Business Plan Report1

BPME3073 ENTREPRENEURSHIP
FIRST SEMESTER SESSION 2021/2022
BPME3073 (D) ENTREPRENEURSHIP
BUSINESS PLAN REPORT
Submitted to:
PROF MADYA DR SHUHYMEE BIN AHMAD
Prepared by: GROUP 3
NAME MATRIC NO
MENG YUKUN 276268
ALVIN SIN JIAN YOUNG 277230
LIONEL FOO KHENG HEAN 277309
WAN ZHI SUN 277866
KELLY CHAN JIA YIING 281161
DATE OF SUBMISSION: 5th JANUARY 2022

TABLE OF CONTENTS
1.0 EXECUTIVE SUMMARY.......................................................................................................1

2.0 BUSINESS DESCRIPTION.....................................................................................................
2.1 Business Background................................................................................................
2.2 Objectives of the Business........................................................................................
2.3 Vision and Mission of the Business........................................................................
2.4 Advantages of Prospect.............................................................................................
2.5 Corporate Identity........................................................................................................
3.0 MARKET PLANNING..............................................................................................................
3.1 Market Analysis............................................................................................................
3.1.1 Industry Analysis............................................................................................
3.1.2 Target Market Analysis...................................................................................
3.1.3 Competitor Analysis......................................................................................
3.2 Market Position.............................................................................................................
3.3 Market Share.................................................................................................................
3.3.1 Before Blooming Beauty entry.......................................................................
3.3.2 After Blooming Beauty entry...........................................................................
3.4 Sales Projections.........................................................................................................
3.5 Market Segmentation..................................................................................................
3.5.1 Demographic segmentation.........................................................................
3.5.2 Psycho-graphic segmentation.....................................................................
3.5.3 Geographic segmentation............................................................................
3.5.4 Behavioral segmentation..............................................................................
3.6 Marketing Strategy.......................................................................................................
3.6.1 Product/Service Strategy..............................................................................
3.6.2 Place Strategy..................................................................................................
3.6.3 Price Strategy..................................................................................................
3.6.4 Promotion Strategies.....................................................................................
4.0 OPERATIONAL PLAN............................................................................................................
4.1 Business Location.......................................................................................................
4.2 Operation Hours...........................................................................................................
4.3 Operation Layout Plan................................................................................................
4.4 Operational Expenditure............................................................................................
4.4.1 List of Equipment...............................................................................................
4.4.2 List of Suppliers.................................................................................................
4.5 Operation Flowchart....................................................................................................
4.6 Estimated Operating Cost.........................................................................................
5.0 MANAGEMENT AND ORGANIZATIONAL PLAN..............................................................

5.1 Organizational Structure............................................................................................
5.2 Tasks and Responsibilities.......................................................................................
5.3 Remuneration Plan......................................................................................................
5.4 List of Office Equipment and Supplies...................................................................
5.5 Administrative Expenditure.......................................................................................
6.0 FINANCIAL PLAN....................................................................................................................
6.1 Source of Funds...........................................................................................................
6.2 Business Start-Up Budget.........................................................................................
6.3 Assumption Sheet.......................................................................................................
6.4 Projected Profit and Loss..........................................................................................
6.5 Projected Cash Flow Statement...............................................................................
6.6 Projected Financial Position Statement (Balance Sheet)..................................
7.0 MILESTONE SCHEDULE.......................................................................................................
8.0 CONCLUSION..........................................................................................................................
REFERENCE.......................................................................................................................................I
1.0 EXECUTIVE SUMMARY

Blooming Beauty is a partnership business company that was formed by five
University Utara Malaysia on April 2022 and is expected to begin operations on July
2022. This is a business that provide nail services such as manicures and pedicures
to all categories of people on a truck. The business is location is at Changlun, Jitra,
Alor Setar and Sungai Petani which are all in Kedah. Jitra, Alor Setar and Sungai
Petani are picked because of its dense population so we can maximize our business
income while Changlun is chosen because it has very little nail salons with plenty of
potential customers from UUM. The objectives of the business are to provide good
nail service to every customer, constantly improve service quality to increase
customers satisfaction and make them feel valued with every visit. The missions of
Blooming Beauty are to create convenience for customer, provide reasonable prices
and enjoyable nail service to customers. The reason why we choose this business is
because nail salons have high demand regardless of before or after the pandemic.
Nail salon business also needs low investment which lowers the risk bear by partners
and it is easy to master the basic skills of nail art. In addition, we also have decorated
the interior and exterior of the trucks to impress customers. Customers can take
pictures with popular ornament while waiting and enjoy comfortable chairs when it is
their turn. The target market of Blooming Beauty are mostly females aged 15 to 65
and also certain men aged 18 to 50 which consists of undergraduates, working
experts and housewives since everyone desires to have beautiful looking nail. Our
competitors are Leng Leng Nail Station and Pink Shine Nail Studio where they
provide similar services in Kedah. Although they have their own distinctive strengths
to attractive customers, we believe Blooming Beauty will have strong competitive
advantage over their competition. This is because we provide friendly and
enthusiastic customer service for a reasonable price. We also have referral program
and reward program that rewards loyal customers. The marketing strategy
encompasses the “4ps” which are product, place, promotion and price. Blooming
Beauty will be providing unique and high-quality service with reasonable price to be
on par with competitors. For promotion strategies, we use advertising on social
media, direct marketing where we can get direct feedbacks from customer and lastly
sales promotion. In the operational plan we list down all the equipment needed with a
total of RM3,320 for operational expenditure and estimated operating cost of
RM11,358. The suppliers of Blooming Beauty are Pretty2u and Glitz Nail Supply. The
company management team consists of General Manager (Kelly Chan Jia Yiing)
which is in charge of managing every department and profitability, Human Resource
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Manager (Meng Yukun) who acts as a consultant for employees and supervise the
recruitment of new employees, Marketing Manager (Wan Zhi Sun) who create
marketing program to increase brand awareness, Operations Manager (Lionel Foo
Kheng Hean) who ensure all activities carried out are suitable and cost-effective and
lastly Finance manager (Alvin Sin Jian Young) who oversee the company’s finance to
ensure profit-maximization. The estimated start up budget of Blooming Beauty is
RM60,000 with five partners paying RM2,000 each and a bank loan of RM50,000.
This RM60,000 will be used to pay cost of purchasing machines, furniture,
equipment, fixed cost and variable cost to run the business. The projected sales
revenue in the first month is also RM18,000 and is expected to increase 20% every
month. The financial plan also consists of projected profit and loss statement,
projected cash flow statement and projected financial position statement to help us
make crucial short-term and long-term decisions.
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2.0 BUSINESS DESCRIPTION

