Introduction

English for Business

2022-1

Videoconference 07
Module 6

Agenda

Previous knowledge

Session goal

Vocabulary

Micro environment

Porter's Five Forces

Case study: Netflix

Conclusions
Reading material
Classroom

Source: Universidad Privada del Norte.

Previous knowledge
PESTEL analysis

Source: Business To You.Scanning the environment. PESTEL analysis. https://www.business-to-you.com/scanning-the-environment-pestel-analysis/

Module 6

Agenda

Previous knowledge

Session goal

Vocabulary

Micro environment

Porter's Five Forces

Case study: Netflix

Conclusions
Session goal
Module 6

By the end of the session, students will be able to define external

analysis and micro environment, evaluating all of their factors,
using the Porter's Five Forces.
Module 6

Agenda

Previous knowledge

Session goal

Vocabulary

Micro environment

Porter's Five Forces

Case study: Netflix

Conclusions
Vocabulary
Open de box

Source: Word Wall. https://wordwall.net/resource/32052400

Vocabulary
Wordsearch

Source: Word Wall. https://wordwall.net/resource/27982215

Module 6

Agenda

Previous knowledge

Session goal

Vocabulary

Micro environment

Porter's Five Forces

Case study: Netflix

Conclusions
External analysis
Definition

“External analysis, also called environmental analysis, is the

process by which businesses objectively assess the changes made
to their industry and broader world that could affect their current
business operations. Companies do this to ensure they can adapt
to changes and continue to succeed within an industry.”

Source: Indeed. What is external analysis. https://www.indeed.com/career-advice/career-development/external-analysis

External analysis
Overview

Source: Researchgate. Micro and macro environmental forces (Blythe, 2005).

https://www.researchgate.net/publication/335079623_A_three-year_marketing_plan_for_the_development_of_the_Wolves_brand_in_Sri_Lanka/figures
Micro environment
Definition

“The micro environment refers to the factors within a company

that impact its ability to do business… factors are specific to a
company and can influence the operation of a company and
management's ability to meet the goals of the business (i.e.
suppliers, resellers, customers, and competition).”

Source: Investopedia. Macro environment. https://www.investopedia.com/terms/m/macro-environment.asp

Micro environment
Overview

Source: The Investors Book. Marketing environment. https://theinvestorsbook.com/marketing-environment.html#MicroEnvironment

Song
Video and lyrics

Source. Coldplay. Yellow.. Youtube https://youtu.be/cLtND1bf_rM

Module 6

Agenda

Previous knowledge

Session goal

Vocabulary

Micro environment

Porter's Five Forces

Case study: Netflix

Conclusions
Porter's Five Forces
Definition

“Porter's Five Forces is a model that identifies and analyzes five

competitive forces that shape every industry and helps determine
an industry's weaknesses and strengths.”

Source: Investopedia. What are Porter's Five Forces? https://www.investopedia.com/terms/p/porter.asp

Porter's Five Forces
Overview

Source: Business To Community. Use Porter’s Five Forces to Widen Your View on Competitive Forces
Micro environment and Porter's Five Forces
Video 1

Source: Harvard Business Review. The explainer. The 5 forces that make companies successful. Youtube. https://youtu.be/XCWHSeDU-zk
Anagram
Review of vocabulary

Source: Word Wall. https://wordwall.net/play/16542/300/862

Porter's Five Forces
Review

Source: Business To You. Porter's Five Forces. https://www.business-to-you.com/porters-five-forces/

Key words
Vocabulary

Rivalry Feroz

Market share Rivalidad

Profitable Rentable

Fierce Cuota de mercado

Upgrade Mejorar
Micro environment and Porter's Five Forces
Video 2

Source: Mind Tools Videos. Youtube. Porter's Five Forces. https://youtu.be/_IaBZmB09RE

Key words
Vocabulary

Struggle Fuerza

Strength Amenaza

Supplier Proveedor

Threat Negociar

Bargain Lucha
Song
Video and lyrics

Source. Måneskin. Beggin. Youtube https://youtu.be/JRFkj_F7YlE

Module 6

Agenda

Previous knowledge

Session goal

Vocabulary

Micro environment

Porter's Five Forces

Case study: Netflix

Conclusions
Netflix
Case study

Source: Chuo Zeng. Porter's Five Forces Analysis of Netflix. Youtube. https://youtu.be/OWwSS6nrfQM
Module 6

Agenda

Previous knowledge

Session goal

Vocabulary

Micro environment

Porter's Five Forces

Case study: Netflix

Conclusions
Conclusions
Micro-environment

What is a micro environment?

● It is part of the external analysis, and include forces that affects the
functionality of the company:
○ Suppliers
○ Competitors
○ Customers
○ Marketing intermediaries
○ Publics

Source: Indeed. What are business environments? https://www.indeed.com/career-advice/career-development/business-environments

Conclusions
PEST analysis

What are Porter's Five Forces?

● Competition in the industry
● Potential new entrants
● Power of suppliers
● Power of customers
● Threat of substitute products

Source: Investopedia. Porter's Five Forces. https://www.investopedia.com/terms/p/porter.asp

 Next class
Classroom

Fuente: Universidad Privada del Norte.

Kahoot
Q&A

Source: Kahoot. https://kahoot.com/