Daria Nahorna

📌 I have a master's degree in software engineering. During my studies I worked as

an acquisition manager in a small taxi startup with experience in product
management, SEO and ASO. I believe that the knowledge I already have can
help me in this. I would like to make the transition from marketing to
programming. I am studying javascript on my own and looking for opportunities
to learn in practice.

Experience with: HTML, CSS, JavaScript, Bootstrap, React, GitLab, SEO.

☎ Contact information 🗣 Languages

📧 darnahorna@gmail.com 󾓬
✈  Telegram Ukrainian, Russian  

🖼 Facebook
Native speaker

🔗 LinkedIn English 󾓦
Intermediate

Work experience
Marketing Specialist
UberSTEP taxi startup, Chernihiv – (Aug 2019- Feb 2022)

Working in a startup allowed me to try myself in different fields. In this way, I gained
experience in product research, team management, launching campaigns in Google
Search Ads, SEO and ASO.

I worked in a small taxi startup in the marketing department, where was engaged in
acquiring new users through applications and sites. I designed applications for connecting
to various delivery and taxi services. My responsibilities included preparing the semantic
core, compiling a content plan, managing the development team and the design team,
preparing and releasing mobile applications in the Play Market.

🛠 Skills
💻
Daria Nahorna 1
 💻 Technology
ASO Specialist ⭐⭐⭐⭐
I had to manage a design team for graphical optimization of applications and a
development team to implement features that could boost traffic within the application.

App Follow, App Magic

PPC Specialist Google Ads ⭐⭐

I have experience running advertising campaigns for websites. As part of this task, I was
involved in assembling the semantic core, creating and setting up campaigns and creating
ad groups. I have also run app campaigns in bulk. This work gave me the opportunity to
learn to look at advertising campaigns at a high level and gave an understanding of the
choice of price tag for each action in our product.

Google Ads, Google Analytics

SEO Specialist ⭐⭐⭐⭐

I was engaged in creating sites “for SEO”, assembling the semantic core, designing site
pages for the semantic core, taking into account mobile optimization, writing articles for the
site, and then managing a team of copywriters, publishing content on the site. The work
focused on text page optimization. I have experience with Wordpress, Tilda, setting up
graphic elements on the site.

Google Search Console, Ahrefs, Goole Analytics

📚 Education
Bachelor’s Degree in Software Engineering
2016 - 2020, Chernihiv Polytechnic National University

Department оf Informational Technologies and Software Engineering, Major: Software

Engineering

Master's Degree in Software Engineering

2020 - 2021, Chernihiv Polytechnic National University

Department of Informational Technologies and Software Engineering, Major: Software

Engineering
I did multiple course works using various tools like Java, C++, C#, JavaScript, Python etc.

Daria Nahorna 2
 I was enrolled in object-oriented programming course and design courses. I am familiar
with software development methodologies including Agile.

📄 Additional education
🟨 Andersen - Manual QA Course
This course gave me an understanding of the basics of QA and QA approaches as well.

Testing life cycle. Requirements analysis.

The life cycle of a bug. Bug tracking systems. QA documentation.

Web application testing, UI testing.

Integration testing. API testing.

Mobile application testing.

🟦 Projector - Product Analytics Basic course

In this course I understood the principles of building financial models, how analytical tools
work, data visualization, descriptive and predictive analytics.

Financial model of the product

Product hypotheses. Product metrics and how to calculate them

AB tests via Google Optimize

Product research and event-based analytics systems.

Data visualization in Google Data Studio. Product reporting system.

Time-series prediction

Goole Analytics, FireBase, Google Data Studio, Google Optimize, Google

Spreadsheets

👧 Volunteering Experience
I am an active girl who is good at teamwork. I joined Ukrainian guides and together we
organized a camp for girls dedicated to the ecological way of life. I was a co-author in a
camp for children with disabilities and girls of guides, where we used the methods of
inclusion through theatre arts. I have held more than a dozen girls' meetings, city tours and
themed classes. I devote a lot of time in my free time to eco-volunteering and volunteering
with children.

Daria Nahorna 3