The LP structure for Cabo

The destination resort is widely regarded as among the best in the world, having been
featured in publications such as Conde Nast Traveler, Travel+Leisure, Smart Money, Spa
Finder, Departures, Gourmet, and the Mobile Traveler Guide.
Therefore to sustain such expectation and to maintain a brand image that travelers trust and
stay loyal to Cabo San Viejo a program needs to be implemented that accumulates every
services or a product that the resort can offer to its health concerned or fitness clients in an
cost efficient way that also brings future business propensities and opportunities with those
clients given the type of service and value added benefits Cabo Resorts can provide.
Five common types of loyalty programs
1. Point programs. Loyalty point programs let customers accumulate points that they can
redeem for rewards and free products or services.
2. Tiered programs.
3. Value-based programs.
4. Omni channel loyalty programs.
5. Paid programs.
In general these are some of the industry accepted and most used types of LP structures, and
Cabo San Viejo could use a variety of different combinations and channels of those programs
to attract newer customers and retain the existing ones,
As a core product and a mission to let people experience a healthy regime, a relaxing
experience so that they can feel good about themselves largely meant for customers like
Smokers, obese clients, vacationing families, Corporate retreats, etc. Cabo can tap into a large
range of channels and schemes that their target customers find attractive.
Structure and Implementation of LPs in Cabo
Revered by its Competitors and highly used in the industry- A points system program is a
definite to go option for gaining loyalty of the clients by redeeming rewards of special Value
added services on attaining a certain level on the point system.
The Structure of the point system could be this way...
As with all other point grading system the value of a client is decided by how much of the
service or any product the customer uses and in a given span of time.
Therefore, A client can be classified in different types-
1. Gold Member-
 Staying the first time for a period of more than 3 days and opts for the
membership showing interest in future business
 A Membership fee to be charged for the new client upfront as a token of
membership
 For ex: A free Spa and massage on their next stay as a reward to be issued in
their name at “CaboDaySpas”
 2. Platinum Member-
 Opts or books for a stay for a week opting for a certain range of services that
the resort has to offer
 May or may not be a first time traveler, in any case booking to be made for a
week and above
 Discounts given for Corporate customers present with a group or individually

3. Diamond Member-
 An existing customer to be given an upgrade from the two before categories if
they decide to opt for the diamond membership
 Opting customers given discounts on stay @10% and half the price on
additional services offered with free meal(either lunch/ Dinner)
 An additional fee to be paid upfront to opt for such membership

4. Elite-
 An existing customer is given a chance to be an Elite member when they
complete the requirements that the resort sets with their relation to them.
 Elite customers are given complimentary additional services with free meals
and discounts up to 40% on stays.
This may be just a basic workup on how a point system would work in a resort like Cabo San
Viejo which has a variety of different services to offer their clients who look for specific
experiences for their satisfaction.
Cabo can also opt for External partnered promotions for loyalty such as partnering with
certain regional Gyms and fitness institutions to offer Membership rewards or Value based
rewards to clients
For Ex: A one year membership client at any selected gym would be rewarded a Platinum
membership to Cabo Resorts.