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2
1

Pr
obl
em/NeedRecogni
ti
ons Al
ter
nat
iveEval
uat
ion
I
nfor
mat
ionSear
ch
Recognizest
heneedfor
servi
ceorproduct
. Gat
her
sinf
ormat
ion Wei
ght
schoi
cesagainstcompar
abl
e
al
ter
nat
ives.

4 5
Pur
chaseDeci
si
on
Post-purchase
Makeact
ual
pur
chase. Evaluati
on
Ref
lect
sont
hepurchaset
hey
made.

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