Research: Impact of green Marketing on the Consumers purchase Decision

ANALYSIS USING T-TEST

Submitted by:

for the subject of:

Julius Estoesta MSM

Ms. Fredelita de Mesa Professor, Statistics

Using the T-test, the following conclusions were drawn: On the responses for item no. 3, Using data from the highest and lowest scored variable, it was found that there is a significant difference between the distribution of scores the highest (energy) & the lowest (degradable) scores of the variable presented in question no. 3. These means that there is a significant difference between those who signified that they will purchase appliances that uses less electricity compared to those who buy products that re biodegradable.

Also, There is no significant difference between the 2 lowest-scored variable (degradable & toxicity) in question no. 3, which means that those who signified that they buy products that are biodegradable are of the same as to those why buy products that are non-toxic, natural or organic.
Going further using the data of the variable with the highest scores, it was found that there is no significant difference between those who buys energy efficient appliances to those who buy products that contribute less in polluting the environment.

T-test computations:

Question no. 3
1) difference between the scores of the highest & the lowest variable in question no. 3 Lowest sum highest sum Degradable Energy Mean 3.666666667 4.628205128 Variance 0.614718615 0.288544789 Observations 78 78 Pooled Variance 0.451631702 Hypothesized Mean Difference 0 df 154 t Stat -8.935250958 P(T<=t) one-tail 5.84942E-16 t Critical one-tail 1.654808386 P(T<=t) two-tail 1.16988E-15 t Critical two-tail 1.98 there is no significant difference between the scores of the highest & the null hypothesis: lowest variable in question no. 3 there is a significant difference between the scores of the highest & the Alternative hypothesis: lowest variable in question no. 3 Reject null hypothesis since t is <=-1.98 reject null hypothesis , p >.05, two-tailed there is a significant difference between the scores of the highest & the lowest variable in question no. 3

2) difference between the 2 highest-scored variable in question no. 3 1st highest sum Energy Mean 4.628205128

2nd highest sum Pollution 4.320512821

Variance Observations Pooled Variance Hypothesized Mean Difference df t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail

0.288544789 0.532301032 78 78 0.41042291 0 154 2.999391419 0.001577862 1.654808386 0.003155724 1.98 there is no significant difference between the 2 highest-scored variable in null hypothesis: question no. 3 there is a significant difference between the 2 highest-scored variable in Alternative hypothesis: question no. 4 accept null hypothesis , p>,05, two-tailed there is no significant difference between the 2 highest-scored variable in question no. 3

3) difference between the 2 lowest-scored variable in question no. 3 1st lowest sum Degradable Mean 3.666666667 Variance 0.614718615 Observations 78 Pooled Variance 0.637695638 Hypothesized Mean Difference 0 df 154 t Stat -0.60156454 P(T<=t) one-tail 0.274174287 t Critical one-tail 1.654808386 P(T<=t) two-tail 0.548348574 t Critical two-tail 1.98

2nd lowest sum Toxicity-Related 3.743589744 0.660672661 78

there is no significant difference between the 2 lowest-scored variable in question no. 3 there is a significant difference between the 2 lowest-scored variable in Alternative hypothesis: question no. 4 Accept null hypothesis since t is >=-1.98 accept null hypothesis , p>.05, two-tailed there is no significant difference between the 2 lowest-scored variable in question no. 3 null hypothesis: