Introduction

Chapter -1 Introduction

-: Contents :1. Introduction about Cigarette. 2. Industry analysis of Cigarette in India. 3. Introduction about major players of Indian cigarette Industry. Page no. 2 Page no. 3 Page no. 5

Introduction

1.

Introduction about Cigarette:-

D Tobacco is a plant that grows natively in North and South America. It is in the same family as the potato, pepper and the poisonous nightshade, a very deadly plant. D The seed of a tobacco plant is very small. A 1 ounce sample contains about 300,000 seeds! D In 1847, the famous Phillip Morris is established, selling hand rolled Turkish cigarettes. Soon after in 1849, J.E. Liggett and Brother are established in St. Louis. D In 1902, the British Phillip Morris sets up a New York headquarters to market its cigarettes, including a now famous Marlboro brand. D By 1923, camel controls 45% of the U.S. Market! In 1924, Phillip Morris begins to market Marlboro as a woman's cigarette that is a "mild as may"! D In 1985, lung cancer became the #1 killer of women, beating out breast cancer! D During the 80's and 90's, the tobacco industry starts marketing heavily in areas outside the U.S., especially developing countries in Asia. Marlboro is considered the world s no. 1 most valuable brand of any product with a value over $30 billion!

Introduction

2. Industry Analysis of Cigarette in India:I. The industry in specific

> The cigarette industry is one of the oldest industries in India. > It is an important agro based industry. > It is highly labor intensive & provides livelihood to about 5 million people directly and indirectly. > Cigarette is an item falling under the first schedule to the industries (development & regulation) act, 1951 and requires an industrial license. > India is the second largest producer of tobacco in the world. > Cigarette exports during 2007-08 increased by 11 % in volume terms over the exports of previous year. > Major markets for cigarettes are UAE, USA, Romania, Saudi Arabia and Iraq where the demand for generic low cost cigarettes is growing.

II. Cigarettes: Growth potential

> Cigarettes account for only 15% of tobacco consumed in India unlike world pattern of 85% due to prolonged punitive taxation > Cigarettes (15% of tobacco consumption) contribute nearly 85% of revenue to the exchequer from tobacco sector > Of the 58% of adult Indian males who consume tobacco, barely 15% can afford cigarettes > Bidi : cigarettes ratio = 10 : 1

III. List of major players in Indian cigarette industry

> > > >

Godfrey Phillips India ltd. V.S.T. Industries ltd. ITC Limited G.T.C. Industries ltd.

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IV. Market share (surveyed as per march-2006)

Name of the company

GTC GPI ITC Other

Market share (%)

08% 12% 72% 08%

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3.

Introduction about Major Players of Indian Cigarette Industry:-

I. ITC
A. Introduction of the Company > One of India s premier private limited groups with over 99 years. > Annually turnover of the co. is .2888 Crore. > It is one of the eight Indian companies to feature in Forbes a-list in 2004. > It has more than 21,000 employees at more than 60 location across India with 4,86,000 shareholders. > Ranks no. 4 among Indian listed private sector companies by market cap. (@ April 09) > Rated as- one of India s most respected companies(IMRBbusiness world survey 2006)

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B. History Of The Company

> On 24th Aug. 1910 the company was incorporated as a private company under the name, Imperial Tobacco Co. Of India Ltd. > On 27th Oct. 1954 the company was converted into a public limited company. > The name of the company was changed from the Imperial Tobacco Co. Of India ltd., to India Tobacco Co. Ltd. In May 1970. > On Oct. 1972 Company entered into hotel business. > On 2000 company has launched a project E- Choupal in Bhopal to web-enable farmers to make a beginning in agriculture e-trade. > Investment - 10 billion in six years. > About 71% of the total turnover depends upon this business.