2.1 Business Background
Blooming Beauty was established in April 2022, and it is a business that provides nail
services to all categories of people by using the truck. Nail services that Blooming
Beauty offer to customers are manicures and pedicures and the operating day is
from Monday to Saturday. This business is a partnership business consisting of five
partners and the total funding for this business is RM60,000 including RM50,000 loan
from SME Bank. The business location that will be conducted is at Kedah and the
specific place is based at Changlun, Jitra, Alor Setar, and Sungai Petani area as we
are operating the business using truck. These four locations consist of our target
customer group because Alor Setar and Sungai Petani have a dense population, and
many are able to maximize our business income. We consider that Changlun and
Jitra have the least number of nail salons and the students of UUM have to go far
away to treat their nails. Hence, we choose these locations for our operating place to
make it convenient for them and residents nearby and our business is a budget
business and affordable to them.
Company Name Blooming Beauty

Operating Range Covering Changlun, Jitra, Alor Setar, and
Sungai Petani area of Kedah
Business Register Date 14 April 2022
Business Activity Nail services (Manicures, Pedicures)
Type of Business Partnership
Business Capital RM 60,000
Bank of Dealing Public Bank
Bank Account No 5027890463
License Expiration Date 30 June 2023
Field of Work Registered Beauty Industry
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2.2 Objectives of the Business

a. Provide a very good nail service for every customer.
b. Constantly improve the quality of service to customers.
c. Make customers feel valued and satisfied by visiting our nail services.
2.3 Vision and Mission of the Business

Vision
To do the greatest nails and make customers have fun with different nail
styles.
Mission
1. It Is convenient for people to treat their nails without going to the salon that
far away.
2. Become one of the businesses that offers very reasonable prices to all
customers.
3. Provide nail services to customers to make them enjoy.
2.4 Advantages of Prospect

Nail salons are part of the beauty industry, and in an era where the public is
seeking to look good, women are becoming more and more willing to invest in
beauty, so nail salons also have a wide range of demand. Whether it is before
or after the epidemic, nail salons serve as a form of recreation and
entertainment that can improve people's well-being.
First of all, nail salon business investment costs are low, entrepreneurs bear
relatively small risks and management is relatively simple. Because nail
salons don't need to recruit too many staff, we don't need to spend a lot of
energy on staff management. In addition, nail salons do not need a large shop
area, and raw materials are relatively simple, so operating costs are
considered extremely low. Finally, nail salons are not like beauty salons in
that they need to learn to master a lot of professional knowledge, but only
need to master the basic skills of nail art, so it is relatively easy from the
aspect of talent training and so on. However, after the epidemic, people's
mindset may change and consumers may be more concerned about the
hygiene and service of the shop, and all we have to do at Blooming Beauty is
to ensure the hygiene environment and service quality of the shop.
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In addition, the inability to leave the house during the outbreak made those
consumers who had their nails done frequently impatient to spend money
once the outbreak was over. This is because anyone who has had a manicure
can feel that their hands are longer and are beautiful and clean. In human
interaction, people can notice the hands in addition to the delicate face and
beautiful clothes. As well as being a pleasure for others to look at, beautiful
hands can please you, as people are always attracted to beautiful things and
feel beautiful and elegant. This is not changed by the epidemic. For these two
reasons, we believe that there is potential for nail salons after the epidemic is
over.
2.5 Corporate Identity

