Final Outputs - RMD

Discriminant
Analysis Case Processing Summary

Unweighted Cases N Percent
Valid 80 94.1
Excluded Missing or out-of-range 0 .0
group codes
At least one missing 1 1.2
discriminating variable
Both missing or out-of-range 4 4.7
group codes and at least one
missing discriminating
variable
Total 5 5.9
Total 85 100.0
Test Results
Box's M 345.723
F Approx. 1.520
df1 171
df2 17819.737
Sig. .000
Tests null hypothesis of equal
population covariance matrices.
Eigenvalues
Canonical
Function Eigenvalue % of Variance Cumulative % Correlation
1 3.416a 100.0 100.0 .880
a. First 1 canonical discriminant functions were used in the analysis.
Wilks' Lambda
Test of Function(s) Wilks' Lambda Chi-square df Sig.
1 .226 102.484 18 .000
Standardized Canonical
Discriminant Function
Coefficients
Function
1
Gender .006
Age -.205
If a salon were to offer .219
services both at-home and in
the salon currently, where
would you prefer to avail of
the following services for a
regular visit?
V14 .363
V15 .684
V16 .003
V17 .302
V18 .365
What are your chief -.241
concerns with regards to at-
home service ? (5 being the
most important and 1 being
the least)
V21 -.171
V22 .483
V23 -.132
V24 .100
concerns with regards to
availing salon services ?
V30 -.492
V31 .585
V32 -.354
V33 .047
Structure Matrix
Function
1
V15 .592
V17 .536
V16 .496
V14 .448
V18 .342
regular visit?
the least)
V33 -.106
V22 -.101
Age -.101
V21 -.099
V30 -.048
V24 -.046
V32 -.029
V31 .027
V23 -.026
Gender -.025
Pooled within-groups correlations
between discriminating variables and
standardized canonical discriminant
functions
Variables ordered by absolute size of
correlation within function.
Canonical Discriminant
Function Coefficients
Function
1
Gender .011
Age -.314
regular visit?
V14 .936
V15 2.013
V16 .009
V17 .841
V18 .910
the least)
V21 -.160
V22 .462
V23 -.127
V24 .084
V30 -.479
V31 .600
V32 -.367
V33 .045
(Constant) -6.111
Unstandardized coefficients
Functions at Group
Centroids
Function
Overall 1
1.000000000000000 -1.967
2.000000000000000 1.693
Unstandardized canonical
discriminant functions evaluated at
group means
Classification Processing Summary
Processed 85
Excluded Missing or out-of-range group 0
codes
At least one missing 5
discriminating variable
Used in Output 80
Prior Probabilities for Groups

Cases Used in Analysis
Overall Prior Unweighted Weighted
1.000000000000000 .500 37 37.000
2.000000000000000 .500 43 43.000
Total 1.000 80 80.000
Factor analysis
KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .696
Bartlett's Test of Sphericity Approx. Chi-Square 361.894
df 105
Sig. .000
Communalities
Initial Extraction
What are your chief 1.000 .557
the least) Quality of Service
the least) Cleanliness and
post-service cleanup
the least) Proper Equipment
the least) Safety (Face
masks, face shields)
the least) Availability of slots
(Wait time between
appointment and service)
Rank the factors that you 1.000 .498
consider while deciding to
buy any DIY products, in
order of importance?(Rank in
order of Importance)
Extraction Method: Principal Component Analysis.
Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 3.811 25.406 25.406 3.811 25.406 25.406
2 2.106 14.041 39.447 2.106 14.041 39.447
3 1.612 10.749 50.196 1.612 10.749 50.196
4 1.500 10.001 60.197 1.500 10.001 60.197
5 .966 6.439 66.636
6 .904 6.024 72.660
7 .688 4.589 77.248
8 .629 4.193 81.442
9 .610 4.067 85.509
10 .525 3.497 89.006
11 .476 3.175 92.181
12 .360 2.402 94.584
13 .326 2.174 96.757
14 .279 1.860 98.618
15 .207 1.382 100.000
Component Matrixa
Component
1 2 3 4
What are your chief .661 -.318 .037 -.135
What are your chief .333 -.412 .528 .129
What are your chief .459 .503 .220 .042
What are your chief .428 .491 .160 -.320
What are your chief .404 .620 .069 -.279
(Wait time between
Rank the factors that you .537 -.056 -.350 -.289
Rank the factors that you .575 -.070 -.525 .108
Rank the factors that you .490 -.287 -.484 .231
Rank the factors that you .407 -.021 .069 .667
Rank the factors that you .422 .086 -.350 .485
a. 4 components extracted.
Rotated Component Matrixa