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C. Cigarette products

i. Super Premium products > > > > Insignia 555 India King Wills Silk Cut(King Size)

ii. Premium products > > > > > > > > > > Wills Classic/Mild/Regular/Menthol / Ultra Mild Wills Navy Cut(Filter Tipped) Wills Navy Cut (Duo tech) Navy Cut(Regular Size) Gold Flake(Premium) Gold Flake King/Lights/Ultra Light Filter Benson & Hedges(Light & Hard) B&H under ITC regular size 84mm. Marlboro (light & hard) Phillip Morris

iii. Bingo products > Wills Flake > Bristol

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II. GPI (Godfrey Phillips India Ltd)

A. Introduction of the Company > The second largest player in the Indian cigarette industry. 1800 Crore (approx. US $369.6 > Annual turnover exceeds million) > Has two major stakeholders, - K.K. Modi group. - Philip Morris. B. History of the company > Incorporated in India in 1936, the company established its own manufacturing facilities in 1944. > On 1946 Godfrey Phillips became a public ltd. Co. With its manufacturing operations in Mumbai. > Its products are distributed through an extensive India wide network comprising 484 exclusive distributors and over 800,000 retail outlets. C. Major brands > > > > > > > > > Four square filter Stellar GPI red and white GPI I-gen Jaisalmer Cavander Tipper Phillip Morris Tipper

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III. Golden Tobacco Limited

A. Profile > GTC is a professionally managed organization in the field of tobacco and tobacco related products. > Established in the year 1930 by the late Shri Narsee Monjee. > GTC is the first wholly owned company specializes in manufacturing & exporting an exclusive range of cigarettes, flavor cigar & non tobacco smoking product. > GTC has manpower strength of 2000 employees spread across manufacturing. > The company has two major production facilities in Mumbai as well as Baroda. B. Major brands > > > > > Panama Chancellor Golden Taj Chaap Style Mini Kings

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IV. Vazir Sultan Tobacco Industries Ltd.

A. Profile > The company was incorporated in 1930 at Hyderabad. > The third largest player of cigarette industry in India. > In 1984 the name of the company was changed from the Vazir Sultan Tobacco Co. Ltd. To VST Industries Ltd. > The company embarked upon a major modernization program designed to improve its competitive ability in domestic and international markets. > The company recorded revenues of 3,401.7 million (approximately $84.5 million) in the fiscal year ended March 2008. B. Major brands > Charms > Charminar

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Introduction

Chapter -2 Theoretical Background

-: Contents :1. Definition of Consumer Buying Behavior. 2. Process of Consumer Buying Behavior. 3. Types of Consumer Buying Behavior. 4. Factors affecting Consumer Buying Decision process. Page no. 12 Page no. 13 Page no. 15 Page no. 17

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Introduction

1.

Definition of Consumer Buying Behavior:Consumer Buying Behavior is the decision processes and acts of people involved in buying and using products .
Need to understand: > Why consumers make the purchases that they make? > What factors influence consumer purchases? > The changing factors in our society.

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Introduction

2.

Process of Consumer Buying Behavior:When purchasing a product there are several stages, which consumers go through. These will be discussed below.

i.

Problem/need recognition:How do you decide you want to buy a particular product or service? For example: It could be that your DVD player stops working and you now have to look for a new one, all those DVD films you purchased you can no longer play! So you have a problem or a new ne ed. For high value items like a DVD player or a car or other low frequency purchased products this is the process we would take. However, for impulse low frequency purchases e.g. Confectionery the process is different.

ii.

Information search:So we have a problem, our DVD player no longer works and we need to buy a new one. What s the solution? Yes go out and purchase a new one, but which brand? Shall we buy the same brand as the one that blew up? Or stay clear of that? Consumers often go on some form of information search to help them through their purchase decision. Sources of information could be family, friends, neighbors who may have the product you have in mind, and alternatively you may ask the sales people, or dealers, or read specialist magazines like what DVD?

iii.

Evaluation of different purchase options:So what DVD player do we purchase? Shall it be Sony, Toshiba or Bosh? Consumers allocate attribute factors to certain products. This means that consumers know what features from the rivals will benefit them and they attach different degrees of importance to each attribute. For example sound maybe better on the Sony product and picture on the Toshiba, but picture clarity is more important to you then sound. But if the decision falls between the Sony DVD or Toshiba then which one shall it be?

