the major breakdown of the total fixed
investment cost is shown in table below.
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SUMMARY OF INVESTMENT
Equity Bank Loan Total
Description
Investment Needed Investment
Building Remodeling works 285,000 285,000
Machinery & Equipment 463,324 1,853,200 2,316,524
Vehicles 400,000 1,600,000 2,000,000
Power Supply Generator 90,000 360,000 450,000
Office Furniture & Equipment 140,850 140,850
Pre- production Expenditure* 150,000.00 150,000
Total Fixed Investment 1,529,174 3,813,219 5,342,374
Working Capital (Raw Material) 208,200 832,800 1,041,000
Working Capital (Admin & General) 422,444 422,444
Total Investment Cost 2,159,818 4,646,000 6,805,818
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The total amount of bank loan including interest (at an interest rate of 11.5%) will be fully paid
back within five years’ time. Hence, the project expects disbursement of ETB 4,646,000 up to
end of November 2018; which is repayable in quarterly basis with equal installment amount of
ETB 308,686 at 11.5% interest per annum. The table below presents Loan repayment schedule.
6.4.1 PROFITABILITY
According to projected annual net profit from sales of its products, the envisaged project will
generate a net profit after tax of Birr 179,214 during its first year of operation and raises to Birr
2,696,982 in the 2nd year and it reaches Birr 5.09 million at the 5 th year of operation. Net profit to
equity and net profit to total investment or return on investment (ROI) are all attractive. The table
below presents summary of projected income statement.
The projected cash flow of the project shows that the project would generate positive net cash flows
throughout the operation years. The net cash flow generated by the project at the end of year-5 will
amounts to Birr 43.10 million which has been birr 4.80 million in the first year and 10.17 million during
year-2 of operation. This implies the pay-back period of the project will be expected during 3 rd period of
operations. Details are shown in annex.
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The positive financial performances of the project are manifested in the balance sheet as well. As can be
seen from the projected balance sheet depicted in annex, the net worth of the project, which was about
Birr 6.80 Million at the beginning of the operation year, will rise to Birr 12.11 Million at the end of the
project life. Important financial efficiency ratios like current ratio, quick ratio, net working capital ratio,
assets to current liabilities, etc. all show that the project is highly liquid and has sound financial
performance as shown in annex.
Based on the cash flow statement, the calculated IRR before and after Tax as well as the net
present value (NPV) discounted at 11.5% are shown below.
IRR After Tax 32%
IRR Before Tax 49%
NPV @ 11.5% inter. rate 4,185,223
The economic impact of the project can be viewed in a number of ways. It can be viewed
through its specific impact such as employment generation and increasing government revenue.
Moreover, other benefits such as the creation of attractive environment for the development of
the country should also be taken into account.
The project creates employment opportunities for 28 persons. Moreover, during the life of the
project it will generate an approximate of Birr 7.86 million over five year period in terms of
corporate tax and also contributes in the form of payroll tax. Furthermore the project will have
foreign currency saving effect to the country by exporting value added agri-products.
