Advertisement

Submitted to ; Ma’am Mehrin Mansoori

Submitted by; zareen #13
M19-59 Electronic media
4th semester (2019-2021)
Institute of mass communication studies
Advertisement analysis:

“Look what my kid brother did with Western”

This is a home-made bullet punched paper target. This is not only it.
This is much more than that. An advertisement of ammunition
during World War II. “Western” is the cartridge company of
Illinois. Two soldiers are holding letters from their homes. One
soldier is showing what his kid brother did to the enemy in his
drawing. The joy on his face is showing mighty proud for his kid
brother. And the other soldier is expressing admiration. The
drawing is showing a part of learning early to burn the bull’s eye out
of a target with a rifle.
In World War II, millions of soldiers participated. This was the era
when brothers of millions of families grew learning to be the straight
shooters. West has remained the champion of ammunition for
decades. Since then and even before, this has been one of the greatest
industries in the America. Russia and Israel have been the
competitors in this race. The Advertisement is for business purpose
but it is also depicting patriotism. The “Western” is trying to earn
the trust of the shooters. American democracy gives every
individual a reasonable chance to advance. “Western” is an
outstanding example of how democracy works. One of the nation’s
greatest enterprises is showing the preparedness of the nation that,
when war began, they were there.