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Introduction

iv.

Purchase decision:Through the evaluation process discussed above consumers will reach their final purchase decision and they reach the final process of going through the purchase action e.g. The process of going to the shop to buy the product, which for some consumers can be as just as rewarding as actually purchasing the product. Purchase of the product can either be through the store, the web, or over the phone.

v.

Purchase:Purchase may differ from decision, time lapse between 4 & 5, product availability. E.g. If we have decided to buy the DVD of Sony brand but there is stock out of Sony DVD and we buy the DVD of Bosh brand.

vi.

Post purchase behavior:Ever have doubts about the product after you purchased it? This simply is post purchase behavior and research shows that it is a common trait amongst purchasers of products. Manufacturers of products clearly want recent consumers to feel proud of their purchase; it is therefore just as important for manufacturers to advertise for the sake of their recent purchaser so consumers feel comfortable that they own a product from a strong and reputable organization. This limits post purchase behavior. I.e. you feel reassured that you own the latest advertised product.

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Introduction

3.

Types of consumer buying behavior:Types of consumer buying behavior are determined by: > > Level of involvement in purchase decision. Importance and intensity of interest in a product in a particular situation.

The four type of consumer buying behavior are:

i.

Programmed/routine behavior:Frequently purchased low cost items; need very little search and decision effort; purchased almost automatically. Example: - Soft drinks, snack foods, milk etc.

ii.

Limited decision making:Buying product occasionally. When you want to obtain information about unfamiliar brand in a familiar product category. Perhaps requires a moderate amount of time for information gathering. Example: - Clothes we know product class but not the brand.

iii.

Extensive decision making: Complex high involvement, unfamiliar, expensive and/or infrequently bought products. High degree of economic/performance/psychological risk. Examples: - Cars, Homes, Computers, Education.

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Introduction

iv.

Impulse buying: No conscious planning. The purchase of the so me product does not always elicit the same buying behavior. Product can shift from one category to the next. For example: Going out for dinner for one person may be extensive decision making (for someone that does not go out often at all), but limited decision making for someone else.

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Introduction

4.

Factors that affect Consumer Buying Decision Process:A consumer, making a purchase decision will be affected by the following three factors i. Personal ii. Psychological iii. Social The marketer must be aware of these factors in order to develop an appropriate mm for its target market. i. Personal:Unique to a particular person. Demographic factors say Sex, race, age etc. Who in the family is responsible for the decision making? Young people purchase things for different reasons than older people. ii. Psychological factors:-

Psychological factors include:

a. Motives:Motive determines the level of need of the consumer and it may be > > > > > Physiological Safety Love and belonging Esteem Self actualization

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Introduction

b. Perception:What do you see?? Perception is the process of selecting, organizing and interpreting information inputs to produce meaning . I.e.; we choose what info we pay attention to, organize i t and interpret it.

c. Ability and knowledge:Knowledge is the familiarity with the product and expertise. Inexperience buyers often use prices as an indicator of quality more than those who have knowledge of a product.

d. Attitudes:Consumer attitudes toward a firm and its products greatly influence the success or failure of the firm's marketing strategy.

e. Personality:All the internal traits and behaviors that make a person unique, uniqueness arrives from a person's heredity and personal experience.

f. Lifestyles:Lifestyles are the consistent patterns people follow in their lives.

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Introduction

iii. Social factors Consumer wants, learning, motives etc, are influenced by opinion leaders, person's family, reference groups, social class and culture.

a. Opinion leaders
Marketers try to attract opinion leaders...they actually use (pay) spokespeople to market their products.

b. Reference groups
Any group that has a positive or negative influence on a person s attitude and behavior like Families, Friends, Sororities, Civic and Professional Organizations.

c. Social class
Social class refers to the class to which the customer belongs. Social class is divided into Upper class, Upper-Middle class, Middle class, Lower-Middle class, Lower class, Extremely Lower class.

d. Culture and Sub-Culture

Culture refers to the set of values, ideas, and attitudes that are accepted by a homogenous group of people and transmitted to the next generation. Culture can be divided into subcultures: > Geographic regions > Human characteristics such as age and ethnic background. Culture affects what people buy, how they buy and when they buy.

