Instagram is one of the most popular social media platforms.

From gathering insights to selling products,

Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media
platform.

1. Add professional-looking photos.

Instagram is a photo-sharing social media platform, so it's important to share visually pleasing content.
Take photos, edit them, and take the time to make sure you're creating a cohesive grid on Instagram.

2. Use Instagram Stories.

Instagram Stories is one of the channel's most popular features. These photos and videos disappear 24
hours after they're posted. Instagram offers many tools that make it easy to create engaging and
creative stories.

On Instagram Stories, you can post recorded videos, still photos, live videos, boomerangs (videos that
loop back and forth), basic text, music and focused photos. You can also add stickers such as your
location, the temperature, user tags and hashtags.

The stickers for polls, questions and sliding bars make it easy to interact with your users and get
feedback.

3. Stream live videos.

In addition to Instagram Stories, users can take and stream live video that disappears – sort of like a
cross between Facebook Live and Snapchat. You can give customers a live look behind the scenes of
interesting aspects of your business, show products or answer live questions through the comments.

YouTube is the most popular video hosting service,. Like other social media
channels, YouTube enables people around the world to interact, share and create
content through online communities.
Because of its popularity and features, YouTube can be a useful marketing channel for businesses. Your
business could use YouTube to launch or promote products, express your brand's 'personality', monitor
feedback, provide customer service and help your customers spread the word about your business.

- YouTube incorporates features that let businesses promote their videos to people who might be
interested in them, targeting customers by demographics, topics or interests.

- Advertisers pay each time someone views their video. You can choose which locations your ad will
appear in, what format it will be, and even how much you are prepared to pay per view
Youtube channel

Pinterest :

Pinterest is where people feel safe to explore new ideas and try new things. Pinterest users want to
discover new products, brands and projects. And Pinterest ads naturally work into that because they
don’t interrupt. They add to the sense of discovery.Pinterest ads give your Pins more exposure – 60
percent of users have discovered new brands or products via Pinterest ads ,can create targeted
Pinterest ads that build awareness, drive engagement, and increase your sales all through the Pinterest
Ads Manager. Simply pick your Pin, create a goal, choose your target audience, set your bid, pay for
results, track what’s working, and alter your tactics accordingly.

Traffic – sends people from your Pinterest ads to your website (pay per click)

Awareness – displays your Pinterest ads to new people (pay per 1,000 impressions)

Video awareness – as above, but using video Pins

Engagement – encourages users to engage with your Pinterest ads (pay per click, save or closeup)

App – increases the number of app installs (pay per click or install)