Shooting background

Netease Cloud Music Co., Ltd. put forward a request for cooperation to

our company (Daily Smile Company), and provided us with a new type

of music program with the title of Everlasting Classics( 经 典 咏 流 传 ).

The proposal was discussed, and finally gave NetEase Cloud a feedback.

Role
Ma Lianghong: Mario General Manager
Li Yuening: Aurora New Staff of the Project Department
Chen Wanlu: Oria Director of the Project Department
Liu Yilong: Gabriel A New Career in the Organization Department
Zhou Yuanying:Monica Minister of Organization Department
Liang Yue:Valeria A well-known singer invited by the show
Han Ying: Flora Famous Singer 2 invited by the show

Scene1:
Aurora meets Oria in the office . She asks about how to deal with the new program prop
osal .

Aurora : Hi , Oria .
Oria : Hi , Chen Ming .
Aurora : Do you have a moment ?
Oria : Sure !
Aurora: About the program proposal from Monument Mass Media Enterprises you se
nt me yesterday , I ’ m wondering how I should deal with it .
Oria : Oh that ! I want you to read it carefully and get some basic ideas .
Aurora : So , what aspects should I focus on ?
Oria : You should get the big picture of the program and its originality and uniqueness 
like : Has it been seen before ? Is it different enough to stand on its own among al the 
similar programs ? 
Aurora: I kown, and its proposed cost : Does it fit our program budget ?
 Oh , and its format : Does it folow the current trends in TV programs ?
Oria : Yes! Also , we ’ re going to have a meeting next week to discuss it . 
I expect you to share your  opinions and reasons during our discussion . 
That ’ s the most important part of your task .
Aurora : OK .1' ll get prepared .
Oria : Good ! After the meeting , you need to email Monument Mass Media
 Enterprises our feedback .
Aurora : Sure. Thanks .
Oria : My pleasure .
Aurora : Bye .
Oria : Bye .

NEW PROGRAM PROPOSAL

Title
 Everlasting Classics

General view
This is an original 12-period cultural music program. The program responds to
the spirit of "promoting the creative transformation and innovative development of
Chinese excellent traditional culture" in the report of the 19th National Congress of
the Communist Party of China. ” in the form of traditional poetry classics and modern
fashion, while focusing on the modern expression of the program, it deeply excavates
the connotation behind the poetry, narrates cultural knowledge, interprets humanistic
values, interprets ideological concepts, traces the origin of modern civilization, and
establishes a cultural confidence.

Theme
Chinese traditional poetry culture and music singing

Format
Cultural Music Program

Program Value
Stimulate Cultural Confidence and Explain Humanistic Values

Part
 "Analysis" section
 Professional recitation
 Literary criticism
 Singing classics
 Appreciate the interaction.
 Outside filming
 The second scene (so that the classic songs have sufficient preparation and
foreshadowing before the performance, and the audience's emotions can be
quickly substituted in the process of appreciation)

Program features
 The program organically combines Chinese classic poetry culture with TV media
and online platforms, taking into account the far-reaching artistic conception of
poetry culture and the easy-to-understand expression. Classic singers include not
only professional singers, but also many ordinary people who love life. They
combine their own musical styles to transform classic poems into beautiful songs,
and use modern singing methods and tunes to interpret traditional classics.
Through the professional comments of the members of the appreciation group on
the legendary songs, the classics and the popular are organically combined, the
stories behind the poems are discovered, and the poems are learned in a way that
modern people prefer to hear and hear, "to promote the creative transformation
and innovative development of Chinese excellent traditional culture" .
 This season's program has optimized and innovated the first season, and
emphasized the integration of people, poetry and songs to sublimate the appeal.
At the same time, it has also increased the proportion of amateur guests, singing
with original ecology and closeness, showing the moving power of tradition
shining into life and classic inspiration.
 This season takes the new concept of "reading poems into songs and singing
classics" and the interactive way of integrating media as an example. Because of
this interactive gameplay that introduces AI technologies such as singing voice
synthesis and speech recognition, more people can become A veritable classic
singer.

Production length
Each eposode 90 minutes long
 

Cooperation Platform
Tencent Video, Youku Video, CCTV1, Beijing Satellite TV, iQiyi

Made of production
Recorded

The host and guests

Host:
Sa Beining, male host from Mainland China
Representative works: "Today's Talk", "Let's Lecture", "Outstanding Chinese", "Challenging
the Impossible", etc.

Appreciation team members:

Kang Zhen, professor and doctoral supervisor of the School of Literature, Beijing
Normal University
Zhu Dan, Chinese hostess and actress
Singer:
Valeria, reciter and famous singer in China.
Flora, actress and well-known singer

Buget
Total amount:RMB 6,000,000