This is because apart from the skill that attracts customers to a nail salon, the
first impression a customer has of a nail salon will determine whether they
come in or not. So we want to show the characteristics in the truck decoration.
We have designed the truck exterior and signage to be more high-end.
We also paid extra attention to the interior of the truck, as most of our
customers are women, so we made the shop very warm and fresh to make
our customers feel relaxed. So we choose a warm colour palette like blue for
the whole store, and we choose white or black for the shelves to make our
customers feel that the Blooming Beauty staff are professional. We also
choose to put up some popular ornaments so that customers can take photos
while waiting and also let customers who have had their nails done take some
photos, which we think is a way to promote the place. We also place some
mirrors inside the truck so that customers can always see the results during
their manicure, and at the same time most women can't help but stop to see
what's wrong with their appearance when they see the mirror, which can add
colour and traffic to the truck. In addition, nail art can take a very long time, on
average 1 hour for one person, and longer if a complicated style is needed.
Although the client is not required to do anything, he or she cannot move
easily during the manicure. To ensure the comfort of our customers, our team
has personally sourced the most comfortable chairs to offer to our customers
in the hope of minimising discomfort. This will help our customers to enjoy the
environment of our blooming beauty and attract them for their next visit.
Apart from providing nail services, it is also our duty to provide environmental
services in our nail salon, and we also want to do every detail well to make
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our customers feel warm and professional. This way our clientele will get
better and better.
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3.0 MARKET PLANNING

3.1 Market Analysis
Market analysis is a vital aspect of every business plan as it is an in-depth
evaluation of the current market. It discusses industry analysis, target market
analysis, and competitor analysis.
3.1.1 Industry Analysis

The Nail Salons industry is relied upon to keep becoming throughout the
following five years, with assessed incomes coming to $23 billion. Rising per
capita extra cash will drive income gains since it will empower more
purchasers to enjoy the optional administrations this industry offers, rather
than depending on home-use items. With more noteworthy extra cash,
purchasers can build their spending on higher-esteem nail administrations,
including gel nails, which are a high-development portion for the business.
Moreover, the business' biggest buyer base, grown-ups between the ages of
20 and 64, is relied upon to extend at an annualized pace of 0.2%.
During the following five-year time frame, industry salons are additionally
expected to progressively venture into full-administration salons, which will
empower administrators to differentiate their client base and moderate-
income variances. A more prominent inclination among nail and waxing
salons to offer enhanced administrations will likewise help development. An
expected 33.0% of salons right now portray themselves as full-administration
salons; this figure is relied upon to ascend throughout the following five years.
This broadening will probably incorporate a more prominent line of hostile to
maturing cures, which are a high-development section.
3.1.2 Target Market Analysis

Target market is a group of customers whom the organization needs to
convince to utilize their administrations and buy their products. Our company
should characterize the objective market so we can assess the quantity of
buyers who will really purchase our item since they would be the ones that
will deliver income and add to our organization's business. The target group
for the Blooming Beauty business is residents around Alor Setar, Changlun,
Jitra, and Sungai Petani of Kedah as well as residents of Universiti Utara
Malaysia (UUM). The Blooming Beauty business also welcomes all walks of
life and ages, from children to adults and the whole family. Nowadays, not just
teenagers want to have delightful nails, children and senior residents
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additionally wish to have their own wonderful nails, particularly young ladies
and ladies. We likewise give nail administration to young men and men. We
plan many sorts of nail shading and some of them are suitable for Malay as
well. High-end consumers of the upscale area of Alor Setar, Changlun, Jitra,
and Sungai Petani of Kedah will mainly be targeted by Blooming Beauty and
most of the customers will be females aged 15 to 65 for certain men aged 18
to 50. The targeted clients will incorporate understudies, working experts,
remain at-home guardians, and any purchaser searching for nail services. As
we probably are aware, when there is a festival, everybody desires to have
delightful and beautiful looks during the festival. Hence, our nail shop is
entirely appropriate for everybody.
3.1.3 Competitor Analysis

There are several competitors who also operate the same business in Kedah
No Competitors Product/Service Strengths Weakness

1 Leng Leng Nail Service/Hand - manicurist - price a bit
Nail Station Foot Spa Treatment, has a good expensive
Eyelash service attitude - limited
Dinner Makeup & - good options of
Nail Class manicure nail painting
workmanship
2 Pink Shine Service: Gelish - clean and -
Nail Studio Manicure, Gelish comfortable Understaffed
Pedicure, Gel Nail environment cause
Extensions, French - reasonable customers
Extensions, Halal price value wait a long
Manicure & halal worth time
Pedicure - wonderful art
Product: Bandi (Geli design
Que) & Orley
Competitive Advantage
Blooming Beauty will be able to offer the following competitive advantages

over their competition:
 We provide friendly and enthusiastic customer service.

 After 9 visits, customers get a reward program for free services.
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 Referral program, customers can get half price service through referral or
bring friends to the salon.
 The most fashionable and modern nail art service, the price is reasonable and
affordable.
3.2 Market Position

In marketing and business strategy, market position refers to the buyer's
impression of a brand or item comparable to contending brands or items in
marketing and business strategy. As a nail service business, we may position
ourselves with offers nail beautification services for women and men at an
affordable price.
3.3 Market Share

3.3.1 Before Blooming Beauty entry
No Competitors Share (%)
1 Leng Leng Nail Station 40
2 Pink Shine Nail Studio 60
Total 100
3.3.2 After Blooming Beauty entry

No Competitors Share (%) Lost (%)
1 Leng Leng Nail Station 30 10
2 Pink Shine Nail Studio 50 10
3 Blooming Beauty 20
Total 100 20
3.4 Sales Projections

