Assignment on

Advertising & Public Relations

Course Code: MKT-402

Submitted To:
Mamtaj Akter

Associate Professor

Department of Marketing

Jahangirnagar University

Submitted by:
Raya Tabassum 1522
Sanjida Kamal Swarna 1528
Rafsan Anwar Sami 1537
Meraz Hassan 1538
Md. Shafiqul Islam Sachcha 1543
Ashfaquer Rahaman Robin 2546

Batch: 9th

Department of Marketing

Jahangirnagar University

Submission Date: 27-03-2022

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 Letter of Submittal

March 27, 2022

To

Mamtaj Akter

Associate Professor

Department of Marketing

Jahangirnagar University

Honorable Ma’am,

With due respect, we, the undersigned students of 9th Batch of Department of Marketing have completed
the assignment on ‘The prospects and Challenges of Ad Agencies in Bangladesh’ under the course:
Advertising and Public Relations (MKT-402).

This assignment has enabled us to gain insight into the Ad Agencies in Bangladesh. The assignment will
help us prepare for our future opportunities in Advertising sector, so it was an interesting as well as
practical task.

Thank you for assigning us such an interesting task.

Sincerely yours,

On behalf of the group

Rafsan Anwar Sami

ID: 1537

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Contents
Letter of Submittal ........................................................................................................................................ 2
Introduction .................................................................................................................................................. 4
WebAble Digital ............................................................................................................................................ 4
Company Overview ................................................................................................................................... 4
Prospects of WebAble Digital ................................................................................................................... 5
Challenges of WebAble Digital .................................................................................................................. 5
Achievements of WebAble Digital ............................................................................................................ 5
SparkVast Communications Ltd .................................................................................................................... 6
Company Overview ................................................................................................................................... 6
Prospects of SparkVast Communications Ltd ........................................................................................... 7
Challenges of SparkVast Communications Ltd.......................................................................................... 8
Achievements of SparkVast Communications Ltd .................................................................................... 8
DigitalVast Marketing Agency ....................................................................................................................... 9
Company Overview ................................................................................................................................... 9
Prospect of DigitalVast Marketing Agency ............................................................................................. 10
Challenges of DigitalVast Marketing Agency .......................................................................................... 10
Achievements of DigitalVast Marketing Agency: .................................................................................... 11
Conclusion ................................................................................................................................................... 11

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 Introduction
In today’s world, digital campaigns are the fastest way to reach the target audience. So to keep up with
the digital world, companies are spending a big amount on digital marketing. For this reason new
industries has emerged. Like Digital Marketing, Social Marketing and many other. Ad agencies are the
companies that offer this type of digital services. Experts say that the current size of Ad market in
Bangladesh is worth more than Taka 1500 crore. There are hundreds of rising ad agencies in Bangladesh.
Being a new industry in the country, there are so many prospects as well as challenges for each agencies.
Three of the top ad agencies that are operating in Bangladesh are- WebAble Digital, SparkVast
Communications Ltd, DigitalVast Marketing Agency. Here we state the prospects and the challenges of
these three ad agencies that operate in Bangladesh.

WebAble Digital
Company Overview
The company was found in 2013, by three co-founders, all from different educational backgrounds. One
of them is from engineering background, one from marketing background and the other person was from
finance background. So they merged those three skills to create one of the best ad agencies of the
country. The agency offers their services to all kinds of companies. With the help of their versatile service,
they have achieved top position in the industry. They say-

“We are a specialized agency in impact-driven marketing communications and technology solutions. We
help clients solve business problems by fusing creativity, innovation, strategy, and craft.”

Their user-centric, data-driven approach focuses on creating an impactful experience across all digital and
physical communication touchpoints.

