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To cite this article: April D. Allen (2010) Complex Spatial Skills: The Link Between Visualization and Creativity, Creativity
Research Journal, 22:3, 241-249, DOI: 10.1080/10400419.2010.503530
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CREATIVITY RESEARCH JOURNAL, 22(3), 241–249, 2010
Copyright # Taylor & Francis Group, LLC
ISSN: 1040-0419 print=1532-6934 online
DOI: 10.1080/10400419.2010.503530
Visualizing a three-dimensional image and mentally thinking, enabling the designer to represent an idea
rotating and transforming it provides an interior and to structure the idea through a shaping process.
designer with multiple creative ideas for a design The client perceives the idea and judges it accordingly.
solution. This mental transformation helps achieve a Arnheim (1969, p. 14) argued, ‘‘Visual perception is
delicate balance between reality and fantasy. The more visual thinking.’’ He further stated:
ideas a designer can brainstorm, the better the ability
to realize a more creative solution. ‘‘The ability to con- In looking at an object we reach out for it. With an
cisely communicate a highly complex and creative invisible finger we move through the space around us,
design solution has at its creative core visualization skills go out to the distant places where things are found,
(internal imaging) that allow designers to mentally cre- touch them, catch them, scan their surfaces, trace their
ate, manipulate and communicate solutions effectively’’ borders, explore their texture. It is an eminently active
occupation. Impressed by this experience, early thinkers
(Isham, 1997, p. 2). A correlation between complex
described the physical process of vision correspondingly.
spatial skills and creativity in interior design students
For example, Plato, in his Timaeus, asserts that the
would place emphasis on ways of teaching both methods gentle fire that warms the human body flows out through
of visualization and creativity-enhancing processes. the eyes in a smooth and dense stream of light. Thus a
Interior designers communicate their ideas to clients tangible bridge is established between the observer and
verbally, as well as visually. The visual communication the observed thing, and over this bridge the impulses
is a way of expressing a graphic language for spatial of light that emanate from the object travel to the eyes
and thereby to the soul (Arnheim, 1969, p. 19).
This article is taken from my Master’s Thesis and I thank my
Chair, Joan McLain-Kark, for her help and support with this research. Visualization is the manner of thought in which images
Susan Barnard is owed a special debt of gratitude for the use of her are generated or recalled in the mind. These images may
thorough and insightful research, which a great deal of this study is be manipulated, rotated, increased or decreased in size,
based upon. I also thank Dean Isham for his time and generosity in or even transformed from one image into another. Spatial
making his Visualization Assessment instrument available to me.
Correspondence should be sent to April D. Allen, Michigan State
ability, which is closely related to visualization, empha-
University, School of Planning, Design, and Construction, 201N sizes three-dimensional space. The two-dimensional
Human Ecology, East Lansing, MI 48824.. E-mail: allenapr@msu.edu image transforms to a mass or empty volume, providing
242 ALLEN
a sense of proportion, distance, balance, and the like projection. In theory an imaginary transparent box is
(West, 1997). It is generally known that some interior placed over an object keeping the walls of the box paral-
design students, although having little difficulty drawing lel to the object. If one looks perpendicularly through the
graphically in plan to scale, may experience difficulty side of the box the ‘‘true shape’’ of the object is revealed.
transposing plan drawings into orthographic or perspec- The projection of the true shape onto the corresponding
tive drawings, both of which require more complex plane of the box is orthographic projection. Each side of
spatial skills. Perspective drawings start from a plan view the box can hold a true shape view of the object. Flatten-
and if two-point perspective is learned before one-point, ing out the planes of the box will present multiple views
one-point usually presents little difficulty (Pile, 1989). of the object—front, right side, left side, back, top, and
The ability to visualize in the mind and to communicate bottom. An individual drawing orthographic views is
that conceptualization graphically are necessary compo- forced to consider his concept in detail and true
nents of design drawings. proportion as well as being able to mentally rotate the
Karlans, Schuerhoff, and Kaplan (1969) discovered a form and cut through its structure (McKim, 1972).
link between spatial skills and creativity in graduating
architecture students. The Cubes test, used to measure
Measurement of Spatial Skills/Visualization
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one of the top competencies needed in all types of Appropriate observers are those familiar with the
entry-level positions by prospective employers (Pink, domain in which the product was created or the
2006). To be successful in the design field, students response articulated. Thus, creativity can be regarded
should master the art of creative design solutions and as the quality of products or responses judged to be
creative by appropriate observers, and it can also be
the ability to think in creative ways. CIDA (2009)
regarded as the process by which something so judged
stated, ‘‘Educational philosophies and goals should be
is produced. (p. 31)
applied in the development of a creative professional
who can analyze problems from many different perspec-
tives and synthesize information’’ (p. 2). Amabile’s (1983) consensual assessment technique
‘‘Creativity may be defined, quite simply, as the specified a number of ‘‘appropriate observers,’’ judges
ability to bring something new into existence’’ (Barron, who have experience in the domain in question (p. 37).
