LAZADA

1. Recognize and define the functions of logistics and supply chain present in the case study.

Lazada is known as the biggest online shopping and selling platf orms throughout
Southeast Asian countries and conti nue to lead the E-commerce business.
According to the company’s CEO for logisti cs Juan Pavez that the “DNA” of Lazada is
its logisti cs and fulfi llment center.

Functi on of Logisti cs

 Procurement – Lazada off ers the widest range of products in categories from
beauty, fashion, and consumer electronics to household goods, toys, and etc.
The compan ie s have va riou s type s of produc ts to off er t o t he con sume rs
an d procurement is responsible for acquiring the goods and services.

 Order Management - Lazada is its logistics and fulfillment center. He said in an

interview with ABS-CBN News that “bringing the best customer experience would be
difficult without logistics, especially in Southeast Asia.” Lazada's 54,000-sqm warehouse
in Cabuyao, Laguna is the platform’s biggest single-fulfillment center in Southeast Asia
with a total storage capacity of five (5) million items.

 Transportation - Lazada is focused on delivering an excellent customer experience by

offering comprehensive customer care and hassle-free returns through its own first and
last-mile delivery arm supported by approximately 100 logistics partners.

Supply Chain

 Plan - Lazada aims to build a network of certified expert trainers among Lazada sellers, who will
train and develop the skills of other sellers in the platform.

 Deliver – Lazada is faster picking, transfer, and delivery of goods.

2. Identify and describe the strategy groups present in Lazada’s logistics and supply chain.
Cost Strategy - Lazada focuses on delivering a product or service to the customer at the lowest
possible cost without sacrificing quality.

3. Propose ways on how Lazada will be able to maintain its leader position in logistics and supply
chain using the concept of Supply Chain 2.0 and Industry 4.0.
Supply Chain 2.0 Lazada use the modern digital technology and the Industry 4.0 Lazada use the
new industrial revolution. Lazada is truly revolutionizes the meaning of comfort and
convenience through its massive logistics capacity and ever-expanding products and services.