Sales projections per month of Blooming Beauty
Services Price / Per Customer Customer Total sales per

person (RM) per day per month month (RM)
Manicures 25-30 12 288 7,776
Pedicures 30-35 7 166 5,312
Totals 19 454 13,088
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3.5 Market Segmentation

Market segmentation is a process of partitioning a heterogeneous market into
moderately more homogenous portions dependent on specific boundaries. We
focused on a few aspects such as demographic, psycho-graphic, geographic and
behavioral. All these aspects need to be considered as we need to run the business
according to the aspect.
3.5.1 Demographic segmentation

Based on the demographic itself, our business is divided into different age
and life cycle groups which are 15 to 65 years old and 18 to 50 years old
based on our consumer’s gender, life cycle, needs and buying power.
Blooming Beauty offers the services for all groups but it focuses more on
those who are searching for nail services. It can be girls or boys. Our product
would be more helpful for those who are searching for manicure and pedicure
service to make a beautiful nail. Besides, they can relax themselves by doing
the manicure and additionally have a nice day and great mood.
3.5.2 Psycho-graphic segmentation

Psycho-graphic aspect is about the personality characteristics of our target
market, which will serve to enhance our brand. Basically, it has to be counted
in such a way that the product we serve will draw our target market interest.
The majority of our target buyers are girls and women. Their choice is our
priority, as we need to make sure that our nail services will satisfy their
preference. Our service is manicures and pedicures with many options and
beautiful nail art. We also provide friendly and enthusiastic customer service.
Our services are suitable for those who are in the middle class, upper middle
class, and lower uppers.
3.5.3 Geographic segmentation

Geographic aspect is that we can fulfil the demand of our target market.
Company’s location is the most important decision to be made. Our company
is aware that the wrong choice of location can lead to lower sales and higher
operation cost. Thus, our company decided to operate the business at Alor
Setar, Changlun, Jitra, and Sungai Petani of Kedah.
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3.5.4 Behavioral segmentation

In the behavioral aspect, our company observes our consumer actions in
order to make it easier for us to understand their interests. We strengthened
our services by following consumers’ expectations so that they will be happy
and satisfied when they come and try our manicures and pedicures services
and do not have any regrets. By using these techniques, we can earn more
from our potential consumers.
3.6 Marketing Strategy

A marketing strategy refers to the company's effort to attract prospective customers
and turn them into buyers of our products or services. An effective marketing strategy
lets businesses recognize our best consumers and makes our company consider the
needs of consumers. A systematic marketing strategy encompasses the "4Ps" in
marketing which is product, place and distribution, promotion and price.
3.6.1 Product/Service Strategy

We offer strict professional nail services at all times. Among these services
include manicure and pedicure. Blooming Beauty will offer the unique and
high-quality value proposition to its clientele which are unique and modern
nail designs, rewards and referral programs to attract and retain new and
existing clients and unbeatable customer service with the highest quality of
nail services.
3.6.2 Place Strategy

As we operate our business using truck, we choose not just operate at one
place. The location of Blooming Beauty is at Alor Setar, Changlun, Jitra, and
Sungai Petani of Kedah. At Changlun and Jitra, the customers are expected
to be the students in the university and residents nearby. Alor Setar and
Sungai Petani are two big cities in Kedah which will help to attract more
customers.
3.6.3 Price Strategy

Generally, businesses will pay a lot of attention to product price. We had to
set a reasonable price when promoting our services to the market. It cannot
be denied that, assuming the cost of our services are not sensible, nobody
will choose our company and it will cause us to not be able to compete with
our competitors. We must do a survey as a reference for us to set our price of
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our two services which are manicure and pedicure. Hence, the price that our
company set is reasonable and affordable with the best quality of the
products. The pricing of Blooming Beauty will be moderate and on par with
competitors so customers will feel valued and satisfied when they come to
support our business.
3.6.4 Promotion Strategies

Promotion strategies are activities performed by marketers to inform, attract
and influence consumers by displaying the benefits of a product and trying to
persuade target consumers to buy their products. Blooming Beauty will
choose advertising, sales promotion and direct marketing to promote their
business.
 Advertising
Blooming Beauty uses social media such as Instagram and Facebook as

targets to convince customers to support our services which are manicure
and pedicure. Besides, the cost of using these methods is cheap and easy for
small businesses. This method also could attract every kind of community
due to the users of social media worldwide.
 Direct marketing
Blooming Beauty will operate the nail services with a truck which is located at
Alor Setar, Changlun, Jitra, and Sungai Petani of Kedah. By directly doing the
services to customers, they will have extra knowledge and information about
the manicure and pedicure. Also, we can engage with customers directly and
get direct feedback from them thus can improve ourselves.
 Sales Promotion
Blooming Beauty will provide crafted sales promotions such as discounts and
a reward, intended to persuade customers to pick our services. For instance,
the customers will get a reward program for free services after they visit our
company for 9 times. Also, Blooming Beauty will carry out the referral
program, in which customers can get half price service through referral or
bring friends to do the nail services.
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4.0 OPERATIONAL PLAN