1969, p. 10). Research on bringing this new idea into These observers, expert-judges selected only due to their
existence has centered around four different approaches: familiarity with the domain, should make assessments
the person of the creator, the process of creativity, the independently. The integrity of the assessment depends
environment in which creation comes about, and the on agreement being achieved without any outside influ-
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product created (Mooney, 1963). These four approaches ences. Judges should be asked to make assessments on
all work to achieve the end result: the creative idea or other dimensions, such as technical aspects of the work
product, which will be assessed in this study. and aesthetic appeal. This would make it possible to
Research in the creative product approach examines determine if creativity is related to or independent of
original ideas. Original ideas imply newness or a new those dimensions. Products should be rated relative to
way of looking at an old idea. The concrete product one another, rather than being rated on some absolute
becomes the article of interest and the researcher assesses standard. Judges should view the products in a different
its validity and quality. MacKinnon’s (1978) study states random order and each judge should consider the vari-
the importance of studying the creative product: ous dimensions in a different random order.
Although time taken to produce creative works was
In a very real sense . . . the study of creative products is not previously addressed, Amabile (2007) investigated
the basis upon which all research on creativity rests the relationship between creativity and time pressure
and, until this foundation is more solidly built than it in a longitudinal study of organizational employees.
is at present, all creativity research will leave something She found that to foster creativity high levels of time
to be desired. (p. 187) pressure should be avoided but very low time pressure
could produce inactivity.
Jackson and Messick’s study (1965) lists the aesthetic Barnard (1992) adapted Amabile’s consensual assess-
responses from observers of creative products as: surprise, ment technique for judging creativity in interior design.
satisfaction, stimulation, and savoring. Although creative She developed the Consensual Assessment of Interior
products are novel, they must also be appropriate. Stein Design Creativity (CAIDC), based on Amabile’s defini-
(1974) emphasized novelty in his definition of creativity: tions of creativity and her componential framework of
creativity and the creative process.
Various approaches agree that the resultant of the Barnard’s study included 28 participants enrolled in a
creative process is something novel. The novelty that is
senior-level contract design class at a CIDA accredited
produced is of some significance, but novelty in some
university. Students were given a problem statement to
insignificant detail, while no doubt of worth, does not
merit being called creative. The novel result is also use- design a free-standing, enclosed entry space for an
ful, tenable, or satisfying . . . . For the result to be called exhibit entitled ‘‘Childhood Imagination’’ scheduled to
creative, it needs also to represent a ‘‘leap’’ . . . away open in the student center of the university during fall
from that which has existed. (p. 15) semester, 1992. The purpose of the entry space was to
create an entrance into the secret, free, and imaginative
world of the child. The final presentation included: floor
MEASUREMENT OF CREATIVITY plan, interior elevation or section, axonometric, and
perspective vignette.
Studies on creativity have yielded diverse measurements Forty-four expert-judges—interior design profes-
based on the four various approaches to the research. sionals (13 educators and 31 practicing designers)—
Amabile (1983) defined the creative product in the evaluated 18 selected projects. Dimensions of judgment
following way: raters evaluated included: aesthetic appeal, appropriate-
ness, artistic merit, complexity, craftsmanship, creativity,
A product or response is creative to the extent that functionality, liking, novelty, originality, technical merit,
appropriate observers independently agree it is creative. and thematic expression.
244 ALLEN
Interjudge reliabilities exceeded the acceptable level common association. Two tests measured spatial ability,
of 0.70 on all 12 dimensions of judgment, with estimates the Cube Comparisons and the Surface Development
ranging from 0.84 to 0.96. Subcategories also showed Test. The Cube Comparisons test is designed to measure
acceptable agreement, except for ratings by educators a spatial orientation factor. The Surface Development
on appropriateness (0.46) and functionality (0.54). Inter- Test is designed to measure visualization. A high corre-
judge reliability of creativity, the dimension of interest, lation of scores on Cubes with rated creativity indicated
was high for all groups. Mean ratings by educators that perhaps the spatial orientation factor it is designed
(0.85), designers (0.93), and all judges (0.95) were much to measure might be important to creativity in architec-
higher than the criterion level of 0.70. ture (Karlans et al., 1969).
