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In 1989 The Jordan IV shoe was released into the public, designed by Tinker Hatfield.

It was the first Jordan shoe released on the global market. It had 4 colorways: White/
Black-Cement Grey, Black/Cement Grey, White/Fire Red-Black, and Off White/Military
Blue.
Spike Lee, the director and actor helped in the ads for Jordan IV. Spike Lee had
featured the Air Jordan IV in his movie Do The Right Thing. The Air Jordan Bordeaux
"Spiz'ike IV" were specifically made for Spike Lee in order to pay respect for
advertising the Jordan Cement 4's.
The Air Jordan IV were on Jordan's feet when he made "The Shot" in Game 5 of the
1989 NBA First Round between the Chicago Bulls and the Cleveland Cavaliers. In
2012 a Cavalier Colorway dubbed The "Cavs IV's were released to honor "The Shot"
The Air Jordan IV was originally released in 1989. It was re-released in 1999 and
retroed in 2000, 2004, 2006, 2008, 20102013 and 20152016. Latest retroed
colorways are: Air Jordan 4 "Legend Blue", Air Jordan 4 "Oreo" in early 2015, and the
Air Jordan 4 OG "Cement" released on February 13, 2016. [5]

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