WebAble Digital offers 4 types of services. They are-

1. Strategy
▪ Brand Consulting
▪ Brand Strategy
▪ Data Analytics
▪ Media Strategy
▪ Campaign
2. Marketing
▪ Social Media
▪ Media and Public Relations
▪ Events And experimental
▪ Influencer Marketing
▪ Creative
3. Social
▪ Advocacy
▪ Knowledge Management
▪ Social Strategy
▪ Social Campaigns
4. Technology

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 ▪ User Experience
▪ Artificial Intelligence
▪ Innovation
▪ Product Development
▪ Website & Landing Pages

Prospects of WebAble Digital

• One of the major prospects is, in Bangladesh digital marketing is operating in a very little scale
which is less than 2 % of our entire marketing budget which has yet to thrive.
• The company offers a variety of services to all kinds of companies. They say that they are solving
the problems of their clients. So no matter what type of company comes to them, they have
solution ready for the clients.
• The current trend of digital marketing has been flowing in the industry, is creating good quality &
large number of contents for clients by different agencies to acquire customer attention.
• WebAble is a user-centric and data-driven agency. So they can maximize the outcome they offer
for the companies and at the same time ensure personal growth.
• There are so many platforms nowadays where it is possible to showcase a company’s
advertisements. For example- Facebook, YouTube, TikTok, Instagram, Television and many more.
The companies want their advertisements to be accepted in each of these platforms. So another
prospective is creating unique contents that can be accepted in multiple or if possible, each
platforms.
• An interesting trend is focusing on conversion. Webable is a very conversion based digital agency.
For example: if they say, they will bring 100 clients for a company by using digital marketing with
good quality content focusing on the core objective of that company, that will ensure conversion
with the help of good quality content. So basically all they do is target oriented business
conversion in different projects. The best part of Webable is, they are working with analytics and
statistics to make contents more efficient and acceptable to customers and eventually make
business conversion.

Challenges of WebAble Digital

There are so many challenges for the company some of them are-

• The biggest challenges are the quality of people entering into this industry, the stability of people
and employee turnover.
• We are used to pursue interchangeably by another digital creative agencies in terms employee
shift.
• Salary structure of the industry
• Price competitions between digital agencies
• There is severe lacking of harmony in this industry
• Advertising agencies and digital agencies do not collaborate with each other

Achievements of WebAble Digital

The company achieved a number of different achievements and awards since the beginning. Some of
them are-

• DMA - Best Use of Instagram - Silver - Shape 2020

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 • DMA - Best UGC - Bronze - TECNO 2020
• DMA - Best Integrated Digital Campaign - Bronze - TECNO 2020
• Commwards - Music / Jingle - Silver - TECNO 2019
• DMA - Best Social Campaign - Silver - IFAD 2019
• DMA - Best Video - Silver - TECNO 2019
• DMA - Best Use of YouTube - Silver - Cineplex 2019
• The Golden Globe Tigers 2018-Best Use of Social Media in Marketing-C & A Foundation 2018
• The Golden Globe Tigers 2018- Agency of the Year- WebAble Digital 2018
• The Golden Globe Tigers 2017- Best Use of Social Media in Marketing- The Daily Star 2017
• DMA - Best Integrated Digital Campaign - Gold - CTG Vikings 2017
• DMA - Best Content Marketing - Gold - Cineplex 2017
• DMA - Best Content Marketing - Silver - C & A Foundation 2017

WebAble has worked with over 100 companies, launched thousands of brand campaigns, some of their
renowned customer brands are:

• UNDP
• Bashundhara Group
• ACI Group
• Jaago Foundation
• Lafarge Holcim
• Aarong
• Mitsubishi Motors
• Banglalink
• Alibaba.com
• Brac
• Marcedes-Benz

And many more.

SparkVast Communications Ltd

Company Overview
SparkVast Communications Ltd is a top creative advertising, marketing & branding agency in Bangladesh.
They live for the next big idea and never stop telling stories. It was founded in 2016. Their Headquarter is
located in Dhaka with approximately 50 employees. SparkVast have a rich marketing team with video
marketer, SMM specialist and SEO specialist for making client brands spread out the world. They have
specialties in sectors like-

• Digital Marketing
• Web Development
• Software Development
• Theme Development
• Internet Marketing
• Apps Development

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SparkVast tried harder to build long-term, mutually beneficial relationships with their clients by using their
knowledge, experience and creativity to communicate their brands effectively. SparkVast
Communications Ltd brings client companies to the right audience, with the right message, in the right
places.

