This document is for De Montfort University use and should not be passed to third parties or posted on any website.

Faculty of Business and Law

Assignment Brief

Module Title Introduction to Marketing Assignment Assignment 1

Number
Module Code BABM1002 Assignment Narrated PowerPoint
Title Presentation
Module Leader Lilia Ochisor Assignment 50%
Weighting

Assignment Release Friday 2nd September 2023

Date:
Submission Wednesday 22th November
Date/Time: 2023– 12pm (Noon)

Assessment Information – What you need to do

This is an individual assignment for which you are required to prepare a 10-minute presentation
using narrated PowerPoint slides.

You are to choose from one of the following brands.

1. Kia Motors (Automobiles & Transport)

2. Bodyshop (Beauty & Cosmetics)
3. Sephora (Beauty & Cosmetics)
4. Gym Shark (Health & Fitness)
5. Adidas (Health & Fitness)
6. Ryanair (Travel & Tourism)
7. Lidl (Supermarkets and Groceries)
8. Starbucks (coffeeshop stores)
9. KFC (Fast food)

The presentation must include the following

1. PEST analysis (Macro-environment)

2. Porters 5 Forces analysis (Competitive environment)
3. SWOT analysis (Micro environment)

This environmental analysis will be based on real market data from the UK market.

Please provide a reference list (not counted in presentation time limit), referenced to Harvard
Style Guide, to demonstrate the literature sources you used to make sure your analysis is

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evidence-based.

Title page  Give your presentation a meaningful name

 Student ID number
 Seminar Tutor name
 Submission Date
Introduction  State the purpose and scope of the presentation
 Introduce the company and its industry (10 marks)
PEST ANALYSIS
 Discuss macro-environmental factors (PEST) in the UK
(Macro- (30 marks)
market that could potentially affect the brands
environmental)
performance
Porters 5 Forces  Discuss the brands competitive environment in the UK (20 marks)
(Competitive market using the porters 5 forces framework
environment)

SWOT analysis  Discuss the brands strengths and weaknesses and the (20 marks)
(internal subsequent opportunities and threats utilising the
environment) SWOT framework.

References  Use in-text citations within the slides (above) wherever

you have used support from external sources. (10 marks)
 Please provide a reference list (not counted in
presentation time limit), referenced to Harvard Style
Guide, to demonstrate the literature sources you used
to make sure your analysis is evidence-based

Overall  To what extent has the work addressed the assignment (10 marks)
understanding and brief and demonstrated understanding of the
quality of the requirements?
presentation  Quality of the presentation slides and performance in
terms of structure, clarity, volume, and pace.

Criteria for Assessment - How you will be marked

High marks will be awarded for a relevant and coherent marketing analysis, with clear, well-
informed insights from both academic and industry sources.

Further information on University mark descriptors can be found here.

The assessment covers the following learning outcomes:

1. Demonstrate knowledge and understanding of the basic theoretical principles of

marketing
2. Present effective marketing analysis in both written and oral formats

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3. Apply the theoretical knowledge gained to relevant business situations

4. Identify and explain examples of good practice in real market situations
5. Demonstrate academic research, writing & referencing skills

Assessment Details / PowerPoint Presentation:

Your presentation should last no longer than 10 minutes. There will be a penalty of a deduction
of 10% of the mark for work exceeding the time limit by 10% or more. The time limit does not
cover references slides, which do not require narration.

It is recommended to have at least 8 references within this presentation.

How to Submit your Assessment

The assessment must be submitted as a PPT (PowerPoint) file by 12:00 noon (GMT +02:00;
Copenhagen time ) on Wednesday, 22nd November 2023. No paper copies are required. You can
access the submission link through the module web on DMU Blackboard.

The format of your presentation is split into Two areas:

a) Please note that you are NOT required to do a physical presentation, you are required to
create the power-point slides with recorded voice over and submit via Turnitin.
b) Accompanying narration - clear, explanatory voice-over that articulates the key elements,
lasting no more than 10 minutes (using the inbuilt narration function in PowerPoint). This
link shows how to record your voice over narration –
https://support.microsoft.com/en-us/office/record-a-slide-show-with-narration-and-
slide-timings-0b9502c6-5f6c-40ae-b1e7-e47d8741161c

 Your coursework will be given a zero mark if you do not submit a copy through
Blackboard/Turnitin. Please take care to ensure that you have fully submitted your work.
 Please ensure that you have submitted your work using the correct file format, unreadable
files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents,
unless otherwise advised by the module leader.
 All work submitted after the submission deadline without a valid and approved reason will be
subject to the University regulations on late submissions.
o If an assessment is submitted up to 24 hours late the mark for the work will be capped at the
pass mark of 40 per cent
o If an assessment is submitted beyond 24 hours late the work will receive a mark of zero per
cent
o The above applies to a student’s first attempt at the assessment. If work submitted as a
reassessment of a previously failed assessment task is submitted later than the deadline the
work will immediately be given a mark of zero per cent
o If an assessment which is marked as pass/fail rather than given a percentage mark is
submitted later than the deadline, the work will immediately be marked as a fail
 The University wants you to do your best. However, we know that sometimes events happen
which mean that you can’t submit your presentation by the deadline – these events should

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be beyond your control and not easy to predict. If this happens, you can apply for an
extension to your deadline for up to five working days, or if you need longer, you can apply
for a deferral, which takes you to the next assessment period (for example, to the re-sit
period following the main Assessment Boards). You must apply before the deadline for your
assessment. You will find information about applying for extensions and deferrals here.
 Students MUST keep a copy and/or an electronic file of their assignment.
 Checks will be made on your work using anti-plagiarism software and approved plagiarism
checking websites.

Return of Marked Work

You can expect to have feedback returned to you in 15 working days after the submission. If for
any reason, there is a delay you will be kept informed. It is important that you access the
feedback you receive as this will help to make improvements to your later work.

Marks will have been internally moderated only, and will therefore be provisional; your mark will
be formally agreed later in the year once the external examiner has completed their review.
More information on assessment and feedback can be found here.

Academic Integrity

In submitting a piece of work for assessment it is essential that you understand the University's
requirements for maintaining academic integrity and ensure that the work does not contravene
University regulations. Some examples of behaviour that would not be considered acceptable
include plagiarism, re-use of previously assessed work, collusion with others and purchasing your
assignment from a third party. For more information on academic offences, bad academic
practice, and academic penalties, please read chapter four of our academic regulations.

Academic Support and Your Well-being

Referencing is the process of acknowledging other people’s work when you have used it in your
assignment or research. It allows the reader to locate your source material as quickly and easily
as possible so that they can read these sources themselves and verify the validity of your
arguments. Referencing provides the link between what you write and the evidence on which it is
based.
You identify the sources that you have used by citing them in the text of your assignment
(called citations or in-text citations) and referencing them at the end of your assignment (called
the reference list or end-text citations). The reference list only includes the sources cited in your
text. The main referencing guide can be found here and includes information on the basics of
referencing and achieving good academic practice. It also has tabs for the specific referencing
styles depending on whether you require Harvard style used in business.
The University has a wealth of support services available to students; further information can be
obtained from Student Gateway, the Student Advice Centre, Library and Learning Services and,

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most importantly, your Personal Tutor. If you are struggling with your assessments and/or
deadlines please do seek help as soon as possible so that appropriate support and guidance can
be identified and put in place for you. More information can be found on the Healthy DMU
pages.

The End

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