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Introduction

Chapter -3 Problem Identification

-: Contents :1. Definition of 2. Scope of Problem. Page no. 21 Page no. 21 Page no. 21 Page no. 22 Page no. 22 the Study.

3. Objective of the Study. 4. Significance of the Study. 5. Limitation of the Study.

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Introduction

1.

Definition of Problem:Problem is an obstacle which hinders the achievement of a particular goal, objective or purpose. It refers to a situation, condition, or issue that is yet unresolved .

The marketing research problem specifies what information is needed to solve the problem and how that information can be obtained efficiently and effectively.

2.

Scope of the study:> > The scope of study is limited to Surat city only. In Surat, the areas which are selected for survey are Katargam, Varachha, Punagam, and Dabholi. Here only male respondents are selected for research and the age of them are above 15.

3.

Objectives of the Study

> The main objective of research is to know the buying pattern of consumer while purchasing cigarette that is whether they purchase cigarette in piece order or packet order. Next objective is to know the consumer attitude towards cigarette i.e.; whether they have positive attitude towards cigarette or negative attitude. And the final objective is to find whether smokers are aware about the adverse affect of smoking i.e.; physical damages cause by cigarette to the human body.

>

>

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Introduction

4.

Significance of the study:> The study will help the company to know whether people are aware about adverse effect cause by smoking or not. This will help the company to maintain that much level of nicotine which causes minimum physical damages to human bodies. It helps to know the reason for smoking i.e.; why people smoke. They may smoke for hobby, style, status, habit, reduce stress, etc. It also helps company to make improvement in cigarette with the help of suggestion given by the respondents. Company can make improvements by adding new flavors, improve filter, adding more power etc.

> >

5.

Limitations of the study:> The main difficulty is to cover the sample size of 250 within the period of two months. > Generally smokers may not respond properly because nobody wills that someone have information about his bad habit. > And the final limitation is to find proper sample because sample area i.e.; Surat is a large city, so to select proper sample from it would be difficult one.

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Chapter -4 Research Methodology

-: Contents :1. Definition . 2. Types of Research. 3. Research Instrument. Page no. 24 Page no. 25 Page no. 27

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Introduction

1. Definition:Research designA plan for collecting and utilizing data so that desired information can be obtained with precision or so that hypothesis can be tested properly .

Research methodology-

Research is a diligent and systematic inquiry or investigation into a subject in order to discover or revise facts, theories, applications, etc .

Methodology is the system of methods followed by particular discipline .

Thus,

Research Methodology is the way how we conduct our research .

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2. Types of research:A. Exploratory research: The first stage in research design is the exploration of current situation. In this stage clarification of the specific problem is defined. Exploratory stage gives the answer of question that how I came to know about the problem statement.

B. Descriptive Design:In the second stage, descriptive research design has been use because it described the phenomena under the study and recommendation / findings were specific under this study. Descriptive studies are undertaken in many circumstances. When the researcher is interested in knowing the characteristics of certain groups such as age, sex, educational level, occupation or income, a descriptive study may be necessary .

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Introduction

i. Cross-sectional studies: Cross-sectional studies are used when the research is carried out in a particular time only. A cross-sectional study is concern with a sample of element from a given population. Cross-sectional studies are two types a. Field studies b. Survey method.
ii.

Longitudinal: In longitudinal Study respondents are surveyed frequently say weekly, half monthly, or monthly.

C. Causal Design:In a causal design the cause and effect relation among the two or more variable are investigated. It has two typesy y Natural Controlled

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Introduction

3. Research Instrument
Research instruments refer to the tools through which the data pertaining to the research has been collected. I have used Questionnaire as a Research Instrument for gathering the Data from the Respondents.

