PROJECT REPORT ON

“IMPLEMENTATION OF ONLINE MARKETING

STRATEGIES FOR INCREASING SALE OF
CONSUMABLES PRODUCT IN MYNTRA”
Submitted in pratical fulfillment of the requirement of degree
in bachelor of commerce

SUBMITTED BY:
PAVAN R.
Reg.No. BC190196

UNDER THE GUIDANCE OF

SHILPA B. M.
FACALTY MEMBER
DEPARTMENT OF
COMMERCE AND MANAGEMENT

GOVERNMENT ARTS, COMMERCE AND P G

COLLEGE
(AUTONOMOUS) – HASSAN

ACADEMIC YEAR 2021-22

 GOVERNMENT ARTS, COMMERCE AND P G COLLEGE
(AUTONOMOUS)
DEPARTMENT OF COMMERCE AND MANAGEMENT
R C ROAD, HASSAN - 573201.

D. S. Raju
Associate Professor
Head of the Department
Department of Commerce &
Management
Government Arts, Commerce
& P G College
Hassan- 573201

CERTIFICATE
This is to certify that the project work entitled “IMPLEMENTATION OF
ONLINE MARKETING STRATEGIES FOR INCREASING SALE OF
CONSUMABLES PRODUCT IN MYNTRA” submitted to the University of
Mysore by PAVAN R. (Reg. No. BC190196) as a partial fulfillment of the
Degree of Bachelor of Commerce. His original work is done with the
guidance of SHILPA B. M, faculty Member, Department of Commerce &
Management, Government Arts, Commerce & P G College, Hassan–573201
and that it has not previously formed the basis for the award of any Degree/
Diploma/Associate ship/ Fellowship or any other similar title and it presents
wholly her independent work.

Date:

Place: Hassan D. S. Raju

(HOD)
 GOVERNMENT ARTS, COMMERCE AND P G COLLEGE
(AUTONOMOUS)
DEPARTMENT OF COMMERCE AND MANAGEMENT
R C ROAD, HASSAN - 573201.

Shilpa B. M.
Faculty Member
Department of Commerce &
Management
Government Arts, Commerce
& P G College
Hassan- 573201

CERTIFICATE
This is to certify that the project work entitled “IMPLEMENTATION OF
ONLINE MARKETING STRATEGIES FOR INCREASING SALE OF
CONSUMABLES PRODUCT IN MYNTRA” submitted to the University of
Mysore by PAVAN R. (Reg. No. BC190196) as a partial fulfillment of the
Degree of Bachelor of Commerce. His original work is done with my
guidance and that it has not previously formed the basis for the award of any
Degree/ Diploma/Associate ship/ Fellowship or any other similar title and it
presents wholly her independent work.

Date:

Place: Hassan (FACULTY MEMBER)

SHILPA B. M.
GOVERNMENT ARTS, COMMERCE AND P G COLLEGE
(AUTONOMOUS)
 DEPARTMENT OF COMMERCE AND MANAGEMENT
R C ROAD, HASSAN - 573201.

Puttaraju T. P.
Associate Professor
Principal
Department of Commerce &
Management
Government Arts, Commerce
& P G College
Hassan- 573201

CERTIFICATE
This is to certify that the project work entitled “IMPLEMENTATION OF
ONLINE MARKETING STRATEGIES FOR INCREASING SALE OF
CONSUMABLES PRODUCT IN MYNTRA” submitted to the University of
Mysore PAVAN R. (Reg. No. BC190196) as a partial fulfillment of the Degree of
Bachelor of Commerce. His original work is done with the supervision of
SHILPA B. M, faculty Member, Department of Commerce and management,
Govt Arts Commerce and p.g. College, Hassan-573201 and that it has not
previously formed the basis for the award of any Degree/ Diploma/Associate
ship/ Fellowship or any other similar title and it presents wholly her
independent work.

Date:

Place: Hassan Puttaraju T. P.

(Principal)

DECLARATION
 I PAVAN R. hereby declare that this project entitled
“IMPLEMENTATION OF ONLINE MARKETING STRATEGIES FOR INCREASING
SALE OF CONSUMABLES PRODUCT IN MYNTRA” is carried out under the
guidance of Department of Commerce & Management,
Government Arts, Commerce & P G College, Hassan.

I also declare that this project work has been conducted in

partial fulfillment of the requirement for the award of degree of
Bachelor of Commerce in GACPGC, affiliated to University of
Mysore. This project is my original work and has not formed the
basis for the award of any other degree in any other university.

Date: PAVAN R.
Place: Hassan Reg.No: BC190196

ACKNOWLEDGEMENT
 The project work bears inspiration of many persons and well wishers. It is
my earnest duty to place on record my deep sense of gratitude to the
Department of Commerce & Management, Government Arts, Commerce &
P G College, Hassan.

I thank SHILPA B. M, faculty Member, for their sustained help, support

and guidance as the guide of the project. He guided and corrected various details of
my project with attention and care. He has taken interest to go through the project and
make necessary correction as and when needed.

For having accorded gave permission to carry out the internship work
in their established company and their kind help and co-operative in
particular to Manager, for their kind co-operative help and able guidance
extended me for the successful completion of the project work.

I am highly grateful to D. S Raju Sir, HOD, Department of Commerce

and Management, Prof. puttaraju T. P. Principal of our college for being
source of inspiration in completion of this project work.

I also remember and thank all the respondents who patiently answered
my queries and have extended their kind co-operation and help in collection
of data for my research work. My humble and grateful thanks are due to my
beloved parents and my friends’ encouragement for this dissertation work.

/- PAVAN R.