Component
1 2 3 4
What are your chief .822 .032 -.003 .271
What are your chief .292 -.050 -.044 .697
What are your chief .219 .694 -.130 -.074
What are your chief -.185 .556 .337 .074
(Wait time between
Rank the factors that you .593 .174 .233 -.250
Rank the factors that you .402 -.130 .654 -.056
Rank the factors that you -.079 .133 .613 .464
Rank the factors that you .028 .145 .722 .020
Rotation Method: Varimax with Kaiser Normalization.a
a. Rotation converged in 10 iterations.
Component Transformation Matrix

Component 1 2 3 4
1 .688 .510 .449 .254
2 -.469 .816 -.017 -.337
3 -.115 .248 -.552 .788
4 -.541 -.112 .703 .448
Rotation Method: Varimax with Kaiser Normalization.
Component Score Coefficient Matrix

Component
1 2 3 4
What are your chief .324 .003 -.100 .017
What are your chief -.053 .019 -.025 .497
What are your chief -.060 .287 -.006 .070
(Wait time between
Rank the factors that you -.167 .007 .337 .264
Rank the factors that you -.093 .000 .396 -.012
Component Score Covariance Matrix
Component 1 2 3 4
1 1.000 .000 .000 .000
2 .000 1.000 .000 .000
3 .000 .000 1.000 .000
4 .000 .000 .000 1.000
Cluster
At salon_Kmean
Final Cluster Centers

Cluster
1 2 3
Gender 2 1 2
What are your chief 3 4 4
the least)
V52 3 5 4
V53 3 5 4
V54 3 5 4
V55 2 4 4
During the pandemic and in 1 0 1
the current scenario, what
services have you begun to
DIY at home?
V61 0 1 1
V62 0 0 0
V63 0 1 1
V64 0 0 0
V65 0 0 0
Rank the factors that you 4 4 3
Distances between Final Cluster

Centers
Cluster 1 2 3
1 3.530 4.493
2 3.530 5.019
3 4.493 5.019
ANOVA
Cluster Error
Mean Square df Mean Square df F Sig.
Gender .067 2 .311 42 .214 .808
What are your chief 7.404 2 1.028 42 7.200 .002
the least)
V52 8.554 2 .897 42 9.532 .000
V53 12.454 2 .902 42 13.804 .000
V54 9.156 2 .562 42 16.294 .000
V55 10.539 2 1.236 42 8.529 .001
During the pandemic and in .237 2 .255 42 .930 .402
DIY at home?
V61 .204 2 .257 42 .795 .458
V62 .143 2 .239 42 .599 .554
V63 .422 2 .244 42 1.727 .190
V64 .006 2 .140 42 .040 .961
V65 .026 2 .155 42 .170 .844
Rank the factors that you 4.272 2 .740 42 5.770 .006
Rank the factors that you 7.843 2 1.053 42 7.448 .002
What are your chief 5.904 2 .843 42 7.007 .002
What are your chief .406 2 .899 42 .451 .640
What are your chief .943 2 1.080 42 .873 .425
The F tests should be used only for descriptive purposes because the clusters have been chosen to maximize the
differences among cases in different clusters. The observed significance levels are not corrected for this and thus
cannot be interpreted as tests of the hypothesis that the cluster means are equal.
Number of Cases in each

Cluster
Cluster 1 15.000
2 24.000
3 6.000
Valid 45.000
Missing 1.000
At salon_her
Agglomeration Schedule
Cluster Combined Stage Cluster First Appears
Stage Cluster 1 Cluster 2 Coefficients Cluster 1 Cluster 2 Next Stage
1 2 6 2.000 0 0 7
2 41 42 4.000 0 0 5
3 14 22 9.000 0 0 14
4 44 46 10.000 0 0 21
5 39 41 10.000 0 2 10
6 17 19 10.000 0 0 7
7 2 17 10.500 1 6 17
8 5 31 11.000 0 0 12
9 25 40 12.000 0 0 15
10 23 39 12.333 0 5 12
11 9 33 13.000 0 0 20
12 5 23 13.000 8 10 16
13 3 24 14.000 0 0 30
14 7 14 15.500 0 3 24
15 25 43 16.000 9 0 28
16 5 37 16.333 12 0 17
17 2 5 16.429 7 16 20
18 4 45 18.000 0 0 23
19 11 18 18.000 0 0 27
20 2 9 18.864 17 11 23
21 38 44 19.000 0 4 26
22 20 21 20.000 0 0 42
23 2 4 21.231 20 18 26
24 7 16 21.333 14 0 33
25 10 34 22.000 0 0 37
26 2 38 23.689 23 21 30
27 11 30 24.000 19 0 33
28 25 26 24.333 15 0 31
29 29 35 25.000 0 0 36
30 2 3 25.333 26 13 34
31 8 25 26.750 0 28 38
32 27 36 27.000 0 0 39
33 7 11 28.167 24 27 37
34 2 15 30.100 30 0 35
35 2 12 31.000 34 0 36
36 2 29 33.409 35 29 38
37 7 10 33.857 33 25 40
38 2 8 35.133 36 31 40
39 27 32 36.500 32 0 41
40 2 7 39.372 38 37 41
41 2 27 45.895 40 39 43
42 13 20 52.000 0 22 44
43 2 28 56.317 41 0 44
44 2 13 64.659 43 42 0
At home_Kmean
Final Cluster Centers