SparkVast categorized their services into four stages which includes:

1. Strategic Agencies
▪ Advertising
▪ Branding
▪ Marketing Strategy
▪ Media Planning & Strategy
▪ Public Relations
2. Marketing Agencies
▪ Content Marketing
▪ Direct Marketing
▪ Healthcare Marketing
▪ Influencer Marketing
3. Design Agencies
▪ Animation
▪ Design Strategy
▪ Graphic Design
▪ Video Production
▪ User Experience
4. Digital Agencies
▪ Digital Strategy
▪ E-Commerce
▪ Marketing Automation
▪ Search SEO/PPC
▪ Social Media

SparkVast Communications Ltd creates experiences that transform brands and grow businesses. Their
approach involves developing customized solutions and planned executions based on the unique needs
and demands of client’s challenge. They believe projects are modified by their environment, necessitated
by their tasks and shaped by the market. They provide custom solutions based on their vast experience in
all areas of traditional and online marketing.

Prospects of SparkVast Communications Ltd

• Digital Bangladesh Project: The effective use of computers and modern ICTs for building a better
Bangladesh in terms of education, health, job placement, human rights, transparency,
accountability, and poverty reduction. The submarine cable network is expected to be the main
telecommunications infrastructure for “Digital Bangladesh” by the year 2021. By providing high
capacity fiber optic submarine cable bandwidth, the people of Bangladesh will be connected to
the “Information Super Highway”.
• Valuable Partnership: SparkVast said, “We can work on a job-to-job basis, but we'll be honest:
we're not satisfied with being just another vendor”. They try to build relationships and

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 partnerships with client companies which are beneficial to both them and the people with whom
they work. Furthermore, we like building relationships that are valuable to our clients. They want
to work as a unified team to fulfill the target.
• People’s eagerness toward online shopping: The newly emerging popularity of buying & selling
through online encourages almost every brand to gather in online platform. That’s why Brands
are very much dependent on online based Ad agency to adapt with the change.
• Gradually increasing people’s interest and affluent community: The people of Bangladesh are very
much keened to interact in social media. Social media sites like Facebook, YouTube, Instagram,
are the most popular among them. Bangladesh is ranked 18th in the world in terms of the number
of the Facebook users. Nearly 14.4 million people of Bangladesh use Facebook which is 41.6 per
cent of the internet users in Bangladesh. If SparkVast can adapt to this trend in social media, they
will be the future leader among agencies.
• Professional Expertise: They set themselves apart by delivering qualified, professional marketing
services that reflect our expertise. They employ a smart, savvy, educated and experienced team.
They search for those clients who need and value the level of quality.

Groundbreaking changes in the internet:

• Reduction of Internet Bandwidth: In the year 2007, Internet bandwidth price per mbps was BDT
75,000, whereas it has been reduced to BDT 6,000 in the year 2013. With the reduced internet
cost the number of internet users in Bangladesh is increasing day by day.
• Implementation of High Speed Internet: BTRC defined at least 1.0 mbps speed as “broadband”
and below 1.0 mbps called as “narrowband”. Thus, high speed internet is encouraging the number
of online community.
• Availability of Internet-Enabled Devices: People can use internet and join the social media
community from anywhere and anytime they want with the help of available devices.

Challenges of SparkVast Communications Ltd

• Digital Communication agencies in Bangladesh like SparkVast faces many challenges like:
• Lack of skilled manpower is the problem of them and almost 80 percent ad agencies of
Bangladesh.
• Investment Problem is another major problem of this industry.
• In Bangladesh, people don’t have the proper training opportunity in digital communication
sectors. Modern training facilities should provide for development of this sector as it is one of the
rising segments for marketing.
• Government interruption is another problem whereas government should co-operate the Digital
Communication sector for better revenue earning from this sector. Government can arrange the
facility of loan or credit for the ad agencies.

Achievements of SparkVast Communications Ltd

SparkVast Communication Ltd believes that every client’s success is their success. They are the team who
wants the success and never want any failure. They deliver many creative and strategic campaigns that
earn trophies. SparkVast Communication ltd has worked with around 175 Brand pages. Some of the most
renowned client brands are:

• BestBuy

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 • MetLife
• Rupayan City Uttara
• Google
• Amazon
• Netflix
• BMW
• FedEx
• Unilever
• P&G
• Philips
• Nestle

And many more.

DigitalVast Marketing Agency

Company Overview
DigitalVast is one of the best full-service digital marketing agencies in Bangladesh. They are providing their
services to small and big businesses in various sectors. The main strength of this agency is that they offer
complete package of services that a company might need to make a digital present for the customers.

