IMPACT OF 5G

ON DIGITAL
MARKETING
By-
Manideepa Dey
Sec – A
13600921045
What is 5G and which advantages does it bring?
5G is a standard mobile Internet connection and its main advantage over 4G technology is that it has a
much lower latency. This means that the time it takes to get an order from the sending device to the
receiving device is considerably reduced: 5G is 10 times faster than 4G.

So, how will 5G improve our lives?

The number of mobile devices requesting to connect to the Internet around the world is increasing every
day. In the face of this growing digital pressure, favoured by the progressive implementation of the
Internet of Things (IoT), 5G technology is emerging as a response that will improve connectivity, both in
quality and speed. Data updating and communication in real time are essential. Digital marketing is
forced to evolve as this standard web access becomes widespread in every corner of the world.
 Benefits of 5G for users

An almost instant download

of the contents: we will be Greater speed when
01 able to download complete 03 watching videos and
films and series in a few streaming
seconds

Better synchronization with

Real-time update of
02 application data 04 other gadgets and wearables
(smartwatches and speakers,
programmable appliances,
etc.)
Impacts of 5G implementation for digital marketing:

“It is time to renew and adapt the digital

marketing strategy to users eager to
consume online content here and now,
on their mobile and without any waiting.”
Higher loading speed
Although mobile devices have long since
overtaken desktop computers in users’ web
content consumption preferences, certain
activities such as watching high-quality videos or
visiting certain pages from smartphones are still
exasperating. Cuts in playback and invaluable
seconds waiting for content to load in the
browser will be over with 5G. Thanks to the
loading speed that this technology allows, it will
be possible to:
✓ Create video ads with a higher resolution,
that do not slow down the loading of
websites when played.
✓ Boost video streaming emissions.
✓ Forget about the standard AMP (accelerated
mobile pages).
 New interactive advertising
formats
Due to the very low latency
of 5G, there is an
opportunity to integrate the
user into virtual reality
and augmented reality,
designing platforms and ads
where their movements and
actions trigger instant
changes seamlessly.
 AR/VR based user experience
driven marketing
AR/VR has currently entered into educational, real-
estate segments. There is a rapid expansion
expected in healthcare, industrial automation and
retail segments. Virtual reality shall enable the
users to walkthrough a journey and experience the
product/service, before making a buying decision.
Video based marketing has already started, and
adding AR/VR experience will just make it more
realistic.
Be ready to explore the new marketing trends that
5G is going to bring. Start exploring more about
how you can add value to customers. User
Experience driven marketing will be a game
changer once 5G is in.
A superior user experience
The frustration with content that doesn’t load or
videos that don’t play properly will evaporate
with these networks set up to satisfy the most
impatient users. Customer experience will be
considerably better, which means that many
experienced internet surfers will find it
unnecessary to use ad blockers to speed up
internet browsing.
The result? A free path for brands to use their
advertising to impact audiences they have not
been able to reach so far, with a
foreseeable increase in the CTR and a reduction
in the bounce rates.
 Extreme Personalization
The IoT will finally become a reality
thanks to 5G. The synchronization
between devices, Artificial Intelligence
and the automation will settle in digital
marketing strategies of extreme
personalization. These will take into
account data such as the real-time
location of each individual, or which
products they have already bought and
which they have not, to show you instant
tailor-made content on your smartphone.
Real-Time Analytics
This IoT boom will lead to the golden age of big
data. With edge computing, data collection and
processing will no longer be slow, heavy,
centralised and tedious. 5G will make it happen
in milliseconds directly at each point, facilitating
real-time analysis, decision making and response
automation.
On the other hand, this massive data
collection that will be driven by the IoT will help
digital marketers to:
➢ Get to know their audiences better, finding
out extremely specific information about
them and segmenting them more precisely
for the launch of campaigns.
➢ Know where to find their target -virtually and
physically- throughout every second.
 CONCLUSION
The link between 5G and marketing will provide very effective tools for customer satisfaction. The
key will lie in studying consumer behaviour to the utmost and defining ultra-personalised solutions
for customer journey touchpoints.
5G is an investment that can lead brands to ultimate success.. It is a promising new technology that
is sure to take the advertising industry to the heights it never thought were achievable until now.
Although, to some brands, 5G might seem like a challenge. Probably because they are too skeptical
of taking the risk and embracing the upgrade.
In the quickly evolving marketing landscape, 5G stands as an enormous creative and strategic
opportunity. It will reshape the industry, enabling marketers to forge new relationships between
consumers and brands
THANK YOU
VERY MUCH