A. Types of Question Included in Questionnaire i. Multiple Choice Questions:These are the Question which contains more than two alternatives. Here, respondents are given some option for the question from which he/she selects the option convenient to him/her.

ii.

Dichotomous Question:These are the question, answer of which either No or Yes.

iii. Open Ended Question:-

In these types of question there are no option given to the Respondent, They can freely describe their views in their own words.

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Introduction

B. Data Collection Method There are mainly two sources of Data-collection. i. Primary Data:Primary Data means the data which are collected first time by the researcher. Primary data can be collected through, a. Observation Method b. Experimental Method c. Questionnaire Method

In this project I have used Questionnaire method for the collection of primary data.

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Introduction

ii.

Secondary Data Secondary Data means the data which are collected by someone else, are the secondary data in the hand of a Researcher.

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C. Sampling Plan Sampling Elements :Cigarette

Sampling Size

:-

250

N= p*q(Z/E)2 Here, N= Sample Size p= Probability of Success q= Probability of Failure Z= Score of confidence E= Error = 0.8*0.2(1.96/0.05) 2 =245.8684}250 =250

Sampling Site

:-

Surat

Sampling Method

:-

Convenience Random Sampling

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Chapter -5 Data Analysis

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Introduction

List of Charts & Tables

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Smoking Pattern of Smokers.

Table: 1 Smoking Pattern 1 time 2 times More than 2 times Not Specific Total Chart: 1 No of Respondents 46 40 66 98 250 Percentage 18.4% 16% 26.4% 39.2% 100%

Percentage of Respondents

Smoking Pattern

Interpretation:From the above Column chart, Researcher has noticed that, around half of the smokers are not specific about their smoking pattern.

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Table: 2 Brand Name

Bristol Cool Garam Four Square Marlboro Gold Flake Wills Navy Cut Cavander Black More Others

Brand awareness of Cigarette.

No of Respondents
246 239 205 214 151 229 193 196 171 103 24

Percentage
98.4% 95.6% 82% 85.6% 60.4 91.6% 77.2% 78.4% 68.4% 41.2% 9.6%

Chart: 2

Interpretation:The above Column chart shows that Bristol has good potentiality in cigarette market as compare to Other Brands.

No. of Respondents

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Brands, Which Smokers have tasted.

Table: 3 Brand Name
Bristol Cool Garam Four Square Marlboro Gold Flake Wills Navy Cut Cavander Black More Others

No of Respondents
197 168 140 134 60 163 111 104 110 33 12

Percentage
78.8% 67.2% 56% 53.6% 24% 65.2% 44.4% 41.6% 44% 13.2% 4.8%

Chart: 3

Interpretation:It is clear from the above Column chart that Bristol is the most tasted Cigarette by the smokers as compare to other Brands.
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No. of Respondents

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Table: 4

Brand Preference of Smokers on Taste Basis No of Respondents

35 29 47 21 17 29 13 12 37 7 3 250

Brand Name
Bristol Cool Garam Four Square Marlboro Gold Flake Wills Navy Cut Cavander Black More Others Total

Percentage
14% 11.6% 18.8% 8.4% 6.8% 11.6% 5.2% 4.8% 14.8% 2.8% 1.2% 100%

Chart: 4

Interpretation:The above Column Chart clarifies that Garam Brand has good control over their flavors, so it is most preferred Brand by the smokers on the basis of taste.
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Percentage of Respondents

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Reason for Smoking

Table: 5 Reason For Smoking
Style Hobby Status Habit Other

No of Respondents
48 79 13 107 17

Percentage
19.2% 31.6% 5.2% 42.8% 6.8%

Chart: 5

Interpretation:The above Column Chart itself clarifies that majority of the smokers are habitual for smoking while very few smokers smokes because they view smoking as a status.

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Introduction

Buying Pattern of Smokers

Table: 6 Buying Pattern
Piece Packet Total

No of Respondents
221 29 250

Percentage
88.4% 11.6% 100%

Chart: 6

Interpretation:From the above Pie chart, Researcher has noticed that only few smokers Purchase cigarettes in Packets while most of the smokers prefer to purchase cigarette in pieces i.e; they purchase cigarette when they want to smoke.