4.1 Business Location
Our business is based at Changlun, covering Changlun, Jitra, Alor Setar, and Sungai
Petani area. We are covering these four locations as we are operating the business
using truck. These four locations consist of our target customer group. Changlun and
Jitra are near to Universiti Utara Malaysia (UUM) which consist of students and
nearby residents, while Alor Setar and Sungai Petani are two big cities in Kedah
which have more population that will attract more customers. Apart from that, Alor
Setar and Sungai Petani are also near to residential areas and shopping malls, which
make the distance between us and our customer nearer. Additionally, our service is a
budget service, hence, we can target customers from all income levels and locations.
4.2 Operation Hours

OPERATION HOUR
DAY TIME
Monday – Saturday 10am – 6pm
Sunday & Public Holiday OFF
4.3 Operation Layout Plan
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4.4 Operational Expenditure

4.4.1 List of Equipment
Price per Total Cost
Item Quantity (unit)
unit (RM) (RM)
Nail Polish (30 colours) 150 (5 for each 7.00 1,050.00
colour)
Topcoat 10 6.00 60.00
Base Coat 10 6.00 60.00
Nail Polish Remover 10 30.00 300.00
Lotion 5 8.00 40.00
Cuticle Cream 5 12.00 60.00
Cuticle Pusher 6 3.50 21.00
Cuticle Scissors 6 3.50 21.00
Cuticle Oil 5 30.00 150.00
Nail Buffer 50 1.00 50.00
Nail File 50 1.00 50.00
Nail Art Brush Set 5 8.90 44.50
Cotton Pads 100s 50 5.30 265.00
Tweezers 5 3.50 17.50
Nail Cutter 8 2.90 14.50
UV Lamp 5 60.00 300.00
Artificial Nail Tips (500pcs) 3 16.00 48.00
Storage Box 15 6.90 103.50
Hand Pillow 5 13.00 65.00
Gloves 100s 30 20.00 600.00
TOTAL 3320.00
4.4.2 List of Suppliers

No. Supplier Details List of Supplies
1. Pretty2u Nail Polish, Nail Polish Remover,
P-G-12, Jalan BP 7/11, Bandar Nail Tools, Nail Accessories
Bukit Puchong 2, 47120 Selangor
2. Glitz Nail Supply Nail Polish, Nail Tools, Nail
N-7-2, Pusat Perdagangan Polish Remover, Nail
Bandar Bukit Jalil, Persiaran Jalil Accessories
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3, Bukit Jalil, 57000 Kuala

Lumpur
4.5 Operation Flowchart

Check Sanitize
Start truck Check truck equipment equipment
engine condition and and service
appliances area
Staff bring
Drive to Staff consult Customer
customer to the
customer on the
service table (To the
manicure design choose design
location waiting area if all and colour
and colour
tables are full)
Customer fill in
Staff do membership form
Customer pay Customer
manicure for (only for those who
at the counter are interested in leave the truck
the customer
joining membership)
Clean and
sanitize Drive back to
Off engine
equipment and Changlun
service area
4.6 Estimated Operating Cost

DESCRIPTION RM RM
FIXED COST
Salary (with EPF and SOCSO) 6,660
Allowance 1,000
Truck Rental 500
Truck Insurance 150
Internet and Telephone 100
8,410
VARIABLE COST
Truck Petrol 400
Tools and Equipment 1,500
6L Bottled Water (6 Bottles x RM8) 48
Other expenses 300
Repair and Maintenance 700
2,948
TOTAL COST 11,358
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5.0 MANAGEMENT AND ORGANIZATIONAL PLAN

5.1 Organizational Structure
KELLY CHAN JIA YIING

GENERAL MANAGER
MENG YUKUN LIONEL FOO KHENG WAN ZHI SUN ALVIN SIN JIAN
HEAN YOUNG
HUMAN 5.2 MARKETING
RESOURCE OPERATIONS MANAGER FINANCE
MANAGER MANAGER MANAGER
Tasks and Responsibilities

POSITION RESPONSIBILITY
General Manager 1. In charge of all or most of a department's or the
company's operations, including revenue generation
and cost control.
2. Enhance productivity and profitability while managing a
company's or division's entire operations.
3. General manager responsibilities include employee
management, budget control, marketing strategy, and
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many other aspects of the organisation.

Human Resource 1. Plan and implement an organization's employees to
Manager make the best use of personnel' skills.
2. Plan and manage employees' compensation plan.
3. Assist other managers as a consultant on human
resources issues such as equal employment opportunity
and sexual harassment.
4. Coordination and supervision of the activities of
professionals and support personnel
5. Supervise the recruitment, interviewing, selection, and
employment processes of a company.
6. Handle personnel issues, such as mediating conflicts
and supervising disciplinary proceedings.
Marketing Manager 1. Work with the management team, such as the director of
marketing or general manager, to develop the
company's marketing strategy.
2. Market trends and rivals are studied and evaluated.
3. Monitor the success of marketing programmes and
report results to the leadership team.
4. Create and deliver content as well as social media
strategy.
5. Manage the creation and distribution of promotion
materials such as webpages and pamphlets.
Finance Manager 1. Oversee a company's finances, conduct data analysis,
and advise senior management on profit-maximizing
strategies.
2. Prepare financial statements, report of corporate activity,
and forecasts.
3. Oversee financial information to make sure that all legal
obligations are fulfilled.
4. Assess market dynamics to identify chances for
development or acquisition of other businesses.
Operations Manager 1. Ensure that all activities are carried out in a suitable and
cost-effective manner.
2. Monitor warehouse efficiency, manage inventories,
purchase necessity items.
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3. Regulate expenditures and forecasts.

