WEEK 7

ENGLISH FOR
BUSINESS

Videoconference 07
Module 06
 HOMEWORK 2
QUIZ

Read the PDF (Contenidos del Curso – Week 6):

External Analysis Macro Environment PEST

and do the quiz – 10 questions, SLIDES 29-38.

The answers appear at the end of that PPT,

SLIDES
Correo electrónico: 29-48 (Week 6 PPT) & SLIDES 13-22 (this PPT).
Maria.zevallos@upn.edu.pe
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
ANSWERS
Q1: ANSWERS
Q2: ANSWER
Q3: ANSWER
Q4: ANSWER
Q5: ANSWER
Q6: ANSWER
Q7: ANSWER
Q8: ANSWER
Q9: ANSWER
Q10: ANSWER
 REFLECT:
What factors can affect your company?

competitors customers

intermediaries suppliers
company public
OBJECTIVES = LEARNING
OUTCOMES
By the end of the module, you will be able to:

define “Micro-Environment” and its factors.

recognise “Porter’s Five Forces” in context.

analise the forces in a real company.

 The factors that can affect your company exist in the …

MICRO-ENVIRONMENT

The micro-environment refers to the factors in the company’s immediate area of

operations which affect (+ or -) the ability to serve its customers.
It includes the company itself, its suppliers, marketing intermediaries, competitors and the
public.
MICRO-ENVIRONMENT – Factors
(1) Income = Ingresos

Wholesalers = Mayoristas

Availability= Disponibilidad
Reliable = Confiable
MICRO-ENVIRONMENT – Factors
(2)
In the micro-environment, the classic model that
analises the structure of an industry is …

Professor Michael Porter

Harvard University

Michael Porter’s 5 forces

 Michael Porter’s 5 forces help determine the
strengths (= fortalezas) and weaknesses (= debilidades) of an industry.

https://www.youtube.com/watch?v=mYF2_FBCvXw
 Michael Porter’s 5 forces help determine the
strengths (= fortalezas) and weaknesses (= debilidades) of an industry.
Application of Porter’s 5 forces
 Michael Porter’s 5 Forces: NESTLE
An exercise

HIGH

LOW
 Michael Porter’s 5 Forces: NESTLE
An exercise

HIGH

LOW
Application of Porter’s 5 forces
EVALUATION Time
True or False?

T
F
T
F
T
 CONCLUSIONS:
What have you learnt in this module?
 SELF-ASSESSMENT =
AUTOEVALUACION
After watching the recorded VC, taking notes, studying the PPT, and revsing the
bibliography and websites, go to the platform, and do the TEST …
T2 - Specifications
BIBLIOGRAPHY

Tutorial del modelo de las 5 Fuerzas de Porter

https://www.youtube.com/watch?v=Zclaxq3vRdo

Strategy - Prof. Michael Porter (Harvard Business School)

https://www.youtube.com/watch?v=tyUw0h5i9yI

Porter’s forces explained – UK supermarket industry

https://www.youtube.com/watch?v=30oFuYiYOp0

Porter's five forces - Harvard Business Review

https://www.youtube.com/watch?v=mYF2_FBCvXw

What is the micro-environment of an organization? Porter's Five Forces Analysis

https://www.youtube.com/watch?v=kHsgFxrdAUI
BIBLIOGRAPHY
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