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  • Purchasing TV Adds

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    SALIL SHANKAR
    4 views2 pages

    Original Title

    PURCHASING TV ADDS

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    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views2 pages

    Purchasing TV Adds

    Uploaded by

    SALIL SHANKAR

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Viewer "Desperate " Monday Night "Malcom in

    Group/TV Show House Football" the


    Wives" Middle"

    Men 18-35 5 6 5

    Men 36-55 3 5 2

    Men Over 55 1 3 0

    Women 18-35 6 1 4

    Women 36-55 4 1 2

    Women over 55 2 1 0

    Cost per Ad 140 100 80


    "Sports "The Lifetim CNN "Law & Minim
    Center" Real e Order" al
    World" Evenin Requir
    (MTV) g ed
    Movie Exposu
    0.5 0.7 0.1 0.1 3 re 60
    s
    0.5 0.2 0.1 0.2 5 60

    0.3 0 0 0.3 4 28

    0.1 0.9 0.6 0.1 3 60

    0.1 0.1 1.3 0.2 5 60

    0 0 0.4 0.3 4 28

    9 13 15 8 140

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