4. Ensure that all health and safety precautions are always
taken.
5. Assist in keeping the organization's processes legally
compliant.
5.3 Remuneration Plan

POSITION NO. SALAR ALLOWANCE EPF SOCSO TOTAL
Y (RM) (RM) 12% 1.75% (RM)
(RM) (RM)
General 1 1,200 200 144.00 21.00 1,365
Manager
Human 1 1,200 200 144.00 21.00 1,365
Resource
Manger
Marketing 1 1,200 200 144.00 21.00 1,365
Manager
Finance 1 1,200 200 144.00 21.00 1,365
Manger
Operations 1 1,200 200 144.00 21.00 1,365
Manager
TOTAL 5 6,000 1,000 720.00 105.00 7,825
5.4 List of Office Equipment and Supplies

NO. ITEM QUANTITY PRICE PER AMOUNT
UNIT (RM) (RM)
1. Manicure Table 5 250.00 1,250.00
2. Manicure Chair 10 280.00 2,800.00
3. Air Conditioner 2 1,300.00 2,600.00
4. Sofa 1 400.00 400.00
5. Coffee Table 1 160.00 160.00
6. Cash Machine 1 460.00 460.00
7. All-in-One Payment Machine 1 850.00 850.00
8. Counter Table 1 300.00 300.00
9. Water Dispenser 1 300.00 300.00
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10. Smartphone 1 500.00 500.00

11. Thermal Paper Roll 30 0.50 15.00
12. Thumbprint Machines 1 110.00 110.00
13. Light Tube 5 12.00 60.00
14. Monitor 1 400.00 400.00
15. Mouse 1 30.00 30.00
16. Keyboard 1 40.00 40.00
17. Stamp Pad (Red) 1 8.00 8.00
18. Rubber Stamp 3 7.00 21.00
19. Trash Bin 4 5.00 20.00
20. Chair 1 50.00 50.00
21. Black Pen 1 box 30.00 30.00
TOTAL 10,404
5.5 Administrative Expenditure

DESCRIPTION COST (RM)
Truck Rental 500.00
Internet & Telephone Bill 100.00
Salaries 6,000.00
Allowances 1,000.00
EPF 576.00
SOCSO 84.00
Stationery 94.00
Advertising 50.00
TOTAL (RM) 7,784
19
6.0 FINANCIAL PLAN

A financial plan is a detailed description of existing plans, financial targets, and any
techniques to meet those goals that have been set. All information on the source of
funds, business start-up budget and profit and loss, and cash flow for 3 months are
included in this effective financial planning.
6.1 Source of Funds

To start-up the business, Blooming Beauty was established by five partners
using their personal savings for the source of funds to make sure the
operations of Blooming Beauty can be carried out smoothly and successfully.
These funds were used to purchase the raw materials of the products and
also spent on other expenses. Every partner in Blooming Beauty will invest
RM2000.00 in the company as capital to start the business. It has a total of 5
partners in Blooming Beauty so the total capital is RM10000.00. Then,
Blooming Beauty will make a loan from the SME Bank, which is RM50000.00
with an interest rate of 2.5% per annum.
6.2 Business Start-Up Budget

BLOOMING BEAUTY
Start-up budget in first month
DESCRIPTION RM RM
FUNDING
Partners:
MENG YUKUN 2,000
ALVIN SIN JIAN YOUNG 2,000
LIONEL FOO KHENG HEAN 2,000
KELLY CHAN JIA YIING 2,000
WAN ZHI SUN 2,000
Loan – 2.5% per annum 50,000

Total Fund 60,000
Purchase of Assets:
Machines:
Computer and hardware 470
Smartphone 500
Cash Machine 460
20
Payment Machine 850

Thumbprint Machine 110
Air Conditioner 2,600
Water Dispenser 300
5,290
Furnitures:
Tables 1,710
Chairs 2,850
Sofa 400
Light 60
5,020
Equipment 3,320
Stationery 94
Total Assets 13,724
Costs:
FIXED COSTS
Salary (with EPF and SOCSO) 6,660
Allowance 1,000
Internet and telephone bill 100
Truck Rental 500
Truck Insurance 150
Total Fixed Costs 8,410
VARIABLE COST
Repair and Maintenance 700
Advertising 50
Petrol 400
Tools and Equipment 1,500
Bottled Water 48
Other Expenses 300
2,998
Total Cost 25,132
21
6.3 Assumption Sheet

In consideration of the uncertainties in current economic conditions due to the pandemic
of Covid-19 that hit the world, our assumptions toward the company growth have
become more cautious. As a result, during the evaluation and calculating procedure, we
chose a few ways that are unlikely to assist us inflate our properties and earnings. As a
result, the following are the main underlying assumptions for Blooming Beauty: Access
to funds and finance are expected to be adequate to support our projected financial
plan; we anticipate steady economic growth over the next year with no major deflation;
and we anticipate an increase in demand for our product in our target market.
Several essential assumptions are stated in the table of assumption sheet below:
Assumption sheet
Sales Sales are projected to increase by 20 percent.
Products The product and the price will remain the same with the
addition of new designs for next year.
Rental Expenses Rent expenses will remain the same for next year.
Customer Will remain stable for next year.

