Direct marketing

Any form of marketing that communicates or distributes with consumers directly, as opposed to indirectly
through a third party like the media, is considered direct marketing. Campaigns can be sent using mail,
email, social media, and texting, among other distribution methods. Because it typically cuts out the
middlemen, such as advertising media, direct marketing is known as such.
Direct marketing efforts work independently to speak with target audiences directly. Companies use social
media, email, postal, phone, and SMS campaigns to spread their messages and make sales pitches in direct
marketing. Despite the sometimes-massive volume of messages delivered, direct marketing frequently
tries to personalise the message by including the recipient's name or city in a prominent location to
enhance interaction.
An important component of direct marketing is:
1. call to action: The message urges the receiver to answer right away by dialling a toll-free number,
mailing a reply card, or clicking on a link in a social media or email.
2. Promotion: Any response is a promising sign of a potential buyer.
To promote the product in the market. Following is the mode of channels:

 MOBILE MARKETING: Since phones are so mobile, tons of people always have a phone on or right
beside them Sometimes, we can’t leave the house without them. That means our phones can ding
to give us results the second it happens. You can watch and stay updated on everything about your
business right from your fingertips. Since a phone is typically constantly close by, mobile marketing
is direct marketing. Additionally, marketers may speak with customers directly through social media
to receive feedback right away.
 EMAILS: OLED and e-link will assist them in learning about the latest technologies that will help
them advertise their research paper and reading material to readers and students despite the fact
that it is a very old method of promotion that is extremely beneficial in proficiency and the
corporate workplace. In addition to encouraging the adolescents and children to study, this
technology will make them a target market for this product. Children today prefer watching videos
to reading books, thus technology will help them learn more and expand their knowledge.
Personal selling

Personal selling is the important aspect of advertisement, without personal selling, company won’t be able
to gain the potential market. Personal selling will help the channels to know about the product and that
will increase the revenue and encourage the customer to know about the new technology launch in the
market.
personal selling consists of three of channels they are:

 Wholesaler
 Dealer
 Customer
personal selling focus on:
1. Focus on concise, real-time communications. The typical person uses their smartphone 150 times
every day. This presents you with numerous options to reach out to customers with marketing
communications, whether by phone, email, or text message. However, communications must be
adjusted for the mobile environment. Make them succinct and direct. Emails should be no longer
than two paragraphs. Texts should only be one or two lines long. Voicemails should not exceed one
minute in length. Then, be ready to react quickly when a customer contacts you because prompt
reactions increase sales.

2. Send only personal, relevant messages. Although most people don't mind being contacted, you
should avoid bothering them with messages that don't pertain to their requirements or present
situation. Make sure your marketing communications and personal messages aren't mistaken for
spam because mobile phones make it simple to reject incoming spam. Based on where clients are in
the purchasing cycle, use your CRM to develop personalised marketing lists. Don't be lazy and send
offers that weren't requested to a sizable number of folks who weren't interested in the first place.
You opt-out rate just goes up as a result.

3. Include a visual component.  People, in general, respond very well to visuals. The more you can
incorporate vehicle images, inventory videos or even videos of salespeople answering the
customers’ questions, the higher your response rates will be. Let’s face it: it’s easy to scroll through
text, but when you see a stunning image of a vehicle, you might be compelled to stop scrolling. If
you see a video play button, you might be curious as to what the video contains.

4. Smooth customer experience with in-store: Customers desires a quicker and more individualised
shopping experience. Apps that speed up the purchasing process while guaranteeing the sales
associate never leaves the customer's side include a mobile driver's licence scanner with an ID
authentication tool before the test drive, a VIN scanner during appraisals, and a mobile CRM and
desking platform. The customer is involved at every stage, making the entire process clear, quicker,
and much more intimate. The consumer should participate in the walk-through by using a mobile or
touch-less check-in process on the service side.

Personal selling will give more idea about the customer taste and preferences which will help the
company to improve in future. this merger of technology in one device will encourage the
consumer to know about the advance technology ,personal selling create the status in the mind of
customers about the product .