Professional Documents
Culture Documents
A rookie by the name of “ Michael Jordan “was about to start his rst season of the NBA looking
For an athlete endorsement deal and to sign with Adidas. Along came Nike.
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At that time Nike was ready to put all their chips o the table and o ered him a deal far better than the bigger sports apparel
companies such as Adidas.
The Legend “ Michael Jordan” had never worn a Nike shoe at the time but was convinced by his parents to take the deal over
Adidas, commencing the legendary partnership between Michael Jordan & Nike.
NBA rules meant that Players could only wear white sneaker at the time.
Nike Designed the 1st Air Jordan in red, black & white.
The NBA was not happy and ned Michael Jordan $5000 every time he wore the shoes..
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Nike was willing to pay the nes & have the shoes stand out from the crowd.
They predicted $3 Million of sales of the Air Jordan in the rst four years of the deal.
Nike became a mainstream shoe, having previously been known mainly as a track running shoe,
Slipped into popular culture as the edgy must - have sneaker, and is now of the
Most recognised brand on the earth.
Michael Jordan made a $1.3 Billion to date from his deal with Nike.
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Air Jordan 1
Designed by the Peter Moore.
Wearing this shoe in NBA matches, Michael Jordan was Fined.