Demographics
Staffing Employee turnover will increase later according to the

improvement in the company's economic conditions.
Facilities The office equipment will remain the same for next year
22
6.4 Projected Profit and Loss

We expect to be profitable in the first year of operations, with profits increasing over the
next three months, as we establish and increase our customer base. We also focus on
increasing more customers with our sales and marketing strategies to drive an increase
in our revenue over the next two months after creating a strong customer base.
The following table shows the projected profit and loss of Blooming Beauty for 3 months:
Year June July August

Income
Sales 18,000 21,600 25,920
Less: Cost of Goods Sold
Acrylic Nail 500 600 720
Total Cost of Goods Sold
Gross Profit 17,500 21,000 25,200
Expenses
Salaries 6,000 6,000 6,000
Allowance 1,000 1,000 1,000
Truck Rental 500 500 500
Truck Insurance 150 150 150
Internet and Telephone 100 100 100
Truck Petrol 400 400 400
Operating Expenses 100 125 100
Equipment 1,500 1,450 1,520
Administrative Expenses 824 850 890
EPF 576 576 576
SOCSO 84 84 84
Other Expense 300 250 280
Total Expenses 11,534 11,485 11,600
Net Profit/Loss 5,966 9,515 13,600
23
6.5 Projected Cash Flow Statement

Our conservative projections indicate that our business is able to generate positive
cash flows and sufficient cash reserves. In addition to normal cash inflows and
outflows, we will focus on establishing sufficient cash reserves for contingencies.
That includes a possible line of credit with our bank, that could be used in slow sales
periods as well. This is a good way to control the cash flow risk.
The following table show the projected cash flow for 3 months:
DESCRIPTION June July August

Cash Flow from Operating Activities:
Cash Received from Customer 18,000 21,600 25,920
(-) Purchase of Inventories 500 600 720
(-) Cash Payments for Expenses 11,534 11,485 11,600
Net Cash Flows from Operating Activities 5,966 9,515 13,600
Cash Flow from Investing Activities
Purchase of Machine 5,290 0 0
Purchase of Furniture 5,020 0 0
Purchase of Equipment 3,414 0 0
Net Cash Flow from Investing Activities (13,724) 0 0
Cash Flow from Financing Activities
Cash from Partners 10,000 0 0
Loan from Bank 50,000 0 0
Net Cash Flow from Financing Activities 60,000 0 0
Cash at the beginning of period - 52,242 61,757

Cash at the end of period 52,242 61,757 75,357
6.6 Projected Financial Position Statement (Balance Sheet)

We expect a healthy growth in net worth and a healthy financial position. We do not
project any real trouble meeting our debt obligations, as long as we achieve our
specific objectives.
The following table is the projected balance sheet for 3 months:
DESCRIPTION JUNE JULY AUGUST

NON-CURRENT ASSET
Machines 5,290 5,290 5,290
24
Furnitures 5,020 5,020 5,020

Equipment 3,414 3,414 3,414
13,724 13,724 13,724
CURRENT ASSET
Cash/Bank 52,242 61,757 75,357
65,966 75,481 89,081
OWNER’S EQUITY AND LIABILITIES
Capital 10,000 15,966 25,481
Profit 5,966 9,515 13,600
NON-CURRENT LIABILITY
Loan 50,000 50,000 50,000
65,966 75,481 89,081
7.0 MILESTONE SCHEDULE
Milestone schedule is a management tool for identifying a certain point in a project’s
timeline. These milestones can be used to identify the beginning and end of a project
as well as mark completion of significant event. Gantt charts are commonly used to
display milestone schedules of a business. Milestone schedule will break big project
into smaller project phases to help management team plan, organise and execute
them easier. Below shows the gantt chart that is used by Blooming Beauty.
Month March April May June