This is the list of popular services available in the DigitalVast Marketing Agency-

• Social Media Marketing

• Email Marketing
• SMS Marketing
• Branding
• Copyright solutions
• Print and Design
• Website Development
• App Development
• SEO
• Pay Per Click

DigitalVast started its journey in 2014 by Tafser Ahmed. He is the founder and present CEO of this agency.
They have talented team members for different services. For this reason, they have successfully acquired
trust from many big companies. They are considered to be the fastest-growing digital marketing agency
in our country. If we see the list of their clients, we will get a better idea of their progress. They have
worked with Rupayan City Uttara, Rupayan Town, Namecheap, Wonderland, Asset Development, and
many more. They are always ready to provide the best quality support for their clients. The main focus of
this agency is to give their clients the freedom to engage with their potential customers. And they make
it happen through their flawless effort, experience and expertise. The understanding about their client
put one step ahead of their competitors. Whatever the size of a business, it can get complete advertising
solution from DigitalVast.

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Prospect of DigitalVast Marketing Agency
Though our country is still behind in digital and online marketing if we compare it with other countries.
But with our recent development in technology, the digital advertising field gets much potential.

• Variety of Services: DigitalVast agency has many services for different businesses. Nowadays, all
companies need to have a digital presence. For that, they need a website, mobile apps, digital
marketing support, etc. In the future, the demand will increase. So, this agency can provide all
types of support to those companies.
• More Internet Penetration: In recent years, more and more people are starting to use the internet
for daily activities. Businesses have more opportunities online due to their large customer base.
For this reason, advertising agency like DigitalVast also has more opportunities for their future
growth.
• Increase Usages of social media: Due to high internet speed, social media is getting more popular
than ever. Businesses are also trying to use social media to engage with their target customer. So,
service like social media marketing has more growth. In the future, Digital Vast will have more
clients for social media marketing.
• Covid-19 Pandemic Hit: Due to lockdown many businesses had to reduce their physical activities.
Instead, they started to operate their operation online. Therefore, an advertising agency will get
more clients for their digital advertisements.
• Economic Development: Bangladesh is considered to be one of the fasted growing economies.
The purchasing power of our people has increased. Therefore, businesses also spend more and
more on their advertisement in order to reach their target customer. This could be a reason for
the future growth of this advertising agency.
• Multiple Advertisement Strategies: Businesses always try to use several ways to engage with their
customers. To build up strong relationships they want to contact their customers with personalize
messages. Digital Vast could offer Email Marketing or SMS Marketing services to their clients. This
way companies will be able to meet individual customers’ requirements.
• The emergence of F-Commerce Startups: F-Commerce is the latest form of online business.
Anyone can start their business with very little cost using Facebook. People also show their
interest in online shopping for those Facebook pages. These F-Commerce startups are trying to
attract more customers through social media marketing. That’s why these startups are the prime
customers for an advertising agency.

Challenges of DigitalVast Marketing Agency

Digital Marketing agencies face different types of difficulties and challenges in Bangladesh. Some of them
are given below:

• One of the major challenges for ad agencies like DigitalVast is the lack of funding.
• The lack of proper instruments to execute planning is another major challenge.
• DigitalVast has not got the proper infrastructure to expand digital marketing in Bangladesh.
• The lack of cooperation of all the players in the ecosystem is another challenge.
• Lack of proper knowledge restricts from getting expected result.

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Achievements of DigitalVast Marketing Agency:
DigitalVast has won 10 marketing awards so far. Digital Vast has worked with 100 companies, launched
150 brand campaigns, some of their renowned customer brands are-

• BEXIMCO Group
• Rupayan Group
• Concord
• Craftsman
• Namecheap
• Iran Borka Bazar
• Baby Shop

And many more.

Conclusion
Though advertisement industry relatively an infant industry in Bangladesh, but it is fascinating that so
many companies have cracked the secret of success in this rising industry. They have shifted from offering
only the basic advertisement solution to a total package of marketing, social and digital solutions. The
creativity of these companies has helped them to reach the peak of the industry so fast. If this trend
continues, it won’t be very far when we can compete with the giant companies all around the globe.

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