Cluster
1 2 3
Gender 2 1 1
the least)
V52 5 5 4
V53 5 5 4
V54 4 5 3
V55 4 5 3
During the pandemic and in 1 1 0
DIY at home?
V61 1 1 0
V62 0 1 0
V63 1 1 1
V64 0 1 0
V65 0 1 0
How do you find out about 0 0 0
Salon Services usually?
V14 0 0 0
V15 0 0 0
V16 0 0 0
V17 0 0 0
V18 0 0 0
V19 1 1 1
Distances between Final Cluster

Centers
Cluster 1 2 3
1 8.424 4.179
2 8.424 8.857
3 4.179 8.857
ANOVA
Cluster Error
Mean Square df Mean Square df F Sig.
Gender .202 2 .260 33 .778 .468
the least)
V52 3.675 2 .834 33 4.404 .020
V53 2.724 2 .528 33 5.155 .011
V54 4.589 2 1.044 33 4.394 .020
V55 2.817 2 1.003 33 2.807 .075
During the pandemic and in .269 2 .256 33 1.050 .361
DIY at home?
V61 .401 2 .207 33 1.934 .161
V62 .201 2 .247 33 .813 .452
V63 .144 2 .256 33 .562 .575
V64 .419 2 .163 33 2.567 .092
V65 .280 2 .225 33 1.242 .302
How do you find out about .007 2 .083 33 .090 .914
Salon Services usually?
V14 .005 2 .029 33 .183 .833
V15 .050 2 .228 33 .220 .804
V16 .021 2 .056 33 .382 .686
V17 .021 2 .056 33 .382 .686
V18 .076 2 .247 33 .307 .738
V19 .167 2 .047 33 3.536 .041
The F tests should be used only for descriptive purposes because the clusters have been chosen to maximize the
differences among cases in different clusters. The observed significance levels are not corrected for this and thus
cannot be interpreted as tests of the hypothesis that the cluster means are equal.
Number of Cases in each

Cluster
Cluster 1 26.000
2 1.000
3 9.000
Valid 36.000
Missing 1.000
At home_her
Agglomeration Schedule
Cluster Combined Stage Cluster First Appears
Stage Cluster 1 Cluster 2 Coefficients Cluster 1 Cluster 2 Next Stage
1 10 27 4.000 0 0 5
2 19 30 5.000 0 0 3
3 19 34 6.500 2 0 7
4 5 25 8.000 0 0 12
5 10 22 8.000 1 0 7
6 3 4 8.000 0 0 8
7 10 19 8.778 5 3 8
8 3 10 10.667 6 7 11
9 2 37 11.000 0 0 22
10 6 23 12.000 0 0 16
11 3 18 12.125 8 0 12
12 3 5 12.889 11 4 16
13 11 33 13.000 0 0 15
14 15 28 13.000 0 0 19
15 11 13 15.500 13 0 22
16 3 6 16.364 12 10 19
17 8 31 17.000 0 0 24
18 35 36 19.000 0 0 23
19 3 15 19.269 16 14 25
20 16 32 20.000 0 0 34
21 14 21 21.000 0 0 26
22 2 11 21.167 9 15 25
23 26 35 21.500 0 18 30
24 8 20 22.500 17 0 27
25 2 3 23.533 22 19 27
26 12 14 27.500 0 21 31
27 2 8 29.817 25 24 28
28 2 29 31.435 27 0 29
29 2 7 32.125 28 0 32
30 17 26 33.000 0 23 31
31 12 17 35.583 26 30 33
32 2 9 40.880 29 0 33
33 2 12 42.176 32 31 34
34 2 16 52.000 33 20 35
35 2 24 85.286 34 0 0

Final Outputs - RMD

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Final Outputs - RMD

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Discriminant

Analysis Case Processing Summary

Prior Probabilities for Groups

KMO and Bartlett's Test

Rotated Component Matrixa

Component Transformation Matrix

Component Score Coefficient Matrix

Final Cluster Centers

Distances between Final Cluster

Number of Cases in each

Final Cluster Centers

Distances between Final Cluster

Number of Cases in each

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