COMPANY PROFILE: HALDIRAM a name associated with discerning consumers for sweets and

namkeens for past six decades in India and abroad. It made its modest start in the beginning of way back in 1941 in Bikaner, a state of Rajasthan. The brand name HALDIRAM BHUJIYAWALA was introduced during pre-partition era 1941, subsequently the reach was extended to eastern pa rt of India i.e. ,Kolkata in 1958, further consolidated to western India also at Nagpur in 1968 and from there it never looked back and ventured first major step in this direction by opening up a in Chandni Chowk in 1983, the main hub of commercial centres in Delhi. The prime focus was to serve sweets and namkeens amongst direct consumers and the trade. Haldiram Originated in 1902 at Bikane r in Rajasthan. During its earliest year it was lead by three brothers Shri Moolchand, Shri Satyanarayan and Shri Ramesawar. Shri Moolcahnd and his four sons namely Shri Shiv Kishan, Shri Shiv Ratan, Shri Manohar Lalan and Shri Madhusudan diversified into different territories of India.

GROWTH PLAN: In 1992, when HALDIRAM turned itself into a group segment, a most HALDIRAM MANUFACTURING sophisticated manufacturing centre cum showroom was established at Main Mathura Road, New Delhi under the banner COMPANY LIMITED which was a runaway success. The Haldiram groups three sister concerned established at Bikaner, New Delhi and Nagpur. All three are originated from ancestors in Bikaner, Rajasthan. Now the three concerns operate in different states of India. The New Delhi unit caters to Punjab, Haryana, Uttar Pradesh, Bihar, Jammu &Kashmir, Himachal Pradesh and part of Assam. The firm at New Delhi runs four firms offering different products Haldiram Manufacturing Co. Ltd. Haldiram Marketing Ltd. Haldiram Snacks (P) Ltd. Haldiram India Pvt. Ltd. : Namkeens : Sweets : Papads : Syrups & Sharbats

IN TER NA TI O NA L M ARK ETS C O U N TR Y :

1) U.S.A 2) U.K 3) Germany 4) Spain 5) Holland 6) Switzerland 7) France 8) Italy 9) U.A.E 10) Kuwait 11) Qatar 12) Bahrain 13) Saudi Arabia 14) Australia 15) New Zealand 16) Japan 17) Sri-lanka 18) Thailand 19) Singapore 20) Philippines 21) Nepal 22) Botswana 23) West Indies

FINDIN GS: SW OT A NA LY SIS

STR EN G TH : 1) The product has excellent brand awareness & a high quality image. 2) Good and attractive packing 3) Good image position 4) Good taste 5) Good variety 6) High Market Share 7) Availability of brand almost on all the outlets. W EA K N ES S : 1) Consumer proximity to retail outlet. 2) Sale pushing of other brands. 3) Schemes given to retailers are not enough. 4) Less profit of margin of Haldiram product of other brand 5) Less advertisement OPPORTU NI TY : 1) By providing proper schemes Haldiram can increase its supply 2) By providing more profit margins Haldiram can increase its supply. THR EA TS : 1) Competition from Lehar, Bikaner, and Crax . 2) Competition from other brand. 3) Sale pushing.