List down at least three (3) positive and negative impacts of information technology (IT) in the

tourism industry.
 The internet and marketing, computer systems and mobile communication will all benefit
from advances in information technology in the next years. Due to technological
advancements in the hospitality and tourism industries, traveling has become more
pleasurable and effective. In addition to bigger accommodation facilities, B & Bs and
other smaller lodging facilities in the market will benefit from technological
advancements. Many employees working in the tourist business are losing their
employment because of a lack of data security and privacy due to the use of information
technology in the industry.
Research articles to support the identified positive and negative impacts of IT in the tourism
industry.
 According to Entre (2018), information technology has had a significant influence on the
hotel and tourist industry during the past decade. As seen by the examples provided, the
internet has had a significant impact on the hotel and tourist industries in recent years.
Through your company's website, a consumer will establish their initial point of contact
with your company. Large hotel corporations with several sites may now interact more
easily with one another because to advancements in computer technology. A vast number
of big desktop computers have been rendered obsolete by mobile tablets and
smartphones, thereby rendering them inoperable and unreliable. In addition to cyber-
attacks and security breaches, Verma and Shukla (2019) predict that data security will be
compromised because of challenges with data sharing and collection, technological and
regulatory issues with data sharing and collection, device replacement due to a harsh
uncontrolled environment, self-sustainability, and an overreliance on sensors.
Provide recommendations to improve the listed positive impacts of IT in the tourism industry.
 Local tourism may reap the benefits of the internet's social media marketing if it uses
social media to promote the community's cultural past, tourist attractions, and a range of
other features. A big number of individuals have access to the Internet, and this has the
potential to improve the image of the town and promote tourism as a result. If you're in
the tourism sector, conventional print advertising may help you connect with your
customers, show them the visual grandeur of a region, and possibly achieve more
attention than you would with web marketing, among other things. Attract visitors to
your destination by marketing it through organic and paid search strategies.
Provide solutions to reduce the listed negative impacts of IT in the tourism industry.
 In today's digital world, every sector is at risk of having their data security and privacy
compromised, and this includes government agencies. When it comes to the tourist
business, it becomes increasingly challenging to keep personal and financial information
private. It is critical to construct a comprehensive list of study objectives that
encompasses social and technological components of privacy protection in order to
 reduce the likelihood of data leakage. The study of privacy nudges and how to
incorporate them into system design should be the primary focus of researchers in order
to assuage visitors' worries about the privacy of their personally identifiable information.

References:
References:
 Entre. (2018). How Information Technology Has Affected the Tourism and Hospitality
Industry. Retrieved from https://www.entremt.com/information-technology-affected-
tourism-hospitality-industry/
 Verma, A., & Shukla, V. (2019, February). Analyzing the influence of IoT in Tourism
Industry. In Proceedings of International Conference on Sustainable Computing in
Science, Technology and Management (SUSCOM), Amity University Rajasthan, Jaipur-
India. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3358168
 Tussyadiah, I., Li, S., & Miller, G. (2019). Privacy protection in tourism: Where we are
and where we should be heading for. Information and communication technologies in
tourism 2019, 278-290. Retrieved from https://link.springer.com/chapter/10.1007/978-3-
030-05940-8_22