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VII. ANNEXES
WORKING CAPITAL REQUIERMENT
INITIAL RAW MATERIAL COSTS
Description of Costs Total Costs Cost 90 dys
Annual Raw Material Costs (wheat flour) 540,000 180,000
Annual Raw Material Costs (white flour 408,000 136,000
Annual Raw Material Costs (Auxiliaries) 2,175,000 725,000
Total Costs 3,123,000 1,041,000
HUMAN RESOURCE REQUIREMENT (SALARY & BENEFITS)
Descriptions Year 1 90 dd Salary
Employees Salary 1,012,200 253,050
Employees Benefits 101,220 25,305
Total 1,113,420 278,355
OTHER GENERAL EXPENSES
Descriptions Ann.Costs Cts / 90 dys
Product Outlate (Sales) Shops 300,000 75,000
Professional Expense(Audit, consultancy etc) 75,000 18,750
Stationary & P.T.T 10,000 2,500
Miscellaneous Expense 20,000 5,000
Promotional & Selling Expense 75,000 18,750
Total Other Expenses 480,000 120,000
UTILITIES
Description Rate (Birr) Usage/Year T/CostYr. Cts / 90 dys
Telephone Cosumption 0.50 Br/Mnt 10,000 5,000 1,250
Electricity Consumption 1.25Br/Kwh 50,640 63,300 15,825
Water consumption 4.8 Br/Cb.Lr 600 2,880 720
Total 71,180 17,795
FUEL, OIL AND LUBRICANTS
Description Cost/Litter Cons'n(Ltrs) Total Cost Cts / 90 dys
Vehicles/Generator 18.95 10,000 189,500 47,375
INSURANCE
Description T/Asset Cost/year Cts / 90 dys
Fixed Assets 4,856,574 72,849 18,212
Total 4,856,574 72,849 18,212
REPAIR & MAINTAINACE
Description Total cost Cost/year Cts / 90 dys
Building Remodeling works 285,000 14,250 3,563
Machinery & Equipment 2,316,524 115,826 28,957
Vehicles 2,000,000 100,000 25,000
Power Supply Generator 114,200 5,710 1,428
Office Furniture & Equipment 140,850 7,043 1,761
Total 4,856,574 242,829 60,707
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INVESTMENT STRUCTURE
Capital Contribution 2,159,799
Bank Financing 4,646,019
TOTAL INITIAL INVESTMENT 6,805,818
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Loan repayment3
731,246 819,035 917,365 1,027,499 1,150,856
Tax payment 96,500 1,452,221 1,677,175 1,890,157 2,739,624
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Description Inv't Year (1) Year (2) Year (3) Year (4) Year (5)
Assets
Current Assets
working capital 1,463,444 1,609,789 1,770,768 1,947,844 2,142,629 2,356,892
Cumulative Increase 179,214 2,696,982 3,114,754 3,510,292 5,087,874
Other Current Assets 150,000 187,500 234,375 292,969 366,211 457,764
Total Current Assets 1,613,444 1,976,502 4,702,124 5,355,567 6,019,131 7,902,529
Fixed Assets
Working Premises 285,000 285,000 285,000 285,000 285,000 285,000
Machinery & Equipment 2,316,524 2,316,524 2,316,524 2,316,524 2,316,524 2,316,524
Vehicles 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000
Power Supply Generator 450,000 450,000 450,000 450,000 450,000 450,000
Office Furniture & Equipment 140,850 140,850 140,850 140,850 140,850 140,850
T/Fixed Assets Befor Depn 5,192,374 5,192,374 5,192,374 5,192,374 5,192,374 5,192,374
Accumulated Depn. (197,113) (197,113) (197,113) (197,113) (197,113)
Net Fixed Assets 5,192,374 4,995,261 4,798,148 4,601,035 4,403,922 4,206,809
TOTAL Assets 6,805,818 6,971,763 9,500,272 9,956,602 10,423,054 12,109,338
Liabilities and Equity
Current Liabilities
Deduction Payable 392,970 1,043,925 1,799,095 2,671,922 3,677,742
Tax payable 522,120 700,941 901,693 1,127,279 1,381,017
Total Current Liabilities 915,090 1,744,866 2,700,788 3,799,201 5,058,759
Long-term Debt
Bank loan Principal payable 4,646,000 3,914,754 3,095,719 2,178,354 1,150,856
Total Long-term Debt 4,646,000 3,914,754 3,095,719 2,178,354 1,150,856 -
Total Liabilities 4,646,000 4,829,844 4,840,585 4,879,142 4,950,057 5,058,759
Owners' Equity
Investment Capital 2,159,818 2,159,818 2,159,818 2,159,818 2,159,818 2,159,818
Retained earning 170,253 2,562,133 2,959,016 3,334,777 4,833,480
Capital Description (197,113) (197,113) (197,113) (197,113) (197,113)
Legal Reserve (5%) 8,961 134,849 155,738 175,515 254,394
Total Owners' Equity 2,159,818 2,141,919 4,659,687 5,077,459 5,472,997 7,050,579
Total Liabil. & Equity 6,805,818 6,971,763 9,500,272 9,956,602 10,423,053 12,109,338
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Net Benefit After Tax (6,805,818) 1,540,293 2,943,742 3,305,510 3,637,805 5,143,961
Net Benefit Before Tax (6,805,818) 1,636,793 4,395,963 4,982,685 5,527,962 7,883,585
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