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Introduction

Place of Purchasing
Table: 7 Place of Purchase
Restaurant Smoking Joze Retail Shop Other

No of Respondents
28 22 250 0

Percentage
11.2% 8.8% 100% 0%

Chart: 7

Interpretation:Researcher can make conclusion from the above Column chart that, most of the smokers Purchase cigarettes from the Retail shop, while very few smokers purchase cigarette from the Restaurant and Smoking Joze.

No. of Respondents

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Place of Smoking
Table: 8 Place of Smoking
Office Home Shop Travelling Any other Occasion

No of Respondents
29 16 228 75 118

Percentage
11.6% 6.4% 91.2% 30% 47.2%

Chart: 8

Interpretation:From the above column chart, it is clear that most of the smokers smoke at Retail shop, and very few smokers smoke at their home.

No. of Respondents

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With Whom Smokers Smoke

Table: 9 With Whom they Smoke
Friends Relatives Alone

No of Respondents
178 42 123

Percentage
71.2% 16.8% 49.2%

Chart: 9

Interpretation:The above column chart itself clarifies that majority of the smokers prefer accompany their friends when they smoke, and half of the smokers prefer to smoke alone.

No. of Respondents

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Smokers take credit for smoking

Table: 10 Take Credit Yes Almost Never Total Chart: 10 No of Respondents
31 13 206 250

Percentage
12.40% 5.20% 82.40% 100%

Interpretation:Researcher is clear from the above Pie-chart that most of the smokers do not take credit for smoking, while few takes credit for smoking.

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Credit payment period

Table: 11 Period
Daily Weekly Fortnightly Monthly Quarterly Not Specific Total

No of respondents
4 11 5 14 3 7 44

Percentage
9.10% 25% 11.36% 31.82% 6.82% 15.90% 100%

Chart: 11

Interpretation:By showing the above column chart, Researcher conclude that around 30% of the smokers who take credit, pay it Monthly, and very few pay credit Quarterly.

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Awareness about Adverse Effect of Smoking.

Table: 12 Aware About Adverse Effect
Aware Not Aware Total

No of Respondents
246 4 250

Percentage
98.4% 1.6%

100%

Chart: 12

Interpretation:The above Pie-Chart shows that by deducting the 1.6% smokers who are not aware about the adverse effect of smoking, rest everyone smoker is aware about adverse effect of smoking

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Smokers who want to Get Rid off Smoking.

Table: 13 Get Rid off Smoking
Want Don't Want Total

No of Respondents
165 81

Percentage
67% 33% 100%

246

Chart: 13

Get rid off Smoking

Interpretation:The above column chart specifies that majority of the Smokers want to Get rid off smoking, while rest of the smokers want to keep on smoking.

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Smokers View about Smoking

Table: 14 Smokers Who think Smoking is
Good For Health Not Good For Health Total

No of Respondents
16 234 250

Percentage
6.4% 93.6% 100%

Chart: 14

Interpretation:From the above column chart it is clear that most of the smokers think that smoking is not Good for Health, while only few smokers think that being smoker is Good.

Percentage of Respondents

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Smokers who suggest others to Stop Smoking.

Table: 15 Smokers Who Suggest Others to Stop Smoking
Suggest Don't Suggest Total

No of Respondents
140 94 234

Percentage
59.83% 40.17% 100%

Chart: 15

Interpretation:The above Column Chart indicates that more than half of the smokers suggest other smokers to keep out from smoking, while rests don t give their suggestion to smokers to stop smoking.

Percentage of Respondents

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Age of Respondents Who Smoke

Table: 16 Age
15-20 21-25 26-30 31-35 36-40 41-45 45 Above Total

No of Respondents
93 86 34 16 11 4 6 250

Percentage
37.2% 34.4% 13.6% 6.4% 4.4% 1.6% 2.4% 100%

Chart: 16

Interpretation:From the above Column Chart it is clear that youths have majority in smoking which is more than 60% of total smokers, while very few smokers are the oldies.
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Percentage of Respondents

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Occupation of Respondents Who Smoke.

