OPERATIONS RESEARCH CASE 2

BLOOMEX LOGISTICS
Aditi Jain : M218-21
CASE Aniket Kotkar : M225-21
Anshuk Polas : M229-21
Bhoomika Sharma : M236-21
Mrinal Dutt : M261-21
Parvati K Nair : M270-21
GROUP 4 Rishabh Raj : M279-21
Sagar Sankalp : M283-21
Sankalp Sohane : M286-21
Sarthak Munot : M287-21
Satyam Monga : M288-21
Saumya Saha : M289-21
Yashna Gupta : M317-21
INTRODUCTION
Leading floral firm in Canada
Collects order through online site and call center
Distinct features
delivers premium quality of flowers which are long-lasting
cost-efficient
same-day delivery system in almost any area of Canada
orders are acceptable 24*7
owned by Dimitri Lokhonia
100% customer satisfaction is guaranteed
CASE DATA
Q1. Design the shipping network for Bloomex Logistics. What is the minimum
cost incurred by Bloomex logistics provided it is able to meet all the demand?
Find out the optimal shipping path from the perspective of cost minimization.

Here, we have added the

three constraint types -
Supply, Demand and
Trans-Shipment Centre in
order to arrive at the
optimum values of boxes to
be transported. The
optimum cost is 18503.5
CAD
SHIPPING NETWORK
Toronto
1035
81
345 3 Vancouver
South America Toronto
9 1
70 1 Calgary
0 5 7 1
1

64
South East Asia
Miami 64
Winnipeg

32 32 127 Ottawa
Europe
184
0

Vancouver
10

Montreal
100
Toronto (Ontario) Halifax
 Q2. What is your suggestion regarding the introduction of the Miami
transhipment center?

Scenario 1 - Only Toronto is used as trans-shipment center.

Scenario 2 - Using both Toronto and Vancouver as

transhipment centers.
 Scenario 1 - Only Toronto is transhipment centre

Minimum Cost - 23095.5 CAD

Scenario 2- Toronto and Vancouver are

both used as transhipment centres

Minimum Cost - 21173.5 CAD

Thus , we see that adding Vancouver and then Miami progressively reduces costs from 23095.5 CAD to 21173.5 CAD
to finally 18503.5 CAD for the optimal solution having Toronto, Vancouver and Miami as transhipment centers.