Creativity ratings were found to correlate with a The subjective nature of the faculty raters casts doubt
number of other dimensions of judgment, including on the creativity ratings of the architecture students.
novelty, originality, complexity, liking, and to a lesser Although the faculty knew the students well and may
extent, appropriateness and thematic expression. Asso- have been able to accurately assess their creative abili-
ciations between creativity and these dimensions for all ties, a more objective rating by a consensual assessment
judge groups provided support for convergent validity technique may have produced different results.
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(Barnard, 1992). Karlans and his colleagues (1969) suggested that crea-
tivity is related to spatial skills in architects. Although
the same study has not been done with interior designers,
Link Between Spatial Skills and Creativity
the following discussion is an exploration of how spatial
Karlans et al. (1969) looked at the efficacy of certain skills might be related to creativity for interior design
factors as predictors of creative ability in architecture work.
students. Participants were 17 fourth-year undergrad- When a designer begins to design a room, he or she
uate students in the Department of Architecture at first has to visualize the space within the room. Second,
Princeton University. Judges (raters) were two faculty he or she begins to visualize the architectural features of
members who had the most extensive contact with the the space and the furnishings that will go into the room.
fourth year students. Each faculty member rated each To come up with alternate solutions for the space, the
of the 17 participants on seven different traits: (a) trait designer will transform the room and rotate the
A—quantity, dependability, and speed of work; (b) trait furnishings into various arrangements before coming
B—skill in getting along with people; (c) trait C— to a final solution. If this cannot be accomplished, the
creativity; (d) trait D—adaptiveness; (e) trait E—need designer cannot come up with creative design solutions
to know; (f) trait F—dependence or independence; ego for the problem. Strong spatial skills enable better
strength and open-mindedness; and (g) trait G—total visualization and the ability to visualize multiple solu-
contributions or productivity. The rater was required tions to design problems. The more creative a person
to rate all 17 participants on one trait at a time on a is, the more ideas he or she can generate; thus, visualiz-
15-point scale. ing more novel ideas leads to greater creativity and vice
Before filling out any of the rating scales, the faculty versa.
members were asked to rank order the 17 participants The study was unique in attempting to ascertain if
on creative ability. No definition of creativity was given there is a correlation between spatial skills and creativity
to the raters for this task. They were told to use their in interior design students. The review of literature
own conception of creativity as their standard (trait found a relationship between spatial skills and creativity
H). The standard SAT Verbal and Math scores and class in architectural students and it is theorized that the same
rank figures were used as the standard measure of over- may be true for interior design students. The hypothesis
all college academic achievement. In addition, all grades of the study was:
received on independent design projects were averaged
H1: There is a relationship between spatial skills and
over two years and entered as an academic variable.
creativity in interior design students
The Wonderlic Personnel Test was used as the standard
test of general intelligence in the study. It was expected
that there would not be a significant relationship
METHOD
between creativity and intelligence scores for this group
(average IQ ¼ 128). This expectation was based on the
Participants
conclusion that, in general, intelligence is related to crea-
tivity up to a certain IQ level (commonly located at Participants were 33 second-year interior design
around 120). The Remote Associates Test was adminis- students at a large land-grant university in southwest
tered. This test consists of three stimulus words that the Virginia. The age range of the participants varied from
examinee is asked to relate to each other by means of a 18 to 25 years old, with the majority (76%) falling into
COMPLEX SPATIAL SKILLS 245
the 19- and 20-year-old range. Women represented the problems, and establish a benchmark for evaluation of
majority of participants, with 76% women and 24% a computerized version. Due to errors and omissions
men. Students were enrolled in a Presentation Techni- reported by Isham in the Visualization Assessment,
ques class in the second year of their interior design problem numbers 3, 15, 19, 20, 31, 33, and 34 were
program. Students entering this class can be assumed eliminated in the Adjusted Visualization Assessment
to have essentially the same background and training scores for this study.
