If you’re one of the 6.

378 billion people in the world who owns a smartphone,

you probably already know how much your mobile device plays into your
everyday life. 

Most of us, especially Millennials and Gen Zers, have our smartphones
attached to our hip 24/7. In the morning, we wake up and use our phones to
check messages and emails and catch up on daily news, and before bed, we
use them to watch our favorite TV shows and scroll through social media. 

Mobile commerce, also called m-commerce, includes any monetary

transaction completed using a mobile device, such as a cell phone or tablet. 

It is an advancement of ecommerce, enabling people to buy and sell goods or

services from almost anywhere, simply using a mobile phone or tablet device.

But mobile commerce is more than just a simple evolution of electronic

commerce.

It has also served as a trigger for new industries and services or helped
existing ones grow, including:

 Mobile money transfers.

 Electronic ticketing and boarding passes.
 Digital content purchases and delivery.
 Mobile banking.
 Contactless payments and in-app payments.
 Location-based services.
 Mobile marketing, coupons and loyalty cards.

Different Types of Mobile Commerce

Mobile shopping.
Mobile banking.
Mobile payments.

Common Benefits of Mobile Commerce

Better overall customer experience.
Phenomenal growth potential.
Variety of payment options.

Disadvantages of Mobile Commerce

Constant need for optimization.
Variety of payment methods.
Customer Security.

Why is this? 

Because mobile apps allow merchants to control the customer experience. 

Rather than digging through the internet, comparing products and pricing, the
customer has intentionally downloaded and opened your app alone. As a
result, mobile apps tend to have a higher conversion rate than websites on
mobile browsers. 

Plus, you can optimize your mobile app to retarget loyal customers, using
incentives such as promotions and discounts to reward app shoppers
exclusively. 

Similar to how Instagram and Facebook are unique channels for a subset of
customers, your branded app can also target specific customers who are
seeking a unique experience.
Factors Flipkart Amazon

Site Design and Logo Better, combination of blue and Not much attractive, Black and
white looks good white design is not much
attractive
Auto Slide show of product Available Not available

Every shopping section have Available but need to search it

separate icon to identify easily

Auto refreshe if new product Not availabe

availabe

Detailed view of product image Available

are available

Product details Not well arranged Well-arranged chart

Similar product Available Available

Recent viewed At the end of page is available Not available

Help bot Available Not available