Week
4 1 2 3 4 1 2 3 4 1 2 3 4
Event
Discuss about partnership
Created company logo,
company name
Founded the company
Business Plan Outlined
Create Facebook and
Instagram page
Website established
Started Marketing
Business Plan Completed
Obtained Loan from Bank
Secure Critical Financing
25
Purchasing equipment
needed
Secure suppliers
Obtaining the first sale
First payment for Account
Receivable
On the last week of March, the founding members came out with a manicure truck
business idea while discussing about potential businesses to open after the covid 19
pandemic. Then the business name that chosen is Blooming Beauty among others
name and a company logo is created. On the second week of April the business is
registered as a small medium enterprise in Malaysia. After that, the business partners
outlined the business plan of the company. Then marketing manager created a
Facebook and Instagram account for the business and a webpage as well. Once that
is done marketing is done on those platforms, so more people get to know about this
newly founded business. With that done, the business plan of the company is
completed. On the third week of May the accounting manager obtained loan from
bank and managed to secure other critical financing needed to start up and run the
business. During the first week of June equipment needed is purchased and
suppliers for manicure are secured. The first sale of Blooming Beauty is obtained in
June. The end of June marks the first payment for account receivable which is
obtained from sales throughout the month.
26
8.0 CONCLUSION
In short, Blooming Beauty had provided a systematic business planning. This
business plan is convincible that Blooming Beauty will gain more popularity and
success in the beauty industry. Apart from that, Blooming Beauty will also be able to
stand out among the other competitors despite the business is newly established in
this field.
Blooming Beauty is a truck-based manicure business with the aim to help more
people, especially the women to have healthy and pretty nails as well as to gain
confidence by doing manicure and nail art. In addition, Blooming Beauty can compete
with the other shop-based manicure beauty shop due to its affordable price and
unique concept. In addition, Blooming Beauty also provide feedback form to the
customer to constantly improve our services, so that the business will be able to
retain more customers. Thus, Blooming Beauty is confident and hope that the
business will provide substantial profit every year.
In a nutshell, Blooming Beauty will focus on the service quality and customer
experience as well as the marketing strategies to ensure that the business will
achieve the goals. Besides, by focusing on customer experience, Blooming Beauty
believe that the business will be able to retain old customer and attract new customer
every year.
27
REFERENCE
CareerExplorer. (2021, July 13). What does a financial manager do?
https://www.careerexplorer.com/careers/financial-manager/#what-does-a-financial-
manager-do
Challenge Validation. (n.d.). Totaljobs. https://www.totaljobs.com/advice/marketing-manager-
job-description#marketing-manager-responsibilities
General Manager (GM). (2020, December 27). Investopedia.
https://www.investopedia.com/terms/g/general-manager.asp
How Much Does a Food Truck Cost to Operate? (2021, March 4). The Balance Small
Business. https://www.thebalancesmb.com/how-much-does-a-food-truck-cost-
2888316
Human Resources Manager. (2020, May 19). Truity.
https://www.truity.com/career-profile/human-resources-manager
Kourmentza, E. (2020, May 26). Operations Manager job description. Recruiting Resources:
How to Recruit and Hire Better. https://resources.workable.com/operations-manager-
job-description
Nails, T. (2019, September 12). Why do people look at your Hands. Trieu Nails London.
https://trieunails.com/why-people-look-at-hands-best-manicure-london/
Rothstein, A. (2020, September 9). Manicures & Pedicures: Tools of the Trade. Minnesota
School of Cosmetology. https://www.msccollege.edu/blogs/nails/manicure-pedicure-
tools/
Westland, J. (2021, June 3). What Are Milestones in Project Management? -
ProjectManager. ProjectManager.Com.
https://www.projectmanager.com/blog/milestones-project-management#:%7E:text=A
%20milestone%20schedule%2C%20or%20milestone,without%20going%20over
%20every%20detail
What Are Operating Costs? (2021, December 3). Investopedia.
https://www.investopedia.com/terms/o/operating-cost.asp
Ziemianek, M. (2020, June 5). The Ultimate Food Truck Business Plan Guide. AppInstitute.
https://appinstitute.com/food-truck-business-plan/#Food_Truck_Business_Plan_Tem
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BPME3073 ENTREPRENEURSHIP

FIRST SEMESTER SESSION 2021/2022

BPME3073 (D) ENTREPRENEURSHIP

BUSINESS PLAN REPORT

PROF MADYA DR SHUHYMEE BIN AHMAD

Prepared by: GROUP 3

DATE OF SUBMISSION: 5th JANUARY 2022

1.0 EXECUTIVE SUMMARY.......................................................................................................1

5.0 MANAGEMENT AND ORGANIZATIONAL PLAN..............................................................

1.0 EXECUTIVE SUMMARY

2.0 BUSINESS DESCRIPTION

Company Name Blooming Beauty

2.2 Objectives of the Business

2.3 Vision and Mission of the Business

2.4 Advantages of Prospect

2.5 Corporate Identity

3.0 MARKET PLANNING

3.1.1 Industry Analysis

3.1.2 Target Market Analysis

3.1.3 Competitor Analysis

No Competitors Product/Service Strengths Weakness

Blooming Beauty will be able to offer the following competitive advantages

 We provide friendly and enthusiastic customer service.

3.2 Market Position

3.3 Market Share

3.3.2 After Blooming Beauty entry

3.4 Sales Projections

Services Price / Per Customer Customer Total sales per

3.5 Market Segmentation

3.5.1 Demographic segmentation

3.5.2 Psycho-graphic segmentation

3.5.3 Geographic segmentation

3.5.4 Behavioral segmentation

3.6 Marketing Strategy

3.6.1 Product/Service Strategy

3.6.2 Place Strategy

3.6.3 Price Strategy

3.6.4 Promotion Strategies

Blooming Beauty uses social media such as Instagram and Facebook as

4.0 OPERATIONAL PLAN

4.2 Operation Hours

4.3 Operation Layout Plan

4.4 Operational Expenditure

4.4.2 List of Suppliers

3, Bukit Jalil, 57000 Kuala

4.5 Operation Flowchart

4.6 Estimated Operating Cost

5.0 MANAGEMENT AND ORGANIZATIONAL PLAN

KELLY CHAN JIA YIING

Tasks and Responsibilities

many other aspects of the organisation.

3. Regulate expenditures and forecasts.

5.3 Remuneration Plan

5.4 List of Office Equipment and Supplies

10. Smartphone 1 500.00 500.00

5.5 Administrative Expenditure

6.0 FINANCIAL PLAN

6.1 Source of Funds

6.2 Business Start-Up Budget

Start-up budget in first month

Loan – 2.5% per annum 50,000

Payment Machine 850

6.3 Assumption Sheet