1.

What's the credit card knife for your industry

- What's the 'cool, sexy thing' that everyone wants but doesn't necessarily need...

2. What's the candle wick for your industry

- What's the one thing that everyone needs but doesn't necessarily want

3. What's the upholstry cleaning service for your market

- What's a valuable service that you can perfom quickly and inexpensively that will
deliver results in advance and get your foot in the door

- Plugins wordpress or otherwise

- Lightboxes

- Cool dropdowns for ad/flash messages

- Optin boxes

- Quiz
-

Templates

- Landing pages
-
Logo design

- Tutorials/Mini-Courses/Trainings
-
Hosting
- Domain

- Website

- Techie stuff
------------

- Wordpress installation

- Plugin installation/customization

- Contact form configuration

- Autoresponder setup

- Domain name registration

- Hosting setup

- Website upload

- Facebook Page
Types of tripwires

1. Physical premium <pure want, cool but not necessary>

2. Small but critical <can't do without>

3. Ebook/report

4. Paid tele-seminar/webinar

5. Software plugin e.g if you're selling software splinter a feature & make it into
it's own software

6. A la carte service, e.g install Wordpress for $5.00 afterwards, can I design a
custom theme for you?

A tripwire is not a summary of your core offer, it's a splinter, a chunk,

standalone...