Table: 17
Occupation Manager Self Employee Businessman Shop owner Student Worker Other Total No Of Respondents 19 4 23 2 123 57 22 250 Percentage 7.6% 1.6% 9.2% 0.8% 49.2% 22.8% 8.8% 100%

Chart: 17

Interpretation:From the above Column Chart, Researcher has indicate that Students are more involved in smoking which is about half of total smokers.

Percentage of Respondents

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Chapter 7 Findings

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From this study I have found that,

1. Out of 250 respondents, 39.2% smokers are not specific about their smoking pattern, while 18.4% smoker smokes 1 times a day, 16% smokes 2 times a day and 26.4% smokes More than 2 times a day. 2. Out of 250 smokers 246 smokers are aware about Bristol brand, 239 smokers are aware about Cool brand, and 229 smokers are aware about Gold flake brand so researcher can say that Bristol has a good potentiality in the market. 3. 197 smokers have tasted Bristol Cigarettes, 168 smokers have tasted Cool Cigarettes and 163 smokers have tasted Gold Flake Cigarettes, while only 33 smokers have tasted More Brand. 4. Out of 250 smokers 18.8 % likes the taste of Garam brand, 14.8% likes the taste of Black brand, the taste of Bristol is preferred by 14% and only 2.8% Smokers like the taste of More brand.

5. Out of 250 smokers 42.8% smokers do smoking because they are Habitual, 19.2% smokers smokes because they understood Smoking as a style, while 5.2% Smokers view smoking as a Status. 6. Most of the smokers, say 88.4% purchase cigarette in piece order while rest 11.6% purchase cigarette in Packet. 7. All the smokers purchase Cigarette from Retail Store, 28 smokers purchase cigarettes from the Restaurant and 22 smokers purchase Cigarette from Smoking Joze. 8. 228 smokers prefer to smoke at the Retail store, 118 smokers smokes Occasionally and only 16 smokers smoke at their home.

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9. 178 smokers prefer to smoke with their Friends, 42 smokers smokes with their Relatives and 123 Prefer to smoke Alone. 10. 82.4% smokers never take Credit for Smoking while rests 17.6% take credit for Smoking. 11. Out of 44 smokers who take credit, 14 smokers Pay it Monthly, 11 smokers pay Weekly and only 3 smokers Pay Quarterly. 12. Out of 250 smokers, 98.4% Smokers are aware about adverse effect cause by Smoking, and 1.6% Smokers are not aware. 13. Out of 246who are aware about adverse effect of Smoking, 165 smokers want to get rid of Smoking. 14. Out of 250 smokers, 6.4%% Smokers think that smoking is Good for Health while 93.6% smokers think that smoking is not good for Health. 15. Out of 234 Smokers who thinks smoking is not good for Health, 59.83% Smokers suggest others to stop Smoking while 40.17% smokers don t suggest others to stop Smoking. 16. Out of 250 Smokers 37.2% Smokers are teenagers 34.4% are youngsters, while 4% are above 40 years. 17. Out of 250 Smokers 49.2% Smokers are Students, 22.8% are workers, 1.6% are Self Employee and0.80% are Shop owner.

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Chapter 8 Suggestions

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My suggestions for this study are,

> Try to keep nicotine level at that much level which minimizes the adverse effect, so that smokers smoke more and it will result in improved turnover. > Cigarette Company should try to make Cigarette in Coloring paper. > Companies should try to add more power to Cigarette so that smoker gets more. > Company should try to add good smell to smoke, so that smokers don t have to use Mouth Freshener to remove smell of smoke from their mouth. > Company should try to make the cigarette somewhat thick so that it is properly hold by the smokers lips. > Company should provide Smoking Pipe with Cigarette Packet so that the Filter tip of Cigarette not get Pressurized by the smokers mouth.

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