in interior design, all having completed two design fun-
damental courses covering two- and three-dimensional
Creativity Assessment Instrument
design, one drawing class emphasizing hand drafting
and CAD, one design appreciation class, and having The creativity assessment was based on Barnard’s (1992)
passed portfolio review. This factor controls for large CAIDC with the three criteria of appropriateness, crea-
individual differences in baseline performance skills. tivity, and novelty. Each dimension was accompanied by
Students in the class were expected to participate in a description (e.g., ‘‘Creativity: The degree to which the
the project as a requirement for the class. design is creative, using your own subjective definition
of creativity’’). Each project was rated against the other
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in the fall semester. Students used the drafting tables that After completion of the rating session, judges were
are normally provided in the classroom. Each student instructed to make sure that each of the three rating
provided his or her own materials. A copy of the Project sheets was complete and to then fill out a demographic
Statement, detailing the requirements of the project, was information sheet. The demographic information sheet
given to the students as part of the course syllabus. detailed their background and experience, including
Students were told by the instructor to produce a principal employment, interior design focus and expert-
one-sheet presentation of a schematic design for an ise, degrees held, academic discipline describing their
entertainment space incorporating the requirements education and training, number of years in the pro-
from the project statement. Specific references to creativ- fession, gender, and any difficulties encountered during
ity were avoided. Students were instructed to work alone the judging session.
and to sign the Honor Code Statement assuring that When both judging sessions were completed, judges
their work was done on an individual basis. received a letter thanking them for their participation
After project grades were assigned, the instructor and explaining the purpose of the study.
discussed details of this study during a regular class A visualization assessment score for each of the part-
meeting. icipants was determined by summing the number of
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Procedures. The researcher administered each of Scores on the Visualization Assessment ranged from a
the two project judging sessions. Upon arrival, judges low score of 53 to a high score of 92. The mean was
were presented with the prepared clipboards and, after 75 with 18.2% of the participants receiving this score.
reviewing these; the researcher answered any questions. Scores on the Adjusted Visualization Assessment ranged
Judges were asked to assign ratings on one dimension from a low score of 55 to a high score of 97. The mean
for all projects before continuing to the next dimension. for the adjusted instrument was 80.5.
They were instructed to consider projects in any random Creativity ratings ranged from a low score of one to a
order of their choice and to rate projects relative to one high score of nine. The majority of ratings were in the three
another rather than to some established standard for to four ranges accounting for 40% of the total ratings.
work in the field. Last, they were asked to make inde- Interjudge reliabilities (Winer, 1971) for mean scale
pendent assessments with no discussion or collaboration ratings for the group of judges are presented in Table 1.
if more than one judge were present at any given time. Of primary interest for this study was the interjudge
COMPLEX SPATIAL SKILLS 247
TABLE 1 TABLE 3
Interjudge Reliabilities for Mean Scale Ratings on Dimensions of Correlations of Adjusted Visualization Scores With Creativity Scores
Judgment
Correlation Co-efficient Significance (2-tailed)
Dimension of Judgment Interjudge Reliability
Pearson 0.17 0.34
Appropriateness 0.73 Kendall’s tau 0.14 0.27
Creativity 0.86 Spearman’s rho 0.19 .28
Novelty 0.80
Note: N ¼ 33.
completed, Baer, Kaufman, and Gentile (2004) extended Stein, M. I. (1974). Stimulating Creativity (Vol. 1). New York:
the consensual assessment technique to nonparallel cre- Academic Press.
West, T. G. (1997). In the mind’s eye. Amherst, NY: Prometheus
ative products. This study could be repeated with works Books.
created under diverse conditions to access creativity. Winer, B. (Ed). (1971). Statistical principles in experimental design
(2nd ed). New York: McGraw-Hill.
Zavotka, S. L. (1986). Analysis of three dimensional computer
REFERENCES graphics animation to teach spatial skills to interior design
students. Journal of Interior Design Education and Research, 12(1),
45–52.
Amabile, T. M. (1983). The social psychology of creativity. New York:
Springer-Verlag.
Amabile, T. M. (2007). Time pressure and creativity: Why time is not on
your side. Retrieved October 20, 2007 from http://hbswk.
hbs.edu/item/soso.html APPENDIX A: REPRESENTATIVE STUDENT
Arnheim, R. (1969). Visual thinking. Berkeley: University of California PROJECTS
Press.
Baer, J., Kaufman, J. C., & Gentile, C. A. (2004). Extension of the
consensual assessment technique to nonparallel creative products.
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FIGURE A3 Student project No. 24. FIGURE A4 Student project No. 32.
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